2. About
The Nodaway County Historical Society was originally founded on March 31, 1944,
on the eve of the 99th anniversary of the establishment of the county, as a for-profit organiza-
tion. Twenty years later a group of individuals reorganized the Historical Society as a non-
profit organization in 1964. It is an organization that is dedicated to the study, collection and
preservation of historically significant data and material.
Members have collected an array of artifacts related to the towns and the people com-
prising Nodaway County. People have many opportunities to get involved with The Historical
Society. They host events, give tours and sell books to the community.
Some of the society’s accomplishments include: Volunteer planting of historical herb
garden and rose arbor and presentation of historical and entertaining programs. They also
completed a three-story museum to display Nodaway County artifacts and to house historical
material and documents for the Nodaway County Heritage Collection, the Nodaway Coun-
ty Geneology Society, and the Nodaway County Chapter of the Daughters of the American
Revolution.
Mission
The main purpose of The Historical Society is to “kindle and keep alive an active
interest in state and local history.”
Current Audience:
Currently The Historical Society’s target audience has been individuals ranging from
ages 38-75
Target Audience:
In order to maximize the amount of members, we thought that The Historical Soci-
ety should target a slightly younger group of people.
1. Adults:
• Male/Female
• Ages: 25-50
• High School/ College graduate
• With Children under 15
2. University Students:
• Male/Female
• Ages: 18-24
• In need of volunteer/internship opportunities
3. Children:
• Boys/Girls
• Ages: 5-16
• Looking for after school/summer activities
Target Audience
3. Competitors
Northwest Missouri State Online Museum:
There are no reviews currently for the online museum but could pull visitors away
from The Historical Society. They are online making it easy and convenient for people to
look and interact with. They also keep their website updated with current information.
Social Media Reach: The only online source for the Northwest Missouri State Muse-
um is its website. Even though they only have one online source, it is still a good competitor
because the website is always up to date, there is a lot of information, and it is easy to use.
http://www.nwmissouri.edu/onlinemuseum/
Glore Psychiatric Museum
It is an intense, awesome, and fascinating place with many wonders to keep people
coming back. They have a lot of people visiting their museum causing fewer people to visit
The Historical Society. Their website has a lot of interaction and positive feed back from the
community.
Social Media Reach: The Glore Psychiatric Museum’s social media is very similar to
The Historical Society. They have both a website and a Facebook page. When compared to
the Historical Society, their website is simple and easy to use. Their Facebook page is better
because they post more and keep the posts shorter and add photos to attract more visitors.
http://stjosephmuseum.org/museums/glore/
The Nodaway Humane Society
They are a competitor because they are taking away people that could be volunteer-
ing at The Historical Society. They have an easy flattering website which is easy to navigate.
They also have a Facebook page, which stays up-to-date constantly. It seems that many of
their volunteers interact frequently on the Facebook page.
Social Media Reach: The Humane Society is the biggest competition within social
media because of all its social media platforms. They have a Twitter, Facebook, Instagram,
Website and an app. They keep all of their social medias up-to-date and easy to use.
https://nodawayhumanesociety.wordpress.com
Our Social Media Reach
The Nodaway County Historical Society already has a small part in social media. They
are on both Trip Advisor and have a Facebook page.
On Trip Advisor they are currently ranked number two in the county for best attrac-
tion. According to reviews placed on the site, locals have an abundance of resources to take
advantage of including tracking genealogy, entertaining events fits for the family, and employ-
ees who are helpful and courteous with customers.
Their Facebook page is another place that people can go to interact with The Historical
Society. Their page has constant updates and information to the many events that take place
throughout the year. Active participants of the page seem to enjoy the many programs and
events offered by the Historical Society and have nothing but good things to say about the
helpful and family orientated nature of the caretaker at the museum.
4. Goal
Increase community involvement:
By concentrating on our target audience we will get more people involved in The His-
torical Society. Getting more people involved will boost the number of members and volun-
teers in the organization. It will also increase donations to the society. This will give them the
ability to do more throughout the year. This will help the society head toward the future while
preserving the past.
Strategies
1. Increase awareness of the organization: This is the first step in order to get people
involved. If people do not know about your organization, it makes it harder to get
more members.
Logo Contest:
• Having a logo helps people recognize your brand and sparks their (curiousity.)
Keep Facebook updated:
• Post frequently: In order to keep people’s attention
• Call to action posts: Write a post that gets people to comment and interact on social
media. You can do this by posting a question or choosing between two things. For
Example, you can write a post that asks people which sports team is going to win.
Viewer interaction is very important when trying to capture and keep their atten-
tion.
• Administrators: Limit the amount of people that post to the Facebook page to just
one or two
• Make posts shorter: Having short posts will keep the viewers attention better. When
getting a lot of information out in a post the information should be put on the web-
page instead. Then make a short post with a summary of the information with a link
to the site in order for them the keep reading.
• Internships: Keeping things updated can sometimes be a challenge. An intern-
ship program can benefit both The Historical Society and University Students. The
Historical Society gets someone to help them organize and keep things up-to-date
while university students get job experience
5. 2. Communicate with other organizations around Maryville: When one reaches out to
other organizations, you start to build relationships with them and with word of mouth you
eventually get new members
Posting on Facebook: Post a message to other organization congratulating or
supporting them.
Plan Events: Plan events with other organizations. This will help create awareness
of the organization. Ex. History and Hounds: Partner up with the Humane Society.
The Humane Society could bring animals to get adopted and The Historical Society
could have history about dogs in Maryville.
3. Create a need to visit The Historical Society: It is important to establish possible different
reasons for people to visit. This will get people interested in the society and give them a reason
to come back several times.
Elementary and Middle Schools: Go talk to the school about different benefits that the
historical society can bring. For example: You can talk about a possible after school club to
learn more about the history of maryville
- Facebook Post: Be sure to post information about events that are coming up for kids.
Let people know what will happen at these events and what has happened at past events.
High School and College Students: Let them know about different volunteer opportuni-
ties and events that they might want to attend.
- Facebook Post: Make a post about possible volunteer hours coming up. Also inform
them of different events coming up for people their age.
Adults: Let parents know about different events that are fun for families. Also inform
them about different events that would be fun for their children to attend.
- Facebook Post: Let them know about upcoming events that are fun for the whole
family. Also let them know about events that children can go to after school.
6.
7. Measurements
Baseline:
NCHS has 378 likes on Facebook with a total of 14 visits. They have recently just
opened back up. They have not made a post since February 18th 2015. They currently have
no events posted or active engagements from followers. They average about seven likes per
post. Overall, engagement is low considering their amount of followers.
Strategies:
1. Increase awareness of the organization:
Measurable Elements: Likes, shares, comments, and followers
Routine measurement: Be sure to check Facebook insights and account three times a
week.
Goal: We hope to increase Facebook engagement by 30% in six months.
Measureable tool: Facebook insights
How to access Facebook insights:
1. Minimum requirement of “30 likes” per page
2.Login to your Facebook “like” page
3. Click on the “Insights” tab at the top of the page
4. You will be directed to a “new” tab
5. There you can review overview, likes, research, and people
8. 2. Communicate with other organizations in Maryville
How: Create charity/ fundraising engagement on social networks for competing
organizations in Maryville, like the humane society and help them donate food, toys,
and money.
Routine measurement: Based on the fact that engagement can change daily we think
that clients should check this measurement tool at the end of every week depending
on how long their campaign runs (1/week, 2/months, 1/year etc.)
Goal: We plan to increase relationships with other organizations within a year.
Measureable tool: Thunderclap will help you measure how much money you are making .
9. How to access Thunderclap:
1). Access https://www.thunderclap.it/
2). Click “Start Thunderclap” tab at the top of the page.
3). Click the “I’m Ready Now” button on the right had side.
4). You will be directed to a new tab.
5). Login with your preferred social media account
10. 3. Creating a need to visits the Historical society:
Measurable Elements: Likes, shares, comments, and followers
Routine measurement: Be sure to check Facebook insights and account three times a week.
Goal: We hope to increase Facebook engagement by 30% in six months.
Measurable tool: Facebook insights
How to access Facebook insights:
1. Minimum requirement of “30 likes” per page
2.Login to your Facebook “like” page
3. Click on the “Insights” tab at the top of the page
4. You will be directed to a “new” tab
5. There you can review overview, likes, research, and people
