How to create more online and social media content in less time, for the Governor's Small Business Forum in Bastrop, Texas, April 2013. Thanks, Dave Quinn and the Bastrop EDC (Economic Development Corporation - http://www.bastropedc.org/ ) My Tourism Currents team and I do online and in-person training in social media for tourism and hospitality - http://www.tourismcurrents.com

1. More
Content
Less Time Sheila Scarborough
Tourism Currents
@SheilaS
#BastropSBF

2. What We'll Talk About
● Why content matters
● Make more content in less time
● Take one idea
● Create content from it
● Publish in different places
● Make your content easy to share
@SheilaS
#BastropSBF

3. @SheilaS
#BastropSBF

4. Who Cares About Content?
● Content: helps people find you
● Content: gets attention
● Content: Google likes it
● Content: is shared
● Content: tells people why they
should shop with you, or visit you
@SheilaS
#BastropSBF

5. How does
content help
people find
you?
@SheilaS
#BastropSBF

6. @SheilaS
#BastropSBF

7. When people share
online content
about you, that's
word of mouth
marketing.
@SheilaS
#BastropSBF

8. @SheilaS
#BastropSBF

9. @SheilaS
#BastropSBF

10. The secret to making
more content in less
time....
Take one idea, share it
in many places.
@SheilaS
#BastropSBF

11. @SheilaS
#BastropSBF

12. @SheilaS
#BastropSBF

13. @SheilaS
#BastropSBF

14. Make your content
shareable....
….which connects it to the
rest of the social web.
That's how people will find it,
and then find YOU.
@SheilaS
#BastropSBF

15. Link
Tag
@SheilaS
#BastropSBF
“@”

17. Everything is Content
● Spotlight small details (soda straw view)
● Photo + 3 sentences = content
● Video + 3 sentences = content
● Audio clip + 3 sentences = content
● Other: tweets, Facebook Page posts,
Instagram & Flickr photos, LinkedIn
updates, Foursquare checkins,
livestreaming, Delicious links, Vine
@SheilaS
#BastropSBF

18. Your customer/visitor
FAQs = content.
They are also powerful SEO
(Search Engine Optimization)
making you easier to find on
Google, Bing, etc.
@SheilaS
#BastropSBF

19. @SheilaS
#BastropSBF

20. Once you get
people
somewhere,
what do you want
them to DO?
@SheilaS
#BastropSBF

21. Thanks very much
Sheila Scarborough
@SheilaS
Tourism Currents
@TourismCurrents
www.tourismcurrents.com
@SheilaS
#BastropSBF

22. These slides can be found
here:
www.TourismCurrents.com
/hello-Bastrop-Small-
Business-Forum
@SheilaS
#BastropSBF