Mobile banking has great potential for growth for several key reasons: 1. Mobile internet and smartphone usage is far outpacing desktop usage, with over 3.3 billion mobile internet users worldwide compared to only 1.1 billion desktop users. 2. Newer smartphone models allow users to perform more banking tasks through applications, and banks are starting to recognize customers' appetite for mobile banking apps. 3. Wi-Fi access is expanding rapidly in public places like cafes, hotels, and transportation, increasing people's ability to access mobile banking on the go.

1. Eight facts why mobile banking could work This time © Mapa | www.mapa-uk.com | gregor@mapa-uk.com

2. Mobile uptake is huge and growing And outstrips the use of desktops Mobile is everywhere 1.1 billion internet users vs. 3.3 billon mobile users

3. The new generation of phones allow the customer to do more There is clearly appetite for mobile applications – and banks are starting to recognise this iPhone App. store downloads top 10 million in first weekend

4. Google and a desktop is not the definition of the Internet anymore The primary access point to the Internet will change for many people The mobile phone will be the primary internet connection in 2020

5. Mobile Internet bundles are becoming more popular Vodafone: Data revenue continued to show strong growth, driven primarily by higher penetration of consumer mobile broadband and mobile internet bundles

6. Wi-Fi access will be everywhere Bars, restaurants and cafes, hotels and leisure places, public transport, public places… In 2008 Wi-Fi hot spots in London grew 72%. In Paris, they grew by 543%.

7. SMS is ubiquitous and offers huge potential Between consumers the average number of text messages sent in 2008 is up 107% year on year

8. Mobile commerce is increasing Customers will start to associate payments, commerce and banking with a mobile phone iPhone apps turn handsets into credit card terminals

9. It makes sense for younger generations 21% of 18 to 34 year old consumers use their mobile phones for mobile banking transactions compared to about 10% of the general population (US)

10. And lastly, some things we have seen in the last year… In 2008, 10% of people in the UK received an SMS from a financial services institution. We estimate this will double in 2009. Financial services institutions globally have made significant changes to public site content in an attempt to push mobile banking services in 2008 Mobile payments have dominated the mobile financial services news in 2008

11. Thanks for tuning in Sources: Reuters The Apple Store Pew / Internet Nielson Vodafone Finextra Opinion Research Corporation Various SlideShare presentations! And of course Mapa Research Image courtesy of Flickr Storm www.zoo-m.com/flickr-storm /