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Mapa insightseries sme_banking_brochure_mar15
This document provides an overview and summary of a report by Mapa Research titled "SME Banking: How to win share through successful differentiation". The report examines how banks can differentiate their small and medium-sized enterprise (SME) banking offerings and explores potential disruptors in the SME segment. It contains sections on objectives and methodology, examples of bank differentiation strategies, profiles of non-bank disruptors in SME services, and a schedule of upcoming Mapa Insight reports.
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Mapa insightseries sme_banking_brochure_mar15
- 1. SME Banking: Howto win share through successful differentiation Mapa Insight Series Find out more about our research: www.maparesearch.com/research Contents 1. Report objectives and methodology 2. Sample pages from the report 3. Mapa insight series: Report schedule 2015 4. Contact details @ About Mapa
- 2. Report structure: A. Objectivesand methodology B. Executive summary -------- 1. Banking current state of play 2. Differentiators 3. Disruptors -------- C. Conclusion Objectives: The key objectives of the research was to: • Demonstrate how banks are offering unique products and services to differentiate themselves and win business in the SME segment • Explore non-bank potential disruptors and how these players can hinder or aid banks in SME servicing. This report will feed into internal planning processes by providing strategic understanding of leading tablet banking apps as well what is happening in the marketplace overall. Furthermore innovative examples and approaches can be used to gain inspiration as well as strengthening existing business cases. Methodology: Mapa has recently undertaken a number of projects exploring the SME banking space and as a result we have developed a deep knowledge of key trends within sales and services. We have used this knowledge in addition to our access to SME accounts to highlight trends pertaining to the platforms and services offered, found in the Banking Current State of Play section. We then audited leading banks to uncover products and services that can be considered “differentiation” rather than true “innovation” as we believe there is a distinct lack of innovation within this space from the banking sector. Finally, we profiled a number of up and coming non-banking solutions that we believe can potentially disrupt banks initiatives in the SME segment. Page 2 1 Report objectives and methodology © Mapa Research March 2015
- 3. 2. Sample pages fromthe report Page 3
- 4. Page 4 ©Mapa Research March 2015 Similar to the desktop channel, in some instances the mobile banking functionality and servicing is integrated into the consumer app. NatWest (UK) Digital Banking Barclays (UK) and ABN AMRO (NL) business and personal accounts are integrated. Banking current state of play: Mobile proposition2 When business customers login to mobile app a list of both personal and business accounts is displayed. Customers can then select to access any of the accounts Similar to the desktop site, customers can toggle between personal and business accounts after log in Business account information is integrated within the consumer mobile banking app
- 5. Page 5 ©Mapa Research March 2015 Commonwealth Bank (AUS): launched an app called Daily IQ, an analytics app that gives SME customers access to insight into cash flow, sales and the market they operate in. The service is free for existing customers. The iPad app uses transaction data to provide tailored analytics across three core areas; cash flow, merchant, and customer insights. The app also has a media centre that provides industry and market information to support decision making and planning. Insight from the merchant sections 2 Differentiators: Convenience
- 6. Barclays (UK) Thesole trader application informs sole proprietors applying for a business current account that the application process can be completed in just 10 minutes and entirely online. Page 6 © Mapa Research March 2015 Information regarding the credit check is provided. 2 Differentiators: Convenience
- 7. © Mapa ResearchMarch 2015Page 7 Santander and iZettle (UK) launched a partnership in June of 2013, allowing small business owners to accept card payments with smartphones and tablets. In 2015 iZettle launched the first free-of-charge charge chip and PIN reader, the iZettle Card Reader Lite. Using a cable, the reader connects to a smartphone or tablet of the vendor. iZettle is able to provide a low cost service due to the declining prices of hardware. 2 Disruptors: Partnerships - card payments
- 8. 3. Mapa insightseries: Reports schedule 2015 Page 8
- 9. 1. Tablet BankingSeries: A deep dive into five standout initiatives 2. SME Banking: How to win share through successful differentiation 3. Mobile Banking Series: State Of The Market 2015 – Part 1 4. Under Attack: Assessing The Disruptive Threat In Retail Banking 5. Building A PFM With Mass Market Appeal 3 Mapa Insight Series: Report Schedule 2015 6. Mobile Banking Series: State Of The Market 2015 – Part 2 7. The Digitization Of The Branch 8. The Promise Of Wearables: An Internet Of Things In Banking 9. An Engagement Banking Master Class 10. Digital Banking Security Insight Series, 4th Edition 11. Ten Things Digital Teams Should Do In 2016 Page 9 © Mapa Research March 2015
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- 11. Contact Details Authors Meaghan Johnson AssociateDirector, Consultancy meaghan@maparesearch.com Katie Nachshon Senior Research Consultant Katie.nachson@maparesearch.com Management Nicholas Coutts Chairman nick.coutts@maparesearch.com Mark Pavan Managing Director mark@maparesearch.com Clare Warren Research and Operations Director clare@maparesearch.com Mapa Research HQ 4th floor 101-102 Turnmill street London EC1M 5QP Tel: +44 207 566 3940 www.maparesearch.com Subscription and Consultancy Enquiries Ross Methven Director of Consultancy ross.methven@maparesearch.com International Offices Asia Pacific Mark Donohue Regional Director Tel: +61 419 132 492 mark.donohue@maparesearch.com Nordic Gustavslundsvägen 143 5tr 167 51 Stockholm Sweden Tel: +46 (0)8 509 074 05 nordics@maparesearch.com UK Offices The Watchtower St Cuthbert's Churchyard 7A Lothian Road Edinburgh EH1 2EP Tel: +44 (0)7710 305 112 ross.methven@maparesearch.com 4 Page 11 © Mapa Research March 2015
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- 13. OUR CLIENTS About Mapa Useour social media resources to keep ahead of the game Subscribe to our RSS feed www.maparesearch.com/news/rss Follow what we are saying on Twitter www.twitter.com/maparesearch Join our LinkedIn Group: Digital Banking Innovation Subscribe to our free e-newsletter – Mapa Market Monitor http://www.maparesearch.com/news Like us on Facebook! Or just see what is new in Mapa Research @ Page 13 © Mapa Research March 2015