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The
Evolution
of Internet
how consumers use technology
and its impact on our lives.
ASLIHAN GUL
DIGITAL MARKETING, PG DIP.
JANUARY, 2018   
A Brief History of the Internet
The Internet has revolutionized the computer and communications world like nothing
before.The Internet started in the 1960s as a way for government researchers to share
information. Computers in the 1950s were large, expensive machines exclusively used
by military scientists and university staff. The Internet today is a widespread information
infrastructure and rapidly increasing use of the online tools allow accomplishment of
electronic commerce, information acquisition, and community operations.
1970 2000 2010 20151980
"KNOW"
HOW PEOPLE USE SEARCH ENGINES
"GO""DO"
Transactional Queries Informational QueriesNavigation Queries
Buying a plane ticket or
watching videos.
Informational searches  as history of 
a band or best restaurant in London.
Entertainment based searches
such as faceboor or
homepage of NFL
MOBILE 
DIGITAL DEVICES USED BY PEOPLE
LAPTOPDESKTOP
Statistics show the electronic device usage rate in the United Kingdom (UK) as of 2017.
During the survey period it was found that 77 percent of respondents in the United
Kingdom used a smartphone, and a total of 92 percent had a mobile phone. Desktop
usage is on decline compare to other portable devices.
WHAT CONSUMERS BUY ONLINE AND TRENDS
Data on modern consumer shopping habits.
BigCommerce,2017
Marketplaces Large Retailers Webstores Category-specific
online stores
44% 47% 19% 19%
have bought them here have bought them here have bought them herehave bought them here
books, music
 or movies
clothing, shoes 
or accessories
health and beauty
products
flowers and gifts
Most Bought Item: Most Bought Item: Most Bought Item: Most Bought Item:
Key statistics for the world`s internet, mobile and social media users.
Global Digital Snapshot,2018.
total
population
internet
users
active media
users
unique
mobile
users
active social
 mobile users
7.593
billion
4.021
billion
3.196
billion
2.958
billion
4.917
billion
urbanisation penetration penetrationpenetration penetration
55% 68%42%53% 39%
7% 13% 4% 14%1%
annual
growth
Our '60 seconds' infographic visualises what happens in just one minute
on the web. Digital media presents a huge opportunity for marketers, but
you need quality content to compete online. Only Media.2018
60 seconds
online
DIGITAL DEVICES USED BY PEOPLE
Connected devices are also becoming more and more popular, and there
is a rise in consumer electronics being produced with the capability of
connecting to the internet. Statista,2018.
0
25
50
75
100
EBookM
p3
player
Tablet
C
om
puterSm
artphone
TVM
obile
phone
INTERNET USERS IN THE WORLD BY REGIONS,2017
Global Internet usage refers to the number of people who use the Internet
worldwide, which can be displayed using tables, charts, maps and articles.As
of June 2017, 51% of the world's population has internet access.
Asia
50%
Europe
17%
Latin America
10%
Africa
10%
North America
8%
Middle East
4%
Amount of globaldigital information created & shared grew 9 times in five
years to nearly 2 zettabytes in 2011. World will be creating 163 zettabytes
of data by 2025. IDC report,2017.
0
50
100
150
200
2009 2011 2013 2015 2017 2025
World`sDigitalInformation
Created&Shared*zettabytes
0
1
2
3
4
M
exico
Russia
France
Brazil
Japan
China
U
nited
States
Britain
5
H
ong
Kong
40%internet user penetration
worldwide
Hours spent online per day by
country. GroupM, 2018.
The Future of Digital
Audio-visual content is more accessible to
the people with lower levels of literacy and
foreign languages.
Voice control will soon replace the keyboards
especially for search and social media
interactions.
As the web moves to more visual, image search
will be more essential tool.
Hootsuite, 2018.
We should be all concern about
the future because we will have to
spend the rest of our lives there.
CHARLES F. KETTERING - AMERICAN INVENTOR&BUSINESSMAN
sources
https://www.bigcommerce.com
https://www.wearesocial.com/uk
https://www.statista.com
https://www.hootsuite.com
https://www.groupm.com
https://www.idc.com
https://www.pewresearch.org
https://www.forbes.com
https://www.businessinsider.com
https://www.emarketer.com
Thank You.

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The Evolution of Internet and Consumer Trends.

  • 1. The Evolution of Internet how consumers use technology and its impact on our lives. ASLIHAN GUL DIGITAL MARKETING, PG DIP. JANUARY, 2018   
  • 2. A Brief History of the Internet The Internet has revolutionized the computer and communications world like nothing before.The Internet started in the 1960s as a way for government researchers to share information. Computers in the 1950s were large, expensive machines exclusively used by military scientists and university staff. The Internet today is a widespread information infrastructure and rapidly increasing use of the online tools allow accomplishment of electronic commerce, information acquisition, and community operations. 1970 2000 2010 20151980
  • 3. "KNOW" HOW PEOPLE USE SEARCH ENGINES "GO""DO" Transactional Queries Informational QueriesNavigation Queries Buying a plane ticket or watching videos. Informational searches  as history of  a band or best restaurant in London. Entertainment based searches such as faceboor or homepage of NFL
  • 4. MOBILE  DIGITAL DEVICES USED BY PEOPLE LAPTOPDESKTOP Statistics show the electronic device usage rate in the United Kingdom (UK) as of 2017. During the survey period it was found that 77 percent of respondents in the United Kingdom used a smartphone, and a total of 92 percent had a mobile phone. Desktop usage is on decline compare to other portable devices.
  • 5. WHAT CONSUMERS BUY ONLINE AND TRENDS Data on modern consumer shopping habits. BigCommerce,2017 Marketplaces Large Retailers Webstores Category-specific online stores 44% 47% 19% 19% have bought them here have bought them here have bought them herehave bought them here books, music  or movies clothing, shoes  or accessories health and beauty products flowers and gifts Most Bought Item: Most Bought Item: Most Bought Item: Most Bought Item:
  • 6. Key statistics for the world`s internet, mobile and social media users. Global Digital Snapshot,2018. total population internet users active media users unique mobile users active social  mobile users 7.593 billion 4.021 billion 3.196 billion 2.958 billion 4.917 billion urbanisation penetration penetrationpenetration penetration 55% 68%42%53% 39% 7% 13% 4% 14%1% annual growth
  • 7. Our '60 seconds' infographic visualises what happens in just one minute on the web. Digital media presents a huge opportunity for marketers, but you need quality content to compete online. Only Media.2018 60 seconds online
  • 8. DIGITAL DEVICES USED BY PEOPLE Connected devices are also becoming more and more popular, and there is a rise in consumer electronics being produced with the capability of connecting to the internet. Statista,2018. 0 25 50 75 100 EBookM p3 player Tablet C om puterSm artphone TVM obile phone
  • 9. INTERNET USERS IN THE WORLD BY REGIONS,2017 Global Internet usage refers to the number of people who use the Internet worldwide, which can be displayed using tables, charts, maps and articles.As of June 2017, 51% of the world's population has internet access. Asia 50% Europe 17% Latin America 10% Africa 10% North America 8% Middle East 4%
  • 10. Amount of globaldigital information created & shared grew 9 times in five years to nearly 2 zettabytes in 2011. World will be creating 163 zettabytes of data by 2025. IDC report,2017. 0 50 100 150 200 2009 2011 2013 2015 2017 2025 World`sDigitalInformation Created&Shared*zettabytes
  • 12. The Future of Digital Audio-visual content is more accessible to the people with lower levels of literacy and foreign languages. Voice control will soon replace the keyboards especially for search and social media interactions. As the web moves to more visual, image search will be more essential tool. Hootsuite, 2018.
  • 13. We should be all concern about the future because we will have to spend the rest of our lives there. CHARLES F. KETTERING - AMERICAN INVENTOR&BUSINESSMAN