Mapa Research provides a Current Account Brochureware (UK) Dashboard that compares 75 features across 9 UK service providers' current accounts on a quarterly basis. The dashboard helps subscribers identify development opportunities, benchmark features against competitors, and monitor competitors from a single source. It provides insight into offerings from public sites and focuses on areas like packages, promotions, calculators, account opening, customer support and other products.

1. Mapa Research reveal exclusive independent competitor insight
Mapa Current Account Brochureware (UK) Dashboard

2. The Mapa Current Account Brochureware (UK) Dashboard compares a list of 75 individual current account
features across 9 service providers in the UK. This Mapa Dashboard provides insight into offerings from public
sites and has a “Focus area” which changes upon subscriber request.
Mapa Current Account Brochureware (UK) Dashboard
Why subscribe to Mapa Dashboards?
Mapa Dashboards are central to operations
in marketing, strategic, ecommerce and
market research departments in many
institutions. They allow you to:
 Identify development opportunities
 Benchmark selected features against
key providers
 Use the “Focus area” to specify your
topics of interest
 Monitor your competitors from a single
source of detailed independent insight
 Create influential presentations and
reports
We show you the customer experience of your competitors
Areas monitored:
 Current account packages
 Public site promotions
 Comparison tools and calculators
 Account opening process
 Customer support
 Other current account products
 Focus area – selected by subscriber
© Mapa Research February 2015

3. © Mapa Research February 2015
What is included in the Mapa
Current Account Brochureware
(UK) Dashboard?
 Quarterly updates in a pdf format,
with visualisation of new updates
and innovations
 Mapa Current Account
Brochureware (UK) matrix
 Consultant-led presentations of
each update at clients’ offices
 News alerts to keep you informed
in between updates
Get your competitor insight from a single source
Banks we monitor:

4. © Mapa Research February 2015
What makes Mapa Research different?
With the support of our Mapa people and processes you are guaranteed to make
the right decisions
Real World Data
Over the past 10 years Mapa
Research have built a portfolio
of 200+ real international bank
accounts that we manage and
use as if we are real customers
of each bank. This gives our
clients a unique view of their
competitors total customer
experience.
Digital Money Specialists
Mapa Research only conduct
research in Financial Markets, and
are independently owned. Our
clients are assured of the most in
depth, reliable and unbiased
insights to help support decision
making, understand best practice
and avoid being blind-sided by
latest industry developments.
Global Viewpoint of Best
Practices
Mapa Research have offices in
London, Edinburgh, Stockholm
and Melbourne that serve clients
from around the world. Our work
ranges from comparing local
banks to benchmarking financial
institutions in international
markets from the UK to Australia.

5. © Mapa Research February 2015
Other Subscription Services
Mapa Insight Series
Mapa Insight Series provides commentary and
screenshots to show global innovations in
digital banking, on both public sites and secure
sites in over 15 countries.
Mapa Dashboards
Mapa Dashboards provide an ongoing
relationship that delivers insight on your
specific area of interest.
 Credit Cards (UK)
 Current Account Brochureware (UK)
 Investments (SWE)
 Digital Banking
 Internet Banking (AU)
 Internet Banking (SWE)
 Internet Banking (UK)
 Mobile Banking
 Mobile Banking (AU)
 Mobile Banking (SWE)
 Mortgages (UK)
 Personal Loans (UK)
 Savings (UK)
 SME Banking
 Tablet Banking
Report Schedule 2015
1. Tablet Banking Series – 7th edition: Lessons From Five
Standout Tablet Banking Initiatives
2. SME Banking: How to win share through successful
differentiation
3. Mobile Banking Series: State Of The Market 2015 –
Part 1
4. Under Attack: Assessing The Disruptive Threat In
Retail Banking
5. Building A PFM With Mass Market Appeal
6. Mobile Banking Series: State Of The Market 2015 –
Part 2
7. The Digitization Of The Branch
8. The Promise Of Wearables: An Internet Of Things In
Banking
9. An Engagement Banking Master Class
10. Digital Banking Security Insight Series, 4th Edition
11. Ten Things Digital Teams Should Do In 2016

6. © Mapa Research February 2015
Customised Services
Mapa Workshops
Become the customer with Mapa Workshops.
We will bring the handsets and allow you to
navigate around the secure areas of your
competitors and market disruptors.
Mapa Consultancy
Tailored research with actionable
recommendations that allow you to
increase acquisition and retention.
We can respond to briefs or work with
clients to help define what the goals and
objectives should be.
Mapa Consultancy projects cover a wide
variety of topics. Examples of projects
completed include:
 Online customer communities
 Paperless services & incentives
 Initiatives to engage account holders
 Global best-in-class research
 International payment journeys
 Online tool offerings
 Online and mobile security solutions
 Digital registration & authentications

7. © Mapa Research March 2015
Management
Mark Pavan
Managing Director
mark@maparesearch.com
Clare Warren
Research and Operations Director
clare@maparesearch.com
Ross Methven
Director of Consultancy
ross.methven@maparesearch.com
Mapa Research HQ
4th floor
101-102 Turnmill street
London
EC1M 5QP
Tel: +44 207 566 3940
www.maparesearch.com
Mapa Consultancy and
Subscription Enquiries
Ross Methven
Director of Consultancy
ross.methven@maparesearch.com
Meaghan Johnson
Associate Director, Consultancy
meaghan@maparesearch.com
Alexander Hertzell
Senior Consultant (Nordics)
alexander@maparesearch.com
Mark Donohue
Regional Director (APAC)
mark.donohue@maparesearch.com
International Offices
Asia Pacific
Mark Donohue
Regional Director
Tel: +61 419 132 492
mark.donohue@maparesearch.com
Nordic
Gustavslundsvägen 143 5tr
167 51 Stockholm
Sweden
Tel: +46 (0)8 509 074 05
nordics@maparesearch.com
UK Offices
The Watchtower
St Cuthbert's Churchyard
7A Lothian Road
Edinburgh
EH1 2EP
Tel: +44 (0)7710 305 112
ross.methven@maparesearch.com
Contact Details

8. © Mapa Research February 2015
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