M-commerce will see substantial growth as consumers use mobile devices to shop and complete transactions. Context such as location will become more important than content in personalizing services to drive loyalty. Privacy and security of personal information will face increased scrutiny from regulators as consumer concerns grow. Mobile social gaming will become the dominant platform for casual gamers.
As part of our quarterly breakfast series, this presentation explores mobile technologies including mobile applications, mobile web, SMS text and the impact of networking.
As part of our quarterly breakfast series, this presentation explores mobile technologies including mobile applications, mobile web, SMS text and the impact of networking.
Building a mobile content ecosystem as a foundation to digital arabiaNicolas Hans
Mobile Internet growth in the Middle East and North Africa is strong and accelerating. Although international Internet players have recently boosted their presence in the region, mobile telecommunication operators have a strategic opportunity to secure a control point in the Internet value chain that goes beyond providing connectivity.
The rise of the mobile web will dramatically affect the go-to-market strategies for organizations of every size across virtually every industry and market segment.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
An expanded view by data plan size, OS, device type and LTEDavid Martin
A report demystifying data usage trends on cellular and Wi-Fi networks with an expanded view by data plan size, OS, device type and LTE. Know more at: http://goo.gl/ZQaZMU
In this presentation, Vishakha introduces SMAC and associated trends. Vishakha's interest area lies in mobility where Vishakha wants to build platform agnostic applications to help in financial inclusion.
Building a mobile content ecosystem as a foundation to digital arabiaNicolas Hans
Mobile Internet growth in the Middle East and North Africa is strong and accelerating. Although international Internet players have recently boosted their presence in the region, mobile telecommunication operators have a strategic opportunity to secure a control point in the Internet value chain that goes beyond providing connectivity.
The rise of the mobile web will dramatically affect the go-to-market strategies for organizations of every size across virtually every industry and market segment.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
An expanded view by data plan size, OS, device type and LTEDavid Martin
A report demystifying data usage trends on cellular and Wi-Fi networks with an expanded view by data plan size, OS, device type and LTE. Know more at: http://goo.gl/ZQaZMU
In this presentation, Vishakha introduces SMAC and associated trends. Vishakha's interest area lies in mobility where Vishakha wants to build platform agnostic applications to help in financial inclusion.
Se Detallan los aspectos relacionados con la innovación, sus diferentes definiciones, sus tipologias, el cambio generado por su implementación y el perfil del hombre innovador
Key Insights from 2011 and What They Mean for the Coming Year
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
Mobile future in focus - ComScore - Février 2012Romain Fonnier
2011 was a pivotal year for the mobile industry, marked by the
dramatic rise of smartphones in the mainstream, the burgeoning of
tablets and other web-enabled connected devices, and a cultural
shift toward cross-platform digital media consumption. With mobile
becoming an increasing part of comprehensive digital marketing
strategies, it becomes more important than ever to understand how
the current trends are shaping the mobile environment, with an eye to
what lies ahead for 2012.
This report examines the mobile and connected device landscape
across the mobile markets measured by comScore – primarily
the United States, United Kingdom, France, Germany, Italy, Spain,
Japan, and Canada – through an exploration of dominant themes
in smartphone adoption growth, mobile media use in areas such as
social networking and retail, platform ecosystem dynamics, and shifts
in multi-device digital media consumption.
ComScore 2012 Mobile Future in Focus (ComScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Mogreet Semi Annual Messaging Data Report2012Mogreet
Get the latest data from text message marketing firm, Mogreet. With many Fortune 500 clients, Mogreet's data represents text message marketing data from a high level perspective that reflects the state of text message marketing today.
Mobile Monday Boston - Compelling Mobile Business Modelskateimbach
Slides from the Mobile Monday Boston event, "Compelling Mobile Business Models" on January 12, 2009, generously sponsored by Bain Capital Ventures.
Jeff Glass and Ajay Agarwal from Bain provided the keynote and discussed the current climate for mobile investing. Then presenters from early stage mobile companies (AppVee, Celtra), mid stage companies (Jumptap, MocoSpace), and late stage (Airvana), discussed their business models.
2. Top Ten Mobile Media Trends for 2011
1. M-Commerce achieves scale: Consumers will use their
mobile device on a substantial scale to engage with
retailers and brands for selecting purchases and
completing transactions.
2. Context over content: Through the increasing use of
enabling services (e.g. location & GPS), context will gain
significant importance in the race to offer highly
personalised services to drive long-term loyalty and user
engagement.
3. Top Ten Mobile Media Trends for 2011
3. Privacy & security: The use of personal information will
come under increasing scrutiny in North America and
Europe by law makers and regulators as consumer
concern and lack of clarity on the usage of personal data
grows.
4. In-app billing under threat: High profile cases of unclear
in-app billing and high consumer bills will lead to
government involvement and intervention, threatening the
‘freemium’ model in particular.
4. Top Ten Mobile Media Trends for 2011
5. Mobile social gaming will become the new dominant
platform for casual gamers.
6. Bandwidth issues continue: As network operators look to
build out increased capacity via LTE and 4G, the issue of
network congestion will remain in the spotlight, with performance
remaining a preoccupation for the entire mobile value chain. The
debate over who should foot the bill for the provision of content
will come to a head.
5. Top Ten Mobile Media Trends for 2011
7. Mobile vouchers and coupons which combine social
media, in-app billing and location based services will be the
biggest mobile commerce revenue source for 2011.
8. Consumers’ expectations of value for money will push
down pricing for all forms of mobile content and services,
but greater overall consumption will generate increasing
revenues.
6. Top Ten Mobile Media Trends for 2011
9. Multi-platform: 2011 will see the mobile connected
device become an integral element of the multi-platform
experience for all forms of content and services.
10. ‘Mobile First’ markets dominate: Mobile content and
services revenue in mobile first markets (where mobile
usage is higher than desktop internet adoption) will
exceed revenues in developed markets.
7. Top Ten Mobile Media Trends for 2011
The mobile media industry in 2010 once again proved itself to be a sector marked by sustained growth and innovation.
MEF’s 7th Business Confidence Index Report in association with KPMG revealed that the industry expects to grow by 23%
during 2011, demonstrating the continued robustness of this valuable segment of the mobile market.
Some of MEF’s accurate predictions for 2010 included: books emerging as a popular content category for smartphones;
challenges to the uncapped flat-rate data tariff model in the wake of increased mobile data usage; the rapid catch-up of
Android to challenge Apple in market share; and the spread of micro-payment for content access.
MEF’s previous success in anticipating, defining and addressing key industry issues, combined with its representation of a
diverse range of players from across the mobile ecosystem, place it in a strong position to forecast the top trends in mobile
media for 2011.
About MEF
The Mobile Entertainment Forum is the global trade body of the mobile media and entertainment industry. It represents the
leading companies throughout the entire mobile entertainment value chain, and works on behalf of its diverse membership
to facilitate industry growth, shape regulation and deliver competitive advantage to its members.
With global headquarters in London and operational chapters in Asia, EMEA, LATAM and North America, MEF is a
member network with a global reach, strong local representation and the ability to drive market change. Established in
2000, MEF provides a consistent and powerful voice for the foremost mobile media businesses and entrepreneurs. For
further information and a full list of members please visit: www.m-e-f.org
6