Opening remarks and presentation for the Mobile Commerce Summit Asia which was held from March 24-25, 2010 in Manila, Philippines.

1. 3rd Mobile Commerce Summit Asia 2010 March 23 – 26, 2010

2. Mobile Industry launched in 1979 has grown & exceeds US$ 1 trillion in annual revenue

3. MMS reaches 46% of the planet

4. 1.7 billion MMS users exceed 1.6 billion TV sets

9. New Service Example Poor people in many places live without TV, newspapers, internet, fixed landlines, and even without FM radio coverage

10. New Service Example Out of 1 billion people in India, 200 million live in villages without FM coverage

11. New Service Example Countless VAS in India today deliver “Mobile Media” Revenue from Mobile Media exceeds all revenue from FM Radio

12. Mobile Industry – most widespread technology on the planet

14. Mobile Commerce Today Content Purchase and Delivery Location-based services (weather, local offers) Information Services (News, Sports, Traffic) Mobile Banking Mobile Money Transfer Mobile Brokerage Auctions Mobile Purchases Marketing & Advertising Mobile vouchers, coupons, loyalty Mobile Ticketing

16. Rural Bank M-Banking & M-Commerce Ecosystem via GCash Text-A-Sweldo (Salary Disbursement) Text-A-Remittance Cash-in/Cash-out (Face-to-Face Wallet Funding) Text-A-Credit (Loan / Credit Disbursement) Text-A-Withdrawal (Withdrawal from Bank Account to GCash Wallet) P2P (Purchase of Goods /Services) Text-a- BillPay (Bills Payment) P2P (Domestic Remittance) GCash2Load (Airtime Credit Purchase) Text-A-Payment (Loan payment) Rural Bank Intl. / Dom Remco’s P Text-A-Deposit (Deposit to Bank Account)

17. Thank You Email: [email_address] Websites: http://www.mobilephonebanking.rbap.org/ http://blog.mobilephonebanking.rbap.org/ Twitter: jvowens