10. Any Digital Transaction is Possible Via Mobile Mobile users are not passive. They seek information, manage personal finances, interact with others and shop. Sources: comScore
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12. Mobile Users are Interested in Coupons, As Well As a Range of Promotional Communications ad via SMS when passing a retailer with a promotion barcode on smartphone that is scanned at store ad related to search conducted on mobile browser offers that can be saved and pursued at leisure offers synched to individual schedule movie theater offers/promotions Source: Juniper Research Consumers are not only making purchases on mobile devices, but reading reviews, checking store inventories and checking competitor prices before making a purchase.
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18. Mobile Users are Also Using Web-Based Mobile Applications Yet only 12% of the top 500 internet retailers have sites optimized for mobile phones. Sources: Acquity Group and comScore
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47. Email is the Top Activity, But More Sophisticated Tasks are Also Possible While email, personal contacts and calendars are the most popular smartphone features used for work, productivity, collaboration and management applications are also used. These apps enable employees to do substantial work tasks while out of the office. productivity applications (i.e. word processing, spreadsheets) emergency/critical response applications team collaboration applications (i.e. Web conferencing, SharePoint) inventory management applications location-based applications (i.e. asset tracking, GIS, AVL) Sources: RingCentral, Nielsen
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53. Jay Leveton CEO, Proof Integrated Communications 202.530.4696 [email_address] B.L. Ochman Managing Director of Emerging Media 212.614.4984 [email_address] Chris Gee Managing Director of Digital Media 212.614.5093 [email_address] Zach Ambrose Manager of Digital Media 212.614.4119 [email_address] Contacts Ashley Welde Director, Research & Insights 212.614.4924 [email_address] Lauren Papp Client Executive, Research & Insights 212.614.4669 [email_address]
Editor's Notes
First bullet: Pew Study Third bullet: Mashable
Top and bottom charts: Morgan Stanley Third bullet: Nielsen
![[object Object],The Evolution of Mobile Consumer use of mobile devices is growing exponentially – much faster than PC or Internet use grew – but U.S. businesses have been slow to take advantage of endless opportunities to optimize stakeholders’ mobile interactions with the brand. Possibilities for interacting with consumers via mobile go beyond delivering content and enabling transactions. Location-based targeting, real-time comparison shopping and QR codes allow businesses to interact with customers in novel ways.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)