The document provides guidance on getting new ideas through innovation and the creative process. It discusses that innovation is a team effort and outlines four tasks in the innovation stage: scope, ideate, generate, and describe. It also lists rules for the creative process, including seeing opportunities over limitations, generating quantity of ideas without criticism, and building on each other's ideas through co-creation. The overall message is that getting new ideas involves being open, taking risks, and working as a team through the innovation and creative processes.

2. How to get new ideas?

4. The innovation Process

6. We are creatures of habits

7. -Thomas Edison

9. Attitude is everything!
Innovation is a team
sport

10. Four tasks in this stage
Scope Ideate Generate
Sort Sort Describe
Conceptualize

11. The creative process

12. Going on Vacation
Alligator

13. Scope
Write down one very precise problem statement!

14. Generate

15. Generate
Rules in the creative process
• See opportunities and forget limitations
• Generate as many ideas as possible quantity
over quality!
• No criticism is allowed
don’t say “no but”, say “yes and..”
• Co-create by building on each others’ ideas

16. Generate
Open Brainstorm

17. Generate

18. Energizers
“YES I MADE A MISTAKE!”
Stay hungry
stay foolish

19. The creative process

23. Describe