The document discusses the importance of design thinking in enhancing creativity and emphasizes the need for empathy in product design. It highlights mobile technology's role in advancing design practices and presents a structured approach to the design thinking process, including steps like empathizing, defining, ideating, prototyping, and testing. The text also includes insights from industry leaders on the shift to mobile-first design and encourages practitioners to embrace their creative confidence through exercises and techniques.

1. Design Thinking = Creative Confidence

2. Roy Vergara
Mobile UX Designer
Tony Eckersley
Mobile UX Designer
Who are we?

3. (30 seconds)
Warm-up Exercise

4. Rediscovering your creative
confidence

5. Creativity

6. “I’m just not the creative type.”

7. State of Create
Study
What is it?
A global benchmark study on
attitudes and beliefs about
creativity
Globally, Japan
is regarded the
most creative
country
1 in 4
living up
to their creative
potential
25%
of time at
work
creating

9. Creativity is a mindset

10. Case study

11. Design thinking

12. PrototypeIdeateDefineEmpathize
Design thinking process
Test

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Thomas Edison

16. It's common to think
of design as aesthetics
or usability

17. “The process of good product
design is centered around
empathy and is built on deep
research with real people in
their natural environment.”
- Jon Kolko

18. Observe
Engage
Immerse
Ways to gain
empathy

19. Do Work

20. Mobile first
Building from the
bottom up
“We really need to shift now
to start thinking about
building mobile first. This is an
even bigger shift than the PC
revolution.”
-Kevin Lynch, CTO Adobe

21. Mobile Stats
10 Million
shared
users58%
of all American
adults own a
smartphone
900 Million
Android
users

22. More Mobile
Stats 10 Million
shared
users
5 Billion
Phone
users
900 Million
Android
users

23. Mobile overview
Mobile has been a big part
in pushing design thinking
forward
Cog in the wheel
Bigger push for design
thinking companies
`
Mobile
overview

24. Where do great apps (or any
product) come from?

25. Our process

26. Empathize

27. Define

28. When I favorite things, I try to keep items of relevance in sequence. For example
– I’ll delete the older relevant item below in the sequence to add it next to the
relevant item I just added in favorites.
Quotes
“
Once, I had to tap back across screens to find the item I saw a few moments
back. I eventually found that item in some recommendation.
“
When looking for products on a smartphone, I add relevant and interesting
items to my Favorites in the app. I come back to it later to get opinions on it or
look at it on a bigger screen.“

29. Ideate

30. [picture of post its]

31. Prototype

33. Test

42. Applying this to your
work
Design Sprint Iterate
Ask why?
30 circles
exercise

43. The 30 Circles Exercise
Train yourself to
get stuck
• Creates the “getting stuck feeling”
• Explores how “unstuck” happens &
feels
• Triggers your conceptual “box” and
demonstrates how our brain utilizes
rules or schemas when problem
solving
• It lowers your fear of getting stuck

44. Let go of your fears and begin
practicing creative confidence today

45. Questions?
Roy Vergara
rvergara@zappos.com
Tony Eckersley
teckersley@zappos.com