creative thinking

1. Required
READING:

2. Creative & Innovative
offerings
DIFFER
DELIVER
DELIGHT

3. How Do You Generate Creative
Outputs?

4. “Creativity is a process
of having original ideas
that have value.”
Sir Ken Robinson
WHAT IS CREATIVITY?

5. INSPIRATION IDEATION INCUBATION IMPLEMENTATION

6. The Innovation Process
and the
3M Post-It Note

7. Finding an
opportunity or
a problem to
solve.
INSPIRATION

8. Generating
solutions.
IDEATION

9. Refining &
testing
solutions.
INCUBATION

10. IMPLEMENTATION
Launching the
new
innovation!

11. Finding the
PROBLEM
OBJECTIVE
solve.
Generating
several
IDEAS.
Screening
ideas &
testing
until a new
SOLUTION is
created.
Commercializin
g the new
SOLUTION.
The Innovation Process

12. Finding the
PROBLEM
OBJECTIVE
solve.
Generating
several
IDEAS.
Screening
ideas &
testing
until a new
SOLUTION is
created.
Commercializin
g the new
SOLUTION.
The Innovation Process
INSPIRATION IDEATION INCUBATION IMPLEMENTATION