The document discusses creativity in management. It defines creativity as the reorganization of experience into new configurations, involving knowledge, imagination, and evaluation. Creativity involves three domains - art, discovery, and humor. The document also discusses how the two hemispheres of the brain process information differently and their relationship to creativity and innovation. It provides tips for enhancing creativity, including keeping a notepad, using the internet, and maintaining an organizational environment that supports creativity.

1. Creativity in
Management
BY-CHAMWAD S L
MBA-I
ROLL NO.-11
IBMR,WAKAD

2.  What is Creativity?
• It is the reorganization of
experience into new
configurations.
• A function of
knowledge, imagination, and
evaluation
 Three domains of creativity
• Art (ah!) as in beauty
• Discovery (aha!) as in
enlightenment.
• Humor (haha!) as in joyful
pleasure.

3.  Nobel Prize-winning psychobiologist Roger
Sperry showed that:
• Each hemisphere of the brain processed
different types of information.
–Broadly put, the left brain is the
objective, analytical, logical half of the
brain, looking at information sequentially
and focusing on individual parts rather
than on the whole.
–The right brain, on the other hand, is
the subjective, intuitive, playful part of
the brain; it looks at information in a
more random fashion, seeing the whole
rather than the parts.

4. Innovation vs. creativity
• Creativity = the idea
• Innovation = putting into place
Innovation essential to establish and
maintain competitive advantage
• New approaches
• Options for adaptation

5.  An ability to generate large number of
ideas
 To give different perspective
 Unusual Novel answer
 Ability to handle ambiguity
 Intellectual abilities
 Adequate knowledge
 Confidence

6.  Leads to more rigorous and critical
thinking
 Objectives are achieved more readily
 Increases motivation, deep concentration
and engagement
 Improves relationships
 Develops the talent of the individual
 Develops skills for adult life –
adaptability, coping with uncertainty and
change

8. Enhancing creativity

9.  Tools for Developing Creativity
-The Global Brain:
Internet, Blog, Wikipedia
-The Local Brain: Brain storming
-The Individual Brain:
Eating, Drinking, Playing, Exercising, Slee
ping
 Tips on Enhancing Creativity
- Always keep a notepad around to
write down your thoughts.
Even at night, write down what one
can remember from my dreams.

10.  Tips on Enhancing Creativity (continued)
-Always keep the computer handy so that
you can enter more well-developed
thoughts from your notepad.
-Whenever feasible, get on the Internet to
do a search to find related ideas.
-Newspapers and magazines offer
important clues.
-To invent, you need a good imagination
and a pile of junk.

11. Five major organizational factors that
enhance creativity in a work
environment:
• Organizational climate
• Leadership style
• Organizational culture
• Resources and skills
• The structure and systems of an
organization