Launch Your Landing
Page in 90 minutes
Henrik Scheel
Henrik@startupxp.com
StartupExperience.com
4
Entrepreneurship...
is an eXtreme sport
The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Starts
Working
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Starts
Working
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Product/
Market Fit!
Starts
Working
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Product/
Market Fit!
Scale
Starts
Working
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness
NOW
WHAT
?
MVP?
Product-Market Fit
Pivot
Testing Product-Market-Fit
Interview
Pre-sell
Simulation
Why build a landing page
What are the riskiest hypotheses in your business model?
CTA at the top
Targeted Headline
Appropriate colors
Build Credibility Optimize constantly
Time to LAUNCH!!!
GPS collar for pets
Version A VS Version B
Image 1. Image 1
199 299
A/B Testing
How to find a great domain name
“Whether you think you can, or you think
you can’t - you’re right!” Henry Ford
Henrik Scheel
Henrik@startupxp.com
Linkedin.com/in/henrikscheel
Good luck with your entrepreneurial journey!
THANKS
J
Sponsored by

How to Launch a Landing Page in 90 Minutes

  • 1.
    Launch Your Landing Pagein 90 minutes Henrik Scheel Henrik@startupxp.com StartupExperience.com
  • 4.
  • 5.
    The Startup Curve Before Startup Source:Paul Graham; avc.com Time Happiness
  • 6.
    The Startup Curve Before Startup Source:Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness
  • 7.
    The Startup Curve Before Startup Source:Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness
  • 8.
    The Startup Curve Before Startup Source:Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness
  • 9.
    The Startup Curve Before Startup Source:Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Starts Working Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness
  • 10.
    The Startup Curve Before Startup Source:Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In Before Startup Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Starts Working Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Starts Working Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness The Startup Curve Initial Enthusiasm Reality Sets In TROUGH OF SORROW Before Startup Product/ Market Fit! Scale Starts Working Experimenting & Pivoting Source: Paul Graham; avc.com Time Happiness
  • 12.
  • 14.
  • 15.
  • 16.
    Why build alanding page What are the riskiest hypotheses in your business model?
  • 21.
    CTA at thetop Targeted Headline Appropriate colors Build Credibility Optimize constantly
  • 29.
  • 30.
    GPS collar forpets Version A VS Version B Image 1. Image 1 199 299
  • 31.
  • 32.
    How to finda great domain name
  • 34.
    “Whether you thinkyou can, or you think you can’t - you’re right!” Henry Ford Henrik Scheel Henrik@startupxp.com Linkedin.com/in/henrikscheel Good luck with your entrepreneurial journey! THANKS J Sponsored by