The document discusses the startup curve and challenges entrepreneurs face at different stages of starting and growing a business. It covers the initial enthusiasm, the reality when challenges set in, the "trough of sorrow" period of experimentation and pivoting, achieving product-market fit and the scaling stage. The document provides tips for entrepreneurs on actions like building a minimum viable product, pivotting if needed, testing product-market fit by interviewing customers and pre-selling, and optimizing a landing page with elements like a targeted headline and call to action. It emphasizes the importance of constantly testing and optimizing the business model.

1. Launch Your Landing
Page in 90 minutes
Henrik Scheel
Henrik@startupxp.com
StartupExperience.com

4. 4
Entrepreneurship...
is an eXtreme sport

5. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness

6. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness

7. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness

8. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness

9. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Starts
Working
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness

10. The Startup Curve
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
Before
Startup
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Starts
Working
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Product/
Market Fit!
Starts
Working
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness
The Startup Curve
Initial
Enthusiasm
Reality
Sets In
TROUGH OF
SORROW
Before
Startup
Product/
Market Fit!
Scale
Starts
Working
Experimenting
& Pivoting
Source: Paul Graham; avc.com
Time
Happiness

12. NOW
WHAT
?

14. MVP?
Product-Market Fit
Pivot

15. Testing Product-Market-Fit
Interview
Pre-sell
Simulation

16. Why build a landing page
What are the riskiest hypotheses in your business model?

21. CTA at the top
Targeted Headline
Appropriate colors
Build Credibility Optimize constantly

29. Time to LAUNCH!!!

30. GPS collar for pets
Version A VS Version B
Image 1. Image 1
199 299

31. A/B Testing

32. How to find a great domain name

34. “Whether you think you can, or you think
you can’t - you’re right!” Henry Ford
Henrik Scheel
Henrik@startupxp.com
Linkedin.com/in/henrikscheel
Good luck with your entrepreneurial journey!
THANKS
J
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