The document discusses creativity and the creative process. It defines creativity as developing an original idea that makes a socially recognized contribution. The creative process model involves four stages: preparation, incubation, insight, and verification. During preparation, a problem is deeply understood. Incubation involves reflective thought while putting the problem aside. A unique idea is suddenly realized in the insight stage. Verification is experimenting and further developing the idea. The document also lists characteristics of creative people and environments that support creativity.

1. ORGANIZATIONAL BEHAVIOUR
Creative
Process
Model

3. Creativity Defined
Developing an original product,
service, or idea that makes a
socially recognized contribution
• Part of the decision-making
process -- not separate from it
• Creativity is influenced by both
personal competencies and
organizational conditions,
supported by creativity
practices

4. How to be “Creative”

Experience different things

Be a child

Beginners mind

Simplicity and focus

Rebel

5. Creativity
Barriers To Creativity





Historical
Biological
Physiological
Sociological
Psychological

7. Steve Jobs
1955-2011

8. Creative Process Model
Verification
Insight
Incubation
Preparation

9. Creative Process Model
Experience of
suddenly becoming
aware of a unique
idea.
Developing a clear
understanding of
what you are trying to
achieve
Incubation
Preparation
Verification
Insight
Beginning of a
long process of
experimentation
& further
creativity.
Stage of reflective
thought. Put problem
aside but mind still
working on it.

12. Creativity Equation

13. Characteristics of Creative People

Intellectual abilities

Relevant knowledge and
experience

Motivation and persistence

Inventive thinking style

14. Creative Work Environment

Organizational support
• Tolerates mistakes
• Encourages communication
• Offers job security

Intrinsically motivating work
•
•
•
•

Task significance
Autonomy
Feedback
Self-leadership
Sufficient time and resources

15. Creative Practices
Redefine
the Problem
• Jamming
• Review past
projects
• Tell
me, stranger
Associative
Play
• Chain story
• Artistic
activities
• Metaphors
• Morphological
analysis
CrossPollination
• Diverse teams
• In-house
presentations
• Displayed
thinking