Innovation Culture: Don't think about the Future, Develop it!

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Presentation done @ Marcom 2014 Amsterdam.

We cannot predict the future, but we can develop it.
Digital innovation developing as one of the cornerstones of today's society, the challenge of being the innovative trailblazer has grown.

It’s vital to nurture a culture of innovation stimulate creativity, think of ideas and make them happen.

Published in: Marketing, Education, Business
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Innovation Culture: Don't think about the Future, Develop it!

  1. 1. INNOVATION CULTURE: DON’T THINK OF THE FUTURE, DEVELOP IT
  2. 2. REFLECTIONS & LEARNINGS @FELIPECAMARA
  3. 3. SURFING IS ABOUT POSITIONING; BEING IN THE RIGHT PLACE AT THE RIGHT TIME TO CATCH THE BEST WAVE.
  4. 4. “WAVES OF INNOVATION”
  5. 5. “SEA OF SAMENESS” CREATE AN ONGOING WAVE THAT LEAD US OUT OF THIS
  6. 6. CONSTANT CHANGE
  7. 7. STIMULATE A CONTINUAL INNOVATION SODA REPORT 2014
  8. 8. BE A DEVELOPER, INNOVATE THE WAY
  9. 9. 4 POINTS ABOUT WHY & HOW TO NURTURE INNOVATION #1 GIVE PEOPLE A PURPOSE #2 CREATE TIMES TO PLAY #3 NURTURE DIVERSITY #4 INNOVATION CULTURE AS A BRAND ASSET
  10. 10. #1 GIVE PEOPLE A PURPOSE
  11. 11. START FROM INSIDE OUT, GIVING PEOPLE A PURPOSE
  12. 12. WORKPLACETHIS IS:
  13. 13. A PLATFORM FOR SELF DEVELOPMENT THIS IS:
  14. 14. MANY COMPANIES AROUND THE WORLD ARE ALREADY LEADING THE WAY.
  15. 15. FROM INCREMENTAL CHANGES
  16. 16. TO DISRUPTIVE CHANGES
  17. 17. "CULTURE IS AN ORGANIC TERM. OUR LIVES ARE NOT LINEAR, THEY ARE ORGANIC. BECAUSE WE ARE ORGANIC CREATURES.” -SIR KEN ROBINSON
  18. 18. IS UP TO YOU
  19. 19. #2 CREATE TIMES TO PLAY
  20. 20. "PLAY IS DISTINCTIVE FROM ORDINARY LIFE. PLAY BEGINS, AND AT CERTAIN TIME IT’S OVER. OTHERWISE IT’S NOT PLAY." -JOHAN HUIZINGA
  21. 21. TIME TO STIMULATE CREATIVE THINKING
  22. 22. BUILD INNOVATIONS “TIME-OUT”
  23. 23. INVITE YOUR EMPLOYEES TO BRING SOLUTIONS TO YOUR PROBLEMS
  24. 24. STIMULATE A HACKING MINDSET
  25. 25. #3 NURTURE DIVERSITY
  26. 26. THE BEST IDEAS COME FROM DIVERSITY
  27. 27. NEW PEOPLE = NEW PERSPECTIVES
  28. 28. BIG SPACESHIP PROCESS
  29. 29. LOOK FOR ECCENTRICITYLOOK FOR ECCENTRICITY
  30. 30. INVITE DIVERSE PEOPLE IN LOOK FOR ECCENTRICITY
  31. 31. LOOK FOR ECCENTRICITY INVITE DIVERSE PEOPLE IN THE MORE PERSPECTIVES, THE MORE INSIGHTS
  32. 32. GREAT IDEAS COME FROM EVERYWHERE
  33. 33. #4 INNOVATION CULTURE AS A BRAND ASSET
  34. 34. WHAT & HOW
  35. 35. WHAT & HOW
  36. 36. PROUD OF THE PROCESS
  37. 37. WE MAKE STUFF!
  38. 38. STIMULATE A CULTURE OF INNOVATION
  39. 39. CULTIVATE INNOVATION AS YOUR ASSET
  40. 40. TO CONCLUDE
  41. 41. AN INSIDE OUT MOVEMENT
  42. 42. -BENJAMIN FRANKLIN MOTIVATE TO INNOVATE
  43. 43. “ALL MANKIND IS DIVIDED INTO THREE CLASSES: THOSE THAT ARE IMMOVABLE, THOSE THAT ARE MOVABLE, AND THOSE THAT MOVE” -BENJAMIN FRANKLIN
  44. 44. THANKS @FELIPECAMARA

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