The document outlines 7 habits of breakthrough innovators for validating product ideas smarter and faster. It discusses running small MVP experiments to test assumptions, focusing on early adopters, learning customer needs through interviews, creating a culture of iterative testing, cultivating customer feedback, testing the core product loop early, and creating a path to mastery. It also provides 3 shortcuts - the MVP canvas to clarify strategy, speed interviews to find insights from early adopters, and habit stories to design based on customer habits. The goal is to apply scientific thinking and learn quickly to build the right product.
I was invited to speak about this and four other topics at the Kajaani University of Applied Sciences in Finland. This first lecture explains to the students how they should understand and treat the importance of pr & marketing in the creation of their games in order to one day turn them into products. The topics covered in part 1 are:
2.00 Traditional game marketing
2.45 Marketing basics
3.15 Why you need marketing
3.45 Why you need need it even more
4.00 Why you need it forever
4.40 The obvious chores
5.30 What you can do right away in four easy steps
6.00 Step 1: PR ≠ Marketing
9.00 Step 2: Create Assets
10.15 Step 3: Join (and participate in) Communities
11.00 Step 4: Understand how press works
13.45 Why you don't need marketing
14.30 Some handy tricks
14.45 #1 Use SEO and be unique
17.15 #2 Don't forget social media
I was invited to speak about this and four other topics at the Kajaani University of Applied Sciences in Finland. This first lecture explains to the students how they should understand and treat the importance of pr & marketing in the creation of their games in order to one day turn them into products. The topics covered in part 2 are:
0.00 #3 Having the look
1.10 #4 Find your champions
4.45 #5 Show your face
5.15 #6 Act like you're already successful
7.20 #7 Deal with the stress
10.45 Summary & Further reading
A talk about Silicon Valley, Mexican entrepreneurship, innovation, and culture.
This is David Weekly's keynote at SG Emprende, given November 23, 2010 in Mexico City.
5 Key Hacks for Breakthrough Innovation Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common? Here are 5 Key Hacks that will set the stage for breakthrough innovations - along with 3 smart shortcuts that can dramatically accelerate your early product development.
I was invited to speak about this and four other topics at the Kajaani University of Applied Sciences in Finland. This first lecture explains to the students how they should understand and treat the importance of pr & marketing in the creation of their games in order to one day turn them into products. The topics covered in part 1 are:
2.00 Traditional game marketing
2.45 Marketing basics
3.15 Why you need marketing
3.45 Why you need need it even more
4.00 Why you need it forever
4.40 The obvious chores
5.30 What you can do right away in four easy steps
6.00 Step 1: PR ≠ Marketing
9.00 Step 2: Create Assets
10.15 Step 3: Join (and participate in) Communities
11.00 Step 4: Understand how press works
13.45 Why you don't need marketing
14.30 Some handy tricks
14.45 #1 Use SEO and be unique
17.15 #2 Don't forget social media
I was invited to speak about this and four other topics at the Kajaani University of Applied Sciences in Finland. This first lecture explains to the students how they should understand and treat the importance of pr & marketing in the creation of their games in order to one day turn them into products. The topics covered in part 2 are:
0.00 #3 Having the look
1.10 #4 Find your champions
4.45 #5 Show your face
5.15 #6 Act like you're already successful
7.20 #7 Deal with the stress
10.45 Summary & Further reading
A talk about Silicon Valley, Mexican entrepreneurship, innovation, and culture.
This is David Weekly's keynote at SG Emprende, given November 23, 2010 in Mexico City.
5 Key Hacks for Breakthrough Innovation Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common? Here are 5 Key Hacks that will set the stage for breakthrough innovations - along with 3 smart shortcuts that can dramatically accelerate your early product development.
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times have used Game Thinking to design mission-critical products & games – and now you can too. Stop wondering if you’re doing it right; instead, use Game Thinking to zero in on the right early customers, and design a product that’ll keep them coming back, again and again.
The Game Thinking playbook shows you how to build a smarter, faster MVP and drive deep engagement from the ground up. If you want to unlock the secrets of what makes games truly engaging in the long term, and supercharge your path to product/market fit, this webinar is for you.
Do you want to learn how to attract the right people into your community - and get input from the RIGHT hot-core Superfans? This talk will teach you how.
Three massive mistakes that smart entrepreneurs makeAmy Jo Kim
Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
Go From Idea To MVP – FAST! - By Amy Jo KimSynerzip
You’ll discover:
How coaching hundreds of design teams worldwide revealed huge, costly blunders in MVP experiments
How dozens of early-stage teams are using Game Thinking techniques to save months of time and wasted effort
How leading startups like Slack and Crowdstar use these techniques to build products that people love and come back to
How the CEO of fast-growing startup Pley used Game Thinking discovery techniques to go from idea to validated MVP in 5 weeks
Learn how to accelerate YOUR path to product/market fit by applying these powerful, proven success habits to your business.
Original copy at https://www.synerzip.com/webinar/innovation-cycle-discovery-technique/
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail, and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common?
Amy Jo Kim has extensive experience bringing innovative products to life, including Rock Band, The Sims, eBay, Lumosity, and Happify. With a background in neuroscience, computer science, and psychology, she is part game designer and part community architect.
Come learn about the 5 key hacks that characterize breakthrough innovations. We’ll also go over 3 smart shortcuts you can use right away to accelerate your early product development.
5 Design Hacks to Build a Better Product in Less TimeAmy Jo Kim
Do you want to accelerate your early design and development process? Is it tricky to identify the right early customers to test your ideas on? Would you like a roadmap for creating a stripped-down yet compelling MVP? Learn the key design hacks and powerful step-by-step system for accelerating early design, perfected by Amy Jo Kim, CEO of Shufflebrain. Startups, game companies and media giants have used her GettingToAlpha system to turn innovative ideas into breakthrough hits.
Three Powerful Ideas to help investors make smart decisionsAmy Jo Kim
Have you ever been confused by conflicting advice from your stakeholders & colleagues? Do you fall for the siren song of seductive mockups? Learn how to navigate these challenges and spot the signs of a team that's headed for product/market fit.
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
Getting2Alpha: Turbo-charge your product with Game Thinking by Amy Jo KimNaresh Jain
Do you want to harness the deeper power of games – the power to drive long-term engagement? Are you ready to look beyond the silver bullets & Skinner boxes – and learn to think like a game designer? In this talk, you’ll learn the foundations of Game Thinking - brought to life with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Slack. You’ll come away with a smarter approach to innovative product design - and practical, actionable design tips you can use right away to turbo-charge your path towards product/market fit.
More details: https://confengine.com/agile-india-2016/proposal/1961/getting2alpha-turbo-charge-your-product-with-game-thinking
ESOMAR Workshop on Gamification: Creating a win-win-winInSites on Stage
ESOMAR Workshop on Gamification: Creating a win-win-win (by Annelies Verhaeghe and Tom De Ruyck of InSites Consulting), presented at the ESOMAR 3D Conference in Amsterdam (NL) on Sunday November 4, 2012.
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times have used Game Thinking to design mission-critical products & games – and now you can too. Stop wondering if you’re doing it right; instead, use Game Thinking to zero in on the right early customers, and design a product that’ll keep them coming back, again and again.
The Game Thinking playbook shows you how to build a smarter, faster MVP and drive deep engagement from the ground up. If you want to unlock the secrets of what makes games truly engaging in the long term, and supercharge your path to product/market fit, this webinar is for you.
Do you want to learn how to attract the right people into your community - and get input from the RIGHT hot-core Superfans? This talk will teach you how.
Three massive mistakes that smart entrepreneurs makeAmy Jo Kim
Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
Go From Idea To MVP – FAST! - By Amy Jo KimSynerzip
You’ll discover:
How coaching hundreds of design teams worldwide revealed huge, costly blunders in MVP experiments
How dozens of early-stage teams are using Game Thinking techniques to save months of time and wasted effort
How leading startups like Slack and Crowdstar use these techniques to build products that people love and come back to
How the CEO of fast-growing startup Pley used Game Thinking discovery techniques to go from idea to validated MVP in 5 weeks
Learn how to accelerate YOUR path to product/market fit by applying these powerful, proven success habits to your business.
Original copy at https://www.synerzip.com/webinar/innovation-cycle-discovery-technique/
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail, and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common?
Amy Jo Kim has extensive experience bringing innovative products to life, including Rock Band, The Sims, eBay, Lumosity, and Happify. With a background in neuroscience, computer science, and psychology, she is part game designer and part community architect.
Come learn about the 5 key hacks that characterize breakthrough innovations. We’ll also go over 3 smart shortcuts you can use right away to accelerate your early product development.
5 Design Hacks to Build a Better Product in Less TimeAmy Jo Kim
Do you want to accelerate your early design and development process? Is it tricky to identify the right early customers to test your ideas on? Would you like a roadmap for creating a stripped-down yet compelling MVP? Learn the key design hacks and powerful step-by-step system for accelerating early design, perfected by Amy Jo Kim, CEO of Shufflebrain. Startups, game companies and media giants have used her GettingToAlpha system to turn innovative ideas into breakthrough hits.
Three Powerful Ideas to help investors make smart decisionsAmy Jo Kim
Have you ever been confused by conflicting advice from your stakeholders & colleagues? Do you fall for the siren song of seductive mockups? Learn how to navigate these challenges and spot the signs of a team that's headed for product/market fit.
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
Getting2Alpha: Turbo-charge your product with Game Thinking by Amy Jo KimNaresh Jain
Do you want to harness the deeper power of games – the power to drive long-term engagement? Are you ready to look beyond the silver bullets & Skinner boxes – and learn to think like a game designer? In this talk, you’ll learn the foundations of Game Thinking - brought to life with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Slack. You’ll come away with a smarter approach to innovative product design - and practical, actionable design tips you can use right away to turbo-charge your path towards product/market fit.
More details: https://confengine.com/agile-india-2016/proposal/1961/getting2alpha-turbo-charge-your-product-with-game-thinking
ESOMAR Workshop on Gamification: Creating a win-win-winInSites on Stage
ESOMAR Workshop on Gamification: Creating a win-win-win (by Annelies Verhaeghe and Tom De Ruyck of InSites Consulting), presented at the ESOMAR 3D Conference in Amsterdam (NL) on Sunday November 4, 2012.
Similar to Breakthrough innovation habits to imbibe (20)
Brand delight 'success-essentials' for market leadership-disruption By Anshum...Anshumali Saxena
Building and sustaining brand leadership in highly disruptive & competitive marketing. Leveraging brand delight innovations to continuously improve operations, build better ROI & reputation for all parts of the business marketing ecosystem.
B2B Solutions' Sales success simplified. Follow this path to make success repeatable and profitable consistently.
This presentation was created leveraging my 20+years of living and practicing these success-steps and harnessing them all at www.interactiveye.com : a business tranformation and digital marketing innovation consulting firm. Cheers anshumali@interactiveye.com
Intercnnected world prospers more thanks to innovators like www.Freelancer.com making freelancing available to all without bias and with greater ease than ever before.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
22. Find & delight
your early
adopters FIRST
Early adopters will put up
with cost & ridicule for
innovations that meet
real needs.
Erika Hall
Author, Just Enough Research
33. Test early,
test often
There is nothing quite so
useless as doing with great
efficiency something that
should not be done at all
Peter Drucker
Author
37. Listen in as
customers talk
with each other
To listen fully means to
pay close attention to
what is being said
beneath the words.
Steven Covey
Author
41. What is —
and isn’t —
a Core Loop?
In a loop, you’re learning a
skill and updating your
mental model. That’s what
leads to player delight.
Dan Cook
Lead Game Designer, Spry Fox
64. 1. Think like a scientist
2. Laser-focus on Early Adopters
3. Learn about customers’ needs & habits
4. Create a culture of iterative testing
5. Cultivate a customer feedback community
6. Test & refine the Core Loop early
7. Co-create a path to Mastery
7 Habits of
Breakthrough
Innovators
65. 3 Smart Shortcuts
that turbo-charge
your path to
product/market fit
You’ve got to jump off cliffs
all the time and build your
wings on the way down.
Ray Bradbury
Author
79. MVP Canvas BEFORE
Young women
(18-30) who play
mobile fashion
games
Aspirational
dress-up in
designer fashion
PLUS celebrity
stylist advice
80. MVP Canvas BEFORE
Young women
(18-30) who play
mobile fashion
games
Aspirational
dress-up in
designer fashion
PLUS celebrity
stylist advice
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative
– stay up-to-date
on fashion by
playing – not just
looking
81. MVP Canvas BEFORE
Young women
(18-30) who play
mobile fashion
games
Aspirational
dress-up in
designer fashion
PLUS celebrity
stylist advice
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative –
stay up-to-date on
fashion by playing
– not just looking
F2P game experience
Existing, addressable
audience for fashion
games
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
82. MVP Canvas BEFORE
Young women
(18-30) who play
mobile fashion
games
Aspirational
dress-up in
designer fashion
PLUS celebrity
stylist advice
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative –
stay up-to-date on
fashion by playing
– not just looking
F2P game experience
Existing, addressable
audience for fashion
games
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
Young women
want a mobile
game based on
real-world
fashion
PLUS access to a
celebrity stylist
83. Speed
Interviews:
How we did it
• 15 young women 18-40 who play
mobile fashion games
• Recruited from existing player
base & Craigslist ads
WHO
84. Speed
Interviews:
How we did it
• 15 young women 18-40 who play
mobile fashion games
• Recruited from existing player
base & Craigslist ads
WHO
WHAT
• Spend 5-10 minutes answering
3-5 questions
• The best interview subjects
became paid testers
85. Speed
Interviews:
How we did it
• 15 young women 18-40 who play
mobile fashion games
• Recruited from existing player
base & Craigslist ads
WHO
WHAT
WHEN
&
WHERE
• Spend 5-10 minutes answering
3-5 questions
• The best interview subjects
became paid testers
• Over a period of 2 weeks
• Via telephone or Skype
86. Research
Results:
3 Key Patterns
Fashion Browsers
Want to immerse themselves in a
beautiful aspirational world that keeps
them up-to-date on fashion trends.
Co-Creators
Want to “do fashion” with a buddy –
a friend or relative they can dress with,
shop with, and borrow from.
Armchair Stylists
Love telling other people how to dress –
they want to role-play a celebrity stylist,
and get credit for their fashion sense.
87. Fashion
Browser
“When I’m tired after a long day, I want to
flop on the couch and get the escapist,
immersive experience of flipping
through Vogue – but in a game.”
88. Fashion
Browser
Habit Story
When I
log into the game
I want to
see gorgeous, creative outfits – made
from the latest designer fashions
So I can
stay on top of fashion trends in a fun
and relaxing way
89. Co-Creator
“Patti told me to put these shoes and belt
together with this outfit – I would never
think of that, but it TOTALLY works.
I need her advice all the time.”
90. Co-Creator
Habit Story
When I
need to dress up for an important event
I want to
raid my friend’s closet and get her
feedback on my outfit online
So I can
have her accessorize my look and help
me feel confident – just like in real-life :-)
91. Armchair
Stylist
“I LOVE the idea of a game that lets me
rate my friends’ outfits and tell them how
to dress better – like I do before a party :-)”
92. Armchair
Stylist
Habit Story
When I
give fashion feedback to others
I want to
Know if my feedback had an effect
So I can
Feel happier, knowing that I’m helping
others be more fashionable
93. MVP Canvas AFTER
Young women
(18-30) who play
mobile fashion
games
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative –
stay up-to-date on
fashion by playing
– not just looking
F2P game experience
Existing, addressable
audience for fashion
games
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
Young women
want a mobile
game based on
real-world fashion
PLUS access to a
celebrity stylist
Skews older –
women 18-45 like
the game and
older women
spend more $
Aspirational
dress-up in
designer fashions
PLUS advice from
aspiring player-
stylists
94. MVP Canvas AFTER
Young women
(18-30) who play
mobile fashion
games
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative
– stay up-to-date
on fashion by
playing – not just
looking
F2P game exp.
Addressable
audience for
fashion games
Young women
want a mobile
game based on
real-world fashion
PLUS access to a
celebrity stylist
Skews older –
women 18-45 like
the game and
older women
spend more $
Aspirational dress-
up in designer
fashions PLUS
advice from aspiring
player-stylists
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
95. MVP Canvas AFTER
Young women
(18-30) who play
mobile fashion
games
F2P co-op game
with real-world
fashion content
and hot trends
Vogue alternative –
stay up-to-date on
fashion by playing
– not just looking
F2P game exp.
Addressable
audience for fashion
games
Young women
want a mobile
game based on
real-world fashion
PLUS access to a
celebrity stylist
Skews older –
women 18-45 like
the game and
older women
spend more $
Aspirational dress-
up in designer
fashions PLUS
advice from aspiring
player-stylists
Like/Dislike metrics
via interviews with
hardcore fashion
gamers
And will spend $
on a game based
on real-world
fashion
And up-and-
coming stylists