Liz James Designs - Marketing Campaign Book - Spring 2014Gabriel Chambers
Campaign proposal for Liz James Designs, a small jewelry store in Austin, TX. Our audience was not marketing executives, but a small business owner with only basic experience in advertising. Thus we developed and pitched our campaign that was simple and elegant, yet heavily digital and analytical.
Liz James Designs - Marketing Campaign Book - Spring 2014Gabriel Chambers
Campaign proposal for Liz James Designs, a small jewelry store in Austin, TX. Our audience was not marketing executives, but a small business owner with only basic experience in advertising. Thus we developed and pitched our campaign that was simple and elegant, yet heavily digital and analytical.
5 Design Hacks to Build a Better Product in Less TimeAmy Jo Kim
Do you want to accelerate your early design and development process? Is it tricky to identify the right early customers to test your ideas on? Would you like a roadmap for creating a stripped-down yet compelling MVP? Learn the key design hacks and powerful step-by-step system for accelerating early design, perfected by Amy Jo Kim, CEO of Shufflebrain. Startups, game companies and media giants have used her GettingToAlpha system to turn innovative ideas into breakthrough hits.
There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.
That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.
http://gamethinkinglive.com
Getting2Alpha: accelerate innovation with game design smartsAmy Jo Kim
Do you want to innovate faster and smarter? Do you want to create a better product in less time? Do you want to quickly turn your compelling vision into a stripped-down, high-learning MVP? Getting2Alpha is for you.
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Amy Jo Kim
It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this talk, you’ll learn 5 early design hacks that will help you find and delight your aspirational audience – illustrated with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify and Pley. You’ll come away with a smarter approach to early product design – and 5 practical, actionable hacks that will increase your odds of success.
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
5 Key Hacks for Breakthrough Innovation Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common? Here are 5 Key Hacks that will set the stage for breakthrough innovations - along with 3 smart shortcuts that can dramatically accelerate your early product development.
Slack is a runaway hit — and everyone wants to figure out why. Slack lacks the outer trappings of a game — instead it pulls you along by unfolding new opportunities as your skills grow stronger. Learn how Slack’s Core Learning Loop drives a simple, compelling daily habit; why a single-player on-boarding bot creates a game-like experience; and why Slack’s early development practices created a strong foundation for rapid growth.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
5 Design Hacks to Build a Better Product in Less TimeAmy Jo Kim
Do you want to accelerate your early design and development process? Is it tricky to identify the right early customers to test your ideas on? Would you like a roadmap for creating a stripped-down yet compelling MVP? Learn the key design hacks and powerful step-by-step system for accelerating early design, perfected by Amy Jo Kim, CEO of Shufflebrain. Startups, game companies and media giants have used her GettingToAlpha system to turn innovative ideas into breakthrough hits.
There’s something incredibly powerful about the deep long-lasting engagement that Kickstarter built into their platform. You find yourself coming back again and again - and getting better at something you care about. You’re deeply engaged.
That’s the power of Game Thinking. Learn how to harness Game Thinking for YOUR product at Game Thinking Live http://gamethinkinglive.com. Learn how leading-edge companies like Slack, AirBnB, Happify, Kickstarter build deep engagement into their products and services.
http://gamethinkinglive.com
Getting2Alpha: accelerate innovation with game design smartsAmy Jo Kim
Do you want to innovate faster and smarter? Do you want to create a better product in less time? Do you want to quickly turn your compelling vision into a stripped-down, high-learning MVP? Getting2Alpha is for you.
The 3 most common mistakes smart entrepreneurs make building their MVPAmy Jo Kim
In this information-packed webinar you'll discover the most common and costly MVP mistakes that cripple promising startups. You’ll also learn how to avoid these mistakes, and super-charge your path to product/market fit with Game Thinking. Taught by Amy Jo Kim, CEO of Shufflebrain, this training session covers:
- How coaching 50+ design teams worldwide revealed huge, costly blunfers in common MVP practices
- How leading startups like Slack use game thinking – NOT gamification – to avoid these mistakes and build products that people love
- How our Getting2Alpha system has helped dozens of entrepreneurs build the right MVP and find product/market fit
- Why the CEO of fast-growing startup Pley called Getting2Alpha ‘an invaluable investment’ after using it to go from idea to MVP in 5 weeks
Turbo-charge your product with Game Thinking - Lean Startup Conference 2015Amy Jo Kim
It’s easier than ever to create a new, innovative product, game, app or service. But most innovative projects never take off and reach their intended audience. What differentiates the ones that DO? What do teams who create genre-defining hits do differently? In this talk, you’ll learn 5 early design hacks that will help you find and delight your aspirational audience – illustrated with front-line stories from eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify and Pley. You’ll come away with a smarter approach to early product design – and 5 practical, actionable hacks that will increase your odds of success.
7 Habits of Breakthrough Entrepreneurs - Casual Connect 2015Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
5 Key Hacks for Breakthrough Innovation Amy Jo Kim
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the ones that DO? What developmental habits and behaviors do the teams that create genre-defining hits have in common? Here are 5 Key Hacks that will set the stage for breakthrough innovations - along with 3 smart shortcuts that can dramatically accelerate your early product development.
Slack is a runaway hit — and everyone wants to figure out why. Slack lacks the outer trappings of a game — instead it pulls you along by unfolding new opportunities as your skills grow stronger. Learn how Slack’s Core Learning Loop drives a simple, compelling daily habit; why a single-player on-boarding bot creates a game-like experience; and why Slack’s early development practices created a strong foundation for rapid growth.
It’s easier than ever to create a startup around a new, innovative idea. But most startups fail -- and most innovative products never take off. What differentiates the projects that DO take off? What habits, behaviors and attitudes are shared by the teams who create genre-defining hits? In this talk, you’ll learn the 7 habits of breakthrough innovators - brought to life with front-line stories from the early days of eBay, Ultima Online, The Sims, Rock Band, Covet Fashion, Happify, Lumosity and Pley. You’ll come away with a smarter approach to innovative product design - and practical, actionable design shortcuts you can use right away to turbo-charge your path towards product/market fit.
Leading companies like Disney, Electronic Arts, Ubisoft, Netflix, and the New York Times have used Game Thinking to design mission-critical products & games – and now you can too. Stop wondering if you’re doing it right; instead, use Game Thinking to zero in on the right early customers, and design a product that’ll keep them coming back, again and again.
The Game Thinking playbook shows you how to build a smarter, faster MVP and drive deep engagement from the ground up. If you want to unlock the secrets of what makes games truly engaging in the long term, and supercharge your path to product/market fit, this webinar is for you.
Successful innovations reach a mainstream audience—but they never start off that way. That’s the paradox of innovation that most entrepreneurs fail to embrace - at their peril.
That’s where Game Thinking comes in. Game Thinking is a step-by-step system for accelerating innovation and crafting products that people love…and keep loving. In Game Thinking, you empower your customers to get better at something they care about — like playing an instrument or leading a team. Come to this fast-paced training and equip yourself with the tools you need to create your next breakout hit.
World Explorer Client Engagement Playshop - United AirlinesMonica Cornetti
Monica Cornetti - Gamification Speaker and Program Designer - Customer Engagement Training for United Airlines
This is a presentation Monica recently designed and delivered in a gamification playshop for a division of United Airlines. The group is working on customer engagement strategies and hired Monica to show them how to apply gamification to their sales and marketing mix.
Using her World Explorer - An Epic Adventure into the Ream of Gamification trademarked process, Monica led the group through a hands-on, gamified playshop, exploring the beauty, awe, marvels, and dangers of the 7 different levels of successful gamification.
View the World Explorer Synopsis at this link: http://www.slideshare.net/monicacornettientreprenow/united-airlines-gamification-playshop-world-explorer-synopsis
About The Presenter: A gamification keynote speaker and curriculum designer, Monica Cornetti is rated as the #1 Gamification Guru in the World by UK-Based Leaderboarded. She is the author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You. Monica’s niche is gamification used in the corporate environment.
Contact Monica for information about hiring her to work with your group and learn how to apply gamification strategies that produce measurable, value-added ROI to your employee or client engagement strategies. monica@monicacornetti.com
Connect with Monica (@monicacornetti) www.monicacornetti.com
Chic, modern and Danish, VERO MODA is all about rebooting your wardrobe with fresh basics and suped-up tailoring.Try out muted tones and relaxed pieces with a signature Scandi-cool vibe – we heart the fun prints, fuzzy knits and textured outerwear.
Three Powerful Ideas to help investors make smart decisionsAmy Jo Kim
Have you ever been confused by conflicting advice from your stakeholders & colleagues? Do you fall for the siren song of seductive mockups? Learn how to navigate these challenges and spot the signs of a team that's headed for product/market fit.
Three massive mistakes that smart entrepreneurs makeAmy Jo Kim
Wanna find out the common and costly mistakes that cause smart innovators to stumble? Learn about the TAM myth, the siren song of seductive mockups, and the rush to build EXACTLY the wrong MVP - and find out what to do instead.
Do you want to learn how to attract the right people into your community - and get input from the RIGHT hot-core Superfans? This talk will teach you how.
The Game Thinking Roadmap: a PMs path to masteryAmy Jo Kim
Have you ever wondered if you're building the right MVP, and testing it on the right customers? Are you eager to avoid "leaky bucket syndrome" and drive long-term engagement? Would you like a roadmap for what to build, what to test, and who to test it on throughout your product development process? Level-up your PM skills with Game Thinking -- a design system and product roadmap for building products your customers will return to, again and again. You'll get a powerful framework, actionable tips, and a chance to apply these ideas to your own project.
How to drive user engagement like Slack, Snapchat & KickstarterAmy Jo Kim
How do breakthrough products keep pulling new customers in - while re-engaging the ones they already have? It’s not with tricks & external rewards, that’s for sure. Discover how Slack, Kickstarter, and Snapchat reduce churn and drive deep, game-like engagement by creating a coherent path to mastery and deploying engaged triggers to light the way.
9. “If you gave me stop-motion
videos for the Lego
Set my kid has right now, in
our living room, I would
love you for life.”
When my kid
Is starting to play with a new Lego Set
I want a
instructional videos for that specific Set
so I can
Take a guilt-free break, knowing and that my
kid is happy, engaged and productive
Pattern
Quote
Story/Quote pairs
10. The Fashion Consumer I love seeing what’s new,
When I
login (daily) to Style Icon
I want to
see gorgeous, creative outfits made
from the latest designer fashions
so I can
stay on top of fashion trends in a fun
and relaxing way
going through my closet,
putting together outfits –
it’s the perfect way to
unwind after a long day
11. The Armchair Stylist I LOVE the idea of rating my
When I
give fashion feedback to others
I want to
know my feedback had an effect
so I can
feel useful, satisfied and happier
because I’m helping others be more
fashionable
friends outfits and telling them
how to dress better – I already do
that in real life
12. The Co-Creator Patti told me to put these shoes
When I
Need to dress up for an important event
I want to
raid my friend’s closet and get her
feedback on my outfit
so I can
have her accessorize my look and help
me feel confident - just like in real life :-)
and belt together with this outfit –
I would never think of that, but it
TOTALLY works.
14. Covet Fashion BEFORE
Unmet Needs
Aspirational dress-up
in designer fashions
with advice from a
celebrity stylist
Value Prop
Stay up-to-date on
fashion by playing – not
just looking (AKA Vogue
replacement)
Unfair Advantage
F2P game experience
Existing, addressable
audience for fashion
games
Early Customers
Young women 18-30
who play and love
mobile fashion games
Early Metrics
like/dislike metrics via
interviews with hard-core
fashion gamers
Solution
A F2P co-op game,
based on proven
mechanics and real-world
fashion
Key Assumptions
Young women want a
mobile game based on
real-world fashion
Young women want
access to a celebrity
stylist
15. Covet Fashion AFTER
Early Market
Young women 18-30
who play and love
mobile fashion games
Women 18-45 like the
game – and older
women spend more
Unmet Needs
Aspirational dress-up
in designer fashions
with advice from a
celebrity stylist plus
advice from wanna-be
stylists
Value Prop
Stay up-to-date on
fashion by playing – not
just looking (AKA Vogue
replacement)
Unfair Advantage
F2P game experience
Existing, addressable
audience for fashion
games
Early Metrics
like/dislike metrics via
interviews with hard-core
fashion gamers
Solution
A F2P co-op game,
based on proven
mechanics and real-world
fashion
Key Assumptions
Young women want a
mobile game based on
real-world fashion
Young women want
access to a celebrity
stylist
16. Covet Fashion AFTER
Early Market
Young women 18-30
who play and love
mobile fashion games
Women 18-45 like the
game – and older
women spend more
Unmet Needs
Aspirational dress-up
in designer fashions
with advice from a
celebrity stylist plus
advice from wanna-be
stylists
Key Assumptions
Young women want a
mobile game based on
real-world fashion
Young women want
access to a celebrity
stylist
Unfair Advantage
F2P game experience
Existing, addressable
audience for fashion
games
Solution
A F2P co-op game,
based on proven
mechanics and real-world
fashion
Value Prop
Stay up-to-date on
fashion by playing –
not just looking (AKA
Vogue replacement)
Early Metrics
like/dislike metrics via
interviews with hard-core
fashion gamers
17. Covet Fashion AFTER
Early Market
Young women 18-30
who play and love
mobile fashion games
Women 18-45 like the
game – and older
women spend more
Unmet Needs
Aspirational dress-up
in designer fashions
with advice from a
celebrity stylist plus
advice from wanna-be
stylists
Unfair Advantage
F2P game experience
Existing, addressable
audience for fashion
games
Solution
A F2P co-op game,
based on proven
mechanics and real-world
fashion
Value Prop
Stay up-to-date on
fashion by playing – not
just looking (AKA Vogue
replacement)
Early Metrics
like/dislike metrics via
interviews with hard-core
fashion gamers
Key Assumptions
Young women want a
mobile game based on
real-world fashion
and will spend $$ on a
game based on real-world
fashion
Young women want
access to a celebrity
stylist – AND other up-and-
coming stylists
18. Design Iteration Checklist
Summarize your research findings
Update your MVP Canvas
Update your Core Loop & Product Narrative
19. Onboarding
Get
Results &
Reward
Accept Invite
Dress for
Event Make
Outfit
Take Style
Quiz
Submit
Outfit for
Ratings
Browse Event
Invite(s)
Get
Results
Play MiniGames,
earn $$,
Knowledge
Ad for
Fashion
Game
20. Re-engagement: Habit Loops
Choose Event to Dress
Get Results & Reward
For
Dress for
Event Make
Outfit
Play
MiniGames,
earn $$
With Social
Feedback
Messages
Waiting
Without Social
Feedback
See Closet,
Submit
Outfit
Read/Respon
d to
Messages
Browse Style Feed
Read New
Content
21. Design Iteration Checklist
Summarize your research findings
Update your MVP Canvas
Update your Core Loop & Product Narrative
Sketch out key screens – information on the page
24. Whose closet would you most like to peek into?
3 of 10
While browsing Polycore on your iPad, you see an ad for Style Icon. You clikc through – and take a 15-question quiz, which is fun
and visual. When it’s finished you learn your Style Tyype, and an invitation to play Style Icon, a free iPad game.
25. Welcome to Style Icon! $75
Here are some basics to get you started
Here’s a welcome gift – $$ to spend in the
store.
Earn more by creating outfits for events
and playing mini-games.
You’ve been invited to an
event!
Click the butterfly to open your invitation
After you’ve signed up, your first task is to build your Dream Closet. You get
1) a welcome gift of high-quality basics 2) $$ to spend, 3) an event invite to a Casual Weekend
27. Style Feed Invites Messages My Closet
You’re at the airport, heading towards your gate – you think about picking up a Vogue, but you skip it – and decide
to get your fashion fix from Style Icon instead. Once you’re settled into your seat, you pull out your iPad, launch
the app, and check out the latest fashions by browsing through recently created outfits.
28. Three people created similar outfits for an event
you attended – you’re a Level 1 Stylist, so we’re
inviting you to tell us which outfit worked best.
It’s holiday time! You’re invited to a swanky office
party with your new boss. It’s a great time to make
the right impression. What will you wear?
Winter vacation is a great time to kick back on a
sunny beach with a tropical drink. How will you
dress on your Dream Island Vacation?
Style Feed Invites Messages My Closet
You check out the Invites waiting for you. You have a real-life holiday party coming up – so you select those
29. Congratulations! Your new collection is
TRENDING. Collect your prize now!
Taleen created an outfit for Ladies Night and
wants you to accessorize it.
StyleLady says “I love your style – would you
like to make a collection together?” Check out
my closet.
Lori says “Thanks for finishing those outfits –
wanna switch it up now and change roles?
Style Feed Invites Messages My Closet
You check out the Invites waiting for you. You have a real-life holiday party coming up – so you select those
30. My Closet
Jewelr
y
Scarv
es
OPEN
SLOT
23
items
Intimate
s
OPEN
SLOT
Top
s
Bottom
s
Shoe
s
Bag
s
Dresse
s
Style Feed Invites Messages My Closet
You check out the Invites waiting for you. You have a real-life holiday party coming up – so you select those
32. Celeste + Emma’s BCBG Fall Collection
Top
s
Bottom
s
Shoe
s
Bag
s
Jewelr
y
Scarv
es
Intimate
s
Dresse
s
OPEN
SLOT
OPEN
SLOT
Style Feed Invites Messages My Closet
You’re a Level 3 Stylist – and you and your friend are collaborating on outfits for a new Fall collection
33. Design Iteration Checklist
Summarize your research findings
Update your MVP Canvas
Update your Core Loop & Product Narrative
Sketch out key screens
Draft your Product Brief
35. Build Your Dream Closet
Collect designer clothes dress for gala events
build a lust-worthy closet of stunning outfits
36. Discover & Express Your Personal Style
Glamorous Trendsetting Understated
37. Be a Style Icon
create trend-setting outfits → get designer gifts & VIP invites
38. Product Brief: Key Elements
1. Summary: Elevator Pitch
2. MVP Canvas: Before & After
39. Covet Fashion MVP Canvas
Early Market
Young women 18-30
who play and love
mobile fashion games
Women 18-45 like the
game – and older
women spend more
Unmet Needs
Aspirational dress-up
in designer fashions
with advice from a
celebrity stylist plus
advice from wanna-be
stylists
Unfair Advantage
F2P game experience
Existing, addressable
audience for fashion
games
Solution
A F2P co-op game,
based on proven
mechanics and real-world
fashion
Value Prop
Stay up-to-date on
fashion by playing – not
just looking (AKA Vogue
replacement)
Early Metrics
like/dislike metrics via
interviews with hard-core
fashion gamers
Key Assumptions
Young women want a
mobile game based on
real-world fashion
and will spend $$ on a
game based on real-world
fashion
Young women want
access to a celebrity
stylist – AND other up-and-
coming stylists
40. Product Brief: Key Elements
1. Summary: Elevator Pitch
2. MVP Canvas: Before & After
3. Key Research Findings
41. The Fashion Consumer I love seeing what’s new, going
When I
login (daily) to Style Icon
I want to
see gorgeous, creative outfits made from
the latest designer fashions
so I can
stay on top of fashion trends in a fun and
relaxing way
through my closet, putting
together outfits – it’s the perfect
way to unwind after a long day
Style Feed
42. The Co-Creator Patti told me to put these shoes
When I
Need to dress up for an important event
I want to
raid my friend’s closet and get her feedback on
my outfit
so I can
have her accessorize my look and help me feel
confident - just like in real life :-)
and belt together with this outfit
– I would never do that, but it
TOTALLY works.
Shared Closet
43. The Armchair Stylist I LOVE the idea of rating my
When I
give fashion feedback to others
I want to
know my feedback had an effect
so I can
feel useful, satisfied and happier because
I’m helping others be more fashionable
friends outfits and telling them
how to dress better – I already do
that in real life
Style Ambassador
44. Product Brief: Key Elements
1. Summary: Elevator Pitch
2. MVP Canvas: Before & After
3. Key Research Findings
4. Core Loop + Key Screens
45. Onboarding
Get Results &
Reward
Accept Invite
Dress for Event
Make Outfit
Take Style
Quiz
Submit Outfit
for Ratings
Browse Event
Invite(s)
Get Results
Play MiniGames,
earn $$
Ad for
Fashion Game
46. Whose closet would you most like to peek into?
3 of 10
While browsing Polycore on your iPad, you see an ad for Style Icon. You clikc through – and take a 15-question quiz, which is fun
and visual. When it’s finished you learn your Style Tyype, and an invitation to play Style Icon, a free iPad game.
47. Welcome to Style Icon! $75
Here are some basics to get you started
Here’s a welcome gift – $$ to spend in the
store.
Earn more by creating outfits for events
and playing mini-games.
You’ve been invited to an
event!
Click the butterfly to open your invitation
After you’ve signed up, your first task is to build your Dream Closet. You get
1) a welcome gift of high-quality basics 2) $$ to spend, 3) an event invite to a Casual Weekend
48. Re-engagement: Habit Loops
Get Results & Reward
Choose Event to Dress For
Dress for Event
Make Outfit
Play MiniGames,
earn $$
With Social Feedback
Messages Waiting
Without Social Feedback
See Closet,
Submit Outfit
Read/Respond to
Messages
Read New Content Browse Style Feed
49. Style Feed Invites Messages My Closet
You’re at the airport, heading towards your gate – you think about picking up a Vogue, but you skip it – and decide
to get your fashion fix from Style Icon instead. Once you’re settled into your seat, you pull out your iPad, launch
the app, and check out the latest fashions by browsing through recently created outfits.
50. Three people created similar outfits for an event
you attended – you’re a Level 1 Stylist, so we’re
inviting you to tell us which outfit worked best.
It’s holiday time! You’re invited to a swanky office
party with your new boss. It’s a great time to make
the right impression. What will you wear?
Winter vacation is a great time to kick back on a
sunny beach with a tropical drink. How will you
dress on your Dream Island Vacation?
Style Feed Invites Messages My Closet
You check out the Invites waiting for you. You have a real-life holiday party coming up – so you select those
51. Congratulations! Your new collection is
TRENDING. Collect your prize now!
Taleen created an outfit for Ladies Night and
wants you to accessorize it.
StyleLady says “I love your style – would you
like to make a collection together?” Check out
my closet.
Lori says “Thanks for finishing those outfits –
wanna switch it up now and change roles?
Style Feed Invites Messages My Closet
You also check out the messages and see that your friends appreciated your feedback!
52. My Closet
Bottoms Shoes Bags Jewelry
Scarve
23
items
Dresses Intimates
OPEN
SLOT
OPEN
SLOT
Top
s
s
Style Feed Invites Messages My Closet
You check out the Invites waiting for you. You have a real-life holiday party coming up – so you select those
54. Celeste + Emma’s BCBG Fall Collection
Top
s
Bottoms
Shoe
Dresses Intimates
s
Bags Jewelry
Scarve
s
OPEN
SLOT
OPEN
SLOT
Style Feed Invites Messages My Closet
You’re a Level 3 Stylist – and you and your friend are collaborating on outfits for a new Fall collection
55. Product Brief: Key Elements
1. Summary: Elevator Pitch
2. MVP Canvas: Before & After
3. Key Research Findings
4. Core Loop + Key Screens
5. Pilot Project + Next Steps
56. Pilot Project
WHO: 50-100 hardcore fashion gamers, pulled from current audience
WHAT: Features to test early
• Appeal of real-world fashion, tied to designer release cycles
• Upfront Style Quiz – is it even needed?
• Opportunity to pay for upscale items to earn more outfit points
• Can earn “schwag gifts” by creating popular outfits
59. Design Iteration Speedbumps
• False-negative pivot – changing too much too soon
• Focusing on customer’s solution (not the problem)
60. Design Iteration Speedbumps
• False-negative pivot – changing too much too soon
• Focusing on customer’s solution (not the problem)
• Confusion or distrust around customer discovery
61. Design Iteration Speedbumps
• False-negative pivot – changing too much too soon
• Focusing on customer’s solution (not the problem)
• Confusion or distrust around customer discovery
• Lack of cross-functional collaboration
62. Design Iteration Speedbumps
• False-negative pivot – changing too much too soon
• Focusing on customer’s solution (not the problem)
• Confusion or distrust around customer discovery
• Lack of cross-functional collaboration
• Poor value prop – AKA emperor has no clothes