6 Lenses for Sustainable Globalization a practical tool for enterprises to assess their focus relative to core business.

1. OD Network Conference 2009
October 19th, Seattle
Victoria G. Axelrod & Karen J. Davis

2. Economic/
financial
• ESG
Geopolitical Framework Technology
• Governance • Redefining • Service sector
GDP
• Terrorism and • Leveling the
security playing field
Six Lenses for
• Nationalism
vs. tribalism Sustainable
• Democratic globalization Poverty and
Movement of
capitalism Holistic integration Inequity
talent • Bottom of the
pyramid
• Migration • New market
Limits to creation
• Urbanization growth • North-South
• Manufacturing • CSR
sector
• Ecosystems
services
• Agribusinesses
Copyright 2007 V. G. Axelrod, J. Harmon, W. C. Russell, and J. Wirtenberg

3. Our Purpose for Today
Integrate Behavior with Innovation = Sustainability
• Explore the relationship between behavior and I = S
– Sustainable practices level the playing field between haves
and have nots
– Create opportunities for the Base of the Pyramid
• Increasing understanding and awareness
• Energizing and expanding commitment to enhancing
innovation = sustainability
• Providing practical tools to improve personal/enterprise
innovation sustainability in the short and long-term

4. Introductions:
Name
Organization
Job Role
What you want to know
about sustainable
globalization?
Other?

6. Table of Contents
• Leadership for a sustainable enterprise
• Table of Contents
• Mental models for sustainability
• Developing a sustainability strategy
• Managing the change to a sustainable enterprise
• Employee engagement for a sustainable enterprise
• Sustainable enterprise metrics and measurement
systems
• Sustainable globalization: The challenge and the
opportunity
• Transorganizational collaboration and sustainability
networks

7. What Is Sustainability?
Key aspect:
Bearable
Triple Bottom Line Viable
Equitable
 Social
 Environmental
 Economic
Copyright © 2008, Enterprise Sustainability Action Team

8. What is Sustainability?
“Meeting the needs of the present without
compromising the ability of future
generations to meet their own needs.”
Our Common Future, UN Brundtland Report, 1987
“A company’s ability to achieve its
business goals and increase long-term
shareholder value by integrating economic,
environmental and social opportunities into
its business strategies.”
“Symposium on Sustainability – Profiles in Leadership,”
NYC, Oct. 2001

9. What is Sustainability?
"the possibility that human and other life will flourish on the
planet forever.
It’s a definition about as far from the central notion of sustainable
development as night is from day. But, to me, it represents a
truer idea about what sustainability is all about.
Flourishing, like many other desirable qualities, is an emergent
property. It has no thing-like character. It’s like health, or liberty,
or freedom: It appears only when the whole system is
functioning properly." John R. Ehrenfeld, Executive Director, International
Society for Industrial Ecology and Senior Research Scholar, Yale School of Forestry and
Environmental Studies

10. What is Sustainability?
… attempts to reduce the level of unsustainability

11. Sustainability = Innovation

12. Copyright © 2008, Enterprise Sustainability Action Team

14. Context – Global Climate Change
Global sustainability issues impacting all
organizations and people in the world
• Environmental Sustainability
• Poverty and Inequity
• Social Justice
♥2009 Axelrod Becker & Karen J. Davis

15. Global sustainability issues impacting all
organizations and people in the world
Environmental Sustainability
Rising sea levels
“The Death of Birth”
Fresh water shortages
Ecological footprint

16. Global sustainability issues impacting all
organizations and people in the world
Economic & Financial Viability
inc. Poverty and Inequity
• 834 million people - chronically
undernourished
• 3 billion people - $2 a day
• Wealth of 3 rich = 600 million poor
• 80 countries now poorer

17. Global sustainability issues impacting all
organizations and people in the world
Social Justice
• 1 of 5 no schooling
• 9.1 billion by 2050

18. ♥2009 Axelrod Becker & Karen J. Davis

19. TRA
• Me
trics CTION
• Sys /Me
tem asurem
s Al
ignm ent
ent
FOU
• Se • Strate NDAT
nio gi ION
• De r Mana c Centr
eply g a
Em ement lity
bed
ded Suppo
Valu rt
es
19
© 2006. Institute for Sustainable Enterprise.

20. Sustainability Roadmap – 5 Stages
Innovation
WHY SUSTAINABILITY IS NOW THE KEY DRIVER OF INNOVATION
Ram Nidumolu, C.K. Prahalad, and M.R. Rangaswami
HBR Sept. 2009

21. Economic/
financial
• ESG
Geopolitical Framework Technology
• Governance • Redefining • Service sector
GDP
• Terrorism and • Leveling the
security playing field
Six Lenses for
• Nationalism
vs. tribalism Sustainable
• Democratic globalization Poverty and
Movement of
capitalism Holistic integration Inequity
talent • Bottom of the
pyramid
• Migration • New market
Limits to creation
• Urbanization growth • North-South
• Manufacturing • CSR
sector
• Ecosystems
services
• Agribusinesses
Copyright 2007 V. G. Axelrod, J. Harmon, W. C. Russell, and J. Wirtenberg

22. One Laptop per child
Google’s
RechargeIT

24. Resources
The Sustainable Enterprise Fieldbook
Sustainable Enterprise NING Network
www.sustainableenterprise.ning.com
Wikisourcing Sustainable Enterprises
http://open-sustainability.org/wiki/WSE
21st Century Organization
http://c21org.typepad.com
Six Lens Tool
http://www.toolpack.com/axelrod/try6.php

25. Thank You!
Victoria G. Axelrod
vaxelrod@axelrodbecker.com
@vaxelrod Twitter
1 - 212 – 369 - 2885
Karen J. Davis
kdavis@concentric.net
1 - 212 - 595 - 9107