The document draws parallels between panhandling and content promotion, emphasizing that both require grabbing attention in a crowded environment. Key strategies include making personal connections, using stories, clear calls to action, and adapting successful tactics. It also highlights the importance of humor, being unique, and the impact of visuals on engagement.

1. 16 things
Panhandlers can
teach us about
promoting our
content
Brad Farris, Executive Editor
EnMast.com
@blfarris blfarris@EnMast.com

2. With so many in need, how do you
decide who to give to?

3. With so many links, how do you
decide who to click on?

4. "Successful panhandling is a lot
like successful advertising. It's
reaching a jaded audience in a
saturated market by finding a
message that jumps out and
grabs you."
~ Cathy Davies

5. Treat it like a
job.

6. Go where the traffic is.

7. Be useful.

8. Make a
personal
connection.

9. Everyone loves a good story.

10. Be specific. Always have a clear
call to action.

11. Be honest.

12. Humor
works.

13. Humor
works.

14. Be one of a kind.

15. Don’t be afraid of a little controversy.

16. Be adaptable.
Do more of whatever works.

17. Adapt what’s working for others!

18. Good images help.

19. People in beaters
give more than
people in BMWs

20. When all else
fails, make it
a contest.

21. Be an artist!

22. Brad Farris
EnMast.com
@BLFarris
773-282-7677