This document discusses several key drivers of change that will impact the future, including technological advancements, globalization, climate change, resource depletion, changing populations, and urbanization. It provides historical quotes that have proven incorrect with the benefit of hindsight, highlighting how difficult it is to predict the future. The document also outlines many global trends related to these drivers of change, such as rising life expectancies, increasing urbanization and middle classes in developing countries, challenges around food and energy security, and demographic shifts.

1. What s
What’s driving change
David Smith
Chief executive
Global Futures and Foresight
Global Futures
© Global Futures and Foresight 2011 & Foresight

2. Radio, Airplanes & X-Rays
p y
"Radio has no future.
Heavier-than-air flying
machines are impossible.
X-rays ill prove
X ra s will pro e to be a
hoax."
William Thomson, Lord Kelvin,
British scientist, 1899 mathematician and physicist
1824-1907
"There i nothing new t b di
"Th is thi to be discovered i physics now”
d in h i ”
Global Futures
& Foresight

3. Flying machines
y g
"There will never be a
bigger plane built "
built.
A Boeing engineer, after the first
flight of the 247, a twin engine plane
that holds ten people.
A380
1,000 seats
Global Futures
http://images.scripting.com/archiveScriptingCom/2005/01/18/380.jpg & Foresight

4. Turning the world upside down
g p
1872 2002
Global Futures
& Foresight

5. STRATEGIES FOR SUCCESS

6. post-recessionary strategies
recessionary strategies
• Market Share
• Mergers and Acquisitions
• Cost reduction
• Efficiencies
• Agility
A ilit
• Innovation
• New Products & Services
• New distribution
• New business models
• New participants http://news.icm.ac.uk/wp-content/uploads/image/552-1215523032.jpg
Global Futures
& Foresight

7. Winning Strategies
g g
“The winners will be the companies who knew
p
how to identify opportunities in the
downturn.”
Jim Davis, chief marketing officer, SAS
1930 1932 1933 Global Futures
& Foresight

8. Winning Strategies
g g
“Great work comes from insight. … Insights are
g g
going to come in so many different ways.”
Laura Lang, CEO, Digitas USA, March 2008
Global Futures
& Foresight

9. Global Trends
1. Global instability 11. Declining trust
2. Volatile worldwide 12. Cult of celebrity
economy 13. Individualization
3. Globalisation 2.0 14.
14 Age f b d
A of brands
4. Global warming 15. Social applications
5. Energy, water and talent 16. Technological convergence
shortages 17.
17 Video everywhere
6. Bio continues to grow 18. VOip & ipTV
7. Ageing societies 19. Virtuality
8. Unretirement 20. Nano technology gy
9. Work-life blend 21. Digital 24/7 lifestyles
10. Feminization 22. Cashless society
11. Wealth, health and 23. Mobility & convenience
happiness
h i 24. Rise of the robots
12. Urbanization
Global Futures
& Foresight

10. The mother of invention
Global Futures
& Foresight

12. Six mega trends
g
1. Globalization
Global business multi-regional local CSR
business, multi regional,
2. Energy and resources
Towards a sustainable future
3.
3 Climate change and environmental pollution
Finding solutions
4. Technology
Health, communications, food, energy, business models
5. New consumption patterns
Moral economy, informed consumers and Asia
6. Changes in the world of work
Talent, ageing, connected and mobile
Global Futures
http://csr‐news.net/main/2008/08/04/megatrends‐and‐the‐future‐of‐corporate‐social‐responsibility/ & Foresight

13. UK Trends
• Growing population, 10m more by 2020.
• 80% of population growth from immigrants.
• Muslims population 8% by 2030.
• Ageing, 10m +65’s today double by 2050
• Longer lifespan, 120 by 2020.
g p , y
• Sluggish economy
• Persistent unemployment
• Growing numbers of wealthy
• Entrepreneurial city businesses
• Low carbon economy
• ‘Cloud’ - 80% CAGR to 2014.
• Broadband speeds x10 by 2020.
Global Futures
& Foresight

14. Food Industry Challenges
• Urbanisation • Convenience
• Food price • Value for money
• Health & Wellness • Distribution
• Diet Cycles • Transport costs
• Fair Trade • Food Provenance
• Sustainability • Future of CAP
• Packaging • Regulation
• Ethics & Integrity • Globalisation
• Personalisation • Big-brand C-stores
• Authenticity • On-the-go food
• Own label • Home delivery
• Fresh • Productivity
Global Futures
& Foresight

15. Changing world

16. “The size of the world economy will triple
The
over the next four decades as emerging-
market economies wield increasing p
g power”
January 4th 2011
HSBC Holdings Plc
“World GDP to double within two decades”
April 20th 2011
p
Standard Chartered
Global Futures
& Foresight

17. E7 double G7 by 2050
E7 to catch G7 y 2019
in Figure 1: E7 could overtake G7 by 2020
Fi 1 ld t k b
60000
50000 Convergence Catch up
Catch-up Overtaking
nstant 2008 I$)
40000
GDP at PPPs (con
G7 GDP
30000 G7 E7 E7 GDP
Canada China
France, India
20000
Germany Brazil
y
Italy Mexico
10000 Japan Russia
UK Indonesia
USA Turkey
0
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Source: World Bank for 2000-8, PwC projections of actual GDP in 2009-10 and trend GDP thereafter
Source: PwC: January 2010 Global Futures
http://www.ukmediacentre.pwc.com/Content/Detail.asp?ReleaseID=3547&NewsAreaID=2 & Foresight

18. The great rebalancing
g g
• By 2014, Asia bigger than
USA and Europe combined.
combined
The Economist
• Profound innovations in:
– product design
– Market infrastructure
– Value chains.
http://uk.reuters.com/article/idUSTRE5A55F520091109
Global Futures
Source: McKinsey Quarterly, June 2010 http://www.mckinseyquarterly.com/newsletters/2010_06_30.htm & Foresight

19. Middle Class 2011 - 2030
70 million becoming ‘Middle Class’ every year
Global Futures
Source: McKinsey – World Economic Forum & Foresight

20. CLIMATE CHANGE

21. Global warming
g
• Average temperature 2100
1.8 to degrees C l i hi h
18t 4d Celsius higher.
• More frequent, intense & longer:
– floods droughts and heat waves
floods, waves.
• Africa, Asia and Latin America crop
yields down by 20% - 40%.
http://www.groupedebruges.eu/pdf/feeding_the_future_booklet_final.pdf
Global Futures
& Foresight

22. Food production innovation
p
• Food prices to triple by 2050.
International Food Policy Research Institute .
• Without climate change
prices rise:
– 40% for wheat
– 60% for both rice and maize by 2050
• As the world population grows.
• With climate change:
g
– Wheat prices to rise 170% to 194%
– Rice prices 113% to 121%
– Maize to go up 148% to 153%.
Global Futures
Source: International Food Policy Research Institute ‘Climate change: Impact on agriculture and costs of adaptation’
November 2009 http://www.ifpri.org/publication/climate-change-impact-agriculture-and-costs-adaptation
& Foresight

23. New Polar sea route
Ice gone completely in
Pen Hadow, Arctic Explorer summer within 10 years
Global Futures
& Foresight

24. GLOBAL RESOURCES

25. Depletion of resources
p
Warming cost the o Celsius by 2100
Unabated climate change could of 5.2 world 5% of GDP/year; if more dramatic
predictions come to pass, theSociety’s Journal of Climate May 2009
American Meteorological cost could be more than 20% of GDP.
• Half the world’s population suffering water
world s
shortage by 2025. World Bank
• India uses up/pollutes groundwater by 2020
• Bi f l compete with food for land/water.
Bio-fuels t ith f d f l d/ t
One year of food or a tank of SUV fuel.
• 2oC temperature increase means a 12% to
20% fall in global food production by 2100.
• By 2050 we will be 9.2bn but eat like 13bn.
• Global agriculture output must double in the
g p
next 30 years to sustain population growth.
World Bank estimates Global Futures
According to Stanford University and Lawrence Livermore National Laboratory researchers & Foresight

26. European sustainability
p y
• Need to:
– Use less energy
– Reduce carbon emissions
• By 2020, EU to reduce energy needs by
315 TWh (terawatt hour) per year
year.
• Water scarcity.
– Major constraint on food production.
• M
More productive l d not an option.
d ti land t ti
– Only by clearing the world's rain forests.
http://www.innovationeu.org/news/innovation-eu-vol2-1/0266-renewable-energy.html
http://www.sweden.se/eng/Home/Society/Sustainability/Facts/Sustainable-living/
http://www.publicservice.co.uk/feature_story.asp?id=15466 Global Futures
& Foresight

27. Increasing scarcity of key materials
for many technologies
Figures do not take into account new
demand arising from new technologies
Source: LabNol ‘How Long Will Rare Metals Last?’ October 2009 Global Futures
http://www.labnol.org/home/how-long-will-metals-last/10648/ & Foresight

28. CHANGING POPULATIONS

29. Global population g
p p growth
The global population is expected to rise to 8bn in 2020 and 9.2bn in 2050
www.watchblog.com Source: Population Research Bureau www.prb.org Global Futures
& Foresight

30. Islamic population
p p
• Global population increases by 2.5 bn from 2005 to 2050
• Muslim countries will contribute 1 75 bn people (70%)
1.75 people. (70%).
• In 2005, Muslims represented 24% of world population.
• This will rise to 33% in 2050 and 37% by 2100.
Global Futures
http://www.freeworldacademy.com/globalleader/population.htm & Foresight

31. Halal markets
$2.7 trillion today $30 trillion by 2050 1
• Travel • Real Estate
• Tourism • Transportation
• Hospitality • Warehousing
• Portals • Industrial Parks
• Web it
W b sites • Health
• Banking • Cosmetics
• Insurance • Fashion
• Investments
I t t • Shopping
• Capital Markets • Theme Parks
• Development • Food
Today a product issue – tomorrow a supply chain issue
Global Futures
1 - According to a research study conducted by JWT and AMR in 2009 & Foresight

32. Workforce
• By 2050... the EU labour force to fall
by 68 million workers
• India - only major economy whose
workforce will grow over 20 years.
• China – graduates grow from 99m in
2009 to 195m in 202 – DOUBLE.
Net gain of million people needed to fill the EU gap.
(Population shortfall in the EU)
Global Futures
& Foresight

33. URBANISATION

34. Urbanization
Global Futures
1950 - 2030 & Foresight

35. $40 trillion infrastructure challenge
g
Water Power Road and Rail Air/ seaport Total
North America $3.62
$3 62 $1.53
$1 53 $0.94
$0 94 $0.43
$0 43 $6.52
$6 52
Latin/South America $4.97 $1.44 $1.01 $0.06 $7.48
Europe $4.52 $1.08 $3.12 $0.43 $9.15
Asia / Oceania $9.04 $4.23 $2.11 $0.51 $15.89
Other (MENA) $0.46 $0.72 $0.62 $0.16 $1.96
Source: Cohen & Steers Global Infrastructure Fund 2009 Global Futures
http://www.cohenandsteers.com/downloads/14/fundguide.pdf & Foresight

36. Urbanization
V cal rming
Vertic far g
Smart Cities
Global Futures
& Foresight

37. CHANGING PEOPLE

38. Ageing p p
g g populations
Percentage of Global population over 60 Global Futures
& Foresight

39. Life expectancy climbing
p y g
• Men born in 1985 can expect
g
to live to 91 …all existing
projections are too low.
• Upper forecast - 97.
Cass Business School - 2009
• Those with access to
advanced technologies can
expect a healthy lif b
t h lth life beyondd
120 years
Institute for Alternative Futures
Global Futures
& Foresight

40. And we’re living longer lives
g g
 Human life expectancies have the
potential to reach 500 or possibly
500,
even 1000.
“The first person to
live to 1,000 might
, g
be 60 already” Dr. Aubrey de Grey B.A., M.A.
and Ph.D.,
University of Cambridge,
Cambridge, UK.
Cambridge UK
Born 20th April 1963 -
Global Futures
& Foresight

41. Obesity
y
By 2015, approximately 2.3 billion
adults will be overweight and more
than 700 million will be obese.
(The World Health Organisation)
Global Futures
& Foresight

42. Too few kids
Global Futures
& Foresight

43. Women take control
• Earning and learning more than men.
• Global earning power of women to reach
$18tn by 2014. (World Bank)
• Women control $15tn – 70% of global
consumer spend by 2015. (BCG)
• More UK women under-35 research
financial products online than men.
• 2m self employed women in this decade
self-employed
(2010-2020) November 2009 report.
• 40% Coutts’ female clients gained their
wealth through salary
salary.
Source: Wealth Bulletin, September 14th 2009
http://www.wealth-bulletin.com/wealth-business/advisers/content/1055164840/
Source:The Centre for Economics and Business Research (CEBR) Global Futures
Source: Rohit Talwar, Fast Future & Foresight

44. CONSUMERS
CO S S

45. Drivers of the consumer shift
1. Better educated (more savvy).
2. Declining disposable income
3. Transparency – of pricing and
operations afforded by the internet.
4. Social media penetration.
5. Demand f personalized products.
5 D d for li d d t
6. Lower barriers to entry in eading to
increased competition.
7.
7 Smart technology
8. 24/7 society.
9. Trust in business. (or lack of)
10.The
10 The rise of Green
Green.
11.Service differentiation now key.
Global Futures
& Foresight
http://www.frankwbaker.com/advcon.htm

46. Ethical consumerism
• Roughly 40% of food is wasted
wasted.
Brian Halweil of the Worldwatch Institute
• Trend toward ethical consumerism,”
Jens Lö
J Lönneker, C l
k Cologne b
based Rh i
d Rheingold
ld
• Consumers looking to brands they can
trust – depth to their stories.
PURPOSE
http://pennalternativefuels.com/content/innovative-local-farming-key-global-hunger-fight-group-says Global Futures
http://www.greenerpackage.com/green_marketing/interpack%E2%80%99s_eye_sustainability & Foresight

47. Online consumer

48. Not just another channel
j
• More than half of online buyers across Europe say they find
products on the Web that they can't find elsewhere. Forrester.
Source: Cnet, Global Futures
http://news.cnet.com/business-tech/?keyword=e-commerce & Foresight

49. Online Shopping is Green
pp g
“If deliveries completely replaced
shopping in “distant stores” there
distant stores
might be a 80% to 90% reduction
in carbon emissions.”
George Monbiot in his
2007 book, Heat.
http://carnbikes.files.wordpress.com/2008/07/online_shopping.jpg
Global Futures
http://www.triplepundit.com/2009/05/is‐the‐warehouse‐model‐the‐future‐for‐grocery‐stores/ & Foresight

50. Business Models

51. Premise underlying re-invention
y g
• Reconfigured relationships.
• M h
Mash-up b i
business models.
d l
• Consumer increasingly powerful.
• Innovation is a key differentiator
differentiator.
• Convenience & Quality expected.
http://media.economist.com/images/20050402/1405LD1.jpg
Global Futures
& Foresight

52. Social computing led innovation
p g
• 70’s and 80’s technology led.
• 80’s and 00’s marketing led
80 s 00 s led.
• Social computing led innovation.
Forrester
Driven by:
• Empowered customers & employees.
• IT and Marketing, jointly power era.
Financial outperformers are 57% more likely than
underperformers to use collaborative and social
networking tools
Global Futures
Source: Forrester,
http://blogs.forrester.com/cio/2010/02/the-new-era-of-social-innovation.html
& Foresight

53. Social media - enterprise collaboration
p
• 80% of executives worldwide say
enterprise-wide collaboration is the
key to success.
Global Survey Enterprise Collaboration
• 90% emphasized innovation and
growth over cost savings.
http://www.aventis.edu.sg/blog/Index.php?paged=2
25% of execs and IT decision‐makers dread collaboration
because of the time and energy it wastes.
because of the time and energy it wastes
http://www.sbr.com.sg/information‐technology/news/singapore‐firms‐embrace‐social‐media‐enterprise‐collaboration
Global Futures
& Foresight

54. Social networks
Doing business networks
g
• Global relationships
• Learning
• Sourcing ideas
• Co-creation
• Recruitment
• Building relationships
• Community engagement
• Networked business models
Over 2 billion people in top 40 Social Networks
Source: The GFF Pulse expert panel survey Global Futures
& Foresight

55. Value creation shifting from employees
to outside the enterprise
• Organizations outnumbered by the
resources provided by their network.
• Business value from the social world.
• Significant trends such as:
– Crowdsourcing
– Open and social supply chains
– Open innovation
– Social media marketing
– Social CRM
‘Social business’ will greatly amplify and
Social business
transform what an organization does.
Global Futures
http://www.dachisgroup.com/2010/08/six-social-business-trends-to-watch/ & Foresight

56. Innovation Networks
• You can’t know it all
or have all the best ideas
• Ford spent $8bn on R&D
in 2005 and lost $17bn in 2006
• L
Learn t connect - P t & Gamble did
to t Procter G bl
– For every P&G researcher 200 more existed outside.
– Built an external development network of 3m
– Launch time halved and innovation rate up 75%
Global Futures
& Foresight

57. Facebook - new media channel
“We have the most powerful distribution mechanism
that h been created i a generation” Mark Zuckerberg
th t has b t d in ti ”
Within five years he expects facebook to make billion and
billions of dollars from turning the tv, news, film and music
tv news
industries upside down.
Global Futures
& Foresight

58. Facebook Credits
• July 1st Facebook Credits mandatory for games & apps.
– F
Facebook t k a 30% commission.
b k take i i
• Facebook social gaming market - $3bn.
• Payvment on Facebook
Facebook.
– 60,000 retailers in its social store.
– 400 new retailers added e e y day
00 e eta e s every day.
• Credits bigger than PayPal & Google?
By 2020 Facebook could be the internet for many
Global Futures
& Foresight

59. attraction + attention =
engagement = £
Global Futures
& Foresight

60. Who distributes your brand?
y
Are you “Likeable” ?
Likeable
Global Futures
& Foresight

61. New business models
• More people who call – worse
the service becomes
becomes.
• Re-design the call centre as an
internet forum.
• More people involved - problem
solved better and faster.
• The intelligence for solving
g g
moves into the community.
• Increases value and decreases
cost.
cost
Global Futures
& Foresight

62. Disintermediation
• Music
– itunes – Individual songs/not albums
g
• Travel Agency
– Trip Adviser – book hotels/not packages
• Lending/borrowing money
– Zopa – direct to lender/cut out banks
• Real Estate
– Findaproperty, Tesco Estate Agency
• Ad ti i and PR
Advertising d
– Tweets, blogs, Youtube, Flickr, SN’s etc.
• Insurance
– Social Networks self insure?
Part of the rise in people taking
control and not relying on others. Global Futures
& Foresight

63. TECHNOLOGY

64. Disruptive technologies
p g
• Nano
• g
Genetic Engineering g
• Social Networks
• Mobile broadband
• Electronic media
• Interactive displays
• Internet II
• Jamming
• Large Glass displays
• The Grid
• Virtual real worlds
• Holograms
• Humanoid robots
Global Futures
& Foresight

65. Technology and Communications
gy
‘For a list of all the ways technology has failed to improve the
quality of life, please press three.’
Alice Kahn.
• Growth of the Internet
• Cloud services
• Social Networks
• Avatars & the 3D world
• Mobile devices
• mpayments
• Voip/ipTV
• Robots
Global Futures
& Foresight

66. Internet access a Human Right
g
A United Nations report said on 3rd June 2011 that
disconnecting people from the internet is a human rights
violation and against international law
Global Futures
http://www.wired.com/threatlevel/2011/06/internet-a-human-right/ & Foresight

67. UK online in 2010
• £ 100bn UK internet economy (7.2% of GDP)
• 60% driven by consumption
• To grow 10% pa
• 19m of 26m households Internet connected.
• 33% access internet on their phone.
• 25m people members of Facebook.
• Time online grew 65% in past 3 years.
• 62% adults (32m) bought online in 2010.
• John Lewis online sales up 36% in in 2010.
• Half of travel booked online http://inside.123-reg.co.uk/archives/getting-the-rest-of-britain-online
• 38m have accessed ebay
• 7m have sold on ebay
Global Futures
Source: Boston Consulting Group: October 2010 “The connected kingdom & Foresight

68. Where people
would elect to live
if universal
connectivity gave
them the power to
choose.
choose
http://newsroom.orange.co.uk/image/997/
Source: Orange,
http://newsroom.orange.co.uk/media/uploads/connectivity%20brochure.pdf
Global Futures
& Foresight

69. New era of mass communication
• Today's Internet has 1.9 bn users.
• World population is 7 bn people
people.
• By 2020 Internet will have 5 bn users.
National Science Foundation in the U.S for one predicts
• Connecting 3 billion people
• Mostly in emerging markets
– 26% of global economic activity
– Half of businesses can’t get online.
– Africa – 1 internet connection/1,000 pc’s
the Other 3 Billion
http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=96642 Global Futures
http://networks.silicon.com/webwatch/0,39024667,39193696,00.htm & Foresight
http://www.siliconrepublic.com/news/article/11665/comms/telecoms-industry-sees-opportunity-in-tough-times

70. Connected world
• Internet traffic will quadruple to 966
exabytes per year in 2015 Cisco
2015.
Up 400% in 4 y
p years
• 2014 to 2015 traffic up 200 exabytes.
• More than Internet IP traffic in 2010.
• 1 zettabyte of internet traffic by 2015
– A trillion gigabytes.
1,000,000,000,000,000,000,000 bytes = 10007 bytes = 1021 bytes
Global Futures
Source: ITP, June 2011 http://www.itp.net/585110‐cisco‐predicts‐15b‐connected‐devices‐by‐2015
& Foresight

71. Surrounded by technology
y gy
• 15bn connected devices by 2015.
• Integrates physical & virtual world.
• Objects sense their environment and
communicate its status.
status
• Tools to understanding complexity.
• Ubiquity creates new models.
22 billion devices by 2020
‘Internet of ‘things’
‘I t t f ‘thi ’
Source(1): Forbes 2010 http://www.forbes.com/2010/03/20/internet‐connectivity‐personalization‐technology‐cio‐network‐sensors.html?boxes=Homepagechannels
Source(2): eLearnSpace, 2010 http://www.elearnspace.org/blog/2010/03/19/the‐internet‐of‐things‐2/
Global Futures
& Foresight

72. Global Futures
& Foresight

73. Online on the move
• Mobile Internet is ramping up
faster than desktop Internet did:
• Smartphone outsell:
– Basic Cell Phones in 2011.
Morgan Stanley
– PC’s in 2010.
• Mobile App & Search users
doubled 2009 to 2010
2010.
http://gigaom.com/2010/04/12/mary-meeker-mobile-internet-will-soon-overtake-fixed-internet/
Source: Hard Knox Life, ‘Changing consumer landscape creates a $50 billion digital opportunity,’ June 2010
Global Futures
http://www.hardknoxlife.com/2010/06/08/changing-consumer-landscape-creates-a-50-billion-digital-opportunity/ & Foresight

74. Mobile data
Global Futures
& Foresight

75. Unstructured Data
• 85% of business comms is email.
• Unstructured data is 80% of all
company information. To rise to 90%.
• Every 5.5 years data managed by
enterprises will grow by a factor of 10
10.
(According to an IDC estimate)
“Personal data is t e new o o t e
e so a s the e oil of the
internet and the new currency of
the digital world”
http://www.mastermind-solutions.com/images/data-conversion.jpg
Maglena Kuneva
European Consumer Commissioner
http://www.busmanagement.com/article/Issue‐12/IT‐Management/Managing‐the‐Data‐Explosion/ Global Futures
http://news.zdnet.co.uk/itmanagement/0,1000000308,39287196,00.htm
& Foresight

76. Engaging through technology
g g g g gy
• Telepresence market to be
worth $
$4.7 billion in 2014.
• As organisations cut:
– Travel costs
a e
– Carbon footprint
– Increase productivity
(Winter Green Research, Techcast).
Video Conferencing / Telepresence
g p
Source: TMC News, August 2009 http://www.tmcnet.com/channels/telepresence/articles/62985-telepresence-market-reach-
47-billion-2014-report.htm Global Futures
Source: Venture Beat, March 2010 http://venturebeat.com/2010/03/04/virtual-events-keep-growing-and-even-comdex-makes- & Foresight
a-comeback-online/

77. Engaging with technology
g g g gy
• Speech recognition and artificial
intelligence (AI) enable natural
user interface:
– Gesture
– Speech
p
– Look
• Virtual assistants to serve as
secretaries, tutors, salespeople.
secretaries tutors salespeople
• Almost all routine work (TechCast)
The keyboard and mouse are dead
Global Futures
& Foresight

78. Engaged in virtual reality
g g y
By 2019
• 3D virtual reality displays
displays,
• Embedded in glasses and
contact lenses.
• Pi
Primary i t f
interfaces f for
communication with other
persons, computers, the Web,
and virtual reality. (Kurzweil)
d it l lit
• Linking our senses directly with
other people’s senses or with
machines.
Global Futures
& Foresight

79. Engaging with artificial intelligence
• Artificial Intelligence’s - we will
interact with them like humans
humans.
• e-technology advanced:
– Fewer human interactions
– More strategic focus.
• Face & voice recognition that
identifies emotional changes
changes.
24 hours a day, 7 days a week online and available
y, y
Global Futures
Source: http://www.supplymanagement.co.uk/EDIT/Featured_articles_item.asp?id=16394 & Foresight

80. Even more realistic technology
gy
By 2015
• Complete three dimensional
three-dimensional
holographic displays. IBM
• Touchable Holograms.
By 2020
• Haptic interfaces allow users to
feel virtual objects.
• Illusion of touching surfaces.
• Could revolutionise how we interact
with customer support agents and
service personnel.
Source: Softpedia 2009 http://news.softpedia.com/images/news2/What‐Is‐Haptics‐and‐How‐Does‐It‐Feel‐2.jpg Global Futures
http://www.innovations‐report.com/html/reports/information_technology/report‐29643.html
& Foresight

81. New communication channels
Clooney 1
Global Futures
Acroid 1 Shakira 2 & Foresight

82. 2020… face to face still in vogue
g
Hiroshi Ishiguro 2 0
2.0 Hiroshi Ishiguro
Global Futures
& Foresight

83. What’s changing?
g g
Everything and everybody
• Economies
• Populations
• People
• Planet
• Places
• Technology
• Work
• Business models
In P t
I Part II we’ll look at what we can
’ll l k t h t
do about all this change Global Futures
& Foresight

84. Imagine it
If you want to get ahead – you need to look ahead
y g y
Thank you
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& Foresight