Shows how the three change drivers - technology, values and biophysical reality are inter weaving and necessitating a new approach to destination marketing and management. Hosts must wake up and become community change agents
Presentation on Conscious Travel to Ministry of Tourism, EcuadorAnna Pollock
Outlines the what, why and how of Conscious Travel as a movement, concept and collaborative learning and change agency. Presents the new "7 Ps" of an alternative tourism model to mass industrial tourism whose outcome of Plenty is achieved by a focus on People, Place, Purpose, Pull Marketing, Protection (resource conservation & rejuvenation) and Pace - the art of slow.
Presentation on Conscious Travel to Ministry of Tourism, EcuadorAnna Pollock
Outlines the what, why and how of Conscious Travel as a movement, concept and collaborative learning and change agency. Presents the new "7 Ps" of an alternative tourism model to mass industrial tourism whose outcome of Plenty is achieved by a focus on People, Place, Purpose, Pull Marketing, Protection (resource conservation & rejuvenation) and Pace - the art of slow.
Flourishing Beyond Sustainability: The Promise of a Regenerative TourismAnna Pollock
Delivered to the Baltic Sea Tourism Forum 4 months before Covid19 arrived in Europe. Outlines why and how tourism needs to change its operating model from being extractive to regenerative.
Overview of the assumptions underpinning Conscious Travel and brief introduction to the Principles (Stepping Stones) delivered to the International Conference on Contemporary Perspectives in Tourism & Hospitality Research, University of Brighton, May 12th, 2015
Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...Anna Pollock
Business as Usual not possible; challenges the fixation on volume growth; need for an evolutionary leap in consciousness; shift from growth (more) to flourishing (better); eco hosts are at the frontline helping guests come into a right relationship with Nature.
This paper was written in 1992. It was an attempt to introduce a different, more holistic mindset to thinking about tourism and contains many themes that have consistently and persistently underpinned my thinking.
Crossing the Chasm: Entrepreneurs as Agents of ChangeConsciousTravel
Presentation given in Sydney to the Women Chiefs of Enterprise International (#WCEI2011) on key change drivers affecting consumer values and business practice
Conscious Travel: Signpost Towards a new Model for TourismAnna Pollock
A paper outlining Outlines the what, why and how of Conscious Travel as a movement, concept and collaborative learning and change agency. Presents the new "7 Ps" of an alternative tourism model to mass industrial tourism whose outcome of Plenty is achieved by a focus on People, Place, Purpose, Pull Marketing, Protection (resource conservation & rejuvenation) and Pace - the art of slow.
Shared Value and Sustainable EntrepreneurshipEdward Erasmus
Slides of my guest lecture during the kick-off event for the project of Sustainable Entrepreneurship (3rd year students of the Faculty of Accounting, Finance and Marketing, University of Aruba)
Flourishing Beyond Sustainability: The Promise of a Regenerative TourismAnna Pollock
Delivered to the Baltic Sea Tourism Forum 4 months before Covid19 arrived in Europe. Outlines why and how tourism needs to change its operating model from being extractive to regenerative.
Overview of the assumptions underpinning Conscious Travel and brief introduction to the Principles (Stepping Stones) delivered to the International Conference on Contemporary Perspectives in Tourism & Hospitality Research, University of Brighton, May 12th, 2015
Ecotourism and Global Challenges -Presentation to European Ecotourism Confere...Anna Pollock
Business as Usual not possible; challenges the fixation on volume growth; need for an evolutionary leap in consciousness; shift from growth (more) to flourishing (better); eco hosts are at the frontline helping guests come into a right relationship with Nature.
This paper was written in 1992. It was an attempt to introduce a different, more holistic mindset to thinking about tourism and contains many themes that have consistently and persistently underpinned my thinking.
Crossing the Chasm: Entrepreneurs as Agents of ChangeConsciousTravel
Presentation given in Sydney to the Women Chiefs of Enterprise International (#WCEI2011) on key change drivers affecting consumer values and business practice
Conscious Travel: Signpost Towards a new Model for TourismAnna Pollock
A paper outlining Outlines the what, why and how of Conscious Travel as a movement, concept and collaborative learning and change agency. Presents the new "7 Ps" of an alternative tourism model to mass industrial tourism whose outcome of Plenty is achieved by a focus on People, Place, Purpose, Pull Marketing, Protection (resource conservation & rejuvenation) and Pace - the art of slow.
Shared Value and Sustainable EntrepreneurshipEdward Erasmus
Slides of my guest lecture during the kick-off event for the project of Sustainable Entrepreneurship (3rd year students of the Faculty of Accounting, Finance and Marketing, University of Aruba)
Generous Brands 2.0: Retail’s ongoing journey towards the greater goodFITCH
Emotional connection with shoppers has always sat at the heart of the essence of our industry, and yet there are still precious few retailers putting their money where their mouths are towards a new agenda of social wellbeing.
5 years ago FITCH identified the move towards this trend with its Generous Brands white paper, a ground breaking challenge to the retail industry to take up the mantle and to change both operations and culture from a focus solely on the bottom line to one marrying commercial realities with a responsibility towards a higher purpose.
The time has come to revisit this topic as retail finds itself poised at a moment of profound change – most pointedly the approaching dominance of Gens Y and Z on the shopping landscape, collectively the largest block of consumers in history and by far the most socially conscious.
Against this backdrop it is more important now than ever before for brands and retailers to align their higher purpose with their business goals. Only then will they become not only unique, but relevant and memorable to those that they seek to serve.
Discussion paper prepared by Anna Pollock and Anna Drozdowska
October 21 exploring the potential for the hospitality sector to support regenerative farming
Conscious Travel - not more but better SummaryAnna Pollock
Conscious Travel is presented as an alternative model to industrial, mass tourism that deploys a community-based, collaborative action learning program to transform tourism hosts into active change agents. Objective: higher net benefit for all stakeholders engaged in tourism and hospitality.
Can tourism change its operating modelAnna Pollock
Forms part of a forthcoming book on Conscious TRavel that argues the mass industrial model on which much of global tourism is currently based is in decline and contains within it the seeds of its own destruction. The author argues why a new model is needed and shows how that change already occurring and could be accelerated by helping tourism providers become Conscious Hosts.
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
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3. Come to the edge.'
'We can't.
We're afraid.'
'Come to the edge.'
'We can't. We will fall!'
'Come to the edge.'
And they came.
And he pushed them.
And they flew
4. Why??
Breakdown or Breakthrough?
Tourism is the biggest connecting activity on the planet
Travel & Tourism has a unique role to play in helping
us breakthrough
Tourism will either be part of the solution or part of the
problem
4
5. Accelerated Consumption
THE PERFECT STORM
Climate Change
Energy & Fuel
Material Resource Scarcity
Food scarcity
Water Scarcity
Ecosystem Decline
Disparate Prosperity
Government Debt
Lack of Global Governance
Political Instability
Pandemics
7. What the Graph Doesn’t Show
Volatility
Net revenues
Net benefits
Spending per capita
DIMINISHING
RETURNS
Value retention in the
host community
Productivity (yield
per employee) 90% + of demand factors
CONCENTRATION OF outside of the control of
WEALTH
anyone in tourism
7
8. Can we handle another 400 million tourists in just 8 years?
How will we handle congestion?
How will we handle waste?
How will we handle emissions?
Protest Sign Erected by Young Balinese
How will we manage our thirst for water The Queue to Climb Everest
Source: Guardian
Source: ABC They Paved Paradise
and land?
How will avoid residents’ backlash?
How will we protect vulnerable people
and cultures?
The Island Where Tourist Garbage is Stored in the Maldives
Source: China Daily
Source: Daily Mail
• see: Can Tourism Change its Operating Model?
9. The State We’re In
Tourism now supports 1 billion
international trips a year
It can produce income, economic
growth, jobs, foreign exchange,
conserve wildlife, preserve
cultures..but it doesn’t always
Are we at a tipping point?
Metaphorically speaking, we’re about
to experience a tourism tsunami +
galeforce winds + earthquake
Will the tourism capsule hold out?
10. “We have to
continually be
jumping off cliffs
and developing our
wings on the way
down.”
Kurt Vonnegut
10
11. when you're at the
edge,
you have to go
forward or
backward;
if you go forward,
you have to jump
together…..
Yo Yo Ma
24. Business is Getting the Message
“ population growth,
exploitation of natural
resources, climate
change and other factors
are putting the world on
a development
trajectory that is not
sustainable…if we fail to
alter our patterns of
production and
consumption, things will
begin to go badly wrong”
24
25. Costs and Risk to Increase
“ The resources on which businesses
rely will become more difficult to
access and more costly.
There will be an increasing strain
on infrastructure and natural
systems as patterns of economic
growth and wealth change.
Physical assets and supply chains
will be affected by the
unpredictable results of a
warming world”
25
26. Opportunities Also
“ the bold, the visionary
and the innovative
recognise that what is
good for people and
the planet will also be
good for the long-term
bottom line and
shareholder value…
competitive advantage
can be carved out of
emerging risk.”
26
27. To keep below 2
degrees Celsius we’ll
now have to reduce
carbon emissions by
5.1% per year.
Between 2000 and
2011 we’ve achieved
reductions of just 0.8%
per year.
27
28. Concur with UN
Secretary General that
current growth model is a
form of “suicide pact”
Promoting concept of
Zeronauts working on
Zero Impact; Zero Waste
sector by sector
28
32. New Consumers still want MORE, but they
are defining that differently.
Now they seek more meaning, more deeply
felt connections, more substance, more control
and a greater sense of purpose.
32
35. DOING GOOD IS GOOD FOR BUSINESS:
2012
•66% of consumers
would prefer to buy
products from companies
that give back to society
•62% would prefer to
work for such companies
•59% would prefer to
invest in such companies
•46% would be willing to
pay extra for products
and services from these
companies
35
43. 1. Companies are Valued Differently Now
Connectivity + Content
= Transparency
= Competition (downward
pressure on prices)
= Need for innovation
= Need for Talent
= Importance of Reputation
= Need for Authenticity
43
44. 2. The Humanisation of Business
You cannot control your brand
Your brand emerges as the outer expression
of your values and beliefs
53. So TOTA if you really want to:
•Fly!
•Stand out
•Lead not follow
•Create best practice not copy it
•And become iconic
….you will…….
54. 1. Define Success Differently
•Better not necessarily bigger
•Resilient
•Vitality
•Agility
•Capacity to Innovate
•Capacity to Stand Out
•Zero impact
55. 2. Measure Success Differently
•Net benefit to whole community
•Net promoter score (NPS)
58. NEW MODEL
Plenty
enough, sufficiency
implicit a sense of
limits
adequate - don’t
need more
implies that
multiple
Plenty stakeholders
benefit
focus on quality not
quantity
“wellth” and
happiness vs
wealth
59. NEW MODEL
People
encounters
People relationship
trust
transactions only
Plenty occur if trust is
present
BODY, MIND,
HEART & SOUL
Individual
59
60. NEW MODEL
Place
each place is
unique
People unique places
sustain value
Personality of
Place
Plenty
Living Presence -
essence, spirit,
soul
Indigenous people
Place understand places
are sacred
62. NEW MODEL
Purpose
what’s the higher
purpose of the
business?
People
why should
employees bring
Purpose their whole selves
to work?
Plenty people seeking
meaning
conscious
travellers seeking
Place to be changed
Higher purpose
ignites Passion
62
63. NEW MODEL
Pull
power shifted to
guest
People
challenge is to attract
Purpose to be magnetic you
have to be clear
about who you are
Plenty
and send out strong
signals
Pull
you need to master
Place
social technologies
and media in order to
sustain relationships
and build trust
63
64. NEW MODEL
Protection
Hosts must become
proactive champions
& custodians
People
Compliance and CSR
Protection Purpose
programs not enough
Plenty “Licence to Operate”
will depend on
minimal (preferable
Pull
zero) footprint
Plac
e
64
65. NEW MODEL
Pace
help guests learn the
art of living
People
rediscover what it
means to be a
Protection Purpose
human being not a
human doing
Plenty
learn to savour &
Pace satiate the senses
Pull
increase length of
Place stay and spend
65
66. NEW MODEL
•Encounters & relationships
before transactions
•PLACES before products
People
•PURPOSE & PASSION drive
Protection Purpose Profit
Plenty •PROTECTION = zero impact &
rejuvenation
Pace Pull
•PULL as in attract & support not
Place Push
PACE as in SLOW & SAVOUR
66
67. Conscious Travel is
A Mindset
A Movement
A creative e-learning program
There is no single blueprint on a shelf; no
instantly available “how to manual” It’s up to
you-us to create them
67
68. Conscious Travel
• Hosts
• Values-based Learning Program
• Connectivity
• Participation & Support
68
70. Imagine......
a network of host communities
each exploring how to deliver
net benefits from tourism,
a good living for people,
and transformative
experiences for guests
each in
their own way?
70
71. In the same way that cells combine to form different organs of the
body, so will the collective output of these cells combine to create
a new organic, ecological form of tourism -
one that is
environmentally sustainable, socially just and
spiritually fulfilling
72. Do please send comments and feedback to:
theconscioushost@gmail.com
www.conscious.travel
www.facebook.com/conscioustravel
Editor's Notes
Instead you must focus all your energies on BEING that which you wish to attract.