Taking the right approach with         Generation-Y       Nawaf Dhubaib, MHRMgt      Nawaf.Dhubaib@gmail.com
Outline• Proposition• GCC Economic, Political and Social  environments.• Generation-Y  – Who are Generation-Y?  – Traits o...
Technology Savvy?
Technology up-to-date?
Proposition• Big segment of current GCC population is of  Generation-Y• Understanding Gen-Y is important to HR  profession...
GCC Economic Environment• One constant is change! Uncertainty of future  outcome.• Oil & Gas dependent economy:   – Subjec...
Political Situation• Geopolitical changes  – Government’s coping with change by changes in    policies.  – Changes will be...
Social Environment• Total unemployed in GCC is 500,000. With an  annual addition of 200,000 new job seeker. (Girgis, 2002)...
Social Environment• GCC Social Structure:Country         Population          Growth          % of <15        % non-       ...
Social Environment• Sex ratio in GCC:    Rank          Country              Males per 100 females (2010)    1             ...
Generation-Y• Generation: Group (of similar age) of people  who share same experience, outlook, views,  values and attitud...
Generation-Y• Understanding Generation-Y paradigm.• Gen-Y have no point of reference to:   – “Broken record”   – Cold War ...
Gen-Y Traits•   High self-esteem.•   Technology native.•   Change, change, change!•   Virtually open.•   Virtually collabo...
HR’s Role• HRM is the strategic art of managing the  workforce and getting the most of it.• HR subsystems:  – Performance ...
HR’s Role• HR practices, is the accumulated successful  practices from:  – Academic empirical studies.  – Knowledge sharin...
HR and Generation-Y• Big segment of the GCC nationals are from  Generation-Y.• Incompatible HR practices may prove to be a...
HR practices with Generation-Y• Some ideas of tweaking HR subsystems to get  the most of Generation-Y.• Performance Manage...
HR practices with Generation-Y• Training and Development  – E-training, must be more interactive.  – Collaboration. (Knowl...
Take-away message• HR professionals are the advocates of  Generation-Y.• We are the guardians of culture rather than  poli...
Are your HR policies ready for           them?
•                                                  Research Sources    Achoui, M. M. (2009). Human resource development in...
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Taking the right approach with Generation-Y

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This presentation was given by Nawaf Dhubaib, MHRMgt. On the 7th Nationalization summit that was held in Qatar on September 2011. It argues that HR systems should accommodate the changes in the workforce in the GCC who are now mostly from Generation Y.

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Taking the right approach with Generation-Y

  1. 1. Taking the right approach with Generation-Y Nawaf Dhubaib, MHRMgt Nawaf.Dhubaib@gmail.com
  2. 2. Outline• Proposition• GCC Economic, Political and Social environments.• Generation-Y – Who are Generation-Y? – Traits of Generation-Y.• HR – HR’s Role in the organization. – HR practices in relation with Generation-Y.• Take-away message.• Research Sources.
  3. 3. Technology Savvy?
  4. 4. Technology up-to-date?
  5. 5. Proposition• Big segment of current GCC population is of Generation-Y• Understanding Gen-Y is important to HR professionals in the GCC.• Long-term and sustainable business model is everyones ethical responsibility. To shareholders, governments and society.
  6. 6. GCC Economic Environment• One constant is change! Uncertainty of future outcome.• Oil & Gas dependent economy: – Subject to Oil market price fluctuation. – Hard to plan for the future. – Studies suggest that Global Oil production might peak around 2020.• Global Economic center of gravity is shifting to the East.• GCC Government wages bill is over 10% of GDP (Saudi & Kuwait is more than 16%). Total expenditure is over 22% (Bahrain & Saudi is >50%). (2004)
  7. 7. Political Situation• Geopolitical changes – Government’s coping with change by changes in policies. – Changes will be cascaded to labor policies.• Unemployment, is a security issue. – Arab spring was triggered by unemployment grievances. – There is a correlation between unemployment rate and crime rate.• Globalization. Your problem, is everyone’s problem.
  8. 8. Social Environment• Total unemployed in GCC is 500,000. With an annual addition of 200,000 new job seeker. (Girgis, 2002) Country Unemployment rate Qatar 12% ( > 50% female) Bahrain 21% Oman 49% Saudi Arabia 26% Economic and Social Commission of West Asia (ESCWA, 2004)
  9. 9. Social Environment• GCC Social Structure:Country Population Growth % of <15 % non- % of Expat ‘000 rate Years Old citizens in WFBahrain 650 3.6 28.8 40 64Kuwait 2,300 4.9 33.5 64 81Oman 2,400 3.9 44.5 26 55Qatar 720 6.5 26.8 80 90Saudi 23,000 4.1 43.4 27 55UAE 3,300 8.8 26.7 82 90Renewable growth rate is 2.1Economist (2002) using data from Dubai Inc.; Gulf Investment Corporation; US State Dept; UNDP)
  10. 10. Social Environment• Sex ratio in GCC: Rank Country Males per 100 females (2010) 1 Qatar 306.9 2 UAE 203.6 3 Kuwait 146.1 4 Bahrain 134.4 5 Oman 129 6 Saudi Arabia 120.7• Global ranking. China’s rank is 10th (107.9)• (Economist, 2010)
  11. 11. Generation-Y• Generation: Group (of similar age) of people who share same experience, outlook, views, values and attitudes that were shaped in a stable life experience.• Generation-Y usually referred to who was born after 1977-’79
  12. 12. Generation-Y• Understanding Generation-Y paradigm.• Gen-Y have no point of reference to: – “Broken record” – Cold War – Busy signal, no answer, calling number.• Gulf war I, II or III?
  13. 13. Gen-Y Traits• High self-esteem.• Technology native.• Change, change, change!• Virtually open.• Virtually collaborative.• Global citizenship.
  14. 14. HR’s Role• HRM is the strategic art of managing the workforce and getting the most of it.• HR subsystems: – Performance Management. – Selection and Recruiting. – Training and Developing. – Job Analysis and Work design. – Compensation and Benefits (Reward).
  15. 15. HR’s Role• HR practices, is the accumulated successful practices from: – Academic empirical studies. – Knowledge sharing. – Common Sense. – Experience. – Trial and Error.• HRM is a dynamic profession.
  16. 16. HR and Generation-Y• Big segment of the GCC nationals are from Generation-Y.• Incompatible HR practices may prove to be a hindrance to the Nationalization efforts in the GCC.
  17. 17. HR practices with Generation-Y• Some ideas of tweaking HR subsystems to get the most of Generation-Y.• Performance Management: – Leaders should be coaching rather being directive. – Frequent feedback to validate their performance. – Career path should be clear.• Selection and Recruiting: – Using social media to broadcast your job openings. – Use your employees’ social network. – Virtual background check.
  18. 18. HR practices with Generation-Y• Training and Development – E-training, must be more interactive. – Collaboration. (Knowledge sharing)• Job analysis and work design – Work/life balance. – Fluidity in work environment.• Reward system – Recognize performers as frequent as possible. – Use the digital media to recognize them.
  19. 19. Take-away message• HR professionals are the advocates of Generation-Y.• We are the guardians of culture rather than policies.• Be flexible and listen to employees.• Buy-in of executives is HR’s job, by presenting a case in $ figures and solid data.
  20. 20. Are your HR policies ready for them?
  21. 21. • Research Sources Achoui, M. M. (2009). Human resource development in Gulf countries: an analysis of the trends and challenges facing Saudi Arabia. Human Resource Development International , 12 (1), 35-46.• Dosary, A. S. (2004). HRD or manpower policy? Options for government intervention in the local labor market that depends upon a foreign labor force: the Saudi Arabian perspective. Human Resource Development International , 123–135.• Eisner, S. P. (2005, October 1). Managing Generation Y. SAM ADVANCED MANAGEMENT JOURNAL , pp. 4-15.• Fergany, N. (2002). ARAB HUMAN DEVELOPMENT REPORT. New York: United Nations Publications.• Harry, W. (2007). Employment creation and localization: the crucial human resource issues for the GCC. The International Journal of Human Resource Management , 132–146.• Herbison, G., & Boseman, G. (2009). Here They Come— Generation Y. Are You Ready? JOURNAL OF FINANCIAL SERVICE PROFESSIONALS , 33-34.• Hesketh, T., & Xing, Z. W. (2005). Abnormal sex ratios in human populations: Causes and consequences. PNAS , 103 (36), 13271-13275.• Hewlett, S. A., Sherbin, L., & Sumberg, K. (2009, July-August). How Gen Y & Boomers Will Reshape Your Agenda. Harvard Business Review , pp. 2-8.• Hirsch, R. L., Bezdek, R., & Wendling, R. (2005). Peaking of World Oil Production and Its Mitigation. American Institute of Chemical Engineers , 2-8.• Hutchings, K., Metcalfe, B. D., & Cooper, B. K. (2010). Exploring Arab Middle Eastern women’s perceptions of barriers to, and facilitators of, international management opportunities. The International Journal of Human Resource Management , 21 (1), 61–83.• Montana, P. J., & Petit, F. (2008). MOTIVATING GENERATION X AND Y ON THE JOB AND PREPARING Z. GLOBAL JOURNAL OF BUSINESS RESEARCH , 139-148.• MUYSKEN, J., & NOUR, S. (2006). Deficiencies in Education and Poor Prospects for Economic Growth in the Gulf Countries: The Case of the UAE. Journal of Development Studies , 42 (6), 957–980.• Yeaton, K. (2008, April 1). Recruiting and Managing the Why? Generation: Gen Y. THE CPA JOURNAL , pp. 68-72.

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