A benefits management framework for prioritising programmes webinar
Monday 17 February 2020
presented by:
Dr Hugo Minney
The link to the write up page and resources of this webinar:
https://www.apm.org.uk/news/a-benefits-management-framework-for-prioritising-programmes-webinar/
This supports the APM publication “A guide to using a benefits management framework” and takes participants through the implementation process
https://www.apm.org.uk/book-shop/a-guide-to-using-a-benefits-management-framework/
Artifacts and Symbols of everyday life from KeralaAnand Nair
A random collection of pictures taken around Central Kerala (Kottayam, Pathanamthitta) documenting the leftovers of a bygone era. This project was done during the summer of 2003-04 as a student project.
The people are asking hard questions; unemployment is rising, lives and property are not safe, the roads are bad and getting worse, the standard of living is falling but the politicians have ran out of lies. What is going to happen?
CAG is happy to present the Cartoon book "Do you know?"!! The book aims to demystify and educate communities and general public on the administrative and environmental regulations and laws on the Environmental Impact Assessment (EIA) Process, with specific reference to Thermal Power Plants (TPPs). The people can learn while they read the comics with their family!
Hashtag 101 - All You Need to Know About HashtagsModicum
Social media today moves at a mind-blowing pace. As soon as we feel like we’ve gotten the hang of one thing, something new flies onto the radar. It’s tough to keep up with it all. For example, it’s likely you’ve heard of hashtags. Suddenly, they’ve become part of our everyday lives, but many of us don’t truly understand how to use them. Never fear! In this #Hashtag 101 infographic, our adorable friend the hashbot has fun teaching exactly what you need to know about optimizing the usage of hashtags for business.
A benefits management framework for prioritising programmes webinar
Monday 17 February 2020
presented by:
Dr Hugo Minney
The link to the write up page and resources of this webinar:
https://www.apm.org.uk/news/a-benefits-management-framework-for-prioritising-programmes-webinar/
This supports the APM publication “A guide to using a benefits management framework” and takes participants through the implementation process
https://www.apm.org.uk/book-shop/a-guide-to-using-a-benefits-management-framework/
Artifacts and Symbols of everyday life from KeralaAnand Nair
A random collection of pictures taken around Central Kerala (Kottayam, Pathanamthitta) documenting the leftovers of a bygone era. This project was done during the summer of 2003-04 as a student project.
The people are asking hard questions; unemployment is rising, lives and property are not safe, the roads are bad and getting worse, the standard of living is falling but the politicians have ran out of lies. What is going to happen?
CAG is happy to present the Cartoon book "Do you know?"!! The book aims to demystify and educate communities and general public on the administrative and environmental regulations and laws on the Environmental Impact Assessment (EIA) Process, with specific reference to Thermal Power Plants (TPPs). The people can learn while they read the comics with their family!
Hashtag 101 - All You Need to Know About HashtagsModicum
Social media today moves at a mind-blowing pace. As soon as we feel like we’ve gotten the hang of one thing, something new flies onto the radar. It’s tough to keep up with it all. For example, it’s likely you’ve heard of hashtags. Suddenly, they’ve become part of our everyday lives, but many of us don’t truly understand how to use them. Never fear! In this #Hashtag 101 infographic, our adorable friend the hashbot has fun teaching exactly what you need to know about optimizing the usage of hashtags for business.
Consider your data when choosing a color palette for your charts and graphs. This presentation explains the 3 main types of color palettes, shows examples of how they are using in charts, and explains how to use color when you make your charts interactive.
Need a little help to inspire your team? Whether it's your office, your youth group, your classroom, your executive staff or just for yourself - Fun Team Building is here to help. We're providing you with 52 inspirational, and motivational quotes to help you get through the year.
Everyday can be a challenge, but you can get through it. When you're looking for a few words to help inspire you, check back to see what we're featuring for this week. And feel free to share with us, your favorite motivational quote - we'll share it with the rest of our audience and team!
16 things that Panhandlers can teach us about Content MarketingBrad Farris
Successful panhandling is a lot like content marketing; it's reaching a jaded audience in a saturated market by finding a message that jumps out and moves you to action. This presentation looks at tactics and quotes taken from interviews with panhandlers and street performers and see what we can learn to make our content as effective as their cardboard signs.
This presentation was given at Content Jam 2013 http://www.http://contentjam.com/
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
How would you like to come across during a presentation? Check all that apply — Lazy? Safe? Unimaginative? A rule-follower? If you use a bullet slide, you are checking all those boxes. That's what bullets on a slide sub-consciously say about you. "But," I hear you say, "That's what the template made me do…" or "I had to get these points across, bullets are the best way."
See more at http://makeapowerfulpoint.com/2012/03/18/the-non-bullet-bullet-slide/
Using icons is a great way to add visuals to your presentation. There are many ways to get icons online, some are even free. But if you need a specific icon that you can’t find or if you want a special spin to your icon (color, shadow etc) – you can use PowerPoint’s great (and somewhat hidden) “Merge Shapes” commands to create your own icons.
Using these commands you can combine basic shapes into other shapes. You can union and subtract shapes. You can intersect and combine. All while still working natively inside PowerPoint. Once you have created an icon you can change the color, filling and add shadows as needed.
It is just as fun as building with Lego blocks! Well, almost..
This is a guide in 15 steps showing you how you can use these commands to create your own icon - the example we are using is a calendar icon.
23 Tips From Comedians to Be Funnier in Your Next Presentation (via the book ...David Nihill
As they clock up the 10,000 hours that Malcolm Gladwell says make a master, comedians learn a lot the hard way. Here are their top tips so you don't have to.
1. Use the Rule of 3
2. Draw Upon Your Real-Life Experiences
3. Identify the Key Part and Get There Fast
4. Find the Funny in Pain Points
5. Think Fails and Firsts
6. Listen and repeat.
7. Think Fun Over Funny
8. Screen Your Jokes
9. Tell a Joke
10. Like Jerry Seinfeld Does, Use Inherently Funny Words
11. Paint a Picture for Others to See
12. Do Something Memorable
13. Jokes are: 1, 2 … 4!
14. Use the Art of Misdirection
15. Put the Word the Joke Hinges on at the End of the Sentence
16. Use Tension
17. Avoid Ever Going Blank Onstage
18. Use Your Hands
19. Use Metaphors and Analogies Combined With Hyperbole (Exaggeration)
20. If the Energy Is Down, Bring It Up
21. Trust Your Funny Bits
22. Proper Planning Prevents Poor Performance
And last but not least, from Irish comedian Dylan Moran:
23. Don’t Rely on Potential
“Don’t do it! Stay away from your potential,” Moran says. “You’ll mess it up. It’s potential; leave it. Anyway, it’s like your bank balance–you always have a lot less than you think.”
As Mark Twain said, “The human race has only one really effective weapon and that is laughter.” That type of arms race may be one worth all our time. Most presentations are really boring. With applications of these tips, yours will not be.
These tips are taken from the bestselling book Do You Talk Funny and Hacking Public Speaking. http://hackingpublicspeaking.com/
Three business basics to always remember! People don't care about your brand. They care about what you can do for them. Back to basics... Give people what they want, do it consistently and do it better than your competition.
Go Viral on the Social Web: The Definitive How-To guide!XPLAIN
Creating a Viral Content success story has no recipe. It has a lot of variables, not all of which can be controlled by a Brand. However, this deck offers you the ideal How-To approach in creating tasteful, inspired Content that will help your message stand out from the information noise on Social Web and make people eager to share it around.
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
What a Corporate Storyteller looks like and why you should care. This "proposal" was built after more than a decade of service as Chief Storyteller at IBM. The one thing that can beat a great product is a better story. This describes how a company might go about considering the hiring, or at a minimum, investing in the consultation of a seasoned Corporate Storyteller. For you to be remain successful and grow, your past journeys need to be combined with new visionary journeys and stories that captivate mindshare and market share. To do that they need to be shared in a way that motivates people to act. This is all about MOVING PEOPLE. And the best way to move people is with STORY!
An example of a corporate presentation where the speaker's notes are not "what to say" but rather "why you're saying it". This is an example of how storytelling can be incorporated into organizational presentation design and delivery.
Top ten suggestions for corporate communicators. These have come from three decades of in the field, corporate storytelling to audiences that range from event halls to board rooms. I'll be posting a video of this being shared on my YouTube channel.
It's not a matter of just finding answers. We need to learn how to ask better questions. Add that to Cognitive Computing like IBM Watson and you have a way to help humans make better decisions. A human plus a machine is better than a human or a machine.
Videos and links associated with this presentation:
Watson Health – Oncology https://www.youtube.com/watch?v=idp55-2kMc8
Watson Education - https://www.youtube.com/watch?v=WV3xuGXeYN4
Watson and Sesame - https://www.youtube.com/watch?v=Gj5LZnG01Hs
Chef Watson - https://www.ibmchefwatson.com/community
Watson Music – https://www.youtube.com/watch?v=FU_mDN5kaGY&t=8s
Watson Morgan Trailer – https://www.youtube.com/watch?v=gJEzuYynaiw&t=1s
Watson Dress Design – https://www.youtube.com/watch?v=6AtAibldNYY&t=6s
Watson Talent – https://www.youtube.com/watch?v=nkgexSTW2wo
Watson Customer Engagement – https://www.youtube.com/watch?v=mvS5pxpyNX0&t=7s
Story Matters - You use stories every day to communicate ideas and events in your personal life. But for some reason, when you walk through the doors of your office or open your business email application, you avoid your natural storytelling DNA. In today's market you need to be interesting and relevant and stories are the way to get there.
Thinking, like fire, happens when certain things are present. This is a short intro into how social smarter cognitive systems can help us think...and solve problems
Storytelling is a hot topic, but how do you get better at telling stories. Here are a 10 tips I'd give to someone asking for my advice. Hopefully you will find them helpful to you. Happy Storytelling!
While we often look for the obvious ROI candidates, let's look at where and how Social Business behaviors and technologies can really bring long lasting benefit.
Two significant forces are converging: Technology & Culture. But unlike our past, this time culture is driving the technology. We are faced with chaos, confusion, complexity and crowds in our working lives. Yet at the same time, IBM Verse, IBM Connections, IBM Cognitive and IBM Smarter Work are emerging to offer the clarity, connection, context and concert we need. (This presentation was first given at the New Way To Work Tour event in Chicago. I just presented this to the Social Business Forum in Milan and will be sharing it with the 9 other cities in the New Way To Work Tour this fall.)
Being provocative in your sales efforts is not about being right or even being different. In fact, it's not about you at all. The reason you want to be provocative is to help your client think...help them discover the root of their pain. It shows you care.
This is a Spanish version of the previously posted Creativity Crisis session.
In meeting rooms and cubicles throughout the world, we have a deficit of individuals who are passionate about creative thinking and are not satisfied with the status quo. We are suffering from a crisis in creativity.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.