This document provides an overview of Twitter, including how it allows users to communicate in real time with the world through short messages and features like @replies, mentions, retweets, hashtags, and direct messages. It discusses how businesses can use Twitter for marketing, customer service, event promotion, and more. The document also presents different types of Twitter users and advises becoming a "Twitter Dad" to manage customer relations, crises, corporate reputation, promote products and events, and advocate for issues.

1. Evolution of Information
Humans are different

2. Twitter allows you, yes
YOU to
communicate with
the world in
Real Time

3. Let’s Be Real here…

4. Tahrir Square - 18 Days Of Egypt's
Unfinished Revolution

5. Twitter Equals
text messaging + instant messaging + blogging

6. Features Soup
@ reply: a comment aimed at one user , but visible to public
Mention just mentioning a user’s name with an @ will help
ensure that user sees your note
Direct Message: A direct message sent in private to another
user
RT: Retweeting holds for sharing someone else’s post
Hashtags: Words beginning with a # to help you track specific
conversations

7. HELPING
BUSINESSES
Is FUN
Ofcourse through Twitter

8. Go marketing
on Twitter
Raise Awareness
Offer Proactive Customer Service
Answer Questions
Promote Events, Products, Services

9. driving traffic @120mph
Make Your Website Social-friendly
Share Your Blog Posts on Twitter
Share Some More
Listen and Share Your Content
Thank Those Who Share
Create Content Worth Sharing

10. 6 friends
The Newbie. “What am I doing?”
The Brand. “What can I get away with?”
The Smore. “What’s in it for me?”
The Bitch. “What can I complain about?”
The Maven. “What’s interesting in my niche?”
The Mensch. “How can I help?”

11. Become a Twitter
Dad to manage
Customer relations
Crisis management
Corporate reputation management
Event Coverage
Product promotion and sales
Issue advocacy

12. Share Thoughts
Spread Communications
Real Time