This document discusses the concept of "net∞WORKING" which refers to understanding organizations as ecosystems of networks and adopting a philosophy of "co-generating knowledge and innovation" through networked collaboration. It outlines 5 critical steps for effective net∞WORKING which are: 1) thinking of organizations as networks, 2) understanding informal networks, 3) seeing how knowledge is created through interactions, 4) analyzing patterns of participation, and 5) conducting organizational network analysis and creating network maps. The document then discusses how to use collaborative technology and take action to balance intentionality and control to create networked cultures that promote innovation.

1. net∞WORKING™
Thought leadership and practical applications for 21st century organizations.

2. net∞WORKING™ begins with
understanding organizations as an
ecosystem of networks.
We understand the challenge
net∞WORKING entails, but
contend both individuals and
“Co-generating
organizations must adopt “And Both”
knowledge and
innovation” thinking and operating.
net∞WORK™ = Understanding human networks as
resources to be WORKed to create value for organizations.
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3. Five Critical Steps organizations as we see daily as
stakeholders exert their voices through
Our research found 10 net∞WORKING online collaboration platforms.
Dimensions* as essential for effective
Analyze & Visualize Networks
executives to adapt organizational
5. Organizational network analysis (ONA)
cultures for knowledge flow and
reveals current knowledge flows and
economic value creation. We have
individual’s roles. Network analysis is a
organized as Five Critical Steps. diagnostic approach used to make visible
the connection an individual has to
Think Networks
another within the boundaries of an
1. Organizations function as a complex organization and beyond.
ecosystem of network webs radiating out
6. Network maps visualize network analysis
from the core to the periphery, the
and provide a common view for
marketplace. Internal to the organization
individuals and groups to discuss the
is the familiar formal structure, the
revealed patterns and information flows.
backbone, like the road system.
7. Network analysis provides new
Sustainable enterprises knowingly 2. However, work gets done through the
measurement tools into how well
engage stakeholders and operate as informal network of relationships and
a network. organizations are operating. ONA helps
interactions.
companies create competitive
3. Knowledge is created through individual advantage by understanding
interactions, which are amplified by marketplace disconnects (information
net∞WORKING. access, timing, referrals, and control) that
provides entrepreneurial opportunities.
See Patterns
* Open net∞WORKING Organizations: Co-
4. Patterns of participation impact generating Knowledge and Innovation –
knowledge flows. Changing patterns of http://slidesha.re/opennetworking
participation, in fact changes
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4. Use Collaborative Technology Take Action
9. Technologies shape work and we shape technology. We are in 10. Balance Intension and control to create networked cultures.
a constant evolution with our digital tools so much so that we forget Involve organizational members in developing your values in
how quickly a platform fades to be replaced by another. Human action with integrated metrics and rewards,
behavior may or may not adapt as quickly reflected in slow
To promote innovation and increase value creation,
adoption curves in changing organizational cultures.
organizations must adopt a new trusting approach to
Open networked organizations maximize innovation by using employees recognizing the power each can increasingly
collaborative platforms. contribute through their connected personal networks. 21st
century organizations demand no less.
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5. What we
provide:
Business Strategy – Benefits Human Performance – Benefits Technology Process – Benefits
Sustainable innovation, growth and Productivity, innovation and Maximizing collaboration strategies
design. efficiency gains. and platforms.
o Organizational Strategy and o Stakeholder Networks o Social media strategy
Execution - CORE™ development
o Network analysis
o New market opportunities o Social media audits and
o Network Coaching™
development feasibility reports
o Performance management
o Revenue growth o Enterprise 2.0 research
o Multi-national teambuilding
o Strategic planning retreats o Web 2.0 tools coaching
o Executive Leadership
o Large systems change o Online network development
development
o Business Plan development o Implementation of
o Collaboration models
collaboration platforms with
o Strategy implementation
business strategy
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6. jenny@sageway.com vaxelrod@axelrodbecker.com
http://c21org.typepad.com