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Building	
  the	
  Sustainable	
  Enterprise	
  
                Collabora5vely      	
  

       	
  Using	
  a	
  Wiki	
  Learning	
  Space	
  

        Annual	
  Sharing	
  Day	
  2011	
  
          OD Means Business

Victoria G. Axelrod, Linda Kelley, Jeana Wirtenberg
Presenters	
  

          Victoria G. Axelrod, Linda Kelley, Jeana Wirtenberg




                       The Sustainable Enterprise Fieldbook     3
Agenda	
  
             15	
  Minutes	
  introduc:on	
  to	
  the	
  Sustainable	
  Enterprise	
  Fieldbook	
  Wiki	
  -­‐	
  seBng	
  	
  
             	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  context	
  for	
  sustainable	
  enterprises,	
  and	
  	
  how	
  the	
  wiki	
  works	
  
             30	
  Minutes	
  table	
  exercises	
  
             30	
  Minutes	
  tables	
  create	
  wiki	
  pages	
  from	
  their	
  exercises	
  
             15	
  Minutes	
  debrief	
  of	
  all	
  tables.	
  Par:cipants	
  see	
  their	
  wiki	
  work	
  real-­‐:me	
  on	
  the	
  
             	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Sustainable	
  Enterprise	
  Fieldbook	
  Wiki	
  

             Table topics:

             Nature	
  and	
  Domains	
  of	
  Leadership	
  for	
  Sustainable	
  Enterprise	
  
             Cul:va:ng	
  Mental	
  Models	
  for	
  Building	
  Sustainability	
  
             Employee	
  Engagement	
  for	
  Sustainable	
  Enterprise	
  	
  
             Six	
  Lenses	
  for	
  Sustainable	
  Globaliza:on	
  

             The	
  Wiki	
  format	
  makes	
  it	
  easy	
  to	
  introduce	
  concepts	
  to	
  learners	
  who	
  are	
  just	
  
             beginning	
  to	
  understand	
  and	
  apply	
  these	
  ideas,	
  and	
  also	
  to	
  extend	
  the	
  knowledge	
  
             (or	
  the	
  capabili:es	
  of	
  others)	
  to	
  those	
  steeped	
  in	
  the	
  field.	
  

                                                                                                                                                                                          4


                                              The Sustainable Enterprise Fieldbook
The	
  Sustainable	
  Enterprise	
  Fieldbook	
  Wiki	
  -­‐	
  
       seBng	
  context	
  for	
  sustainable	
  enterprises   	
  




•  The	
  SEF-­‐TM	
  Learning	
  Guide	
  Wiki	
  follows,	
  and	
  complements	
  The	
  Sustainable	
  
   Enterprise	
  Fieldbook	
  

•  The	
  Wiki	
  expands	
  meaningful	
  par:cipa:on	
  in	
  the	
  conversa:ons	
  about	
  
   sustainability	
  

•  The	
  Wiki	
  is	
  a	
  virtual	
  space	
  for	
  co-­‐crea:on	
  of	
  prac:cal	
  approaches	
  and	
  
   implementa:on	
  of	
  sustainability	
  ini:a:ves	
  
                                        The Sustainable Enterprise Fieldbook                                      5
The	
  Sustainable	
  Enterprise	
  Fieldbook	
  –	
  Learning	
  Guide	
  
                               Wiki	
  




                         The Sustainable Enterprise Fieldbook             6
The	
  Sustainable	
  Enterprise	
  Fieldbook	
  
	
  Part	
  I	
  -­‐	
  Introduc5on	
  and	
  Overview	
  
	
                        	
  Overview	
  and	
  Context	
  

     Part	
  II	
  -­‐	
  Preparing	
  the	
  founda5on	
  for	
  a	
  sustainable	
  enterprise	
  
	
                         	
  Chapter	
  1	
  Leadership	
  for	
  a	
  sustainable	
  enterprise	
  	
  
	
                         	
  Chapter	
  2	
  Mental	
  models	
  for	
  sustainability	
  	
  
	
                         	
  Chapter	
  3	
  Developing	
  a	
  sustainability	
  strategy	
  	
  


     Part	
  III	
  -­‐	
  Embracing	
  and	
  Managing	
  Change	
  Sustainably	
  
	
                         	
  Chapter	
  4	
  Managing	
  the	
  change	
  to	
  a	
  sustainable	
  enterprise	
  
	
                         	
  Chapter	
  5	
  Employee	
  engagement	
  for	
  a	
  sustainable	
  enterprise	
  
	
                         	
  Chapter	
  6	
  Sustainable	
  metrics	
  and	
  measurement	
  systems	
  


     Part	
  IV	
  -­‐	
  Connec5ng,	
  integra5ng	
  and	
  aligning	
  toward	
  the	
  future	
  
	
                        	
  Chapter	
  7	
  Sustainable	
  globaliza5on	
  -­‐	
  the	
  challenge	
  and	
  the	
  opportunity	
  
	
                        	
  Chapter	
  8	
  Transorganiza:onal	
  collabora:on	
  and	
  sustainability	
  networks	
  
	
  Part	
  V	
  -­‐	
  When	
  it	
  all	
  comes	
  together	
  
	
                        	
  Chapter	
  9	
  A	
  new	
  beginning	
  -­‐	
  when	
  it	
  all	
  comes	
  together	
  




                                                                  The Sustainable Enterprise Fieldbook                                  7
Nature and Domains of Leadership for
Sustainable Enterprise




        The Sustainable Enterprise Fieldbook   8
The Sustainable Enterprise Fieldbook   9
The Sustainable Enterprise Fieldbook   10
The	
  Sustainable	
  Enterprise	
  
Fieldbook,	
  p.29,	
  Copyright	
  ©	
  2007	
  
	
  D.	
  F.	
  Twomey	
  




                                                    The Sustainable Enterprise Fieldbook   11
Significant CEO Mindset Shift
                                                                                                              2010 Increase
CEOs Agree /Strongly Agree that sustainability should be ….                                                     Over 2007
   … fully embedded into company
     strategy and operations


   … discussed and acted on by boards


   … fully embedded into subsidiaries’
     strategies and operations


   … embedded throughout the
    global supply chain


   … the basis for industry collaborations
     and multi-stakeholder partnerships


  … incorporated into discussions
     with financial analysts

         From a Survey of 766 worldwide CEOs, including 50 in-depth interviews , UN Global Compact and Accenture study,
         “A New Era of Sustainability,” June 2010. Courtesy of Bob Willard

                                                The Sustainable Enterprise Fieldbook                                          12
Cultivating Mental Models for Building
Sustainability




         The Sustainable Enterprise Fieldbook   13
The Sustainable Enterprise Fieldbook   14
Short-term:                                                              Long-term:
Focus on deadlines,                                                      Vision and strategies,
                                       Time Orientation
Immediate priorities, Sense of                                           Potentials, Opportunities
urgency
Reactive: External drives,                                               Creative: Taking initiative,
Prevailing rules and                  Focus of Responsiveness            New approaches, Internal
procedures                                                               drives

Local: Focus on self or                                                  Global: Whole organization,
Immediate group, Competition             Focus of Attention              Inclusive, Ecumenical, Larger
                                                                         community

Separation: Either / Or,                                                 Systems: Both-And,
Specialization                             Prevailing Logic              Holistic, Interrelationships


Accountability/Blame:                                                    Learning: Understanding,
Self-Protection, It’s not my           Problem Consideration             Building on all types of
fault”                                                                   experience

Doing / Having:                                                          Being: Having enough, Self-
Materialism, Greed, Cost                                                 realization, “Greater good,”
effectiveness, Financial                   Life Orientation              Intangibles valued, Qualitative
performance, Quantitative                                                growth
growth

                         Source: Copyright © 2006, John D. Adams. Used with permission.

                               The Sustainable Enterprise Fieldbook                                        15
•  Mental models are built and changed through action. Fostering mental models that cultivate respect and
    trust among people and engage them to work toward a common goal happens in action.

 •  A mental model includes both Internal Focus (on principles and values) and External Vision (on people and
  events).
                                               Linda Morris Kelley, The Sustainable Enterprise Fieldbook, 2008




1. Intention drives Results.

2. Responses shape Results

3. Intention and Responsiveness influence each other

4. Habits bias Everything

5.It is the Interactions between these Factors—Intention, Responsiveness, and Habits—that generate Results.
                                       The Sustainable Enterprise Fieldbook                                      16
Employee Engagement for Sustainable
Enterprise

17 Best Practices…




             The Sustainable Enterprise Fieldbook   17
•  Employee Engagement critical to sustainability according to
   managers

•  96% in employee survey prefer working for “successful company
   that also aspires to do good” (Willard, 2002)




                       The Sustainable Enterprise Fieldbook        18
•  Develop a clear corporate definition of
   sustainability
•  Make sustainability a key component of your employer
   brand
•  Transcend the "greenwash" noise by communicating with
   transparency and credibility
•  Nurture a green culture through customizable events and
   communications
•  Answer the WIIFM - "what's in it for me" question
                      ©2011. Transitioning to Green, LLC.

                      The Sustainable Enterprise Fieldbook   19
•  Communicate green programs with employees
   first
•  Inspire employee conversations
•  Take a stand for high standards and humane practices
•  Use web 2.0 technology to provide employees with
   resources
•  Have the courage, caring, and commitment to stay in the
   process and help make it happen
                       ©2011. Transitioning to Green, LLC.




                       The Sustainable Enterprise Fieldbook   20
•  Make environmental education and sustainability
   part of a shared vision
•  Leverage sustainability efforts to help attract and
   retain talented employees
•  Measures are critical, and the best teacher
•  Make it relevant to job performance
•  Focus employees on community outreach
•  Make Sustainability outreach personal and
   voluntary
•  Make learning easy and fun
                   ©2011. Transitioning to Green, LLC.



                    The Sustainable Enterprise Fieldbook   21
Six Lenses for Sustainable Globalization




               The Sustainable Enterprise Fieldbook   22
The Sustainable Enterprise Fieldbook   23
Economic
                              /financial
                              •  ESG
                              Framework
     Geopolitical                                   Technology
     •  Governance            • 
                              Redefining            •  Service
     •  Terrorism             GDP                   sector
     and security
     •  Nationalism                                 •  Leveling the
     vs. tribalism         Six Lenses for           playing field
     • Democratic
     capitalism            Sustainable
                           globalization            Poverty and
     Movement              Holistic integration     Inequity
     of talent                                      •  Bottom of the
                                                    pyramid
     •  Migration                                   •  New market
                            Limits to               creation
     •  Urbanization                                •  North-South
                           growth
                                                    • CSR
                           •  Manufacturing
                           sector
                           •  Ecosystems
                           services
                                                     http://www.toolpack.com/axelrod/try6.php
                           • Agribusinesses


Copyright 2007 V. G. Axelrod, J. Harmon, W. C. Russell, and J. Wirtenberg



              The Sustainable Enterprise Fieldbook                                     24
One Laptop for Every Child




Google’s
RechargeIT




The Sustainable Enterprise Fieldbook   25
Sustainability	
  =	
  Innova:on	
  (Nidumolu	
  &	
  Prahalad	
  2010)	
  
   Biomimicry




                                                                    Nespresso
       Crea:ng	
  Shared	
  Value	
  	
  
       (Porter,	
  Kramer	
  2011)	
  

                             The Sustainable Enterprise Fieldbook               26
These Sustainable Enterprise Fieldbook collaboration tools and social networks
are key nodes in the architecting of our community of participation.

                           The Sustainable Enterprise Fieldbook                  27
30	
  Minutes	
  table	
  exercises:	
  select	
  your	
  topic	
  table,	
  discuss	
  as	
  a	
  group	
  and	
  co-­‐
      create	
  a	
  new	
  resource	
  to	
  share	
  on	
  the	
  wiki	
  
Topics	
  for	
  today:	
  
      –    Leadership	
  for	
  sustainable	
  enterprise	
  
      –    Mental	
  models	
  for	
  sustainability	
  
      –    Employee	
  engagement	
  for	
  sustainable	
  enterprise	
  
      –    Sustainable	
  globaliza:on	
  


30	
  Minutes	
  tables	
  create	
  wiki	
  pages	
  from	
  their	
  exercises	
  

15	
  Minutes	
  debrief	
  of	
  all	
  tables.	
  Par:cipants	
  see	
  their	
  wiki	
  work	
  real-­‐:me	
  on	
  
      the	
  Sustainable	
  Enterprise	
  Fieldbook	
  Wiki	
  



                                         The Sustainable Enterprise Fieldbook                                          28
Victoria	
  Axelrod,	
  vaxelrod@axelrodbecker.com	
  
                                                           	
  
 Linda	
  Morris	
  Kelley,	
  lmkelley@transi:oningtogreen.com	
  
                                                                	
  
Jeana	
  Wirtenberg,	
  jwirtenberg@transi:oningtogreen.com	
        	
  

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Building a sustainable enterprise collaboratively using a wiki 5 2 11

  • 1. Building  the  Sustainable  Enterprise   Collabora5vely    Using  a  Wiki  Learning  Space   Annual  Sharing  Day  2011   OD Means Business Victoria G. Axelrod, Linda Kelley, Jeana Wirtenberg
  • 2. Presenters   Victoria G. Axelrod, Linda Kelley, Jeana Wirtenberg The Sustainable Enterprise Fieldbook 3
  • 3. Agenda   15  Minutes  introduc:on  to  the  Sustainable  Enterprise  Fieldbook  Wiki  -­‐  seBng                                                context  for  sustainable  enterprises,  and    how  the  wiki  works   30  Minutes  table  exercises   30  Minutes  tables  create  wiki  pages  from  their  exercises   15  Minutes  debrief  of  all  tables.  Par:cipants  see  their  wiki  work  real-­‐:me  on  the                                              Sustainable  Enterprise  Fieldbook  Wiki   Table topics: Nature  and  Domains  of  Leadership  for  Sustainable  Enterprise   Cul:va:ng  Mental  Models  for  Building  Sustainability   Employee  Engagement  for  Sustainable  Enterprise     Six  Lenses  for  Sustainable  Globaliza:on   The  Wiki  format  makes  it  easy  to  introduce  concepts  to  learners  who  are  just   beginning  to  understand  and  apply  these  ideas,  and  also  to  extend  the  knowledge   (or  the  capabili:es  of  others)  to  those  steeped  in  the  field.   4 The Sustainable Enterprise Fieldbook
  • 4. The  Sustainable  Enterprise  Fieldbook  Wiki  -­‐   seBng  context  for  sustainable  enterprises   •  The  SEF-­‐TM  Learning  Guide  Wiki  follows,  and  complements  The  Sustainable   Enterprise  Fieldbook   •  The  Wiki  expands  meaningful  par:cipa:on  in  the  conversa:ons  about   sustainability   •  The  Wiki  is  a  virtual  space  for  co-­‐crea:on  of  prac:cal  approaches  and   implementa:on  of  sustainability  ini:a:ves   The Sustainable Enterprise Fieldbook 5
  • 5. The  Sustainable  Enterprise  Fieldbook  –  Learning  Guide   Wiki   The Sustainable Enterprise Fieldbook 6
  • 6. The  Sustainable  Enterprise  Fieldbook    Part  I  -­‐  Introduc5on  and  Overview      Overview  and  Context   Part  II  -­‐  Preparing  the  founda5on  for  a  sustainable  enterprise      Chapter  1  Leadership  for  a  sustainable  enterprise        Chapter  2  Mental  models  for  sustainability        Chapter  3  Developing  a  sustainability  strategy     Part  III  -­‐  Embracing  and  Managing  Change  Sustainably      Chapter  4  Managing  the  change  to  a  sustainable  enterprise      Chapter  5  Employee  engagement  for  a  sustainable  enterprise      Chapter  6  Sustainable  metrics  and  measurement  systems   Part  IV  -­‐  Connec5ng,  integra5ng  and  aligning  toward  the  future      Chapter  7  Sustainable  globaliza5on  -­‐  the  challenge  and  the  opportunity      Chapter  8  Transorganiza:onal  collabora:on  and  sustainability  networks    Part  V  -­‐  When  it  all  comes  together      Chapter  9  A  new  beginning  -­‐  when  it  all  comes  together   The Sustainable Enterprise Fieldbook 7
  • 7. Nature and Domains of Leadership for Sustainable Enterprise The Sustainable Enterprise Fieldbook 8
  • 10. The  Sustainable  Enterprise   Fieldbook,  p.29,  Copyright  ©  2007    D.  F.  Twomey   The Sustainable Enterprise Fieldbook 11
  • 11. Significant CEO Mindset Shift 2010 Increase CEOs Agree /Strongly Agree that sustainability should be …. Over 2007 … fully embedded into company strategy and operations … discussed and acted on by boards … fully embedded into subsidiaries’ strategies and operations … embedded throughout the global supply chain … the basis for industry collaborations and multi-stakeholder partnerships … incorporated into discussions with financial analysts From a Survey of 766 worldwide CEOs, including 50 in-depth interviews , UN Global Compact and Accenture study, “A New Era of Sustainability,” June 2010. Courtesy of Bob Willard The Sustainable Enterprise Fieldbook 12
  • 12. Cultivating Mental Models for Building Sustainability The Sustainable Enterprise Fieldbook 13
  • 14. Short-term: Long-term: Focus on deadlines, Vision and strategies, Time Orientation Immediate priorities, Sense of Potentials, Opportunities urgency Reactive: External drives, Creative: Taking initiative, Prevailing rules and Focus of Responsiveness New approaches, Internal procedures drives Local: Focus on self or Global: Whole organization, Immediate group, Competition Focus of Attention Inclusive, Ecumenical, Larger community Separation: Either / Or, Systems: Both-And, Specialization Prevailing Logic Holistic, Interrelationships Accountability/Blame: Learning: Understanding, Self-Protection, It’s not my Problem Consideration Building on all types of fault” experience Doing / Having: Being: Having enough, Self- Materialism, Greed, Cost realization, “Greater good,” effectiveness, Financial Life Orientation Intangibles valued, Qualitative performance, Quantitative growth growth Source: Copyright © 2006, John D. Adams. Used with permission. The Sustainable Enterprise Fieldbook 15
  • 15. •  Mental models are built and changed through action. Fostering mental models that cultivate respect and trust among people and engage them to work toward a common goal happens in action. •  A mental model includes both Internal Focus (on principles and values) and External Vision (on people and events). Linda Morris Kelley, The Sustainable Enterprise Fieldbook, 2008 1. Intention drives Results. 2. Responses shape Results 3. Intention and Responsiveness influence each other 4. Habits bias Everything 5.It is the Interactions between these Factors—Intention, Responsiveness, and Habits—that generate Results. The Sustainable Enterprise Fieldbook 16
  • 16. Employee Engagement for Sustainable Enterprise 17 Best Practices… The Sustainable Enterprise Fieldbook 17
  • 17. •  Employee Engagement critical to sustainability according to managers •  96% in employee survey prefer working for “successful company that also aspires to do good” (Willard, 2002) The Sustainable Enterprise Fieldbook 18
  • 18. •  Develop a clear corporate definition of sustainability •  Make sustainability a key component of your employer brand •  Transcend the "greenwash" noise by communicating with transparency and credibility •  Nurture a green culture through customizable events and communications •  Answer the WIIFM - "what's in it for me" question ©2011. Transitioning to Green, LLC. The Sustainable Enterprise Fieldbook 19
  • 19. •  Communicate green programs with employees first •  Inspire employee conversations •  Take a stand for high standards and humane practices •  Use web 2.0 technology to provide employees with resources •  Have the courage, caring, and commitment to stay in the process and help make it happen ©2011. Transitioning to Green, LLC. The Sustainable Enterprise Fieldbook 20
  • 20. •  Make environmental education and sustainability part of a shared vision •  Leverage sustainability efforts to help attract and retain talented employees •  Measures are critical, and the best teacher •  Make it relevant to job performance •  Focus employees on community outreach •  Make Sustainability outreach personal and voluntary •  Make learning easy and fun ©2011. Transitioning to Green, LLC. The Sustainable Enterprise Fieldbook 21
  • 21. Six Lenses for Sustainable Globalization The Sustainable Enterprise Fieldbook 22
  • 23. Economic /financial •  ESG Framework Geopolitical Technology •  Governance •  Redefining •  Service •  Terrorism GDP sector and security •  Nationalism •  Leveling the vs. tribalism Six Lenses for playing field • Democratic capitalism Sustainable globalization Poverty and Movement Holistic integration Inequity of talent •  Bottom of the pyramid •  Migration •  New market Limits to creation •  Urbanization •  North-South growth • CSR •  Manufacturing sector •  Ecosystems services http://www.toolpack.com/axelrod/try6.php • Agribusinesses Copyright 2007 V. G. Axelrod, J. Harmon, W. C. Russell, and J. Wirtenberg The Sustainable Enterprise Fieldbook 24
  • 24. One Laptop for Every Child Google’s RechargeIT The Sustainable Enterprise Fieldbook 25
  • 25. Sustainability  =  Innova:on  (Nidumolu  &  Prahalad  2010)   Biomimicry Nespresso Crea:ng  Shared  Value     (Porter,  Kramer  2011)   The Sustainable Enterprise Fieldbook 26
  • 26. These Sustainable Enterprise Fieldbook collaboration tools and social networks are key nodes in the architecting of our community of participation. The Sustainable Enterprise Fieldbook 27
  • 27. 30  Minutes  table  exercises:  select  your  topic  table,  discuss  as  a  group  and  co-­‐ create  a  new  resource  to  share  on  the  wiki   Topics  for  today:   –  Leadership  for  sustainable  enterprise   –  Mental  models  for  sustainability   –  Employee  engagement  for  sustainable  enterprise   –  Sustainable  globaliza:on   30  Minutes  tables  create  wiki  pages  from  their  exercises   15  Minutes  debrief  of  all  tables.  Par:cipants  see  their  wiki  work  real-­‐:me  on   the  Sustainable  Enterprise  Fieldbook  Wiki   The Sustainable Enterprise Fieldbook 28
  • 28. Victoria  Axelrod,  vaxelrod@axelrodbecker.com     Linda  Morris  Kelley,  lmkelley@transi:oningtogreen.com     Jeana  Wirtenberg,  jwirtenberg@transi:oningtogreen.com