5G will enable new capabilities for both consumers and enterprises through technological advancements like massive MIMO, beamforming, and network slicing. It promises to deliver 10x greater bandwidth per connection, low latency, extremely high reliability, and expanded coverage. However, achieving these goals will require significant investment from operators to deploy more cells and backhaul. While 5G can initially provide differentiation, its full capabilities may become standardized over time, reducing opportunities for operators to differentiate based on technical features alone. This creates business challenges around justifying the high costs of 5G networks and maintaining profitable operations in a highly competitive market.