The High Five Conference is an annual event hosted by the Triangle AMA that brings creative and marketing together in the Triangle. This year, Centerline Digital was tasked with managing all social content for the High Five Conference handles on Twitter and Instagram. Going into the conference, we wanted to be as organized as possible to ensure the channels were populated with engaging content in a timely manner. We divided the tasks to ensure we made the most of our small team: • Monitoring and responding on Twitter • Generating original social copy related to sessions and announcements for Twitter • Taking pictures and creating captions to post on Instagram • Interacting with attendees After the event, there was so much activity on the hashtag #High5Conf that we wanted to compile some of the highlightable moments from social content that was shared at the event. Utilizing tools such as Sysomos and Simply Measured, we were able to capture some of those moments and put together a simple and fun recap.

1. CENTERLINE DIGITAL
High Five Conference 2015
SOCIAL HIGHLIGHTS

2. Teamwork is the Best Work
The High Five Conference is an annual event
hosted by the Triangle AMA that brings creative
and marketing together in the Triangle.
!
This year, Centerline Digital was tasked with
managing all social content for the High Five
Conference handles on Twitter and Instagram.
!
Going into the conference, we wanted to be as
organized as possible to ensure the channels
were populated with engaging content in a
timely manner. We divided the tasks to ensure
we made the most of our small team:
• Monitoring and responding on Twitter
• Generating original social copy related to
sessions and announcements for Twitter
• Taking pictures and creating captions to post
on Instagram
• Interacting with attendees
!
After the event, there was so much activity on
the hashtag #High5Conf that I wanted to
compile some of the highlightable moments
from social content that was shared at the event.
Utilizing tools such as Sysomos and Simply
Measured, I was able to capture some of those
moments and put together a simple and fun
recap.
Image from Instagram: christiemont

3. Through #High5Conf
we learned that…

4. The Keynote address
means everyone loves
the same quotes.
Even a Snowpocalypse can’t
hold #High5Conf back.
Images from Twitter
140 Characters can say a lot

5. Ekaterina Walter is a rockstar
and was most popular with
over 300 mentions.
Alternative utensils
(CHORKS) are the best.
Images from Twitter
140 Characters can say a lot

6. 2,561 tweets
using
#High5Conf
from
2/25-2/26
1,789,517
Potential
Reach &
10,561,815
Potential
Impressions
Data pulled from Sysomos and Simply Measured
Twitter Metrics

7. Pictures are worth a thousand words
The Selfie is still
alive and well.
People love watching other
people get punched in the
face, especially in slow motion.
Images from Instagram

8. And also, Chorks…
Images from Instagram

9. 206 photos &
videos using
#High5Conf
from 2/25-2/26
27,000
Potential
Reach &
68,000
Potential
Impressions
Data pulled from Sysomos and Simply Measured
Instagram Metrics

10. Find us at: http://centerline.net/
!
Connect on all the things:
www.linkedin.com/in/lauraechang
instagram.com/thelaurachang/
twitter.com/thelaurachang
See you at
High Five
Conference 2016!