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SMW Chicago 2014 #SMWGetHeard

Editor's Notes

  1. Two most important things to remember is content and context.
  2. Gathering information, announcing life changing events, looking for old and new friends,
  3. Every morning when they wake up, 48% of 18-34 year olds check their Facebook account. 28% of that demographic actually check Facebook before they even get out of bed. Users are exposed to 1500 pieces of potential content every day.
  4. Be transparent Be natural Be authentic Be MEDIA
  5. Here in the United States, for example, 67% of Internet users are on Facebook. In the United Kingdom, that number is a staggering 82%. Facebook has also become the most popular social media app on smartphones and accounts for 66% of all social media sharing on iPhones.  And you know you’ve hit the big time when a major Hollywood motion picture is released that storifies the origins and rise of your business.