This document contains information for a social media campaign called #SMWGetHeard. It lists the names and Twitter handles of four people involved in the campaign: Marcie Hill, Marki Lemons, Touri Muhammad, and Scott Steward. It provides tips for using hashtags, keywords, and photos on social media, and explains that photos are important for bringing engagement. It also gives advice on communicating effectively on social media by keeping posts quick, using media and photos, including important details like names and calls to action, and being human in tone.