Kate Williamson and Cait Vlastakis Smith — UX Designers at Centerline Digital — explore the differences between UX and UI.
Good UX is the manifestation of deeply understanding people.
Learn more at: http://www.centerline.net
A word “design” has a very broad meaning and is used in nearly every business or industry. We always have an intuitive awareness of what this is about though. But when we talk about UX and UI design terms, everything is getting a lot more complicated.
What is UI UX design? Is it a generic term? Or UX and UI are two separate concepts? If they are autonomous notions, so why are they always used together? In this article I want to answer all your questions concerning this topic.
https://spdload.com/blog/ux-vs-ui-design/
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
The Overview and basic guidance on User interface designing and User experience designing for designer and developers, The Difference in User Interface designing and User Experience Designing.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
A word “design” has a very broad meaning and is used in nearly every business or industry. We always have an intuitive awareness of what this is about though. But when we talk about UX and UI design terms, everything is getting a lot more complicated.
What is UI UX design? Is it a generic term? Or UX and UI are two separate concepts? If they are autonomous notions, so why are they always used together? In this article I want to answer all your questions concerning this topic.
https://spdload.com/blog/ux-vs-ui-design/
UX is omnipresent nowadays and will grow more and more the tool of innovation. Companies are becoming aware of the vitality of adopting this technology from the start. The Importance of UX is a presentation of how we as a UX Design Team implement UX in projects.
The Overview and basic guidance on User interface designing and User experience designing for designer and developers, The Difference in User Interface designing and User Experience Designing.
This presentation is an introduction to the fields of User Experience and User Interface design that I created for a Google Hangout talk for Saigon CoWorkshop.
Basics in User Experience Design, Information Architecture & UsabilitySebastian Waters
Presentation for my talk about the "Basics in User Experience Design, Information Architecture & Usability" at General Assembly Berlin, January 9th, 2013
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
Deorwine Infotech offers leading ux/ui design solution for both web and mobile app. We have top-notch UI/UX development services of an eye-catching look and feel for your business solutions, increase your user interaction & drive sales.You can also get best ux/ui design solution services from our certified developers.
Visit Us : https://deorwine.com/ui-ux-design/
Contact Us :
Website : https://deorwine.com
Company Name : Deorwine Infotech
Email id : info@deorwine.com
Skype : deorwineinfotech
For Any Query In India Call Us : +91-9950686795 OR +91-9116115717
For Any Query In USA Call Us : +1 860-840-2896
What’s the difference between a UX and UI designer? (Part two)iFactory Digital
Welcome to the second instalment in our series on UX and UI design. We’re here to help you spot the difference between these two types of design so you can understand what kind of designer you need and when.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-two
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
This talk was done during softshake 2014.
Can you give me a definition of the “User Experience”? I don’t! And the Internet neither. User Experience is a really broad domain from analytics to psychology to interface design.
Come to this talk and I’ll present you what is User Experience and what it means for your product. I’ll also give you some tips to help you improve the experience of your software.
Pouvez vous me donner une définition de “l’Experience utilisateur” (UX)? Moi je ne peux pas! Et l’internet n’y arrive pas non plus. L’expérience utilisateur est un domaine très large couvrant la psychologie, le design d’interface et les mesures de performance.
Durant ce talk, je vous présenterai ce qu’est l’expérience utilisateur et ce que ça implique pour votre travail. Je vous donnerai aussi quelques conseils pour améliorer l’expérience de vos logiciels.
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
Basics in User Experience Design, Information Architecture & UsabilitySebastian Waters
Presentation for my talk about the "Basics in User Experience Design, Information Architecture & Usability" at General Assembly Berlin, January 9th, 2013
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
UX design is not a step in the process, it's in everything we do. More than anything it is a project philosophy, not just a set of tools, methods and deliverables.
In this presentation we explain how you can differentiate through design, why user experience design matters as well as share our knowledge around all the activities that helps ensure a great UX/UI design.
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
Deorwine Infotech offers leading ux/ui design solution for both web and mobile app. We have top-notch UI/UX development services of an eye-catching look and feel for your business solutions, increase your user interaction & drive sales.You can also get best ux/ui design solution services from our certified developers.
Visit Us : https://deorwine.com/ui-ux-design/
Contact Us :
Website : https://deorwine.com
Company Name : Deorwine Infotech
Email id : info@deorwine.com
Skype : deorwineinfotech
For Any Query In India Call Us : +91-9950686795 OR +91-9116115717
For Any Query In USA Call Us : +1 860-840-2896
What’s the difference between a UX and UI designer? (Part two)iFactory Digital
Welcome to the second instalment in our series on UX and UI design. We’re here to help you spot the difference between these two types of design so you can understand what kind of designer you need and when.
https://ifactory.com.au/news/whats-difference-between-ux-and-ui-designer-part-two
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
This talk was done during softshake 2014.
Can you give me a definition of the “User Experience”? I don’t! And the Internet neither. User Experience is a really broad domain from analytics to psychology to interface design.
Come to this talk and I’ll present you what is User Experience and what it means for your product. I’ll also give you some tips to help you improve the experience of your software.
Pouvez vous me donner une définition de “l’Experience utilisateur” (UX)? Moi je ne peux pas! Et l’internet n’y arrive pas non plus. L’expérience utilisateur est un domaine très large couvrant la psychologie, le design d’interface et les mesures de performance.
Durant ce talk, je vous présenterai ce qu’est l’expérience utilisateur et ce que ça implique pour votre travail. Je vous donnerai aussi quelques conseils pour améliorer l’expérience de vos logiciels.
UX Design + UI Design: Injecting a brand persona!Jayan Narayanan
It is my try to shed light on two often heard but little understood or confused acronyms and its impact on overall brand experience. The presentation originally designed to address a group of entrepreneurs who have little knowledge in design and it's technical jargons.
https://www.linkedin.com/in/jayan-narayanan/
UX Design refers to the term User Experience Design, while UI Design stands for User Interface Design. Both elements are crucial to a product and work closely together. But despite their professional relationship, the roles themselves are quite different, referring to very different parts of the process and the design discipline. Where UX Design is a more analytical and technical field, UI Design is closer to what we refer to as graphic design, though the responsibilities are somewhat more complex.
A Workshop on how ot teach UX design, based on a one day workshop model. We cover exercise design, how people learn, and how to design the day. Originally Given at General Assemb.ly 12/15/13
Please feel free to reuse with credit.
Easy UX Process Steps Must follow by every UX Designer Think 360 Studio
User experience (UX) and user interface (UI) designers are essential for any startup business. The ordinary generalization for ux designer is that they are regular graphic or visual designers. UX designers wear numerous caps in a startup. This includes showcasing, arranging, planning, imparting and testing. Every UX designer should follow these simple process.
UX design (or user experience design) is becoming an increasingly important field for business owners around the world. Good UX design can make a website many times more profitable, while poor UX design can put a company out of business in the right situations. It's worth taking a look to determine if YOUR business could be furthered by some great user experience design.
UXSG2014 Workshop (Day 1) - Leading UX (Trend Micro)ux singapore
Leading UX - are you kidding me?
Facilitated by
Hsin Olive Eu
Director, HIE
Trend Micro, Taiwan
and
Mike Chou
Staff UX Designer, HIE
Trend Micro, Taiwan
Some Dos and Don’ts in UI/UX Design of Mobile ApplicationsAshiq Uz Zoha
This slide is about some good practices and don'ts of UX design in Mobile Applications. This was presented by the author as an invited talk in "Workshop on Mobile Computing & Human Computer Interaction" under HEQEP subproject CP : 2080 , at Dept of CSE , BUET.
Presentation on distinction between UI and UX, why developers should be aware of UX designing and participate, what are the simple tips to incorporate and what are the upcoming trends on UX design. Presented at the Developer Meet Nepal on May 12th at islington college, Kathmandu, Nepal.
UI/UX: Where do you draw the line? by Muhammad ElmelegyWiredcraft
Should UX & UI design be separate roles? When they are, where should you draw the line? Where should the roles overlap? How can a diverse design team best deliver digital experiences? In this talk, we will explain the UI/UX roles as we are defining them at Zalando and share from our experiences in past companies.
Presented at the UI/UX Designers Meetup in Berlin May 11th, 2016. Organized by Wiredcraft hosted at Zalando.
UX is more than just the design of interfaces. It is a pursuit in designing technology that is contextually relevant for the people whom it is being designed for. It incorporates all aspects of a persons experience with something.
This presentation introduces this concept of designing beyond interfaces.
We know what it's like trying to persuade others that including user experience research in your projects is the right thing to do – so we've put together some slides to help you convince the right people.
Команда Lviv IT School подготовила для вас интересный, но сложный курс по UI/UX дизайну. Программа курса сформирована в соответствии с требованиями ведущих IT компаний Украины. Это отличная возможность всем начинающим дизайнерам, разработчикам и бизнес-аналитикам с головой окунуться в мир очень перспективной сферы - UI/UX дизайна.
Рынок нуждается в таких специалистах и наша цель подготовить настоящих профессионалов!
Подробнее о курсе: http://goo.gl/OYckRt
UXPA 2023: UX Fracking: Using Mixed Methods to Extract Hidden InsightsUXPA International
Users do not always accurately describe what they mean or feel. There are many reasons for this, ranging from politeness to poor introspection, to lack of sufficient technical vocabulary. Fortunately, UX researchers have tools in their trade to deduce what was really meant. We call this UX Fracking, a mixed methods approach that is optimized for extracting hidden user insights. We will illustrate the dangers of inadequate, superficial research, and how this may lead to outcomes incapable of addressing the users’ core issues. We will explore ways to avoid these pitfalls by leveraging mixed research methods to test hypotheses about the users’ intent and needs. This starts with a thorough understanding of who the user is, their goals, and how they work today, to an approach that combines surveys, interviews, and comment analysis with behavioral observation, and finally, validating the newly discovered user insights with the users themselves.
First users: Heuristics for designer/developer collaborationJonathan Abbett
From the University of Illinois Web Conference 2013.
Ask a web designer who his “first users” are, and he’ll probably name early adopters, stakeholders, or usability testers. Designers rarely consider their actual first users: the web developers they work with to build their designs. Over the last year, I’ve performed an informal user research project where the “users” were software development teams of all shapes and sizes. Drawing on these discussions and my background as a former web developer, I’ve created a set of friendly heuristics (in the tradition of Jakob Nielsen and Louis Rosenfeld) that designers can use to make their design materials far more useful for developers. I’ll show how these heuristics will encourage holistic solutions rather than piecemeal design work, surface critical implementation issues sooner, and establish a stronger basis for designer/developer collaboration.
User Interface Design: Definitions, Processes and PrinciplesMoodLabs
An introduction to User Interface Design, often called UX / UI. Presented by David Little, User Interface Designer, DDH from King's College London Digital Humanities program.
This gives a brief understanding on the diferrence between UI & UX with examples. Also, there's a process defined at the end - this is done for a project and should be modified based on your product/project.
Slides Ian Multon recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
Enterprise UX: What, How & Why in 20 short minutesDave Malouf
In this short talk given at UX Australia, August 2014, in Sydney, Dave talks about his evolving perspective on what is Enterprise UX, why it is distinct and important talk about separate from general UX, and why it is important for more practitioners to be involved.
Slides from a workshop at The Net Value, Cagliari 03/2016
Your product is perfect and users are stupid. You are developing for a long time, following the perfect idea, your assumptions, you are not wrong… or not?
In this workshop you will understand the foundation of user experience. What UX is, why it is important and how you can start adopting it in your processes.
As a UX designer, Joe Bond is interested in using peer-to-peer mentorship as a primer for creating inclusive, active local design communities. He talks about his own experiences in creating communities to meet and learn from people that are solving meaningful problems in a variety of design disciplines and methodologies.
The marketing persona is a powerful tool, but many organizations struggle to translate their personas into actual, customer-centric content. Centerline's simple workshop will help you run a rapid persona development session in-house, so you can implement your research and create personas your marketing team can actually use.
Content Strategy Spectrum - Cait Vlastakis Smith - Centerline DigitalCenterline Digital
The Content Marketing Institute describes two types of content strategists:
- Front-end content strategists are more focused on marketing goals, the customer-facing experience, and content messaging.
- Back-end content strategists are more focused on content structure, scalability and platform.
However, these types of content strategists should be seen as a dichotomy of roles. They’re intimately connected and ultimately working toward the same goal: bringing clarity to information, delivering value to users and creating cognitive ease.
In this presentation, we break down the roles and then show how they only exist in combination.
Learn more: http://www.centerline.net
Measuring Share of Voice - Centerline Digital - March 2016Centerline Digital
Share of Voice measures how often a brand is potentially noticed across public-facing channels and can be simplistically calculated by impressions (owned / total competitive brand).
When measuring Share of Voice, it’s important to consider how heavily each data point may be measured based on brand or campaign objectives. Our goal is to determine which KPIs/metrics are not only most important, but have the highest correlation to performance and ROI. This weighting system is contingent on brand objectives.
Learn more at: http://www.centerline.net
Maximizing Value and Consistency of Experiences with Design Systems - Centerl...Centerline Digital
A convergence of design and marketing has become a necessary means for managing a brand and its offering to consumers. It takes a combined effort to continually provide quality output while also delivering responsiveness at scale at a time when channels, screens, and constant interaction demand more from us as teams. By looking at the convergence through a systematic lens you can expose potential in your efforts, both creatively and organizationally. This presentation explores how a design system can benefit you, and where to get started in building your own design system.
Learn more at http://www.centerline.net
Creating an Agile Marketing Framework - Centerline Digital - Version 1 - Marc...Centerline Digital
Marketers must become more agile to keep up with the speed of communication. Creating an Agile Marketing Framework is a methodology for brands to operate more like media companies – to pursue stories of value to their audiences like journalists.
While foundational elements of marketing solutions—like brand goals, audience understanding and measurement—will remain, the mediums, channels, contributors and pace must be constantly adjusted and optimized to reach audiences with valuable content.
Learn more: http://www.centerline.net
At the Next Gen Customer Experience (CX) in Financial Services conference, Centerline's Marketing Change Management team presents two hypotheses on the importance of organizational balance and elevating your CX using data and innovation. As a key takeaway, the presentation included a CX Maturity Program to gauge your organizational CX maturity as well as helps identify goals and where to focus your efforts moving forward.
Marketing automation is powerful technology, but how do you build a business case for it in your company? This presentation highlights key features of marketing automation platforms, and shares tips for planning and implementing your new system.
Learn how marketing automation can grow your pipeline, make your customers happy and close the gap between marketing and sales.
Content Moments, Not Content Marketing. By John Lane - Centerline DigitalCenterline Digital
I propose we replace "content marketing" with "content moments." Because people don't want to be sold to. But they do want value from brands. If we start thinking about creating moments that have meaning — experiences that connect, that spark emotion, that illicit action (or reaction) — we'll make a better connection with our audience.
This presentation was delivered on May 19, 2015 at the Raleigh Chamber of Commerce BizCon.
How to Build a Customer-Focused Information ArchitectureCenterline Digital
What is information architecture? Is it just about card sorting? What IS card sorting?
This presentation will take you through the basics of information architecture (IA) and how you can create a customer-centric information architecture. Just as design isn't only for the designer, IA isn't just for the information architecture. Business people should care about it, too. We'll tell you why.
Data visualizations make huge amounts of data more accessible and understandable. Data visualization, or "data viz," is becoming largely important as the amount of data generated is increasing and big data tools are helping to create meaning behind all of that data.
This SlideShare presentation takes you through more details around data visualization and includes examples of some great data visualization pieces.
The High Five Conference is an annual event hosted by the Triangle AMA that brings creative and marketing together in the Triangle.
This year, Centerline Digital was tasked with managing all social content for the High Five Conference handles on Twitter and Instagram.
Going into the conference, we wanted to be as organized as possible to ensure the channels were populated with engaging content in a timely manner. We divided the tasks to ensure we made the most of our small team:
• Monitoring and responding on Twitter
• Generating original social copy related to sessions and announcements for Twitter
• Taking pictures and creating captions to post on Instagram
• Interacting with attendees
After the event, there was so much activity on the hashtag #High5Conf that we wanted to compile some of the highlightable moments from social content that was shared at the event. Utilizing tools such as Sysomos and Simply Measured, we were able to capture some of those moments and put together a simple and fun recap.
Ten Things to Consider When Completing your Interactive Media DegreeCenterline Digital
Centerliners Brenna Mickey and Cait Smith spoke at their alma mater Elon University to students completing their Master of Arts in Interactive Media. This presentation provides helpful tips and things to think about when venturing out (or back) into the real world.
A customer experience framework is a fancy name for a set of tools designed to help you create viable customer experience maps. By creating a framework, you can make sure your deliverable is telling a true story and ensure your thinking maintains a customer-centric focus. Learn about what goes into building a CX framework and how you can put it to use in your next project in this presentation.
At its core, User Experience Design is about people. It’s about truly getting to know them, whether they’re stakeholders or end-users. The more you know about someone’s digital preferences and behaviors, the better you’ll be able to design for them. In this post you’ll find a high-level blueprint for executing good UX strategy. Not every process will look identical, but this will help you see how UX design fits into the digital experience design process.
How would you go about changing customer perceptions while celebrating an anniversary AND driving sales? That was the challenge IBM approached Centerline with prior to the 50th Anniversary of the mainframe.
See more of Centerline Digital's work at centerline.net.
The Experience Score: A Tool for Evaluating Digital Experiences - Centerline ...Centerline Digital
The Experience Score: A Tool for Evaluating Digital Experiences
The Experience Score for a particular web page is based on 5 dimensions of a digital experience: Clarity, Flow, Relevance, Utility, and Trustworthiness. A page is graded on a scale from 0 to 5 for each of the 5 dimensions and those scores are averaged. The result is The Experience Score for that page. Run this evaluation on every page of a web site and average all the scores to get a simple indicator of how delightful a site is to use. We've been using it in client projects for a couple months now with fantastic results.
Read more about The Experience Score here:
http://cdig.co/1mMYQ7n
Download the Experience Score Table and Rubric here:
http://cdig.co/1nYuOLN
How Humans Think - UX and Content Marketing - Cait Vlastakis Smith - Centerli...Centerline Digital
UX & Content Marketing: Navigating How Humans Think
Humans are strange, complex, fickle creatures. That said, it's our job as designers, content creators and marketers to deeply understand our audience as humans, not just "users" or "buyers." Why? So we stop making content people don't need, want or care about, and start delivering greater value.
The biggest challenge we face is putting aside our own personal preferences and biases. The best way tackle this challenge is by diving head first into audience research to understand who we're talking to. In essence: We have to think less like marketers and more like our audience.
This presentation given at DMFB explores action-based methods to begin untangling how people think. Throughout the presentation, we explored:
1) How the brain is structured to process information
2) Key questions to ask ourselves during content and design planning to help us think more like our audience
3) User experience (UX) research methods to apply throughout content marketing efforts, such as interviews and contextual inquiries
4) How to synthesize varying depths of customer insights into strategic outputs to guide content creation, and
5) A step-by-step "audience first" content planning guide that serves as a jumpstart tool for building content marketing programs around humans
Uncovering what motivates people, surfacing unknown needs and gathering insights will ultimately help us figure out how we can serve them better. Unpacking the answers to “Why” fuels user experience research. And when applied to content marketing, it paints a clearer picture of our audience and helps us create meaningful content and user-centered experiences that win attention, respect and loyalty.
For more information, please visit http://www.centerline.net or find me on Twitter at @caitvsmith.
John Lane - Centerline Digital - DMFB Conference 2014 - How To Walk On The Se...Centerline Digital
How To Walk On The Sea Of Content.
There are two really big things that keep content marketing from working as well as it could for you:
1. Too much focus on quantity, rather than quality.
2. Not truly understanding your audience.
And they are related. I think that most people revert to creating more rather than "more valuable" because they don't understand their audience well enough to know what more valuable means.
So on quantity... we are in our own way. We're content hoarders. We think if a piece of content gets 1 view per month it must be good and worth keeping. That simply isn't true. Be willing the edit – promote more, iterate or replace. And we'll never be able to stop the quantity problem completely. Because even if we only put out the best quality content around a topic, we'll still be competing with all the content made be everyone else in the space.
And that's where audience understanding comes in. The better we know our audience — as humans, not canned personas — the better we can create the content they crave, and the better optimized it will be for the right audience to find it, engage with it, and share it. That type of understanding is an ongoing process, not a moment in time.
This presentation given at the Digital Marketing For Business conference covers those two points, and provides strategies on overcoming both challenges.
For more info, please visit http://www.centerline.net or contact me (John Lane) via Twitter: @johnvlane
Thanks!
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
2. UX = USER EXPERIENCE
UI = USER INTERFACE
USER EXPERIENCE = USER INTERFACE
3. UI
A USER INTERFACE IS:
• A TOOL
• A POINT OF INTERACTION
• A MEANS OF COMMUNICATION BETWEEN PERSON AND SYSTEM
4. UX
USER EXPERIENCE:
• IS THE INTERACTION ITSELF
• INCLUDES INTERFACES
• ADDRESSES ALL ASPECTS OF A THING AS PERCEIVED BY A PERSON
5. CONTENT
ALL TOGETHER NOW...
Images and concept modified from Ed Lea’s infographic at:
http://design.org/blog/difference-between-ux-and-ui-subtleties-explained-cereal
USER INTERFACE USER EXPERIENCE
What people are looking for. The tool that serves it up. Consumption.
7. This is a button.
It’s one element of an interface.
PRESS ME
You know you want to.
8. All these elements together on a
screen make up a UI.
American Express Open Forum Website
9. Why is “My Account”
located here? Why are these
specific topics
highlighted?
Why is it important to
highlight social sharing
here?
Why are these the
related key words?
Why is some
content hidden
behind this menu?
UX answers the “Why?”
Why is there a Log In button?Why is it important to make “Rewards”so prominent?
Why do we assume
readers would also
like this content?
14. EXPLORATORY DEEP DIVES
THROUGH:
What UXers Do
• Interviews
• Content/IA* Audits
• Analytics Analyses
• Usability Testing
• Competitive Analyses
{And more...}
• Personas
• Messaging Frameworks
• Experience Maps
• Site Maps
• Sketches/Wireframes
• Storyboards
{And more...}
GUIDING SYNTHESIS DOCUMENTS
FOR DESIGN, SUCH AS:
The Outputs
*IA = Information Architecture
15. Tuning Your UX Ear
• We’re not sure what people want/need.
• All our content is a mess.
• We don’t know which content resonates most.
• It’s hard for people to find what they need.
• People have a hard time using [fill in the blank].
• Interviews/market research/surveys
• Content audit/restructured information architecture
• Analytics analysis
• Information architecture audit + restructuring
• Usability testing/re-design
These methods are good high-level starting points to further define
the problem. Using more than one discovery method in tandem will
reveal a deeper understanding of the meaning behind your findings.
The depth of these methods will vary depending on needs.
WHAT CLIENTS SAY: WHAT WE HEAR:
16. WHAT DO YOU WANT
TO MAKE?
WHAT DO YOU WANT
TO ACHIEVE?
UX requires reframing this question:
17. WHAT DO
YOU
WANT TO
ACHIEVE?
• Satisfied customers
• Engaged prospects
• Smarter, more relevant content
• Seamless usability
• Improved site engagement
• Social shares
• Word-of-mouth marketing
• Brand recognition
• Long-term customer relationships
built on mutual respect