As business leaders have increasingly adopted digital platforms for communicating, marketing, prospecting and researching, we have seen the emergence of the Digital Decision-maker. This seminar will explore the changing landscape of selling to digitally-engaged leaders and businesses. We will look at the 10 musts for every sales professional, including how to use LinkedIn for selling, the relevance of social media to networking and prospecting and the value of creating your professional personal brand.
Big Data & The Emergence of Social Selling | SugarCRM SugarCon #scon11InsideView
One of the biggest impact of social media on Businesses is the large amount of data that is being created every day.
This tsunami of data is having, and will have, a dramatic impact on both those who sell and on those who buy.
I will start by talking first about the impact on those who sell, and I will do so by telling you a real life story.
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
Why LinkedIn is the Ultimate Social Selling Tool InsideSales.com
Last year InsideSales.com, LinkedIn Sales Solutions, and Vorsight partnered on a webinar which turned out to be one of the most successful webinars the companies had ever done. The presenters shared best practices on how to prospect more effectively, including using social networks such as LinkedIn. In part two of this webinar, Ken Krogue and Ralf VonSosen will reflect on the past year and review key metrics on company adoption of social selling and offer strategies to excel at modern prospecting.
The ultimate cheat sheet on social selling and video marketing slideshareSean Burke
Expert tips on using social and video during each stage of the sales funnel
According to Aberdeen, 84% of B2B marketers use social media in some form. To top that off, 68% of your video viewers are willing to share a video they've watched to their social channels. Combining video and social selling is a no-brainer, but many companies aren't sure where to get started.
Big Data & The Emergence of Social Selling | SugarCRM SugarCon #scon11InsideView
One of the biggest impact of social media on Businesses is the large amount of data that is being created every day.
This tsunami of data is having, and will have, a dramatic impact on both those who sell and on those who buy.
I will start by talking first about the impact on those who sell, and I will do so by telling you a real life story.
Building a B2B Social Media Strategy: How Businesses Can Stay RelevantKate Hamilton
All too often, businesses become gunshy about getting started with social media marketing—especially within the B2B space. But not participating in today’s conversation could impact tomorrow’s bottomline. No matter what industry you’re in, influencers, partners and customers are conducting on and offline conversations. It's important not to miss out on the opportunity to be not only a part of the discussion, but define your brand as a leader.
Presented at Social Media Strategies Summit Chicago 2015, Kate Hamilton reviews how to develop a realistic plan, ensure the resources to execute and get serious about social media marketing without getting overwhelmed.
Through her diverse background as a trained journalist with more than 10 years of experience and strategic oversight of digital marketing projects, most recently as vice president of client relations and digital strategy at Chicago-based precision content marketing agency IntraLink Global, Kate details:
- What makes an effective B2B social media strategy
- How to identify where to spend your time
- How to achieve your goals and remain flexible
Why LinkedIn is the Ultimate Social Selling Tool InsideSales.com
Last year InsideSales.com, LinkedIn Sales Solutions, and Vorsight partnered on a webinar which turned out to be one of the most successful webinars the companies had ever done. The presenters shared best practices on how to prospect more effectively, including using social networks such as LinkedIn. In part two of this webinar, Ken Krogue and Ralf VonSosen will reflect on the past year and review key metrics on company adoption of social selling and offer strategies to excel at modern prospecting.
The ultimate cheat sheet on social selling and video marketing slideshareSean Burke
Expert tips on using social and video during each stage of the sales funnel
According to Aberdeen, 84% of B2B marketers use social media in some form. To top that off, 68% of your video viewers are willing to share a video they've watched to their social channels. Combining video and social selling is a no-brainer, but many companies aren't sure where to get started.
5 Must-Haves For Boosting Sales With Social Media InsideView
Your customers have changed. How you find them and engage with them has changed too. It’s more important than ever for sales organizations to recognize this opportunity to build relationships and generate new leads using social media. The problem is what tools to use, metrics to track and how to train them. In this session, you will learn about the 5 easy steps you should take, that will empower a sales team to engage with customers in social networks. You will also learn what tools work best and how to measure the results.
CMO Social Insights - Portland Marketing Group - May 2017Leadtail
Social insights on how CMOs are using social media, and how other senior marketers can incorporate these insights into their own marketing strategies and personal, digital brand building. Presenters: Carter Hostelley, Founder & CEO of Leadtail, and Karri Carlson, VP Social Insights at Leadtail. Host: James Latham, Portland Marketing Group.
Get started on a fun and superhero themed journey in climbing the rungs of Social Selling and becoming a Social Selling Superstar.
We will go through multiple stages: Beginner, Professional, Extrovert, Inbound & Maestro.
We will look at the perspectives of Dale Carnegie, Sherlock Holmes, Guy Kawasaki, Vala Afshar, & Alok Rodinhood Kejriwal besides exploring how to leverage the multi-dimensional power of LinkedIn. We will collect 'must haves' & 'take aways' throughout the journey.
If you enjoy the deck, dont forget to 'like' and 'share'!
23 Expert Tips to Transform Your MarketingDave Sutton
Marketing is constantly evolving and it’s now more important than ever to create compelling experiences for your customers so they become your brand advocates. Your story is no longer about your product or service offerings but more about what resonates with your customers. To succeed, companies must take a transformational approach by telling a simple story, creating a clear and compelling strategy, and aligning the systems to execute flawlessly. Here are 23 expert tips that can help you excel with your Story, Strategy, and Systems to transform your marketing efforts.
22 Insights from Transformational Marketing: Moving to the TopRightDave Sutton
How can you generate organic revenue growth and move your organization to the TopRight corner of your market? Through Transformational Marketing. TopRight companies drive growth through excellence in the 3S’s: they tell a simple Story, they create a clear, compelling Strategy, and they align Systems to execute flawlessly. Learn more about engaging customers and driving results through Transformational Marketing.
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...Mike Merrill
This is a presentation I delivered at the KickApps Business Results Seminar in Dallas on 2/25/2010.
Review of Social Media ROI, 4 Trends to Watch and information about the Social Media Club of Dallas
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
Real Estate Marketing Secrets From The ProsPlacester
For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn't really moved far afield from the yard sign and "I'm a #1 agent" photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can't teach an old dog new tricks was not living in the Google era.
Read through the speakers’ tips and I guarantee that you will find a gem that will help you grow your business in 2015. There's a click to tweet on each slide, or you can download the slides directly from slideshare.net/placester.
Here are 7 Key Social Selling Statistics to show a sales manager or a salesperson that hasn't fully embraced social selling or sales 2.0.
How can you succeed in a Sales 2.0 world?
1) Build Your Personal Brand
2) Share Valuable & Relevant Content
3) Engage Often and Providing Value Every Time
Using social selling can increase your revenue and clients. There are plenty of stats and case studies that attest to this. You can view 5 of our latest social selling case studies here: http://www.triblio.com/blog/5-case-studies-social-selling-roi-sweet-spot/
Keywords: Social Selling Stats, Social Selling Facts, Social Selling Case Studies, Social Selling ROI, Sales 2.0 Stats
SMX East 2016 | Integrating Search and Social to Reach Your Consumer MMI Agency
Maggie Malek, MMI's Head of Public Relations and Social Media, spoke at SMX East on September 27 about integrating search and social media to reach your consumer.
Social Media Selling - Creating Your Social Selling SystemRevenue Love, LLC.
Social Media Selling - learn how to create the ultimate social media selling system in this slide deck.
This course was launched for paid members on the BCGurus.com website, you can view the entire 6 part series by visiting - http://www.bcgurus.com/tutorials/introduction-to-social-selling-part-3
Created by Jonathan Hinshaw, www.ebwaycreative.com
Sales leaders come in many flavors – from hospitality to high tech. The one thing they have in common? They are embracing social media to engage in conversations, share what interests them, and to do their jobs better. These sales professionals know that shaping perceptions and building relationships with prospects and customers starts long before, and continues long after, the sale.
With that in mind, we developed this report: “How Sales Leaders Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do sales leaders describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these savvy sales professionals consuming and sharing?
Who are the most influential publications and people with sales leaders?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing sales professionals, and getting them to take the actions you care about most.
Community Management: Developing a Social Business StrategyMall of America
Community management as a discipline is constantly evolving. What used to be the moderation of forums, blogs, Facebook pages, Twitter, (insert social tool here) is fast becoming a highly strategic and developed marketplace. On the corporate business-to-consumer side, community management may live within corporate communications, but the tactics involved and effects of real-time mediums on the organization as a whole largely affects everything. At Mall of America, community management is in a growth phase from the former to developing social business practices that function much like any other department within the organization. In this workshop, Lisa Grimm and Bridget Jewell of Mall of America will offer several case studies that show how community management and social business is affecting the organization. In addition, we will draft a faux community engagement strategy as a group so that attendees can take away practical application of topics covered in the workshop.
PubCon 2016 | Content, Search and Social InterplayMMI Agency
MMI's Head of Public Relations and Social Media Maggie Malek shares insight on the connection between search, social and content at PubCon 2016 in Las Vegas.
5 Must-Haves For Boosting Sales With Social Media InsideView
Your customers have changed. How you find them and engage with them has changed too. It’s more important than ever for sales organizations to recognize this opportunity to build relationships and generate new leads using social media. The problem is what tools to use, metrics to track and how to train them. In this session, you will learn about the 5 easy steps you should take, that will empower a sales team to engage with customers in social networks. You will also learn what tools work best and how to measure the results.
CMO Social Insights - Portland Marketing Group - May 2017Leadtail
Social insights on how CMOs are using social media, and how other senior marketers can incorporate these insights into their own marketing strategies and personal, digital brand building. Presenters: Carter Hostelley, Founder & CEO of Leadtail, and Karri Carlson, VP Social Insights at Leadtail. Host: James Latham, Portland Marketing Group.
Get started on a fun and superhero themed journey in climbing the rungs of Social Selling and becoming a Social Selling Superstar.
We will go through multiple stages: Beginner, Professional, Extrovert, Inbound & Maestro.
We will look at the perspectives of Dale Carnegie, Sherlock Holmes, Guy Kawasaki, Vala Afshar, & Alok Rodinhood Kejriwal besides exploring how to leverage the multi-dimensional power of LinkedIn. We will collect 'must haves' & 'take aways' throughout the journey.
If you enjoy the deck, dont forget to 'like' and 'share'!
23 Expert Tips to Transform Your MarketingDave Sutton
Marketing is constantly evolving and it’s now more important than ever to create compelling experiences for your customers so they become your brand advocates. Your story is no longer about your product or service offerings but more about what resonates with your customers. To succeed, companies must take a transformational approach by telling a simple story, creating a clear and compelling strategy, and aligning the systems to execute flawlessly. Here are 23 expert tips that can help you excel with your Story, Strategy, and Systems to transform your marketing efforts.
22 Insights from Transformational Marketing: Moving to the TopRightDave Sutton
How can you generate organic revenue growth and move your organization to the TopRight corner of your market? Through Transformational Marketing. TopRight companies drive growth through excellence in the 3S’s: they tell a simple Story, they create a clear, compelling Strategy, and they align Systems to execute flawlessly. Learn more about engaging customers and driving results through Transformational Marketing.
KickApps Business Results with Social Media Seminar - ROI, Trends, Social Med...Mike Merrill
This is a presentation I delivered at the KickApps Business Results Seminar in Dallas on 2/25/2010.
Review of Social Media ROI, 4 Trends to Watch and information about the Social Media Club of Dallas
How Digital Marketers Engage on Social MediaLeadtail
Digital marketers come in many flavors – from digital media to social media to loyalty marketing. The one thing they have in common? They are leaders and innovators in embracing social media to engage in conversations, share what interests them, and to do their jobs. These influential marketers also shape the daily perceptions of millions of consumers and businesses regarding what an online experience really means.
With that in mind, we developed this report: “How Digital Marketers Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter. This report is a follow up to our 2013 benchmark report about digital marketers.
The goal of this special report is to help you answer questions such as:
How do digital marketers describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these media savvy marketers consuming and sharing?
Who are the most influential publications and people with digital marketers?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing digital marketing professionals, and getting them to take the actions you care about most.
Real Estate Marketing Secrets From The ProsPlacester
For many real estate professionals and brands, 2015 will be the year they embrace content and inbound marketing. It's still difficult for many in real estate to perceive the value in creating utility for consumers without turning that utility into an advertisement. But the rest of the marketing world has already begun to jump on the content marketing bandwagon. Some would say real estate as an industry hasn't really moved far afield from the yard sign and "I'm a #1 agent" photos that still grace so many agent and broker websites. We have a long way to go to match the expectations of the consumer. But whoever said you can't teach an old dog new tricks was not living in the Google era.
Read through the speakers’ tips and I guarantee that you will find a gem that will help you grow your business in 2015. There's a click to tweet on each slide, or you can download the slides directly from slideshare.net/placester.
Here are 7 Key Social Selling Statistics to show a sales manager or a salesperson that hasn't fully embraced social selling or sales 2.0.
How can you succeed in a Sales 2.0 world?
1) Build Your Personal Brand
2) Share Valuable & Relevant Content
3) Engage Often and Providing Value Every Time
Using social selling can increase your revenue and clients. There are plenty of stats and case studies that attest to this. You can view 5 of our latest social selling case studies here: http://www.triblio.com/blog/5-case-studies-social-selling-roi-sweet-spot/
Keywords: Social Selling Stats, Social Selling Facts, Social Selling Case Studies, Social Selling ROI, Sales 2.0 Stats
SMX East 2016 | Integrating Search and Social to Reach Your Consumer MMI Agency
Maggie Malek, MMI's Head of Public Relations and Social Media, spoke at SMX East on September 27 about integrating search and social media to reach your consumer.
Social Media Selling - Creating Your Social Selling SystemRevenue Love, LLC.
Social Media Selling - learn how to create the ultimate social media selling system in this slide deck.
This course was launched for paid members on the BCGurus.com website, you can view the entire 6 part series by visiting - http://www.bcgurus.com/tutorials/introduction-to-social-selling-part-3
Created by Jonathan Hinshaw, www.ebwaycreative.com
Sales leaders come in many flavors – from hospitality to high tech. The one thing they have in common? They are embracing social media to engage in conversations, share what interests them, and to do their jobs better. These sales professionals know that shaping perceptions and building relationships with prospects and customers starts long before, and continues long after, the sale.
With that in mind, we developed this report: “How Sales Leaders Engage on Twitter”, using Leadtail’s Social Media Insights technology to analyze data from Twitter.
The goal of this special report is to help you answer questions such as:
How do sales leaders describe themselves on the Social Web?
What topics are they talking about?
Which content sources are these savvy sales professionals consuming and sharing?
Who are the most influential publications and people with sales leaders?
Armed with these social media insights, you can now take a more informed look at your strategy for reaching, engaging, and influencing sales professionals, and getting them to take the actions you care about most.
Community Management: Developing a Social Business StrategyMall of America
Community management as a discipline is constantly evolving. What used to be the moderation of forums, blogs, Facebook pages, Twitter, (insert social tool here) is fast becoming a highly strategic and developed marketplace. On the corporate business-to-consumer side, community management may live within corporate communications, but the tactics involved and effects of real-time mediums on the organization as a whole largely affects everything. At Mall of America, community management is in a growth phase from the former to developing social business practices that function much like any other department within the organization. In this workshop, Lisa Grimm and Bridget Jewell of Mall of America will offer several case studies that show how community management and social business is affecting the organization. In addition, we will draft a faux community engagement strategy as a group so that attendees can take away practical application of topics covered in the workshop.
PubCon 2016 | Content, Search and Social InterplayMMI Agency
MMI's Head of Public Relations and Social Media Maggie Malek shares insight on the connection between search, social and content at PubCon 2016 in Las Vegas.
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable brand experience, you’re only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
In this presentation, first given at #TravelTalk in London (30th March 2017), Simon Quance (Head of Strategy, Digital Visitor) takes a look at 'digital footprint' and how it's possible to manage and improve your own 'PVP'.
For more information get in touch: info@digitalvisitor.com
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
[En] Mastering digital marketing like a boss - Slides & moreA Mon Boss
As of 2014, one can assume that almost the entirety of the world’s businesses is practising digital marketing in one way or another. However, digital marketing remains a mystery for many in the business world. It is a peculiar mixture of strategic know-how, communication skills, content creation (and co-creation), word-of-mouth marketing, high-tech project management, change management and technological expertise; mastering, and sometimes understanding, this sophisticated subject is still a challenge for many business people.
The aim of this book is to help decision-makers overcome this tremendous challenge posed by an ever-changing Web, which is increasingly global (or should we say “glocal”), ever more social and mobile, as well as closely intertwined with core business activities.
Even though this book mentions social media a lot, and although social has become an integral part of the digital marketing mix, our aim is much broader than that, hence the subtitle.
The Do's and Dont's of Social Media for Associations - Holland Association Sy...Gerrit Heijkoop
Contact us via http://How-Can-I-Be-Social.com or @GHeijkoop
Holland Association Symposium Lecture 3:
The do's & don'ts of Social Media: Stop wasting time and start making your delegates happy online!
Speaker: Gerrit Heijkoop, Executive Partner & Strategy Advisor How Can I Be Social (HCIBS)
Location: Colorado Room, Maastricht Convention Centre MECC, Maastricht, Netherlands
Date: 29 Nov 2013, 10:45 - 11:45
Description:
Stop using Social media to talk about how good your conference is. Start using it to improve its quality. Program, registration, information sharing, networking; Social Media can support all these processes. This will result in a better experience for your delegates. And that's what they will be sharing!
Article related to session in EIBTM Daily:
Build your community online, but make sure it has a purpose first
If you are an association (and even somehow if you are a corporate), you manage a community. How to build and grow this community? Social networks and online solutions are an obvious candidate… but you probably are a bit lost about how to use them exactly. Lucky day for you: Gerrit Heijkoop from How Can I Be Social (HCIBS) has the answer (hint: it has to start way before considering a social network!).
Community building - this sounds like the key issue for associations, and social network look like an obvious element of that. Do associations really start to understand their importance?
I see a lot of associations struggling with the subject. All too often the subject is approached from a technology perspective: should we be on Facebook or LinkedIn? Should we invest in a bespoke online environment? Yet if associations stay close to their purpose, close to the core reason why their members want to unite, the solutions become rather simple. Communication through online networks is merely a means to an end, not a goal in itself.
Connecting members with content, with other members and with other stakeholders seems to be one of the core purposes of an association. Online social networks are a cheap and fast way to facilitate (parts of) this. Unfortunately I am not aware of a lot of associations that embrace them in this way. Instead, most efforts I see by associations are aimed at general PR, membership growth and event marketing.
Social networks have spontaneously generated groups of people who share contacts, advice, experience… don’t they become a competitor of associations?
Yes, very much! They are definitely a low-cost competitive alternative to associations who merely focus on 'networking'. In fact, I don’t see why anyone would pay a membership fee to be able to network with peers. In that case the association is simply not providing enough added value. Associations should have alternative purposes, such as education, research, political lobby, combined buying power, licensing or quality control.
Read the full article in the EIBTM Daily or on the HCIBS Blog
Social selling for B2B Salespeople: Why, What & Personal BrandingAlice Myerhoff
The slides I used in the first of 3 Social Media for Salespeople presentations I'm making for EMC's Data Protection Division. Special thanks to A Sales Guy Consulting, Brandyourself.com and Brandiam for having some great source material.
MPI Meeting: Mastering LinkedIn as a strategic business asset, to improve br...Philip Calvert
Slide deck from presentation to Meeting Professionals International. How to master LinkedIn as a strategic business asset, to improve brand awareness and increase sales
Networking with the Next Generation of Decision MakersKim Williams
Faced by a generation that grew up with the power of multiple technologies, how does the professional sales person connect with the Next Generation of Decision Makers?
1. SellingIn The Digital Age
Presentedby:Kim E Williams
AtlanticWebworks/AtlanticSocialMediaGroup
10 Digital Dos for Sales Professionals
2. But first, a few details…
Bathrooms
Breaks
Tweets and Updates
@WilliamsKim
@AtlanticWebWorX
#SocialSells
3. Why are you here??
Is social media selling?
If we have ecommerce, why do we need sales people?
What do I DO for my business?
Can I define sales or selling?
Is the digital space worth my time?
What does Twitter have to do with selling?
Time? Who has time?
10. 10 Digital Dos…
#1 Time – dedicate time to learn about and
do social media.
• Do – dedicate some time, weekly to your
digital platform and go to a seminar,
webinar.
• Read
• Ground Swell – Josh Bernoff and
Charlene Li
• Platform: Get Noticed In A Noisy World
– Michael Hyatt
• Tomorrow’s hit
11. 10 Digital Dos…
#2 Tools
Hootsuite - FREE
Outlook 2013 – link to you LinkedIn Profile
Google alerts
Is your CRM Social?
12. 10 Digital Dos…
#3 Profile Photos - get several current
professional photos: formal, causal, lifestyle
13. 10 Digital Dos…
#4 Personal Branding
• About me http://about.me
• SquareSpace or WIX
• Facebook
• LinkedIn!!!
14. 10 Digital Dos…
#5 LinkedIn - Headline
• Include your name
• Tell a story
15. 10 Digital Dos…
#6 LinkedIn – Strategic Connections, plan then do.
• Contacts
• Groups
• Following - Influencers
17. 10 Digital Dos…
#8 LinkedIn – Engage!
• Activity and Engagement
• Personal sharing
• News and Events
• Articles and insights
• Long form coming…
18. 10 Digital Dos…
#9 LinkedIn – Company Page Magic
• Update it
• Follow It
• Share it
19. 10 Digital Dos…
#10 LinkedIn – Pulse
• Personalized
• Influencers
• News
• More
20. What doesn’t work?
• Invest some time
• Helps you prospect and market
• A new tool for proven sales methods
• The playground of new leaders
Activity and Engagement = Presence and Position!