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What’s the point of Twitter?
Who’s on Twitter?
Who am I?
Social media ,[object Object]
What’s Twitter? ,[object Object],[object Object],[object Object],[object Object]
Twitter is … ,[object Object]
… Social text messaging …  social text messaging
…  e-mail
…  breaking news
…  diary of events
#? #! …  a topical discussion
…  reminder alerts
…  celeb spotting
…  customer service
…  an oracle of collective wisdom
…  24/7 networking
Why Twitter for business? ,[object Object]
 
 
Getting started
web
mobile
Applications - TweetDeck
Applications - Seesmic Desktop
CoTweet
Setting up an account ,[object Object]
Corporate accounts
What are you doing now?
Set some goals ,[object Object],[object Object],[object Object]
TwitterFeed.com
It will take time
It’s not about followers
Quality over quantity
Spot the expert ,[object Object],[object Object],[object Object],[object Object]
Who to follow? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Follow me, follow you
Twitequette ,[object Object],[object Object],[object Object]
Don’t do this
Case studies
Skittles
Skittles
SquareSpace
SquareSpace 100 fold growth
Absolut Kindness ,[object Object],[object Object],[object Object]
Absolut Kindness
Daily Mail ,[object Object],[object Object]
Daily Mail
Daily Mail
Motrin Moms ,[object Object]
Motrin Moms
VW Online campaign ,[object Object]
#BlameDrewsCancer ,[object Object],[object Object],[object Object]
 
Twitter Comedy Night ,[object Object],[object Object],[object Object]
Twitter Comedy Night
Smack My Tweet Up ,[object Object],[object Object],[object Object],[object Object],[object Object]
Smack My Tweet Up
BA Great Britons ,[object Object],[object Object]
BA Great Britons
Twitter & Events
Types of events ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tweet-ups
NotAtSXSW
Twestival
140conf
Events lifecycle on Twitter
Leading up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social proof
During ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Real-time interaction
Following up ,[object Object],[object Object],[object Object],[object Object]
Continued discussion
Jeff Pulver on 140conf
Questions?

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Excite Conference Presentation – What's the point of Twitter?

Editor's Notes

  1. George Colony