1) The Twitter chat discussed key topics around search engine optimization and content marketing.
2) Participants provided advice around balancing keywords for search engines and social media, as well as tools for SEO like SEMrush, Moz Analytics, and Google Keyword Planner.
3) When asked about the future of SEO, many believed search will remain important as long as content is discoverable through search, while roles like SEO and social may start reporting into a central content role.
#Winning at Twitter Chats by @KristiKelloggKristi Kellogg
Take your Twitter game to the next level when you learn how to leverage Twitter chats to amplify your brand voice. Twitter chats are a powerful tool for stimulating buzz for your company or personal brand (not to mention their ability to drive traffic, generate leads, etc.). Twitter chats provide opportunity to network, gain quality followers and amp up engagement, all while positioning yourself as a thought leader in your industry.
Tweets from our June 3rd chat with Lee Odden and the #BizHeroes community on the ins and outs of #SEO.
Behind every great business stands an even greater community.
Join us Tuesdays at 2pm EST, 20h CET and meet ours.
#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community.
Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!
Everything We Wish We Knew About Twitter When We Started
A look at the basics of getting started with Twitter, how to grow your following and your engagement, and how to get the most value and fun out of a truly amazing network.
How to crowdsource content for integrated marketing and public relations: tools and tactics for participation marketing with influencers. Presentation by Lee Odden of TopRank Marketing at the PRSA International Conference, Atlanta, GA 2015.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
#Winning at Twitter Chats by @KristiKelloggKristi Kellogg
Take your Twitter game to the next level when you learn how to leverage Twitter chats to amplify your brand voice. Twitter chats are a powerful tool for stimulating buzz for your company or personal brand (not to mention their ability to drive traffic, generate leads, etc.). Twitter chats provide opportunity to network, gain quality followers and amp up engagement, all while positioning yourself as a thought leader in your industry.
Tweets from our June 3rd chat with Lee Odden and the #BizHeroes community on the ins and outs of #SEO.
Behind every great business stands an even greater community.
Join us Tuesdays at 2pm EST, 20h CET and meet ours.
#BizHeroes is an action-packed hour of power tips and knowledge share, featuring topics suggested by you with guest hosts from the community.
Have a topic you'd like to see covered? Tweet it to us @paper_li and we'll organize the rest!
Everything We Wish We Knew About Twitter When We Started
A look at the basics of getting started with Twitter, how to grow your following and your engagement, and how to get the most value and fun out of a truly amazing network.
How to crowdsource content for integrated marketing and public relations: tools and tactics for participation marketing with influencers. Presentation by Lee Odden of TopRank Marketing at the PRSA International Conference, Atlanta, GA 2015.
The Science of Creating Must-Click Content on TwitterBuffer
Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success.
Presented by Buffer and Twitter on April 30, 2014
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent Solutions
How can you strategize to strengthen your talent brand, knock out the competition, and improve your sourcing? Click through to see five areas that talent acquisition teams should plan and prioritize in 2014.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Webinar on how B2B marketers can drive better content marketing performance with a "Best Answer" content marketing strategy. Includes examples, case studies and practical tips. Presentation by Lee Odden, CEO at TopRank Marketing in partnership with BuzzSumo.
5 Classic (but ridiculous) Objections to Employee AdvocacyGaggleAMP
We hear objections to employee advocacy. Most of the time these objections are based on feeling rather than fact. Here are five of the most common (and most ridiculous) objections we hear to employee advocacy – and the stats that back up why those objections are simply ridiculous.
Summit 2013 - Sourcing5: 140 characters or Less - KasperJobvite
Anyone can post on a social network—but not all posts send the right message to prospective job applicants. Join Jobvite’s Chief Marketing Officer, Kimberley Kasper, in this relevant conversation about understanding and maximizing your use of social media when it comes to sourcing. Learn how to creatively transform social network posts into secret weapons that engage readers while strengthening your recruitment brand. Discover tools within the Jobvite arsenal that help you effectively create, manage, monitor, and track your social media campaigns—so you can gain a real competitive edge.
Kimberley Kasper, Chief Marketing Officer - Jobvite
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing SocialJennifer Lopez
How do you ensure that your social strategy is on the right path? By measuring, of course! In this session, you'll see how to use the data you already have to continually test and improve your social strategy. You can't count on industry stats to work for your community, so you must test, test, and then re-test to make social work for you.
Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search R...Semrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-thought-leadership-and-seo-the-3-key-elements-and-search-ranking-strategies/
In far too many organizations, inbound culture starts and stops at the doors of the marketing office. While a solid inbound strategy might help you generate leads and establish your brand, the true power of inbound lies in its ability to transcend marketing and help guide other functions of your business, including sales, operations, customer success and product development. In her session, Jen Spencer will share how Allbound went about embracing a culture of inbound and the impact this decision has made on the rapidly-growing early-stage SaaS startup.
How to Build a Strategic Talent Pipeline Workology
Learn how to access passive talent to build a talent pipeline, network or community and build a pool of job seekers to source and build relationships long before your job opening.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Jenn Herman - Building Your Brand with Instagram at HUG 2017SD Inbound Marketing
Learn the tactics and strategies that will set your brand apart on Instagram. From well-crafted bios, to content strategies and effective captions, as well as hashtag strategies and analytics, you'll walk away with actionable practices you can implement immediately for Instagram success.
Influencer Marketing is a hot topic but for B2B marketers, is it mighty hype or great hope for B2B companies?
Lee Odden of TopRank Marketing is the recognized authority on B2B influencer and content marketing. In this presentation, he outlines top influencer marketing trends, research and 3 examples of how major B2B brands like Dell, Oracle and SAP are raising the bar on content marketing by working with influencers.
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube, or other social networks, about as much as they're finding you in Google. This presentation will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your traffic from all areas.
The State of Content Marketing 2013 - AAF North DakotaJoe Pulizzi
Presentation given by Joe Pulizzi, Content Marketing Institute to AAF North Dakota in Fargo on the State of Content Marketing 2013. Includes the latest research on content marketing and covers five key content marketing trends for now into the future.
How to implement social media into your nonprofit's marketing plan and why there is no reason not to. This presentation also includes creative strategies I've seen being used by other companies and nonprofits.
Putting Together the People Puzzle – Content Strategy Summit 2014Kerry-Anne Gilowey
Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed.
The information in these slides was shared by Louise Maine, TeachersFirst Contributor and MySciLife EdTech Coach, during PETE&C's 2017 Annual Conference held in Hershey, PA, February 12-15, 2017.
PRESENTATION OVERVIEW
Although project-based learning has been around for some time, design thinking is relatively new. It offers a type of scaffolding for the teachers in crafting lessons for students that offer collaboration, critical thinking, choice in the demonstration of knowledge, and empower a new generation to envision a difference to their community.
ABOUT TEACHERSFIRST
TeachersFirst offers a wealth of K12 teacher-reviewed tools, sites and apps to help teachers infuse technology into their classrooms. Visit www.TeachersFirst.com to discover a wealth of free K12 curricular resources, exclusive lesson plans, and more!
How to Plan for 2014: The 5 Recruiting Investments You Need to Make | WebcastLinkedIn Talent Solutions
How can you strategize to strengthen your talent brand, knock out the competition, and improve your sourcing? Click through to see five areas that talent acquisition teams should plan and prioritize in 2014.
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn Talent Solutions page for all recruiting updates: http://linkd.in/1cNvIFT
Tweet with us: http://bit.ly/HireOnLinkedIn
Webinar on how B2B marketers can drive better content marketing performance with a "Best Answer" content marketing strategy. Includes examples, case studies and practical tips. Presentation by Lee Odden, CEO at TopRank Marketing in partnership with BuzzSumo.
5 Classic (but ridiculous) Objections to Employee AdvocacyGaggleAMP
We hear objections to employee advocacy. Most of the time these objections are based on feeling rather than fact. Here are five of the most common (and most ridiculous) objections we hear to employee advocacy – and the stats that back up why those objections are simply ridiculous.
Summit 2013 - Sourcing5: 140 characters or Less - KasperJobvite
Anyone can post on a social network—but not all posts send the right message to prospective job applicants. Join Jobvite’s Chief Marketing Officer, Kimberley Kasper, in this relevant conversation about understanding and maximizing your use of social media when it comes to sourcing. Learn how to creatively transform social network posts into secret weapons that engage readers while strengthening your recruitment brand. Discover tools within the Jobvite arsenal that help you effectively create, manage, monitor, and track your social media campaigns—so you can gain a real competitive edge.
Kimberley Kasper, Chief Marketing Officer - Jobvite
Creating solid, high-quality content is the cornerstone of any successful marketing strategy. From actually sitting down to write a post to making sure it gets shared on social, there are a lot of moving parts – which is why as much as 40% of brands end up failing. In this presentaion, Danielle gives tips and tricks to streamline the content creation process so you can do more with less.
Kick Your Social Strategy Into Overdrive: The Ins & Outs of Testing SocialJennifer Lopez
How do you ensure that your social strategy is on the right path? By measuring, of course! In this session, you'll see how to use the data you already have to continually test and improve your social strategy. You can't count on industry stats to work for your community, so you must test, test, and then re-test to make social work for you.
Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search R...Semrush
These slides were presented at the SEMrush webinar "5 Hours of Content Marketing | Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies". Video replay and transcript are available at https://www.semrush.com/webinars/5-hours-of-content-marketing-or-thought-leadership-and-seo-the-3-key-elements-and-search-ranking-strategies/
In far too many organizations, inbound culture starts and stops at the doors of the marketing office. While a solid inbound strategy might help you generate leads and establish your brand, the true power of inbound lies in its ability to transcend marketing and help guide other functions of your business, including sales, operations, customer success and product development. In her session, Jen Spencer will share how Allbound went about embracing a culture of inbound and the impact this decision has made on the rapidly-growing early-stage SaaS startup.
How to Build a Strategic Talent Pipeline Workology
Learn how to access passive talent to build a talent pipeline, network or community and build a pool of job seekers to source and build relationships long before your job opening.
These are my slides from a free public workshop I conducted for JCI Beirut about the basics of Social Media Strategy that includes examples of brands that do not have a proper strategy, defining your goals, the sales cycle, asset mapping, defining your audience and creating personas, choosing channels, voice & tone, posting frequency & time, crisis management, and understanding Facebook's algorithm.
Jenn Herman - Building Your Brand with Instagram at HUG 2017SD Inbound Marketing
Learn the tactics and strategies that will set your brand apart on Instagram. From well-crafted bios, to content strategies and effective captions, as well as hashtag strategies and analytics, you'll walk away with actionable practices you can implement immediately for Instagram success.
Influencer Marketing is a hot topic but for B2B marketers, is it mighty hype or great hope for B2B companies?
Lee Odden of TopRank Marketing is the recognized authority on B2B influencer and content marketing. In this presentation, he outlines top influencer marketing trends, research and 3 examples of how major B2B brands like Dell, Oracle and SAP are raising the bar on content marketing by working with influencers.
Social Media’s Influence on Search: Going Beyond RankingsJennifer Lopez
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube, or other social networks, about as much as they're finding you in Google. This presentation will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your traffic from all areas.
The State of Content Marketing 2013 - AAF North DakotaJoe Pulizzi
Presentation given by Joe Pulizzi, Content Marketing Institute to AAF North Dakota in Fargo on the State of Content Marketing 2013. Includes the latest research on content marketing and covers five key content marketing trends for now into the future.
How to implement social media into your nonprofit's marketing plan and why there is no reason not to. This presentation also includes creative strategies I've seen being used by other companies and nonprofits.
Putting Together the People Puzzle – Content Strategy Summit 2014Kerry-Anne Gilowey
Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed.
The information in these slides was shared by Louise Maine, TeachersFirst Contributor and MySciLife EdTech Coach, during PETE&C's 2017 Annual Conference held in Hershey, PA, February 12-15, 2017.
PRESENTATION OVERVIEW
Although project-based learning has been around for some time, design thinking is relatively new. It offers a type of scaffolding for the teachers in crafting lessons for students that offer collaboration, critical thinking, choice in the demonstration of knowledge, and empower a new generation to envision a difference to their community.
ABOUT TEACHERSFIRST
TeachersFirst offers a wealth of K12 teacher-reviewed tools, sites and apps to help teachers infuse technology into their classrooms. Visit www.TeachersFirst.com to discover a wealth of free K12 curricular resources, exclusive lesson plans, and more!
The information contained in these slides was shared by Melissa Henning of The Source for Learning, Inc during PETE&C's 2017 Annual Conference held in Hershey, PA. February 12-15, 2017. The slides introduce you to 50 cool tools that will work on any device in your BYOT classroom. Learn about tools to manage your classroom, differentiate, organize projects, create projects, practice writing, create blogs, and so much more.
The information contained in these slides was shared by Louise Maine, TeachersFirst Contributor and MySciLife Implementation Coach, during PETE&C's 2017 Annual conference held in Hershey, Pennsylvania on February 12-15, 2017.
PRESENTATION OVERVIEW
This presentation introduces you to the concept that we are social by nature and learning is a social endeavor for students. See how you can foster interactions between students and enhance learning with collaborative activities adaptable to a variety of technology environments to engage and empower learners.
ABOUT TEACHERSFIRST
TeachersFirst offers a wealth of K12 teacher-reviewed tools, sites and apps to help teachers infuse technology into their classrooms. Visit www.TeachersFirst.com to discover a wealth of free K12 curricular resources, exclusive lesson plans, and more!
We get it. Our website is a process, not a project. Without a content plan redesign projects are just short-term fixes. We need content governance. But where does the process start? In this session, learn how to plan for content governance—managing content roles, responsibilities, processes, documentation, tools and training. Create a sustainable content plan stakeholders can buy into and a website that can survive day two of your website redesign launch.
What's Your Perception Strategy? (Why It's NOT All About Content)Stephen Anderson
If we focus too much on content, we ignore what we know about how our associative brain comes to makes sense new information. Think about how many people respond before reading past the first sentence of an email, or how a magazine article doesn't get the same reaction when displayed in HTML. Or consider how knowing the author of a publication influences your judgement of that content.
Picking up from the session Stephen P. Anderson gave last year on "The Stories We Construct" (a biological look at the narratives that influence behavior), this session focuses on how we come to perceive—and respond to— information. From phantom limbs to magicians fooling our senses, Stephen proposes a model that makes sense of how we truly experience information. Practical? You'll leave with a deep understanding of everything UX is about and an awareness of common practices that don't account for this knowledge.
Responsive. Adaptive. Mobile first. Cross-channel. We all want a web that’s more flexible, future-friendly, and ready for unknowns. There’s only one little flaw: our content is stuck in the past. Locked into inflexible pages and documents, our content is far from ready for today’s world of apps, APIs, read-later services, and responsive sites—much less for the coming one, where the web is embedded in everything from autos to appliances.
We can’t keep creating more content for each of these new devices and channels. We’d go nuts trying to manage and maintain all of it. Instead, we need content that does more for us: Content that can travel and shift while keeping its meaning and message intact. Content that’s trim, focused, and clear—for mobile users and for everyone else, too. Content that matters, wherever it’s being consumed.
Let’s be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
It’s hugely technical, it’s shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. It’s time to begin a conversation between these two disciplines – they’re far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I can’t promise to change your mind about SEO, but you’ll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. You’ll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And you’ll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
10 Content strategy visuals that changed the worldSue Davis
Lightning talk slides from London Content Strategy Meetup 26 February 2013. Accompanying video of me talking through it is here: https://togetherlondon.com/talks/meetup/2013-02-26/davis
How to make a website: discover, define, design, develop, deploy. It’s a familiar framework for most of our project processes. Now along comes this content strategy thing. Sure, it sounds like a great idea, but how does it fit in with what we’re already doing? Walk through a a typical website project to find out how content strategy fits (and why it will make you so happy!)
THIS DECK IS FILLED WITH GIFs. TO VIEW THEM YOU MUST DOWNLOAD AND VIEW IN PRESENTATION MODE: http://bit.ly/1K5dEIM
This presentation lays a foundation for content marketers to have successful and profitable campaigns in a short amount of time, while simultaneously building a lasting audience. It looks at cutting-edge ways to create scale by converging owned, earned and paid media for content promotion.
Join our #CMWorld twitter chats! Every Tuesday at noon Eastern, culminating at our big event, Content Marketing World, in Cleveland, Ohio. Still time to register - September 9-12, 2013. www.contentmarketingworld.com. This week's chat was with Chris Seper from MedCity News, discussing healthcare content marketing.
According to a study by Google, people are engaging with more and more pieces of content before making a purchasing decision. Increasingly, this content is being developed not by publishers but by companies that understand the importance of educating, informing, and engaging with their customers.
This webinar is targeted at executives and senior marketing professionals who want to gain a better understanding of what content marketing is, why it is effective, how it is done, and how its success should be measured.
Twitter For Business - D-School 2014 08 - By Doyle Buehler, The Digital Busin...Doyle Buehler
Tired of the Twitter Tricks and Trolls that never actually work? Want to actually do something with Twitter so that it works not only for your business, but with your business? At the same time?
Join me, Doyle Buehler, author of The Digital Delusion, as I bring you my DSchool Introductory Webinar on Twitter.
For a simple, quick, 20 minute webinar, find out what you can do to quickly grow your audience and grow your leads and Return on Investment.
I will show you these 3 Simple Things:
The Tools you can use to double your Twitter followers in 14 days
The Process to build your sales and leads based activity on Twitter
The Knowledge needed to fully connect Twitter with your own digital ecosystem
View the Video Here: http://webinarjam.net/webinar/go/replay/7335/baeeb5adaa/accessok/
Blogging in the Age of Content SaturationDenamico Inc.
Lindsey Graff & Diane Kulseth of Denamico share their insights on content saturation and how to build a successful blogging strategy for companies in any industry.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts.
Topics covered included:
- How social media influences buying behavior
- Challenges for business owners related to content marketing and social media
- How to do your homework and figure out what kind of social media will work for you
- How to start with a competitive analysis
- How to develop a content marketing plan and a social media marketing plan
- Tricks for effective engagement across platforms
- Tools you can use to help maximize your social reach
- Mobile trends for restaurants and how to integrate mobile into your overall strategies
- How to look at your overall goals, your strategy and measure ROI
In this presentation, Eric Most (Co-Owner of Most Insurance) and I talked about the Who, What, When, Where, Why and How of social media and digital marketing for independent insurance agencies.
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
There’s one question on every marketer’s mind: “How do I connect?”
We’ve all been seeking connection since the pandemic struck. Stuck at home, working from kitchen tables and converted closets, marketers have been fighting to create and maintain connections with their audiences.
Despite all the upheaval, content remains a tried-and-true way to generate demand. After all, it’s content-driven experiences that build those precious connections, no matter what’s going on in the world outside.
Connection is more important than ever. And as you’ll find out in this report, successful marketers are beginning to make it easier for prospects to purchase at any stage of the buyer’s journey — messages are shifting from why to buy to how to buy.
This has been another tough year. One negative headline after another has drained audiences’ emotional reserves. They need an escape. Marketing content can offer that empathetic, emotionally stirring olive branch they’re searching for.
As you read on, you’ll discover that blogs, podcasts, and videos are the content types that are most effective at the early stages of the buyer’s journey, where brands are fighting to establish customer awareness and audience interest.
The reason is simple: These content types foster connection. They tell a story, they evoke emotion, and they present a face that the audience can relate to. And the strength of the connections that these content types create helps carry buyers through the rest of their journey on a wave of engagement and investment.
In conclusion: Connection lies in content. The last Content Marketing for Demand Generation survey report (2020) talked about creating desire and holding attention. This year, we talk about making it easier for customers to purchase across all stages of the buyer’s journey.
By providing audiences with earnest and engaging content, you can build lasting connections in 2022 and beyond that drive demand to new heights.
Welcome to the Technology Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three technology marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). Some of the biggest things they do differently than their peers:
◾ Document their content marketing strategy
◾ Do an excellent/very good job demonstrating the ROI of their content marketing initiatives
◾ Prioritize their audience’s informational needs over their organization’s sales message
◾ Differentiate their content from the competition
◾ Nurture subscribers/audiences/leads
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all technology respondents forecast investment in this area followed by investment in events (69%), paid media (65%), and owned-media assets (63%).
And, yes, challenges remain. The top challenges are:
◾ Creating content that appeals to multi-level roles within the target audience
◾ Accessing subject matter experts to create content
◾ Internal communication among teams/silos
These internal challenges point to a greater need for technology marketers to formalize content operations within their organizations.
Welcome to the Enterprise Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
The research suggested that, due to lockdowns and work-from-home mandates, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity to get and stay in front of audiences.
As in the previous year, nearly one in three enterprise marketers said their organization was extremely or very successful with content marketing. These marketers, our “top performers,” have certain characteristics that set them apart from their peers (see page 4). A few of the biggest things they do are to differentiate their content and use content collaboration/calendaring/workflow tools.
No matter how successful they are at content marketing, most respondents plan to invest in video in 2022: 72% of all enterprise respondents forecast investment in this area followed by investment in events (62%), paid media (59%), and owned-media assets (55%).
And, yes, challenges remain. The top challenge, which is the same as it was two years ago, is internal communication between teams/silos (57%). It indicates a pressing need to formalize content operations in enterprises that have not yet done so.
Welcome to the B2C Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
Our research suggested that, due to work-from-home requirements, content marketing piqued the interest of many who were previously unaware of its power. With more people than ever spending time online, content marketing presented a prime opportunity for businesses to get and stay in front of audiences. Some B2C marketers discovered new audiences altogether.
Short articles and videos were big over the last 12 months with the B2C marketers we surveyed. In addition, expect a lot of B2C investment in video in 2022: 72% forecast investment in this area. Paid media came in a distant second.
Although most B2C marketers reported success with content marketing in the last 12 months, there are still challenges. Respondents said their top two content marketing challenges were creating content that appeals to multi-level roles within the target audience (42%) and internal communication between teams/silos (41%).
If B2C marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in 2022.
Welcome to the Manufacturing Content Marketing Benchmarks, Budgets, and Trends with Insights for 2022 report. This report looks back on the last 12 months and includes expectations for 2022.
This year’s research suggested that the pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
Videos and virtual events/webinars were big over the last 12 months with the manufacturing marketers we surveyed. In addition, 85% expect continued investment in video in 2022, making it the top area of predicted investment.
Yet manufacturing marketers continue to face content marketing challenges within their organizations: 51% said they are challenged with creating valuable content instead of sales-oriented content as well as with overcoming the traditional marketing and sales mindset. Fifty percent said they are challenged with accessing subject matter experts to create content. If manufacturing marketers can overcome these challenges, they’ll improve their odds of achieving greater content marketing success in the coming year.
Welcome to Content Marketing Institute’s first Video & Visual Storytelling Survey. In this report, you’ll learn how content marketers are using videos, how they’re getting them produced, where they’re seeing results, and more.
Are you using video strategically? Are you paying as much attention to your video distribution plan as you are to video creation? Are you measuring results to see what works? All are important to overall video marketing success. Here’s to yours!
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
By day, you’re in the office, cooking up content. By night, you’re in the kitchen, preparing a satisfying meal. But what if we combined the two?
Developing a content marketing strategy is like creating a dinner menu. You start with the basic ingredients and build upon them. You perfect your technique, exercising balance while adding a dash of flavor. And don’t forget, presentation is key. You must distribute and plate your meal beautifully.
So, what are people making and how are they making it? We asked the Content Marketing Institute team to share their favorite content-inspired dishes. Whether you are a first-time cook or a seasoned chef, these recipes will give you new perspective on processes, measurement and ROI, technology, and more. They are definitely ones you want in your repertoire.
We’ve put together the ultimate cookbook for content marketers, filled with tasty (and mildly entertaining) recipes. We hope you enjoy it. Bon appétit!
The 2021 Content Management & Strategy survey gives a snapshot of how marketers use tech to help create, manage, deliver, and scale enterprise content and marketing.
Welcome to our annual Technology Content Marketing Benchmarks, Budgets, and Trends report, based on our latest annual content marketing survey conducted in July 2020.
The study showed that technology marketers, in the throes of adjusting to business changes presented by a global pandemic, put more emphasis on using content marketing to generate demand and leads than they had the previous year. They also were looking more closely at conversion and marketing qualified lead (MQL) metrics to track the performance of their content.
These insights suggest that tech marketers were increasingly called upon to use content marketing for demand and lead generation. It makes sense, then, that their use of virtual events (83%) increased by nine percentage points over the previous year, as virtual relationship-building and selling took a front seat. In addition, livestreaming video finally took off (one-third of all tech respondents—and 53% of those working in large companies—reported using it).
It’s too soon to tell if these will be lasting shifts. Priorities are likely to change again as restrictions caused by the pandemic ease up. We look forward to exploring these topics in our next round of annual content marketing research.
Welcome to our annual Enterprise Content Marketing Benchmarks, Budgets, and Trends report. Here we present the findings from enterprise marketers (those who work in organizations with 1,000+ employees) who replied to our 11th Annual Content Marketing Survey.
At the time of the survey, content marketers had just made it through the first half of 2020. Most reported that their organization made quick changes when the pandemic hit, most notably by changing their targeting/messaging strategy, adjusting their editorial calendar, and changing their content distribution/promotion strategy. The majority (57%) expected to spend about the same on content marketing during the second half of 2020 as they spent in the first half (17% expected a decrease).
Team size hadn’t changed drastically compared with the previous year (48% said it stayed the same); yet, another 35% reported an increase.
Overall, one-third of the enterprise respondents reported high levels of content marketing success. These top performers said the top two factors contributing to that success in the last 12 months were “the value our content provides” (79%) and “website changes” (62%).
Looking forward, 74% of respondents felt the pandemic would have a major or moderate long- term impact on their organization’s overall content marketing success. It will be interesting to see how enterprise marketers rise to the challenges in 2021.
Welcome to our annual B2C Content Marketing Benchmarks, Budgets, and Trends report. Here we present the results from B2C marketers who replied to our 11th Annual Content Marketing Survey. The events of 2020 have certainly reshaped how organizations conduct their marketing. At the time of this survey, content marketers were still reeling from the events that took place during the first half of 2020. As we usher in 2021, we are still facing constant change and uncertainty.
Many B2C marketers reported adjusting quickly when the pandemic hit; perhaps their companies were doubling down on digital, heavily engaging in virtual events, or trying to keep on top of rapidly changing analytics resulting from more people being at home and online. All these scenarios created the need for new content, formats, and strategies.
As we move into 2021 in a world where most gatherings are still limited, direct-to-consumer will continue to drive B2C. Successful B2C marketers will focus on creating content experiences and building relationships in the digital world.
What makes CMWorld special? The people. Our speakers, attendees, and sponsors are smart, witty, and fun to be around. Networking is something we all are wanting right now, and CMWorld Bingo gives you a way to have those conversations that make CMWorld great.
Welcome to the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report. You may notice this year’s report feels different than past years and that’s by design. A year like no other required an approach like no other.
As in past years, we fielded the survey during the summer. We asked many of the same questions as last year but added new ones to see how content marketers were faring several months into the pandemic.
Although the data did not reveal drastic reductions in content marketing resources, many respondents shared in the fill-in comments their challenges of having to do more with less. Others shared their concerns about trying to reach audiences in an overcrowded virtual world.
Nevertheless, one thing stood out: Content marketers are resilient. Most have met the challenges of the pandemic head-on: They’re adapting quickly—and they believe in the value their content provides.
Virtual conferences and events provide new opportunities for you
to showcase your product or service, meet 1:1 with your current
and potential customers, and listen to the needs of the industry. With such a large investment of time, money, and human resources, it’s no surprise that management expects great returns on each event that your company sponsors.
On behalf of the Content Marketing Institute team, we’re all here to help you. We’re ready for exciting experiences, great ROI for sponsors, and new ways for customers to advance the practice of content marketing because of partner relationships built at our events.
Welcome to Technology Content Marketing 2020: Benchmarks, Budgets, and Trends. This report is based on the findings from our 10th annual content marketing survey. Technology marketers continue to make progress with content marketing. Approximately one-third rate their organization’s overall content marketing as extremely or very successful, and 76% report they are much more or somewhat more successful compared with one year ago. What makes them successful? When we look at the top performers, we see they treat content marketing as a strategic business function, craft content thoughtfully, experiment with distribution, and measure their results. They use content marketing not only to create brand awareness and generate leads, but also to build loyalty and subscribed audiences.
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Welcome to our annual B2B Content Marketing Benchmarks, Budgets, and Trends—North America report. We’re excited to present you with the findings from our latest content marketing survey.
Content marketing has changed a lot since we launched this research nearly a decade ago. We marketers are still focused on content creation, but our thinking about the audiences for whom we create that content has evolved. So, too, have the ways we distribute, measure, and improve upon our content marketing. Technology has played a big role, along with the knowledge we’ve gained through our content marketing experiences.
As you’ll see in this report, some organizations are more developed than others with their content marketing. But you’ll also recognize your own practices reflected in many of the findings. Where does your company stand? What do you need to get to where you want to be? If you need help, let us know!
Unpredictable algorithm shifts. Falling reach and lower engagement rates. Growing consumer mistrust from fake news and data breaches.
Despite woes like these, people still use social media platforms – and marketers are still drawn to their relationship-building powers. In fact, in 2019 research from Content Marketing Institute and MarketingProfs, 61% of B2B marketers and 69% of B2C marketers say they’ve increased their use of social media for content marketing compared with one year ago.
However, navigating the social media landscape is like entering a dark forest without a map. If you aren’t familiar with the terrain and don’t have a solid plan, you can’t expect to reach your destination, let alone make it out of the woods unscathed.
This guide is full of tools that will help you find the best path to success, from planning your social media explorations, to growing legions of brand fans, to engaging them in meaningful ways.
We’ll cover the top content marketing opportunities in the social sphere, including:
- Landmark locations like Facebook, Twitter, and LinkedIn
- Video viewing-centric channels like YouTube and Twitch
- Streaming media sites like Snapchat Stories and Instagram Stories
- Emerging social platforms like Vero True Social and WeGather Online
Welcome to B2C Content Marketing 2019—Benchmarks, Budgets, and Trends. This report presents the results from the B2C marketers who took our ninth annual content marketing survey.
Our research has consistently shown that creating brand awareness is a top goal for B2C content marketing. However, many of this year’s survey respondents also reported strong concern for using content to solidify existing relationships (see page 13).
Content that can be effective at building loyalty takes many shapes and forms today, for example:
- Videos and social media stories that entertain
- In-person events that create a sense of community and belonging
- Podcasts that inspire
- Live or virtual experiences that evoke emotion
- Articles, guides, newsletters, etc., that provide information
Obviously, the list goes on. The point is, that while driving people to content is critical, giving them reasons to keep coming back will grow long-term success!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
1. #CMWorld
SEARCH & SOCIAL
TWITTER CHAT
Featuring TopRank Marketing’s Lee Odden @LeeOdden
and Content Marketing Institute’s Joe Pulizzi @JoePulizzi
#CMWorld • contentmarketingworld.com
2. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
Q1: Let’s get started! In the
ever-changing world of search,
what are basics content marketers
should keep in mind? #CMWorld
3. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
@cmicontent Content should have a purpose, a target audience an
a measurable objective. #CMWorld
MCC @MelClarkMkt
@CMIContent A1 Content should be share-able, easily digestible, readily discovered
(search) and relevant. #cmworld
Neil Horowitz @njh287
A1 People search like they ask questions. Make sure you create meaningful content
around important questions. #cmworld
Angela Dunn @blogbrevity
A1. Figure out what words / phrases buyers use - instead of focusing on
product terms #cmworld
Ardath Albee @ardath421
5. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
A2 Search and social are both distribution channels. In ur content calendar, ensure
the two are aligned (keywords, hashtags, etc.) #CMWorld
Stephanie Walton @StephLynette
A2: Search, Social, Lead Gen - it all starts with a defined content strategy today.
Most marketers skip this stage ;) #cmworld
Joe Pulizzi @JoePulizzi
I actually think other way around - social is little without content. Without content,
social is just chatter. You can quote me. #cmworld
Susyn Elise Duris @SusynEliseDuris
A2: Social is jelly, SEO is peanut butter, & content marketing is the bread that holds
it all together :) http://t.co/NN669hChzT #CMWorld
Lee Odden @leeodden
7. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
A3: Search phrases express specific intent to find. Social topics expect interaction
or reaction #CMWorld
Lee Odden @leeodden
A3 We know social affects search rank. Question is whether to target high-volume
searches or influential socialites/sharers. #cmworld
Neil Horowitz @njh287
#cmworld A3- Search terms are aimed at solving a time sensitive problem. Social
terms are for engagement and entertainment
Ebyline @Ebyline
#cmworld Social has to be cultivated constantly. Content can be optimized for
search one time. You can’t only do social w/ ur blog content.
Stephanie Walton @StephLynette
9. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
A4: Outside of Google’s keyword tool, SEMrush is a great tool.
#cmworld
Joe Pulizzi @JoePulizzi
A4: Keyword research tools: Google Keyword Planner, Wordstream, Wordtracker,
Keyword Discovery #CMWorld
Lee Odden @leeodden
@consected I am loving SEOMOZ’s newest suite of tools, Moz Analytics!! #cmworld
#SEO #ContentMarketing
sarah ware @WareSarah
A4: Buzzstream, Outbrain, Buffer, Feedly, Linkdex, Visual.ly, Followerwonk, HARO,
FindPeopleonPlus, AuthorCrawler, G+ Ripples #CMWorld
Kevin Gibbons @kevgibbo
10. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
Q5: Is there one kind of content – video,
text, images, mobile – that is prime
for search? What’s the hot trend?
#CMWorld
11. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
A5: Create the content mix most meaningful for your customers, then optimize for
findability #CMWorld
Lee Odden @leeodden
A5: People underestimate the power of optimizing images/videos. Big opportunity.
#cmworld
Angela Dunn @blogbrevity
A5: Key: Tagging and adding relevant copy so important for video and infographics.
Help Google discover your content. #cmworld
Joe Pulizzi @JoePulizzi
A5 whenever possible, include transcripts for video or audio, and always alt tag those
images #cmworld
Erika @SFerika
13. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
A6: Every keyword phrase should have a target page/post. It’s important not to
compete with yourself. #cmworld
Joe Pulizzi @JoePulizzi
A6: That’s the question everyone wants to know :) Our optimization process is
outlined in detail within http://t.co/8945Crp0Lo #CMWorld
Lee Odden @leeodden
@CMIContent A6: Proactively. Use keyword tools to learn what your audience is
searching for, and develop content around those areas #CMWorld
Brendan Cournoyer @brencournoyer
A6/7 An undervalued exercise is coming up w/content categories – create the
buckets around which all content will flow/be relevant. #cmworld
Angela Dunn @blogbrevity
15. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
A7: If you focus on epic content that your customers/prospects share, to heck with
Google’s algorithm. Great stories win! #cmworld
Joe Pulizzi @JoePulizzi
@CMIContent A7: You generally shouldn’t have to if your strategy’s based around
providing valuable content #CMWorld
Kristen Hicks @atxcopywriter
A7: Closely monitoring & optimizing the performance of content in search = a
competitive advantage. Don’t ASSume :) #cmworld
Lee Odden @leeodden
#cmworld SEO people get antsy every time Google updates, but the good methods will
always have a place in marketing
Ebyline @Ebyline
16. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
Q8: Do you optimize every blog post
for search? What parts of your blog
post do you optimize? #CMWorld
17. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
@cmicontent A8: We factor in search in every blog post, but not to the detriment of
quality. #CMWorld
MCC @MelClarkMkt
A8: We optimize every post for search, but we don’t let rankings cloud our
execution. Add value to the web, not take from it #CMWorld
Brafton @Brafton
A8: Optimize headlines for reader clicks. If a keyword naturally fits headline, good
indication post is on topic for your brand #cmworld
Katherine Griwert @kgriwert
A8: Regarding an optimized content plan, here’s a handy template: http://t.co/
D9pgJEAYuO (free, ungated) #cmworld
Lee Odden @leeodden
18. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
Q9: Do you optimize your content for
both your audience and search?
Which is more important? #CMWorld
19. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
A9: Content easily found but confusing is of no value. Neither is excellent content
no one can find. #cmworld
Lee Odden @leeodden
A9: Meaningful content for customers that is also optimized for discovery - search
or social is the WIN :) #cmworld
Lee Odden @leeodden
@CMIContent Audience. If the reader doesn’t care, you’ve accomplished nothing
(and won’t get anywhere in search besides) #CMWorld
Kristen Hicks @atxcopywriter
A9: content that’s found is meaningless if just keyword stuffing. Be creative &
provide value to the consumer #CMWorld
Phil Ayres @consected
20. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
Q10: Last question: What do you
think is the future of SEO/search?
Will it become more or less important?
#CMWorld
21. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
A10: As long as content can be found through the act of searching, there will be an
opportunity for optimization. #CMWorld
Lee Odden @leeodden
A10: Prediction alert: SEO and Social roles start reporting into Content role in
enterprises. This is happening now. #cmworld
Joe Pulizzi @JoePulizzi
@CMIContent A10 I think/hope more real-time search. I use Google’s time tools a
lot. Search for real-time social content, too! #cmworld
Neil Horowitz @njh287
#content #marketing will be driver that will ultimately be the brand builder, nurturer,
extender and everything will fall under it. #cmworld
Susyn Elise Duris @SusynEliseDuris
22. #CMWorld • contentmarketingworld.com
Search & Social #CMWorld • Twitter Chat
Want to learn more?
Want to discuss the latest trends in content marketing and get advice from some of the experts you will see at
Content Marketing World? Each week join Joe Pulizzi (@joepulizzi) and a guest as we discuss both key
content marketing topics and event tracks for Content Marketing World, as well as our industry marketing summits.
Simply follow #cmworld on twitter to join the conversation.
• July 2: Content Strategy with Michael Brenner @brennermichael (Click here for the full transcript)
• July 9: Search and Social with Lee Odden @leeodden
• July 16: Financial Content Marketing with Mitch Joel @mitchjoel
• July 23: Social Media Marketing with Joe Chernov @jchernov
• July 30: B2B Content Marketing with Ardath Albee @ardath421
• August 6: Small Business Content Marketing with Brian Clark @copyblogger
• August 13: Multi-Channel Marketing with Andrew Davis @tpldrew
• August 20: Technology Content Marketing with Rohit Bhargava @rohitbhargava
To read the full transcript of this chat, visit http://bit.ly/CMWchat_Odden