The document discusses how engagement on social media is a tactic, not a strategy. It notes that much of users' time on Facebook is spent in the News Feed, where the majority of likes and comments occur. It introduces Edgerank, the algorithm that determines what content appears in the News Feed, and warns against gaming the system. The document advocates for being strategic with content rather than just focusing on engagement. It suggests considering timing, relevancy and creating an editorial calendar to guide social media efforts.
The Biggest Lies That Get in the Way of Creative CampaignsSamuel Scott
The document discusses common lies that get in the way of effective creative campaigns. It argues that TV and radio are not dead, that big data alone does not equal effective marketing, and that people do not truly want relationships with brands on social media. It advocates remembering the full promotion mix of tactics and channels, and matching them appropriately instead of being distracted by content marketing buzzwords. The overall message is that marketers should not believe common lies but should take a customer-focused approach using the right tactics for each channel.
1) The document discusses how Neetzan Zimmerman of Gawker achieves viral success by monitoring news sites, focusing on human interest stories, posting at optimal times, and crafting catchy headlines.
2) It provides tips for replicating Zimmerman's approach, such as consuming a wide range of content, evaluating stories based on their emotional impact and sharing potential, and ensuring content will remain relevant over time.
3) The document cautions against using link-bait or hyperbolic headlines, saying a straightforward presentation of the story is often best.
This document provides a summary of key trends and events in social media from 2012 to 2013. It identifies four major trends that emerged during this period: constrained media due to limitations of platforms, transience of content, simplification of user experiences, and need for responsiveness. The document then reviews many notable events that occurred on platforms like Facebook, Twitter, YouTube, and more over each month in 2012-2013 to illustrate examples of these trends in action and how social media evolved during that time period.
This presentation discusses how social networks can lead to success for companies. It shows data on the popularity of social media platforms like Facebook, Twitter, Instagram, and Pinterest by region. The presentation also contains sections on tables, equations, and weather.
Loveworks - Google Hangout Presentation with Brian SheehanMichael Pranikoff
Presentation from 2/13/14 Google Hangout with Brian Sheehan - author of Loveworks and professor at Syracuse University SI Newhouse School of Communications
The document discusses using data to make decisions through a process called DREAMing. DREAMing has three parts: 1) defining important metrics to measure, 2) finding good quality data sources to collect relevant metrics, and 3) using the data strategically to execute plans and make changes. The key is to focus on progress through reviewing results and refining approaches, not seeking perfection. The presentation encourages an open discussion on applying these data-driven concepts.
This document examines 13 Twitter attacks from 2009, where attackers used Twitter to spread malware, steal personal information, or conduct other online crimes. Each attack is given a brief overview, describing how the attackers exploited Twitter and the consequences of their actions. The document serves as a reminder that social media platforms can be misused to endanger users if proper security practices are not followed.
Pek Pongpaet and Brandon Leonardo built the photo browsing app Pinstagram over a weekend combining Instagram and Pinterest functionality. Within 10 hours of launching, Pinstagram maxed out the free MixPanel analytics plan and the iPad app reached the top 20 in Photography & Video apps within 12 hours and top 10 within 24 hours. Some lessons learned included that most people cannot envision new products, being a "remora" by building on top of popular existing platforms or brands, timing launches effectively, and promoting through press and distribution. Measurement of usage patterns also provided insights.
The Biggest Lies That Get in the Way of Creative CampaignsSamuel Scott
The document discusses common lies that get in the way of effective creative campaigns. It argues that TV and radio are not dead, that big data alone does not equal effective marketing, and that people do not truly want relationships with brands on social media. It advocates remembering the full promotion mix of tactics and channels, and matching them appropriately instead of being distracted by content marketing buzzwords. The overall message is that marketers should not believe common lies but should take a customer-focused approach using the right tactics for each channel.
1) The document discusses how Neetzan Zimmerman of Gawker achieves viral success by monitoring news sites, focusing on human interest stories, posting at optimal times, and crafting catchy headlines.
2) It provides tips for replicating Zimmerman's approach, such as consuming a wide range of content, evaluating stories based on their emotional impact and sharing potential, and ensuring content will remain relevant over time.
3) The document cautions against using link-bait or hyperbolic headlines, saying a straightforward presentation of the story is often best.
This document provides a summary of key trends and events in social media from 2012 to 2013. It identifies four major trends that emerged during this period: constrained media due to limitations of platforms, transience of content, simplification of user experiences, and need for responsiveness. The document then reviews many notable events that occurred on platforms like Facebook, Twitter, YouTube, and more over each month in 2012-2013 to illustrate examples of these trends in action and how social media evolved during that time period.
This presentation discusses how social networks can lead to success for companies. It shows data on the popularity of social media platforms like Facebook, Twitter, Instagram, and Pinterest by region. The presentation also contains sections on tables, equations, and weather.
Loveworks - Google Hangout Presentation with Brian SheehanMichael Pranikoff
Presentation from 2/13/14 Google Hangout with Brian Sheehan - author of Loveworks and professor at Syracuse University SI Newhouse School of Communications
The document discusses using data to make decisions through a process called DREAMing. DREAMing has three parts: 1) defining important metrics to measure, 2) finding good quality data sources to collect relevant metrics, and 3) using the data strategically to execute plans and make changes. The key is to focus on progress through reviewing results and refining approaches, not seeking perfection. The presentation encourages an open discussion on applying these data-driven concepts.
This document examines 13 Twitter attacks from 2009, where attackers used Twitter to spread malware, steal personal information, or conduct other online crimes. Each attack is given a brief overview, describing how the attackers exploited Twitter and the consequences of their actions. The document serves as a reminder that social media platforms can be misused to endanger users if proper security practices are not followed.
Pek Pongpaet and Brandon Leonardo built the photo browsing app Pinstagram over a weekend combining Instagram and Pinterest functionality. Within 10 hours of launching, Pinstagram maxed out the free MixPanel analytics plan and the iPad app reached the top 20 in Photography & Video apps within 12 hours and top 10 within 24 hours. Some lessons learned included that most people cannot envision new products, being a "remora" by building on top of popular existing platforms or brands, timing launches effectively, and promoting through press and distribution. Measurement of usage patterns also provided insights.
Tutorial introducing Twitter to busy executives interested in joining and mastering the conversation. Created by Karyn Cooks, Flair Media & Elizabeth Brooks, Str.ate.gy. Twitterverse slide courtesy of and credited to Brian Solis.
Laura Overton of Towards Maturity facilitated at 'LearningNow: Induction strategies that work'. This presentation features the questions posed during the day and statistics and polls taken from the day.
Rebuilding the Plane in the Middle of the Flight - Andrew GraffJeremy Ott
Organizations must change in order to grow. And change includes bringing in new talent and skill sets. But, change is hard, and, it’s particularly hard to embrace when you’re still tasked with keeping the engines running on a daily basis. The CEO of a 30-year-old advertising agency knows this challenge all too well: how do you disrupt a business model without disrupting business, all while assembling a team poised to seize the disruption to drive growth?
In this session, hear lessons learned for striking a balance between the past, present and future. Learn how to coach leaders to thrive on changing course. And, hear how to strengthen company culture in the midst of change, and even rely on employees to become hiring ambassadors.
#Taxcuts: Twitter Hashtags Built for Speedmyrnatheminx
A synopsis of how the #taxcuts hashtag, became a trending topic on Twitter. The #taxcuts hashtag was a successful parody of Republican calls for tax cuts as a solution to the economic recession by progressive activists on Twitter. Originally presented as a Reno Ignite presentation on March 7th by #taxcuts originator Tracy Viselli
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff and Bayer Vice President of External Communications – Chris Loder – at the EXL Pharma PR Summit 2014. This presentation focused on the following: Understanding what reporters want now from communications teams; Knowing how to quickly draft and deliver compelling news for various formats; Develop a resource for reporters to keep your name in the news; Creating a digital strategy to meet the demands of new media.
The High Five Conference is an annual event hosted by the Triangle AMA that brings creative and marketing together in the Triangle.
This year, Centerline Digital was tasked with managing all social content for the High Five Conference handles on Twitter and Instagram.
Going into the conference, we wanted to be as organized as possible to ensure the channels were populated with engaging content in a timely manner. We divided the tasks to ensure we made the most of our small team:
• Monitoring and responding on Twitter
• Generating original social copy related to sessions and announcements for Twitter
• Taking pictures and creating captions to post on Instagram
• Interacting with attendees
After the event, there was so much activity on the hashtag #High5Conf that we wanted to compile some of the highlightable moments from social content that was shared at the event. Utilizing tools such as Sysomos and Simply Measured, we were able to capture some of those moments and put together a simple and fun recap.
July marked the highest occupancy for the United States hotel industry, according to an analysis by Jan Freitag, senior VP of lodging insights at STR, parent company of HNN. What does that mean for hoteliers? More good news. And more records.”
Presented at Agile Cambridge and Agile in the City: Bristol. Exploring Trust, Trustworthiness and the paths teams may take towards being more Trusted in their work.
Management and programmers are both stressed out by project estimates. Software teams often over-commit, compounding the problem. A lot goes into making better estimates and commitments, but this talk gives you a simple place to start, by expanding your vocabulary about "When Will You Be Done" to include Commitment and Target, as well as Estimate.
Did you know that there are some REMARKABLE statistics about the effectiveness of email marketing? I know, I know, you get lots of sales emails and you just click Delete or Archive when you see them.
But answer me this: Have you EVER clicked on a link in a sales email and purchased anything?
50% of the people reading this description have. In 2014, email marketing was cited as the single most effective digital marketing channel for customer retention in the United States. For every dollar you invest in email marketing, the average return on that investment is $43 (compared to single digit returns on social media marketing).
In this session Travis will walk you through setting up effect email marketing campaigns for your summer camp. Whether you are looking for more campers or even more donations you will find some great strategies in this presentation.
Outcomes:
1. Creating effective incentives to entice prospects (campers, alumni, donors) to join your email marketing list
2. A proven, automated email follow-up sequence to increase your chances of "closing" your prospects
3. An understanding of an email marketing formula to help you sell your summer camp and it's programs.
This document provides guidance on using social media to market a ministry. It discusses determining the appropriate social media platforms based on the target audience, creating a content strategy around the mission, ministry and organization, best practices for posting frequency and types of content, using analytics to identify effective posting times and content, and ways to extend reach and gain followers. The overall goal is to use social media to engage the audience and build community through telling the story of the ministry.
The document outlines key takeaways from the #FlipMyFunnel5 event. It encourages participants to join the FlipMyFunnel slack community, find their cape, and visit the lead marketer graveyard. It then lists the top 5 metrics for ABM according to a speaker: coverage, awareness, engagement, reach, and impact. Further takeaways advise ignoring MQLs and reporting on meaningful metrics, using account-level attribution for demand generation, applying content marketing principles to ABM by remembering the audience, and being an ABM superhero. The document concludes by thanking participants for attending.
in this slides i have described the use of data science for instagram reels which helps predict the insta reels based on the following clusters: number of likes, followers, shares and comments on that videos
U.S. hotel performance indicators continued to reach all-time highs in April according to an analysis. RevPAR has now been growing for 62 consecutive months. New York City had the highest occupancy of any U.S. market at 86.9% in April. Supply growth hit a new low of +0.1% for the third straight month while three of the top 10 hottest under construction markets are located in Texas.
The document discusses 6 costly mistakes that realtors make in their business. The mistakes include lack of closing skills and not asking for business, taking on too many projects at once without completing them, having a bad attitude, overanalyzing deals instead of acting, working on deals that won't close, and not having proper follow up systems in place. It encourages realtors to avoid these mistakes in order to be more successful and profitable in their work.
The document provides information for creating an organizational name and logo for an organization focused on disaster psychiatry called "Mastering Disaster". It includes potential name components, an explanation of how the chosen name reflects attempting to gain control over natural disasters like psychiatry aims to do for psychology. Several logo sketches, versions, and the final logo design are presented along with explanations of design elements and how the logo and colors were applied to promotional merchandise like t-shirts.
Top #AI, #Data, #Analytics & #Leadership posts of the week! And a special nod to my #StarWars fans: May the 4th Be With You! :)
[#Cloud #Survey] 83% of #Enterprise #Software will be powered by the Cloud according to Bessemer Venture Partners. Kudos go to Byron Deeter, Elliott Robinson, Hansae Catlett, and Mary D'Onofrio. Download their report for FREE @ https://bit.ly/2VYyRle
[What's the Best Approach to Data Analytics?!] A #BestPractices #blog by McKinsey & Company advisor and Kellogg professor Tom O'Toole on Harvard Business Review @ https://bit.ly/2SzUar8
[Gartner's Top 10 Trends] We will be hitting just about every single one at the #OracleAnalytics Summit kicking off on May 12! Read More @ https://bit.ly/2SuJFpa
Ready for Monday?! Read these #Zoom #bestpractices first! @ https://bit.ly/2S83z9q
[#Beat #Zoom #Gloom] by taking the "zzz zzz" Out Of Your ZOOM @ https://bit.ly/2VZuk0S
Want to be the first to get these weekly updates? Subscribe @ https://bit.ly/2ywUkby
Be #AIDriven and see you next week!
PS: Want me to feature your post in my next update? There are 3 simple rules: 1) Focus on #AI, #Data, #Analytics, #Leadership, or #Startups 2) Make your post #Interesting, #Entertaining AND #Useful 3) Tag me on your post so I can easily track it!
How to Use Instagram, Pintrest & Vine for Visual StorytellingD S Simon
This document provides tips and strategies for using Instagram, Pinterest, and Vine for visual storytelling. It discusses how some brands like Lowe's and Expedia are using these platforms creatively in initiatives like #LowesFixInSix and spokesperson addons. The document also outlines how web influencers are using various social networks for story ideas and shares statistics on media usage. Finally, it offers best practices for creating transmedia content across different platforms and converting broadcast video to post on Instagram.
This document analyzes and compares the digital presence of three cosmetic brands: NARS, Clinique, and Perricone MD. It provides a SWOT analysis of the cosmetic industry in general. It then gives each brand's Digital IQ scores by category and overall, with NARS and Perricone MD scoring in the "Gifted" range of 110-140 and Clinique scoring in the "Challenged" range of 70-90. Clinique's scores were lowest across all categories measured.
Willa Boutique is a specialty boutique retailer with stores in Texas that was started as an extension of Em&Lee. The summary focuses on deficiencies in Willa Boutique's current marketing strategy, which relies heavily on Em&Lee and lacks an online presence. Specifically, the boutique does not utilize digital marketing or social media effectively, does not have an e-commerce site, and could improve its website, social media accounts, and traditional local advertising. Recommendations include developing the boutique's own digital strategy using tools like Google and social media to grow brand awareness and sales.
Tutorial introducing Twitter to busy executives interested in joining and mastering the conversation. Created by Karyn Cooks, Flair Media & Elizabeth Brooks, Str.ate.gy. Twitterverse slide courtesy of and credited to Brian Solis.
Laura Overton of Towards Maturity facilitated at 'LearningNow: Induction strategies that work'. This presentation features the questions posed during the day and statistics and polls taken from the day.
Rebuilding the Plane in the Middle of the Flight - Andrew GraffJeremy Ott
Organizations must change in order to grow. And change includes bringing in new talent and skill sets. But, change is hard, and, it’s particularly hard to embrace when you’re still tasked with keeping the engines running on a daily basis. The CEO of a 30-year-old advertising agency knows this challenge all too well: how do you disrupt a business model without disrupting business, all while assembling a team poised to seize the disruption to drive growth?
In this session, hear lessons learned for striking a balance between the past, present and future. Learn how to coach leaders to thrive on changing course. And, hear how to strengthen company culture in the midst of change, and even rely on employees to become hiring ambassadors.
#Taxcuts: Twitter Hashtags Built for Speedmyrnatheminx
A synopsis of how the #taxcuts hashtag, became a trending topic on Twitter. The #taxcuts hashtag was a successful parody of Republican calls for tax cuts as a solution to the economic recession by progressive activists on Twitter. Originally presented as a Reno Ignite presentation on March 7th by #taxcuts originator Tracy Viselli
Keeping Your Brand In the News in the Decline of Print and Broadcast – EXL Ph...Michael Pranikoff
Presentation by PR Newswire Global Director of Emerging Media - Michael Pranikoff and Bayer Vice President of External Communications – Chris Loder – at the EXL Pharma PR Summit 2014. This presentation focused on the following: Understanding what reporters want now from communications teams; Knowing how to quickly draft and deliver compelling news for various formats; Develop a resource for reporters to keep your name in the news; Creating a digital strategy to meet the demands of new media.
The High Five Conference is an annual event hosted by the Triangle AMA that brings creative and marketing together in the Triangle.
This year, Centerline Digital was tasked with managing all social content for the High Five Conference handles on Twitter and Instagram.
Going into the conference, we wanted to be as organized as possible to ensure the channels were populated with engaging content in a timely manner. We divided the tasks to ensure we made the most of our small team:
• Monitoring and responding on Twitter
• Generating original social copy related to sessions and announcements for Twitter
• Taking pictures and creating captions to post on Instagram
• Interacting with attendees
After the event, there was so much activity on the hashtag #High5Conf that we wanted to compile some of the highlightable moments from social content that was shared at the event. Utilizing tools such as Sysomos and Simply Measured, we were able to capture some of those moments and put together a simple and fun recap.
July marked the highest occupancy for the United States hotel industry, according to an analysis by Jan Freitag, senior VP of lodging insights at STR, parent company of HNN. What does that mean for hoteliers? More good news. And more records.”
Presented at Agile Cambridge and Agile in the City: Bristol. Exploring Trust, Trustworthiness and the paths teams may take towards being more Trusted in their work.
Management and programmers are both stressed out by project estimates. Software teams often over-commit, compounding the problem. A lot goes into making better estimates and commitments, but this talk gives you a simple place to start, by expanding your vocabulary about "When Will You Be Done" to include Commitment and Target, as well as Estimate.
Did you know that there are some REMARKABLE statistics about the effectiveness of email marketing? I know, I know, you get lots of sales emails and you just click Delete or Archive when you see them.
But answer me this: Have you EVER clicked on a link in a sales email and purchased anything?
50% of the people reading this description have. In 2014, email marketing was cited as the single most effective digital marketing channel for customer retention in the United States. For every dollar you invest in email marketing, the average return on that investment is $43 (compared to single digit returns on social media marketing).
In this session Travis will walk you through setting up effect email marketing campaigns for your summer camp. Whether you are looking for more campers or even more donations you will find some great strategies in this presentation.
Outcomes:
1. Creating effective incentives to entice prospects (campers, alumni, donors) to join your email marketing list
2. A proven, automated email follow-up sequence to increase your chances of "closing" your prospects
3. An understanding of an email marketing formula to help you sell your summer camp and it's programs.
This document provides guidance on using social media to market a ministry. It discusses determining the appropriate social media platforms based on the target audience, creating a content strategy around the mission, ministry and organization, best practices for posting frequency and types of content, using analytics to identify effective posting times and content, and ways to extend reach and gain followers. The overall goal is to use social media to engage the audience and build community through telling the story of the ministry.
The document outlines key takeaways from the #FlipMyFunnel5 event. It encourages participants to join the FlipMyFunnel slack community, find their cape, and visit the lead marketer graveyard. It then lists the top 5 metrics for ABM according to a speaker: coverage, awareness, engagement, reach, and impact. Further takeaways advise ignoring MQLs and reporting on meaningful metrics, using account-level attribution for demand generation, applying content marketing principles to ABM by remembering the audience, and being an ABM superhero. The document concludes by thanking participants for attending.
in this slides i have described the use of data science for instagram reels which helps predict the insta reels based on the following clusters: number of likes, followers, shares and comments on that videos
U.S. hotel performance indicators continued to reach all-time highs in April according to an analysis. RevPAR has now been growing for 62 consecutive months. New York City had the highest occupancy of any U.S. market at 86.9% in April. Supply growth hit a new low of +0.1% for the third straight month while three of the top 10 hottest under construction markets are located in Texas.
The document discusses 6 costly mistakes that realtors make in their business. The mistakes include lack of closing skills and not asking for business, taking on too many projects at once without completing them, having a bad attitude, overanalyzing deals instead of acting, working on deals that won't close, and not having proper follow up systems in place. It encourages realtors to avoid these mistakes in order to be more successful and profitable in their work.
The document provides information for creating an organizational name and logo for an organization focused on disaster psychiatry called "Mastering Disaster". It includes potential name components, an explanation of how the chosen name reflects attempting to gain control over natural disasters like psychiatry aims to do for psychology. Several logo sketches, versions, and the final logo design are presented along with explanations of design elements and how the logo and colors were applied to promotional merchandise like t-shirts.
Top #AI, #Data, #Analytics & #Leadership posts of the week! And a special nod to my #StarWars fans: May the 4th Be With You! :)
[#Cloud #Survey] 83% of #Enterprise #Software will be powered by the Cloud according to Bessemer Venture Partners. Kudos go to Byron Deeter, Elliott Robinson, Hansae Catlett, and Mary D'Onofrio. Download their report for FREE @ https://bit.ly/2VYyRle
[What's the Best Approach to Data Analytics?!] A #BestPractices #blog by McKinsey & Company advisor and Kellogg professor Tom O'Toole on Harvard Business Review @ https://bit.ly/2SzUar8
[Gartner's Top 10 Trends] We will be hitting just about every single one at the #OracleAnalytics Summit kicking off on May 12! Read More @ https://bit.ly/2SuJFpa
Ready for Monday?! Read these #Zoom #bestpractices first! @ https://bit.ly/2S83z9q
[#Beat #Zoom #Gloom] by taking the "zzz zzz" Out Of Your ZOOM @ https://bit.ly/2VZuk0S
Want to be the first to get these weekly updates? Subscribe @ https://bit.ly/2ywUkby
Be #AIDriven and see you next week!
PS: Want me to feature your post in my next update? There are 3 simple rules: 1) Focus on #AI, #Data, #Analytics, #Leadership, or #Startups 2) Make your post #Interesting, #Entertaining AND #Useful 3) Tag me on your post so I can easily track it!
How to Use Instagram, Pintrest & Vine for Visual StorytellingD S Simon
This document provides tips and strategies for using Instagram, Pinterest, and Vine for visual storytelling. It discusses how some brands like Lowe's and Expedia are using these platforms creatively in initiatives like #LowesFixInSix and spokesperson addons. The document also outlines how web influencers are using various social networks for story ideas and shares statistics on media usage. Finally, it offers best practices for creating transmedia content across different platforms and converting broadcast video to post on Instagram.
This document analyzes and compares the digital presence of three cosmetic brands: NARS, Clinique, and Perricone MD. It provides a SWOT analysis of the cosmetic industry in general. It then gives each brand's Digital IQ scores by category and overall, with NARS and Perricone MD scoring in the "Gifted" range of 110-140 and Clinique scoring in the "Challenged" range of 70-90. Clinique's scores were lowest across all categories measured.
Willa Boutique is a specialty boutique retailer with stores in Texas that was started as an extension of Em&Lee. The summary focuses on deficiencies in Willa Boutique's current marketing strategy, which relies heavily on Em&Lee and lacks an online presence. Specifically, the boutique does not utilize digital marketing or social media effectively, does not have an e-commerce site, and could improve its website, social media accounts, and traditional local advertising. Recommendations include developing the boutique's own digital strategy using tools like Google and social media to grow brand awareness and sales.
This marketing plan aims to increase Clinique's market share by targeting millennials through social media marketing and changing its image to appear less "OLD". The plan identifies opportunities in the growing $190.6 billion cosmetics industry and outlines strategies to position Clinique as a trusted brand that caters to different skin types through dermatologist-created products. Key tactics include launching an advertising campaign called "Creating Unique Beauty", promoting new collections on social media platforms like Instagram and YouTube, and emphasizing Clinique's commitment to ethical and environmentally-friendly practices.
Lakme is an Indian cosmetics brand founded in 1973 that offers a wide range of beauty products. It discusses Lakme's competitors in the industry, as well as its distribution channels, services offered at beauty salons, and product lines. A SWOT analysis is also provided, noting strengths like its brand name and distribution network, as well as weaknesses like high service costs and threats from low-cost competitors.
The document provides information on how to conduct a SWOT analysis by identifying a company's strengths, weaknesses, opportunities, and threats. It gives examples of questions to ask within each category and provides a sample SWOT analysis of Highly Brill Leisure Center based on 14 issues facing the organization, such as its location near transportation, an aging facility in need of repairs, and changes in the demographic and leisure interests of the local community.
The cosmetics industry in India is valued at $950 million and is growing at 15-20% annually. Color cosmetics, deodorants, and talcum powder are the largest segments by value, with color cosmetics being the fastest growing. Lakme is a leading cosmetics brand in India, operating 88 beauty salons across the country. The salons offer a variety of facial treatments and makeup services at price points from Rs. 275 to Rs. 9,350. Lakme leverages its partnership with Unilever for global expertise and technologies. The salons maintain high standards of cleanliness, hospitality, and beautician training to provide customers with a premium experience.
This project was the final project for the Marketing Management 2 course at McGill university. We represented team MAC, and "battled" against team Make Up Forever, a competing cosmetics brand. This project resulted in our team winning the battle, as well as top marks in the class.
MAC Cosmetics was founded in 1984 in Toronto, Canada to create professional-quality makeup for photographers and makeup artists. It has since expanded to sell products worldwide to consumers directly. The company's mission is to be the leading authority in makeup and meet customers' needs. MAC practices corporate social responsibility through various initiatives that support communities affected by HIV/AIDS. Though MAC targets women, its products were initially made for makeup professionals.
Even if you already know what a SWOT analysis is and what it’s used for, it can be tough to translate that information into something you can action.
It can also be hard to examine your own business with a critical eye if you’re not entirely sure what you should be examining.
Reading an example SWOT analysis for a business that is either in your industry or based on a comparable business model can help get you started.
All of our SWOT analysis examples are based on real businesses that we’ve featured in our gallery of free sample business plans on bplans.com
The following 6 examples are
broken into three parts:
1. A quick introduction to the company.
2. The company’s SWOT analysis.
3. Some potential growth strategies for the company based on what’s revealed by the SWOT analysis.
Social Media for Prevention - Ft. Lauderdale, FLLEAD
Keynote presentation from LEAD's Social Media for Prevention Conference in partnership with the Broward Commission on Substance Abuse in Ft. Lauderdale, FL on November 13, 2015
Social Media Series: Tweet for Success 2017Julia Campbell
The document provides tips and best practices for using Twitter successfully. It begins with an introduction to the author and their expertise in social media and digital marketing. It then covers topics such as setting up a Twitter profile, following others, using hashtags, engaging in conversations, scheduling tweets, and using photos and videos. The document emphasizes that social media success requires regular posting of valuable content and engaging with others on the platform.
SREE SREENIVASAN: Fostering Brand Loyalty Through High-Trust Social Media Eng...techsytalk
Social media is a mighty medium to connect and deepen your relationship with your audience, but ONLY if you learn the art of engagement. In this session we bring to you one of the most sought after social media authorities, the former Chief Digital Officer of NYC and The Metropolitan Museum of Art - Sree Sreenivasan - to give us an abridged blueprint on digital and social media strategy to implement immediately with your event teams.
Wild Apricot Expert Webinar: 5 Ways Nonprofits are Actually Attracting New Me...Wild Apricot
If you are spending a ton of time promoting your organization on social media without getting any real results, you’re not alone — many organizations struggle with this. That’s why we’re bringing in nonprofit social media expert and author Julia Campbell for our webinar on August 21. In this session, Julia will reveal exactly how small and mid-sized nonprofits are attracting new members through social media.
In this free webinar, you will learn:
- 7 common pitfalls that make your social updates less effective, and what to do instead
- The real strategies that nonprofits use to find success through social media
- A simple process to create engaging content on social media that your members and donors will love
Digital PR Basics for Nonprofits - How to Get Visibility for Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Julia Campbell will outline techniques that nonprofits can implement to build movements and connect with supporters, in an authentic and ethical way.
The live event experience has become increasingly laced with technology – from interactive displays to mobile apps and all-things socially shareable.
For Millennials, the value of a live event is in the “transparent” integrationof the live and digital experience. Take a closer look at what drives Millennial behavior, and the need for marketers to adopttech-transparency to engage them.
Bryan Rasch - Chief Digital Officer
GMR Marketing
This document provides relationship marketing tips and quotes from various experts and speakers. It includes:
- Tips on focusing on culture, experience, emotion and trust to build strong relationships with customers.
- Quotes about taking the long view to build relationships over years, articulating messages with clarity and consistency, and educating and entertaining audiences.
- Encouragement to be authentic, accessible, persistent and to trust your instincts as a business owner.
The Power of Social Media for Substance Abuse PreventionLEAD
Andy Duran's presentation for Youth to Youth International's Adult Advisory Training on October 26, 2015 in Chicago, IL. Learn more about LEAD at www.leadingefforts.org.
The Art & Science of Building a Great CommunityJennifer Lopez
The document discusses building communities and provides tips for doing so. It recommends starting by defining goals for community engagement and choosing a platform to focus on. It then suggests finding people interested in your topic and engaging with them authentically. Consistency is important across all channels. The document also stresses measuring engagement metrics and testing different content and posting times. Building community requires both science and art.
Digitalium 2018 - Facebook Marketing Strategies - Antoine DupontAntoine Dupont
Presentation by Antoine Dupont at Digitalium 2018 in Bucharest, Romania. How to use Facebook to grow your business and Facebook Marketing strategies that work.
I download 'tweetsfromwommaupdatedanew-091122172838-phpapp01.pptx' presentation and then chose my favorite slides.
Nothing was added to this original presentation.
The master class will focus on three key areas:
1. The art and science of performance-based social media - How creative and data tell a story that allows any brand to accelerate, iterate and improve performance.
2. How to stand out in a crowded crowd – As social continues to see the rise in both brands adopting the medium and the volume of content created. We will explore how any brand can compete and win regardless of the competition.
3. Attribution measurement – From discovery to conversion, we will discuss the rise of the consumer buying a product online after learning about it on social media, and how to make sure you are accurately capturing attribution.
How to Use Twitter for Marketing & ConnectionJulia Campbell
With 302 million monthly active users (34% of which log in multiple times per day), Twitter is a marketing powerhouse for businesses large and small.
If the words “retweet,” “trending topic,” “hashtag,” “@mention” sound like a foreign language, then this presentation for you. In it, I walk you through how to get started on Twitter from setting up an account, to getting more followers, to building up a community and establishing thought leadership in your industry.
I answer the following questions: What is a hashtag and how do I use it? Who should I follow and how do I find them? What should I tweet and how often? Social media time-saving and management tools are also covered.
39 Twiiter quotest that will change da way you think about TwitterDesislava Kaliskova
This document contains 39 quotes about Twitter from various experts and thought leaders. The quotes discuss topics such as how to effectively use Twitter to build a brand or community, the importance of engaging in conversations on Twitter rather than just broadcasting messages, and how Twitter has evolved social interactions by allowing for constant online conversations in a public forum.
Moving Towards Insights-Driven StrategiesTara Hunt
There are lots of analytics you can pull when you are working with a large audience to determine what people like/don't like, but there is also a lot of behavioural/interest data that can be used to determine what they will respond to as you are planning your strategies. This presentation was given at Inbound 2015 in Boston (September 8-11).
The document discusses how to effectively distribute news and information through digital communications. It notes that people get their news from a variety of sources at different times of day, and that brands should target different types of content to specific networks and devices depending on the time. The key is understanding consumer behaviors and news consumption habits to time content properly across owned, earned, and paid channels for maximum distribution.
The document contains a series of tweets from @Britopian about key aspects of social business transformation based on their book "Tweetable Moments". Some of the main points discussed are that social business transformation requires changes in leadership, culture, and employee behavior more than technology; people are the most important part of any social business; and that true social business requires internal communication and collaboration between departments to facilitate external conversations with customers.
Andy Duran's Keynote on Effective Use of Social Media for Substance Use Preve...LEAD
Presentation slides from Andy Duran's Keynote on Effective Use of Social Media for Substance Use Prevention for the 2016 Drug Free America Foundation Summit. www.leadingefforts.org.
2. Facebook is a TACTIC,
not a STRATEGY.
@annabelleblue #smx @intrapromote
3. 40% of the time people spend on
Facebook is in the News Feed
65% of likes take place in the
News Feed
35% of comments are made in
the News Feed
That goes up to 45% on mobile!
@annabelleblue #smx @intrapromote
Let’s dive in shall we? I think one of the most important things we can remember is that Facebook is a tactic. It’s a part of the bigger plan. In and of itself, Facebook is not a strategy. Everyone in this room has a different reason for playing in the Facebook space. The first step to supercharging your Facebook presence is understanding where it fits, IF it fits, into your broader strategy and your organizational goals.
Before we dive into the guts of my presentation, I think one of the most important things we can remember is that Facebook is a tactic. It’s a part of the bigger plan. In and of itself, Facebook is not a strategy. Everyone in this room has a different reason for playing in the Facebook space. The first step to supercharging your Facebook presence is understanding where it fits, IF it fits, into your broader strategy and your organizational goals.
How many of you have seen House of Lies? Great show. This clip is from a scene earlier this season and when I saw it, I immediately felt like Don Cheadle here. Now I didn’t want to take up a whole minute showing the rest of the scene, but the reason I connected with this is because I absolutely loathe marketing jargon and buzzwords. I loathe them because they mean so little to so many. We’ve all been in that meeting, usually one in which someone is trying to impress a C-suite-er with a whole lot of nothing:“We feel that it’s best to continue with TRANSPARENCY, so we can continue to build a community of BRAND AMBASSADORS, and really get a 360 VIEW of our company from their point-of-view to, um, better LEVERAGE the ENGAGEMENT that, AT THE END OF THE DAY, will help us better determine SOCIAL MEDIA ROI.” By the way? “Leverage? Not a verb.Did I miss any? The reason I hate this word so much is that it’s used in small talk that isn’t tied to anything, which brings me to the next point…
The concept of engagement has no value to your organization unless it’s tied to a goal – new product feedback, brand awareness, customer acquisition, recruiting – any of these things and many more are goals you can tie to engagement, but you have to tie it to something. Looking for engagement alone will not advance your business.The other key consideration here is that “engagement” is not a one-size-fits-all term with a singular definition. Engagement is SOOOOO loosely defined by Facebook itself, not to mention re-defined by every social media software company, that it’s almost pointless at this time to even render a singular definition. So when you’re tying the concept of engagement to one of your strategic goals, give it a definition. If you’re tying it to brand awareness, consider measuring “engagement” by reach and audience size, for example. Figure out what works for you and your organization.
I wanted to take a quick second to mention Edgerank because this is branded as a beginner’s session and some of you may not be familiar with it, but it’s important to at least be aware of through the rest of my deck here.Just like Google, Bing, and Yahoo have their own algorithms that determine search results, Facebook uses and algorithm to determine how to serve up content to its users. The algorithm is constantly being tweaked, and many times users aren’t even aware of the minor changes that take place throughout the month.But in order to understand how to manipulate Edgerank in our favor, we must first re-examine who exactly it is that we’re trying to beat.
Everyone loves George, and his page is a great example of serving up the right content to the right people. But when Facebook launched promoted posts last year, he, and a wealth of other Pages, completely misunderstood how it worked. They didn’t realize that their posts weren’t reaching 100% of their fans ever! Facebook Insights, people, it’s your friend! So after he posted this, a FB employee responded, and it ended up being a great way to spread the word about how some of this crazy algorithm stuff works.Unfortunately, though, many marketers had already figured out that getting high “engagement” was a good way to manipulate Edgerank in their favor, and they started going to town.But in order to understand how to manipulate Edgerank in our favor, we must first re-examine who exactly it is that we’re trying to beat.
If you’re Pepsi, you may think that Coca-Cola would be one of your top competitors. But Edgerank changes the competitive landscape. Facebook, being a place where people mostly interact with people of varying degrees of importance in their lives, isn’t just serving up marketing content all day, as much as we’d like to think it is.The new look of the news feed, just announced a few days ago, will keep everything primarily the same. However, fans who want to see 100% of your posts will have to subscribe to your page and then go to their subscriptions area to see them. The posts that make it through Edgerank will still appear, as well.
This is blatant manipulation. It provides little value to your fans, and even less to you as a brand. Remember, your Facebook fan base is comprised of people who have opted in to allowing you to share your messaging in their personal social media space – the same space they share with their parents, their friends, their college roommates, and so on.On this note, this is a good time to remind people that it’s against FB terms of service to ask your fans to like or share a photo or comment on a photo to enter a contest. So quit doing that.Likes and comments are great, but they matter less than shares. Even more importantly, perhaps, is a metric that I am always surprised more people are not checking on a regular basis – the Negative Feedback
So how can you find value in manipulating Edgerank?At the time, Matco had just over 100,000 fans. Posted before a big marketing initiative that was tied to a tangible goalOrganic fan growth out of itAs well as boosted Edgerank for the marketing post that followed.
Facebook Insights provides you with an insane amount of value. Use it. Love it. You don’t need a Radian 6 or a Sprout Social or an enormous analytics package to start finding the patterns that will tell you how your audience thinks and acts. Better yet? Hire a community manager. A good community manager will be able to rattle off most of the analytics that you need to know because he or she lives and breathes your behavior.When you go into your Facebook Insights you’ll see a lot of great data, but one of the most overlooked tabs is the negative feedback tab. Negative feedback not only hurts your Edgerank, it means you are losing fans, even if your “like” numbers stay the same or grow. Once a fan has chosen to “hide all” of your posts, it means they will never see another post from your business unless they remember they like you and go back to your page and opt-in all over again. And that’s just too many clicks. They’re gone. I’ve spoken with some companies who were excited to see that they were gaining 1000 fans a month, but shocked to find out that 400 of those fans were “hiding all” of their posts.
The companies that find the most value in their social media efforts are the ones who approach it with a holistic and inclusive philosophy. When I worked as a community manager with Estee Lauder companies, I sought out ideas from marketing, from the PR group, from the product development people, from the supply chain team, and so on. But one of the BEST sources of information and ideas I could always count on was the customer service call center.They’re the original community managers, answering the phones and dealing with your consumers day in and day out. There isn’t a social media dashboard in the world that can provide you with the ideas and the insights you will find from engaging your entire business.
Once you’ve gained input from the many departments and people that make up your business, create a calendar. This isn’t a set-in-stone item, but it’s a living breathing document that creates an efficiency for your social media teams. It allows them to be more nimble and focus on creating relationships and less on “what am I going to say today?”It’s also a way to police your content. When you have it all laid out in front of you, you can identify where you’re spending all of your time, or if you’re focusing too much on one thing. Everyone has their own belief about how much of your Facebook content should be marketing vs. for your fans. I personally feel that you should aim to spend 80% of your time creating valuable content for your fans that is not marketing oriented, but focused on your user.
Stick to those best practices. Invest in your social media team. It’s not a fad. It’s not going away. If there is a theme you’re going to hear a lot of at conferences like this, it’s going to be that you have to create quality content that provides value and generates a positive user experience. There are no shortcuts. I run into a lot of people who try to find the shortcuts. They hire their nephew who loves Facebook instead of a community manager who has experience in SEO and analytics and actual community management. Or they spend a lot of time worrying about updates…. Like all panda or if you remember farmer or buffy or even florida. Updates happen. Whether on Google or on Facebook. Your best defense is the strong offense that has always worked…
Put your energy into thinking like a consumer and asking yourself if you would care about the content you’re creating.