The Content Marketing Institute describes two types of content strategists: - Front-end content strategists are more focused on marketing goals, the customer-facing experience, and content messaging. - Back-end content strategists are more focused on content structure, scalability and platform. However, these types of content strategists should be seen as a dichotomy of roles. They’re intimately connected and ultimately working toward the same goal: bringing clarity to information, delivering value to users and creating cognitive ease. In this presentation, we break down the roles and then show how they only exist in combination. Learn more: http://www.centerline.net