Melissa Albers & Jimi Kunkel's presentation slides from the Florida Blogger & Social Media Conference.

1. #InstaVine
Use Instagram & Vine Like a Rock Star!
FLBlogCon 2013
#InstaVine

2. #InstaVine
Melissa Albers Jimi Kunkel
Meet the Speakers
Director, Social Media Social Media Strategist

3. #InstaVine
• Every 2 minutes we snap as many photos as the whole of humanity took in
the 1800s
• 10% of all 3.8 trillion images ever taken was taken in the past 12 months
• We take 4x as many photos as we did 10 years ago
• As many as 880 billion photos will be taken in 2014
The Evolution of Photos

4. #InstaVine
• 2011: 20% of News Feed stories
were photos...Today: 50%
• 350 million photos are uploaded
to Facebook every day...that’s
243,056 per minute
• 27,800 photos are uploaded to
Instagram every minute
• Instagram surpassed 5 billion
photos last year during its
transition to Facebook
• Facebook expands News Feed for
photos and video
Picture This...
Facebook is still King

5. #InstaVine
Photo Sharing has Changed

6. #InstaVine
Online Video
• 2006: YouTube averages 100 million views
per day...Today: 4 billion views per day
• Globally, online video traffic will be 55% of
all consumer Internet traffic in 2016
• 52% of consumers say that watching videos
makes them more confident in online
purchases
• 92% of mobile video viewers share videos
with others

7. #InstaVine
Pick Your Programming
Nicholas Megalis (2.6M Followers)
1.7M people like this
369.5K revines
142.7K comments

8. #InstaVine

9. #InstaVine

10. #InstaVine
130M
Instagram users
45M
Photos/ Day
16B
Total Photos
1B
Likes/ Day
1K
Comments/ Sec
5M
Videos Uploaded on Day 1

11. #InstaVine
• 2/ 3 of the Top 100 brands are on Instagram
• Top 50 brands have an average of 722,000 Followers and 1.5 million mentions
• Most Instagrammed brand is @Nike with 13 million posts mentioning #Nike
• Most followed brand is @NatGeo with 2.6 million
100%
50%
• 62% of brands on Instagram have
shared at least one video

12. #InstaVine
#MyBlueprint
MyBluePrint video

13. #InstaVine
#MyBlueprint
FullSailBlog.com/ MyBluePrint

14. #InstaVine
#MyBlueprint Stats
• 400 total photo entries
• 7,000 Likes
• 200 Comments
• Nearly 200% increase in month-over-month
growth
• 15% of total month blog page views
• 06:25 average time on page
• www.fullsailblog.com/ myblueprint
* May 10, 2013 - June 10, 2013
FullSailBlog.com/ MyBluePrint

15. #InstaVine
What makes micro-video effective?
• Technical Limitations
• Brevity = Creativity
• Easily Consumed
• Live-Action Photographs
Why Micro-Video?
Who better to introduce micro-video than the
king of micro-blogging?

16. #InstaVine

17. #InstaVine
40M
Vine users
5
Vines Tweeted/ sec
432K
Videos/ Day
207%
2 month user growth
*Vine has yet to release data measuring the number of active users

18. #InstaVine
• Only brand in the Top 100 Vine Users is...Vine
(356k)
• Most followed brand is @NBA with 246,000+
Followers
• Successful Brand Campaigns:
• GE - #6secondscience
• Lowes - #lowesfixinsix
• Oreo - Owl City Flash Mob
• A branded Vine is 4x more likely to be seen
than a branded video

19. #InstaVine
Did Vine Lose Ground to Instagram?

20. #InstaVine
Instagram vs Vine
Instagram Video Launch

21. #InstaVine
Instagram vs Vine

22. #InstaVine
Think...
...there is a place for both
Instagram vs Vine

23. #InstaVine
Adopt a visual first strategy
Help consumers visualize how they can use your product or service

24. #InstaVine
Give users a reason to follow you
Showing consumers your product isn’t enough.
Macy’s

25. #InstaVine
Channel the Hashtag
• Use hashtags as a CTA
• Don’t just use your branded
hashtag...own it!
• Hashtag Responsibly
• Don’t overuse tags
• Use only relevant tags

26. #InstaVine
Encourage User-Generated Content
• Promote hashtags to consolidate user-
generated content
• Showcase your product/ service and the
community will do the same
• Repost user content from brand pages
Effects:
• Builds content hubs for future posts
• Encourages advocacy and fills user feeds
with branded content
• Builds rapport with the community and
gives Followers a sense of ownership

27. #InstaVine
• Online Influencers
• Industry Leaders
• Direct Competition
• Media
Research Influencers/Competition

28. #InstaVine
A Few Brands That Get It

29. #InstaVine
Superb Brand Photos: Instagram

30. #InstaVine
Best Short Videos: Instagram
AT&T Lululemon Nike

31. #InstaVine
Best Short Videos: Vine
Dunkin DonutsLowe’sOreo

32. #InstaVine
The Prospect of Ads
“When the right time comes.”
- Mark Zuckerberg, Facebook CEO
• Brands are already uploading Ads to their
account as content
• 15 second limit of Instagram video is the same
as industry standard for online Ads
• Brands are leveraging Influencers on Instagram
and Vine to promote their products
• Fallout from the changed Instagram Terms and
Conditions shows consumer angst over Ads

33. #InstaVine
Best Practices
• Analyze your brand strengths and put them
at the forefront of your visual strategy
• Keep your finger on the pulse and take
advantage of relevant trends
• Utilize tagging to reach a greater audience:
#instagood, #photooftheday, #selfie, #remake
• Develop unique campaigns that ask users to
share their own content and consolidate the
content via a hashtag

34. #InstaVine
Best Practices cont...
• Remember, Instagram and Vine are
communities, so engage with users
• Curate content ranging from loosely
brand-related to product-specific
• Drive web traffic to company site and
other websites, Facebook, Twitter, etc
• Instagram or Vine? Know where your
audience is and which platform fits your
brand

35. #InstaVine
Experiment

36. #InstaVine
Connect with us: fullsail.edu/ fsnation

37. #InstaVine
Melissa Albers Jimi Kunkel
Connect with the Speakers
Director, Social Media
malbers@fullsail.com
@Melissa_Albers
Social Media Strategist
jkunkel@fullsail.com
@JimiKunkel

38. #InstaVine
Appendix
http:/ / blog.1000memories.com/ 94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
http:/ / www.businessinsider.com/ heres-why-facebook-completely-changed-its-core-feature-today-chart-2013-3
http:/ / www.buzzfeed.com/ hunterschwarz/ how-many-photos-have-been-taken-ever-6zgv
http:/ / newsroom.fb.com/ Timeline
http:/ / news.cnet.com/ 8301-1023_3-57498531-93/ facebook-processes-more-than-500-tb-of-data-daily/
http:/ / expandedramblings.com/ index.php/ by-the-numbers-17-amazing-facebook-stats/
http:/ / www.popphoto.com/ news/ 2013/ 05/ how-many-photos-are-uploaded-to-internet-every-minute
http:/ / digiday.com/ brands/ celtra-15-must-know-stats-for-online-video/
http:/ / youtu.be/ 4sVv9CHsY40
http:/ / nitrogr.am/ instagram-statistics/
http:/ / techcrunch.com/ 2013/ 06/ 21/ instagram-hit-5-million-video-uploads-within-24-hours/
http:/ / simplymeasured.com/ blog/ 2013/ 05/ 09/ how-top-brands-are-using-instagram-since-the-facebook-buy-study/

39. #InstaVine
Appendix 2
http:/ / www.latimes.com/ business/ technology/ la-fi-tn-vine-popularity-skyrocketing-despite-instagram-
video-20130821,0,7354833.story
http:/ / www.mediabistro.com/ alltwitter/ vine-stats_b47276
http:/ / www.theverge.com/ 2013/ 8/ 20/ 4641980/ vine-hits-40-million-registered-users-but-how-many-are-active
http:/ / www.mediabistro.com/ alltwitter/ vine-facts-tips_b48833
http:/ / seenive.com/ top-viners
http:/ / bgr.com/ 2013/ 07/ 08/ instagram-vs-vine-iphone/
http:/ / thenextweb.com/ facebook/ 2013/ 07/ 24/ zuckerberg-facebook-will-generate-a-lot-of-profit-from-
instagram-ads-will-come-when-the-time-is-right/
http:/ / www.forbes.com/ sites/ laurashin/ 2013/ 08/ 23/ ads-already-sneaking-their-way-onto-instagram/