The Experience Score: A Tool for Evaluating Digital Experiences
The Experience Score for a particular web page is based on 5 dimensions of a digital experience: Clarity, Flow, Relevance, Utility, and Trustworthiness. A page is graded on a scale from 0 to 5 for each of the 5 dimensions and those scores are averaged. The result is The Experience Score for that page. Run this evaluation on every page of a web site and average all the scores to get a simple indicator of how delightful a site is to use. We've been using it in client projects for a couple months now with fantastic results.
Read more about The Experience Score here:
Download the Experience Score Table and Rubric here: