1. The document outlines 5 steps to social selling success: show up on social media platforms like Twitter, Instagram, Facebook, and LinkedIn; listen to conversations to understand customers; bring value through original content, promoting others' content, or curating third-party content; be efficient through scheduling and measurement tools; and be responsive to build trust.
2. Step 2 emphasizes the importance of listening first to understand customers' questions, conversations, and preferences before contributing.
3. Steps 3 recommends different ways to contribute value through original content, promoting others, or curating third-party content while noting the pros and cons of each approach.
Presentation on Social Media for the Texas Manufactured Housing Association, Dallas, TX Sept 16-18, 2018.
In The Big 5+ of Social Media, J.R. presents an overview on the most used and talked about social media tools such as Facebook, Instagram, LinkedIn, Google+, Twitter, YouTube, Pinterest, and others.
How charities can generate a sustainable income from social mediaBrainstorm Digital
How to leverage social media to dramatically increase your charity’s income.
* Optimising your LinkedIn profile so you're highly visible to influencers and other key figures who'll promote your charity
* Connecting with influencers and converting them into your advocates
* Leveraging your LinkedIn contacts in order to get introduced to major donors
* How to share high quality content that will help advocates advance your cause
* Using LinkedIn groups to extend your influence and reach out to new contacts
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Generating revenue from Facebook is a three step process, create shareable content, generate buzz, encourage engagement...
Engagement generates revenue!
My complete campaign project presentation. That shows plans for the company BUSYLIFEOUTLOOK. In this presentation, I will show Social Media business Goals, Engagement and Community & Social Media Content.
Presentation on Social Media for the Texas Manufactured Housing Association, Dallas, TX Sept 16-18, 2018.
In The Big 5+ of Social Media, J.R. presents an overview on the most used and talked about social media tools such as Facebook, Instagram, LinkedIn, Google+, Twitter, YouTube, Pinterest, and others.
How charities can generate a sustainable income from social mediaBrainstorm Digital
How to leverage social media to dramatically increase your charity’s income.
* Optimising your LinkedIn profile so you're highly visible to influencers and other key figures who'll promote your charity
* Connecting with influencers and converting them into your advocates
* Leveraging your LinkedIn contacts in order to get introduced to major donors
* How to share high quality content that will help advocates advance your cause
* Using LinkedIn groups to extend your influence and reach out to new contacts
Getting started with Google Plus: The G+ gamechanger!Jon Malach
These slides were used with our Google+ kick-off webinar, the goal was to introduce viewers to the basics of the G+ platform, as well as how to get started. Lastly, we discussed how PerfectMind can assist in converting traffic as well as posting your email newsletter as content!
Generating revenue from Facebook is a three step process, create shareable content, generate buzz, encourage engagement...
Engagement generates revenue!
My complete campaign project presentation. That shows plans for the company BUSYLIFEOUTLOOK. In this presentation, I will show Social Media business Goals, Engagement and Community & Social Media Content.
Here's a straightforward presentation made by two busy Sussex business people looking to squeeze real value out of their marketing to a global audience.
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Follow these slides along the personal branding video recording here: https://youtu.be/_j7ZqsUjsf0
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The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
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Social media has been called many things and has famously ended many careers. But when used strategically, social media is an unstoppable channel through which to create new and unexpected personal and career opportunities.
How? Find out at our June Lunch n’ Learn event with Lisa Harrison, an engagement and online media expert. Lisa lives and breathes social media, making her the ideal speaker to keep you updated on the ever-changing world of social media and how you can make it work for you.
Lisa Harrison is a leading blogger, speaker, trainer and consultant on all things social media. She heads up the digital arm of POMO, a creative agency in Queensland, and has written and developed an innovative course called Social Media Mastery.
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The slides I used in the first of 3 Social Media for Salespeople presentations I'm making for EMC's Data Protection Division. Special thanks to A Sales Guy Consulting, Brandyourself.com and Brandiam for having some great source material.
Technology is becoming more and more important for business. More than 17 million Australians have a Facebook profile so it is a great place for your business to be marketing and engaging with existing and potential customers. These presentation slides covers how to:
set up and manage your business Facebook page
use your business Facebook page to share great content and interact with your loyal customers
attract new customers to grow your business through Facebook marketing options, and
measure what is working and what isn’t
Ilana Herring, M.B.A., Director of Marketing at California Miramar University, has brought together simple, practical and fun social media secrets and strategies for businesses and non-profit organizations.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Here's a straightforward presentation made by two busy Sussex business people looking to squeeze real value out of their marketing to a global audience.
Social Selling for B2B Salespeople: TwitterAlice Myerhoff
Lots of information designed for salespeople to use twitter to build up their pipelines, enhance client relationships and find new people to network with. These slides are from a #socialselling presentation I did for EMC's DPAD sales team.
Zoom Webinar Series: 5 Steps for Building Your Personal BrandGabe Villamizar
Follow these slides along the personal branding video recording here: https://youtu.be/_j7ZqsUjsf0
Personal branding matters now more than ever before. The question isn't anymore "Should I build my personal brand online?". Instead, the question should be "Should I manage my personal brand online?". In these slides and video link (provided above) I take a deep dive in regards to the the what, why, and how to build your personal brand by taking advantage of social media networks.
20 Ideas for Marketing Your Destination with Social MediaSarah Page
Webinar given on April 1, 2014 to participants from the Land of Lincoln Region in Illinois. This is the first of four webinars that will be presented to the region's tourism partners.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
5 steps boost your career with social mediaLisa Harrison
Social media has been called many things and has famously ended many careers. But when used strategically, social media is an unstoppable channel through which to create new and unexpected personal and career opportunities.
How? Find out at our June Lunch n’ Learn event with Lisa Harrison, an engagement and online media expert. Lisa lives and breathes social media, making her the ideal speaker to keep you updated on the ever-changing world of social media and how you can make it work for you.
Lisa Harrison is a leading blogger, speaker, trainer and consultant on all things social media. She heads up the digital arm of POMO, a creative agency in Queensland, and has written and developed an innovative course called Social Media Mastery.
Social selling for B2B Salespeople: Why, What & Personal BrandingAlice Myerhoff
The slides I used in the first of 3 Social Media for Salespeople presentations I'm making for EMC's Data Protection Division. Special thanks to A Sales Guy Consulting, Brandyourself.com and Brandiam for having some great source material.
Technology is becoming more and more important for business. More than 17 million Australians have a Facebook profile so it is a great place for your business to be marketing and engaging with existing and potential customers. These presentation slides covers how to:
set up and manage your business Facebook page
use your business Facebook page to share great content and interact with your loyal customers
attract new customers to grow your business through Facebook marketing options, and
measure what is working and what isn’t
Ilana Herring, M.B.A., Director of Marketing at California Miramar University, has brought together simple, practical and fun social media secrets and strategies for businesses and non-profit organizations.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Defining social success through the lens of corporate use at Nxtbook Media, the psychology of social sharing, and individual users' success. - May 2014 Event
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Acumatica is the fastest-growing provider of adaptable Cloud ERP applications for SMBs. Acumatica is the only secure, cloud- and browser-based small solution that adapts to your business. Financial, distribution, CRM and project accounting suites are optimized for ease of use, adaptability, speed, and security.
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
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Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
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➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
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We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
3. 1. Show up
• Communities are out there. Social selling starts
with building a Content Net:
• Twitter-have conversations
• Instagram-share memorable visual images
• Facebook-advertising/sharing/discussions
• LinkedIn-Business connections, B2B conversations
• Quora-find people who are asking and answering
questions you care about
4. 2. Listen.
• Social sharing is a conversation. Start
by listening:
• Who are the people you care about?
• What do they talk about?
• What questions do they ask?
• Where are holding most conversations?
• How do they communicate?
• What are they amplifying?
• D/T/F/R
6. 3. Bring value to the conversation
• Create your Own Content
• This is you being an advisor
• Pro: Unique
• Con: Time-intensive
• Connect with Branded Content
• This is you being a promoter
• Pro: Quick
• Con: Branded
• Curate 3rd Party Content
• This is others amplifying your message.
• Pro: Quick to share but…
• Con: Requires research and relationships
8. 4. Be Efficient to be Consistent
Find tools to help:
• Schedulers
• Hootsuite, Hubspot, Pocket
• Content Aggregators:
• Hootsuite
• Tagboard
• Measurements
• Bit.ly
• SimplyMeasured
• Moz
• Paid/Boosted posts
• Facebook, twitter, instagram
9. 5. Be Responsive
Schedule is King, Flexibility is Queen
• Be responsive
• Have fun, be human, make
conversation. (proof of trust)
• Be consistent
• "Social Media Presence" means
you're paying attention (trust!)
• Be a team player
• Promote others, share with
compliments, graciousness, humor.
People will amplify what they like.
12. • Do:
• Share/RT
• Think:
• there are social selling communities I
might be missing
• Feel:
• Encouraged that social selling is possible,
especially if you already have good sales
skills.
• Remember…
13. Keys to Social Selling
1. Be Present
2. Be a Listener
3. Be a Contributor
4. Be Consistent
5. Be Responsive
Editor's Notes
Jana Gering, Content Manager/ Senior Editor
Welcome to 5 steps to social selling success!
First question is, who uses any type of social networking account?
facebook
twitter
pinterest
instagram
yelp
vine
youtube
others?
The thing to realize is that the same important principles apply to social selling as apply in telesales, and in-person sales. It’s not a scary, crazy new medium (ok, there is a bit of a learning curve) but in it’s most basic form, it is really all about fostering and engaging relational connections, building trust and rapport, and, eventually, coming to agreement on some kind of partnership (the sale)
At the end of this session, we’ll have a little Q&A so you can ask me about specific strategies, but there is a lot out there that is available to anyone who wants to zero in on specific strategies and Return on Investment, measurability and reporting, so I’m going to keep it fairly high-level to begin with.
Because social media is (or was) essentially a free way to connect with people, and your business is about people, you should probably be using it. As you saw, after all, you are all on social media. Odds are that a good percentage of potential clients are, too. If they’re not, they are having their kids or grandkids look you up on Facebook to see if you’re legit.
However, most businesses who do have a social media presence are pretty much placeholders. They’re neutral. They don’t really sell. Sometimes they spend a lot of time talking about themselves, which you already know is not the best way to sell something.
So in the time we have here, I’m going to focus on some ways you can really work on developing a valuable voice, and why that’s important to social selling.
Be present.
This means having a presence online. You don’t have to be on all networks, but most likely, you should be on a few. You should own your twitter handle, your facebook business page, and have LinkedIn page for your company.
Some companies have whole divisions focused on facebook marketing, and a team of twitter minions, and one or two designers building shareable images, vine video clips, and more. You, like us, probably do not have all of that. You’re lean, you may or may not have a full marketing department. Maybe you put your niece in charge of your instagram account, or hand it over to interns.
You might not have all of tons of resources at your disposal, but there’s still value in presence, because your customers are there on those social networks, asking questions and looking for opportunities.
On Twitter, people are having conversations, following influencers, amplifying messages.
On Instagram, your prospects are sharing memorable and beautiful images, quotes, important moments, and visual ideas.
On Facebook, your potential buyers are looking you up to see if you’re a legit company, clicking through to your website, and sharing good content with their friends.
On LinkedIn, CEOs and marketing managers are asking for advice on the best ERP systems out there.
On Quora, try typing in “I am a __business role___ looking for ERP software,” and you’ll find many people looking for the answers you have ready to give!
There’s a lot out there about the right kind of content for each network. Each medium has slightly different content setup and mojo. Like I said before, there’s a ton of content out there to help you find that mojo for each kind, and I can offer a list of helpful folks at the end if you’re interested.
Listen: If social media is about conversations. Where do you do your best product selling? When it is the most fun and interesting for you and the client? Who are the clients who you’re happiest to talk to?
Things you don’t do when you enter an in-person conversation:
-Walk up to just any person and try to sell them your product. It’s the (find your influencers)
-You don’t start by talking only about yourself. (Conversations, not soapboxes)
-You don’t start by listing to them all the things you’ve noticed about them. (but noticing is part of listening) Someone tweeted the other day that a social account reached out to them by saying “I know you’re at the ___ Conference. Could I meet up with you for 15 minutes to talk about ___?”
How do you enter an in-person conversation?
-Show up
-Say hello
-Listen
-Interact
-ask a question
-share something valuable/memorable
-create ways to connect (RTs, favorites, shares)
One of the best guidelines that helps me cut through all of the possibility of social content and focus on the RIGHT things to do I learned from a friend of mine, Jeffrey Kranz.
When you push out a piece of content (or when you’re developing the type of content you’ll push out over the next week or month or year), consider what you want your audience to DO, FEEL, THINK, and REMEMBER
DO (click through to the blog or website? Share?)
FEEL (nervous about Windows 2003 server support ending? Excited about the partner summit?)
THINK (Maybe I should change my ERP system this year?) or
REMEMBER (Gotta talk to my IT person about the server support? I should really call my ERP partner to talk about upgrading? Oh wow, Acumatica 5.0 looks really awesome?)
http://www.forbes.com/sites/louiscolumbus/2013/03/29/personas-are-the-future-of-enterprise-apps-lessons-learned-from-scribe-software/
One good way to think about this is to build personas for your ideal customers. Think about the clients you already have, and about what they value. Think about your industry influencers, and about what they value.
Most companies build between 2-5 personas for their customers, some break it down per product as Microsoft has done here for Office 365. A good persona acts as a reminder to you about what kind of content you’ll be putting out AND how you’ll reach the client. Louis Columbus wrote about this for Forbes 2 years ago in an article titled “Personas are the Future of Enterprise Apps”
It also helps you really easily answer the questions posed by DTFR, by the way.
http://www.forbes.com/sites/louiscolumbus/2013/03/29/personas-are-the-future-of-enterprise-apps-lessons-learned-from-scribe-software/
Social selling right now is changing rapidly. One of the biggest predictions this year is that the major players will have in-app purchasing capability soon. Just this month, Pinterest started removing all affiliate links in preparation for enabling users to buy things from within the app, twitter is looking into a similar thing.
I’m not sure you’ll ever see people purchasing an ERP system directly on twitter, but you do know that your customers are doing a lot of their research about you (and us) before they ever pick up a phone these days.
You already know that good sales is not about sitting at a cash register and waiting for people to walk up to you. You have to connect with people and offer value to make a good sale.
On social networks, offering value looks like giving something useful to your readers/clients in the form of conversations, shared information, and knowledge leadership.
I like to focus on valuable content with a core of three words: uncomplicate, educate, grow.
Many of our prospects, and probably some of yours, value content that focuses on these things. They’re not the only things I talk about, but they are key drivers.
If I can uncomplicate a big, complicated idea, educate with good information and resources, and help people grow their businesses with that content, that creates a trust relationship. People now care what I think (what acumatica thinks) in that sphere.
This takes us back to the idea of a content net, where you are again creating an appealing environment for you clients to explore on their own. This is especially helpful today, where customers are often doing ¾ of their product research online before they even contact sales.
Creating valuable content isn’t easy, so you’ll want a good mix of the three options here:
1. Creating your own customized content helps to develop your unique voice, but it’s time-intensive. This is generally highly trusted by customers, ESPECIALLY when you’re acting as an advisor, as many of you are.
2. Sharing Branded content: this is relatively quick if it’s prepared. It is essentially PROMOTION or another very popular word in social networks, AMPLIFICATION, so if your social net is made up entirely of RTs or branded content, it doesn’t build trust. (backlinko: no more than ¼ of your content should be sales pitching.
3. Curate 3rd party interaction and content: This is where you bring in your influencers. This is where you RT articles by your favorite business writers, and they in turn might share yours. This is where you start replying to good articles, or writing short blog posts summarizing a new report on ERP, or sharing the report with someone who asked a question on Quora. This stuff is incredibly valuable, for amplification, but it also acts as a huge trust builder. If someone customers trust treats you with respect and trust, you are not only getting amplified, but getting a trust bonus.
Social selling right now is changing rapidly. One of the biggest predictions this year is that the major players will have in-app purchasing capability soon. Just this month, Pinterest started removing all affiliate links in preparation for enabling users to buy things from within the app, twitter is looking into a similar thing.
I’m not sure you’ll ever see people purchasing an ERP system directly on twitter, but you do know that your customers are doing a lot of their research about you (and us) before they ever pick up a phone these days.
You already know that good sales is not about sitting at a cash register and waiting for people to walk up to you. You have to connect with people and offer value to make a good sale.
On social networks, offering value looks like giving something useful to your readers/clients in the form of conversations, shared information, and knowledge leadership.
I like to focus on valuable content with a core of three words: uncomplicate, educate, grow.
Many of our prospects, and probably some of yours, value content that focuses on these things. They’re not the only things I talk about, but they are key drivers.
If I can uncomplicate a big, complicated idea, educate with good information and resources, and help people grow their businesses with that content, that creates a trust relationship. People now care what I think (what acumatica thinks) in that sphere.
This takes us back to the idea of a content net, where you are again creating an appealing environment for you clients to explore on their own. This is especially helpful today, where customers are often doing ¾ of their product research online before they even contact sales.
Creating valuable content isn’t easy, so you’ll want a good mix of the three options here:
1. Creating your own custom content helps to develop your unique voice, but it’s time-intensive. This is generally highly trusted by customers, especially
2. Sharing Branded content: this is relatively quick if it’s prepared. It is essentially advertising, so if your social net is made up entirely of RTs or branded content, it doesn’t build trust. (backlinko: no more than ¼ of your content should be sales pitching/talking about yourself.
3. Curate 3rd party content. This is deceptive, but smart. This is where you bring in your influencers. This is where you RT articles by your favorite business writers. This is where you start replying to good articles, or writing short blog posts summarizing a new report on ERP, or sharing the report with someone who asked a question on Quora. This is where you become a thought leader, and that’s why customer trust for 3rd party content is at it’s peak.
One of the most important things about social media is to be consistent with your plan for delivering valuable content.
Whatever plan you decide on is really up to you. There will be people telling you to schedule exactly 48 tweets per day. Some will say 5 per day, etc. There are a million best practices guides for social media out there, trying to scare you into following their plan (and then sharing and RT’ing about it)
Because most of you are running lean marketing just like us, what’s more important than pushing out tons of content is to be consistent with the plan you set. It’s categorically better to start with good content sent out a few times a week, or even a few times per month, than to post a lot of content at once, and then nothing for 3 months.
Here’s a quick overview of tools you can use to help with being consistent. We can come back to this if you want to , but I just want you to take away the sense that you are not in this alone, really. Some tools are expensive, some are free, and most offer both free and paid versions.
You’ve got things to help you schedule, Content aggregators that help collect content you might be interested to one location so you can pick and choose what to share, you’ve got tools for measuring performance, and you’ve got the option to do paid advertising on some networks.
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Bonus content:
Pocket is a new tool I’ve been using that allows me to save articles, blog posts, infographics, or other great content to one place. Then when I’m ready to schedule a lot of content at once in Hootsuite, I can go and review the things I’ve saved to Pocket to make sure they are good, shareable content I want to share. Once I decide what I want to share, I’ll use the tool bitly to create a shortened link (bitly also tracks the number of people who click on the link) to the content, and schedule it in Hootsuite.
As an example, I like to have 3-5 scheduled posts per day on twitter. Then I fill in with comments, retweets of influencers or partners, and other current content.
Content Aggregators, like #Tagboard are also helpful. Tagboard allows you to search for a term, and see everything people have written about that “tag” on twitter, facebook, or Instagram. So, I’ll do a daily search on the term “Acumatica”, and I can see when people have mentioned us. I can share their content, favorite it, or even block it if it’s spammy. Hootsuite in the premium version offers “suggested” content based on what you’ve shared before.
It’s also important to measure your success. SimplyMeasured is a great tool that offers some really fast reports on your social networking efforts, Bit.ly counts the number of people who have clicked on a bit.ly-generated link you’ve shared, and Moz helps you find influential people in your potential network. (for example, you can run a search on twitter accounts with high follower accounts, who follow Sage and Netsuite, but not Acumatica. Then you can start following, listening, and sharing content from them by way of introduction!)
Promoted or boosted posts are becoming more important as social networks move to advertising in order to generate revenue. Sharing content on a business facebook page is now practically invisible, even to those who “Like” your page, without promotion (It’s still important to share content there for those who might be searching for you.).
But when you do promote a post, the rewards are high. Typically a post on Facebook might get a few hundred views. But I recently spent $10 to promote a post for 7 days, and we reached nearly 5,000 views, and increased the number of click-throughs by 400%.
Paid promotions are less advertising, and more a way of being findable now, and you don’t need to spend a ton of money on it, either. It’s way cheaper than a television commercial! If you budgeted as little as $20-$50/month and spread out a few boosted posts over Facebook, Twitter, and LinkedIn, you’d see a pretty big bump in traffic. It’s worth considering setting up a $5 per month boost to a few posts to see where it goes.
Lastly, it’s important to be flexible and responsive. Have fun, be human, and make conversation. It’s actually amazing how far this will take you in regards to the trust of the people who find you through these growing social channels.
This is Tennis great Roger Federer, one of the most consistent players of all time in his heyday. I sometimes imagine social media is a lot like a really excellent tennis match. first, you develop a consistent swing, so you are hitting the ball at the same point with the same balance, as often as possible. From there, you develop responsiveness to adjust your posture, balance, and position on the court so that even when you have to run for it, it’s still possible to get a racquet on the ball at the right angle.
Last, you’ll need to recognize that even when you’re playing singles, there’s a lot to be said for the fact that you’re never alone on the court. Keeping up a good game requires graciousness, humor, and sharing. People will amplify what they like—a great shot down the sideline just begs for another great return shot.
Promote other people’s work (just not sage or netsuite), share, be gracious and grateful. People will amplify what they like, and amplification is just now the ultimate metric for success. You want people talking about you and sharing your work with their friends.
Sainsbury’s fish puns.
Here’s another example on the right where Tmobile gained a customer. Notice the customer had already done a lot of research, so he was already probably biased toward Tmobile.
T-mobile wins a customer by being human. asking questions, twitter as a service line. redeem
By the way, what does this shape of how I’ve arranged the tweets look like? Bit like a Sales funnel?