The document outlines a marketing strategy for Busylifeoutlook, a company focused on helping individuals establish and restore credit, targeting middle-class women and business-minded men aged 23 to 50. The primary goals include brand awareness and credibility on social media platforms, while secondary efforts aim to drive webinar registrations and product sales. Strategies include regular social media postings, engagement with local businesses, and influencer marketing, alongside a defined budget for advertising across various platforms.

1. Saeed Alexander
Email: ssalexander1@student.fullsail.edu
BUSYLIFEOUTLOOK
http://busylifeoutlook.com/

2. Who are were
We help people establish credit &
restore their credit

3. Target Market
• Our ideal Customers are Middle class & Business Owners.
• The social media platforms we are on are
• Alignable https://www.alignable.com/plainfield-
nj/busylifeoutlook
• Meet Ups
https://www.meetup.com/BusyLifeOutlook/
• FaceBook https://www.facebook.com/SlimSol
• Facebook
https://www.facebook.com/Busylifeoutlook/
• LinkedIn
https://www.linkedin.com/in/saeedalexander/

4. Customer Profile
• Woman
• Age: 23 to 50
• Women who are business minded
• Married who are looking to buy a house
• College students who are looking to learn
more about their credit
• Men
• Age: 25 to 40
• Men who are business minded
• Married looking to improve their credit
• College students who have full time
resposiblities such as a family and house
hold.

5. Primary Goal
• Brand awareness (for new companies)
Since the company is new we want to
create brand awareness to our local
cities. I Select this prim
• Social proof/credibility (increasing followers, likes,
and comments)
The secondary goal of this company is to
create social proof/credibility. Begin as
though we are a new company. In addition to,
only promoting online our target audience is
a bit skeptical.
Secondary Goal

6. Calls to Action (CTA)
Registering for a webinar
• Our goal is to get customers to attend a
webinar so that they can view the
information that we have to offer
Purchasing a Product
• Secondary Goals is to invite their family &
friends to do what they are doing. We also
give customers a chance to become agents
of our company.

7. Our Main Three Social
Media
• Facebook
• Instragram
• LinkedIn

8. Metrics To Measures
• Webinar Registrations,
Leads, Sales
• I picked these measurements on the
grounds that these are the sort of
measurements that I am making for this
organization. By finding out about better
approaches to connect with individuals and
understanding that individuals will be
incredulous about my business I
comprehend that I need to make my
business more sound by Exposing individuals
by a Webinar. Prompts decide the number of
individuals I need to contact a day then Sales
to decide the number of individuals every
day that I need to connect with individuals
to make a transformation.

9. Competitors
Jerry Chadavoine
Site Credionpointsecrets.com
Facebook https://www.facebook.com/jerrychadavoine
https://www.facebook.com/creditonpoint/
The area is Pompano Beach Florida
Facebook Following of 5,399 joined with 5,348 individuals like this organization.
No Instagram following just a single video on the stage catchphrases used to discover
him is #creditonpointsecrets.
LinkedIn Connections of 500+
IamDavid Leach
Site
https://iamdavidleach.com/?fbclid=IwAR004y5DLTVH6I5V6xNa10KTlnXWptraETH7Ld
am0lFTgb6zYi-xqCx8DIg
Area Newark Delaware
3,000+ companions
LinkedIn 500+ Connections
YouTube 240 Subscribers
Not on the Instagram stage.

10. Competitors – Post & Engagement
• Jerry Chadavoine • IamDavid Leach

11. Articles/Examples of successful
social media campaigns
• 6 standout social media marketing examples to
inspire your strategy
https://sproutsocial.com/insights/social-media-marketing-
examples/
• 6 Successful Social Media Tactics Used by
Major Financial Brands
https://thefinancialbrand.com/86628/bank-social-media-
marketing-financial-brands/
• How to create a LinkendIn Post That 78%
of Your Network will Engage With
https://neilpatel.com/blog/LinkedIn-post/

12. Kinds of Content
• Commitment Questions-Creating a local area
is significant consequently posing inquiries
that will connect with the local area will be
the motivation behind why we will post
these sorts of inquiries. (What language
might you want to figure out how to talk
that you don't talk as of now? This will go on
Facebook. Followed by an image or picture
inside the media part of the post.
• On Instagram will begin making lives this will
show the everyday part of our organization
and fabricate our crowd to confide in us. For
instance "What I Do When I'm
overpowered." We will post this on
Instagram

13. Kinds of Content
• I plan to post at least five times per day on
all of my social media platforms so that my
page can have more I believe that this will
give me more less engagement however I’ve
notice when I stop posting for a week or two
my engagement with my post starts to get
likes and responses.
• Calls of action that I plan to use are as follow
learn more,
• Like Comment & Share the content if you
found this valuable.

14. Kinds of Content
Hash Tags to use #improvecredit
#credit
#knowledge
#Motivatinal
• The metrics I created in the
previous slides will help me
determine which content is work
for me is by showing me the
engagement that the post will get.

15. Cross-Promote.
• At the end of the live videos
I will state “like, comment,
share.” That will encourage
customers to follow us on
other social media
platforms.
• In addition to, creating a
social media specials

16. Influcenecer Marketing
• The influencer that I would like to market to
as part of my social media campaign are
local business owners such as Tax Giants
owner John Armbrister, Real Estate Life 360
owner Paul Kim, & The Wessex Group Owner
AJ.
• I would asked them to do a interview
about there business to create
awareness to their companies in turn
I would create the video then post it
on my platforms such as Youtube. &
Small clips on Facebook, Instrgram &
LinkedIn. Instead of compensation
we are going to post the video on our
platforms. This will allow for their
following & my following to learn
about our businesses

17. Editorial Calendar/Week 1

18. Editorial Calendar/Week 2

19. Editorial Calendar/Week 3

20. Editorial Calendar/Week 4

21. Sample Social
Media Post for
Facebook
• These are examples for
Facebook
• We have an engagement
post and another post that is
motivational

22. Sample Social Media Post
for LinkedIn
These are examples of Sharing Articles &
Affirmation Post for this platform

23. BUSYLIFEOUTLOOK
BUSINESS Page These are post that are examples of Agents Post
and Live Videos

24. Instrgram Business Post

25. Amplification Strategy
My plan is to create an spotlight day on my Facebook & creating a YouTube Channel.
The spotlight series will allow me to meet with other business owners to interview
them about their company. In turn, I will post the interview on my YouTube Channel. In
addition, posting clips on Facebook, Instrgram & LinkedIn the call to action with view
the Full interview on Youtube.

26. Budget
Our current budget is
• Facebook $35
• LinkedIn $35
• Instrgram $25
• Alignable $100

27. Budget
Facebook Ads
Audience Size
Manager
Instragram Ads