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Executing a
winning Sales
Strategy
Sean Chatterjee
VP Partner Sales
Better
Faster
Stronger
Version 5.0
What is this session about?
2014 – A look-back at some of
our key wins
And the reasons you told us
why we won..
Unlimited User Pricing
Great underlying technology
We loved your demo!
Your Sales Process and overall
understanding of our business
And the reasons you told us
why we won..
But we sure had our share of
losses too
Common Sales Stages where
we found some landmines to
avoid
• Discovery Stage
• Demo Stage
• Proposal Stage
• Contracts & Negotiations
Discovery Stage
• Do we know their existing Infrastructure set-up?
– Their existing spend on Hardware and Operating System
can help create ROI when recommending SAAS Soluton
• Do we know all the decision makers and all the
influencer?
Demo Stage Examples
Key Concepts
10
• Two Ordering Methods
– Pickup (drive to site one)
 Begin gathering data about drive up customers
– Dispatch (order on account for delivery)
 Delivery charge may apply
 Third party trucking service
• Other Concerns
Flow Diagram
11
Main Warehouse
(pickup orders)
• Customer drive up, places
order
• Payment accepted
- Attempt to gather customer
information
1.Customer phones in
order
Purchase order
delivery
Invoice and
payment
Dispatch
(orders on account)
2.Schedule
delivery
3.Deliver via 3rd
party
4.Invoice
- Include
delivery charge
Account Customer
Drive Up Customer
Slide for when you need the full
slide
Executing a Winning Sales Strategy, by Sean Chatterjee

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Executing a Winning Sales Strategy, by Sean Chatterjee

  • 1. Executing a winning Sales Strategy Sean Chatterjee VP Partner Sales Better Faster Stronger Version 5.0
  • 2. What is this session about?
  • 3. 2014 – A look-back at some of our key wins
  • 4. And the reasons you told us why we won.. Unlimited User Pricing Great underlying technology We loved your demo! Your Sales Process and overall understanding of our business
  • 5. And the reasons you told us why we won..
  • 6. But we sure had our share of losses too
  • 7. Common Sales Stages where we found some landmines to avoid • Discovery Stage • Demo Stage • Proposal Stage • Contracts & Negotiations
  • 8. Discovery Stage • Do we know their existing Infrastructure set-up? – Their existing spend on Hardware and Operating System can help create ROI when recommending SAAS Soluton • Do we know all the decision makers and all the influencer?
  • 10. Key Concepts 10 • Two Ordering Methods – Pickup (drive to site one)  Begin gathering data about drive up customers – Dispatch (order on account for delivery)  Delivery charge may apply  Third party trucking service • Other Concerns
  • 11. Flow Diagram 11 Main Warehouse (pickup orders) • Customer drive up, places order • Payment accepted - Attempt to gather customer information 1.Customer phones in order Purchase order delivery Invoice and payment Dispatch (orders on account) 2.Schedule delivery 3.Deliver via 3rd party 4.Invoice - Include delivery charge Account Customer Drive Up Customer
  • 12. Slide for when you need the full slide

Editor's Notes

  1. Present myself and my role at Acumatica (the bridge between the engineering team, sales & marketing teams; the voice of the customer and partner for product development and design) Today I’m here to present you… Q: who attended