Betsy A. Decillis is a social media consultant who gives advice on maximizing social media resources. She discusses the importance of having owned content like a blog and supplementing it with shared content on social networks. Her day involves checking social networks for responses, maintaining an editorial calendar on Feedly, and using Buffer to schedule tweets but not Facebook posts. She promotes content through asking questions, using hashtags and tags, paying for promotions, messaging influencers, following accounts in her industry, and sharing others' content.

1. MAXIMIZE YOUR
SOCIAL MEDIA
RESOURCES
By Betsy A. Decillis,
Betsy A. Decillis Consulting, LLC

2. What are we going to accomplish?
• Who am I?
• Shared versus owned content
• A Day in Betsy’s Life
• Content & Organizing It
• Questions

3. Betsy A. Decillis is…

4. Betsy A. Decillis is…

5. Owned Content vs. Shared Content
• Owned content is any content
that you host. For an example, a
blog.
• Shared content is any content
that lives on a social network.
• You want to strive to have owned
content as your base, since you
control it.

6. Owned Content – What does this
really mean?
Get your website in order before you
even think about social media.

7. And what about shared content?
Do no more than what you can reasonably
do while also keeping up your website.

8. What do I do?
Before anything else, I check each social
network to see if anyone has responded
and reply as needed.

9. Editorial Calendar

10. Feedly

11. What should be in your feed?
• Social media blogs
• Ambassador blogs
• Blogs you are courting
• Competitor blogs

14. Schedule Buffer

15. Only Schedule Twitter
• Facebook wants you on
Facebook when you post.
• Even when you schedule
in Facebook, your reach
will be hurt.
• Things go wrong.

16. What should your schedule look like?
• Check your Facebook and Twitter analytics.
• In addition to demographics, both tell you when your fans
are on.
• Experiment with what will accommodate your fans and
your personal schedule.

17. Discovery Days
• This is when you spend time
in your area as a tourist.
• Take pictures when you’re out
and about.
• Ask about relevant upcoming
specials.
• Show your face and create
partners.

18. Let’s get organized!

19. Let’s get organized!

20. Write about what you love

21. Check your site’s search history
Via The Bloggess

22. Newsjacking

23. Use Your Community

24. Promote your content
The first step in promoting your content is optimizing it.

25. Promote your content
The first step in promoting your content is optimizing it.

26. Promote your content
Don’t let it just sit there.
Move it yourself.
• Ask an open-ended question
when posting the link.
• Tag relevant organizations
and hashtags.
• Put money behind it.

27. Promoting your content
• Message interested parties
• Ambassadors
• Partners
• Bloggers
• Make sure it’s relevant and
don’t spray & pray.

28. Promote your content
• Strategic follows and sharing
• There are lots of accounts out there that have the audience you
want. They are not necessarily your direct competition.
• Make the first move by following them, sharing their content and
conversing with them.
• They will be more likely to share your content when you ask.

29. Questions?

30. THANK YOU!
Betsy A. Decillis
Betsy A. Decillis Consulting, LLC
betsy@badconsultingllc.com
For more resources, go to
http://bit.ly/BADinTN