Brandon Hassler outlines strategies for utilizing Google+ as a powerful marketing tool, noting its integration with other Google products and the importance of engaging content. He emphasizes posting regularly, utilizing links and hashtags, and actively participating in niche communities to enhance visibility and interaction. The document provides practical tips for optimizing Google+ profiles to drive traffic and build audience engagement.

1. Brandon Hassler
@BrandonHassler
@97thfloor

2. @BrandonHassler
● Founded in 2004
● Located in Lehi, UT
● Currently have 27 employees
● Work w/ medium to enterprise clients
About 97th Floor

3. @BrandonHassler
We Elevate These Guys

4. @BrandonHassler

5. @BrandonHassler
http://www.searchenginepeople.com

6. @BrandonHassler
Google+ is set to have more sharing activity than Facebook by Feb 2016

7. @BrandonHassler
72 of the worlds largest
100 brands are on Google+

8. @BrandonHassler
40%
of them haven't posted any content!

9. @BrandonHassler
Are your competitors on Google+?

10. @BrandonHassler
Can You Be Found?

11. @BrandonHassler

12. @BrandonHassler

13. @BrandonHassler
"If you build it, they will come."
BULL CRAP.

14. @BrandonHassler
Del Taco is evidence that just because you
build it, they still won't come.

15. @BrandonHassler
Google+ is not just another independent social
network like Facebook or Twitter. It's a social
layer that is integrated with several other
brilliant Google products.

16. @BrandonHassler
Billions of dollars are spent every year to
market in Google search. Google+ is a free way
to help optimize your efforts.

17. @BrandonHassler

18. @BrandonHassler
Even though I don't
rank #1, because of
Google Authorship, I'm
stealing traffic from
the first two results
because my
Authorship photo is
draws more eyeballs.

19. @BrandonHassler
How It Works

20. @BrandonHassler
Article contains a "rel=author" code
pointing to your Google+ profile.
https://plus.google.com/113942898670516656871?rel=author
Be sure your Google+ profile
links back to your website.

21. @BrandonHassler
TO THIS
TURNS THIS
Learn more at plus.google.com/authorship

22. @BrandonHassler
Personalized Results

23. @BrandonHassler
I did a search for
"Google Authorship
Tips". Because I follow
these two guys on
Google+, Google knew I
would appreciate
these custom search
results.
The more people you
get following you, the
more people will
stumble upon your
posts when they
search for related
terms.

24. @BrandonHassler
Quality Real Estate

25. @BrandonHassler
Del Taco w/ No Google+

26. @BrandonHassler
Taco Bell w/ Google+
Easy real estate by simply
having an active Google+ page!

27. @BrandonHassler
Your Pages Have PageRank

28. @BrandonHassler
Deseret News - PR 3

29. @BrandonHassler
ESPN - PR 6

30. @BrandonHassler
The White House - PR 8

31. @BrandonHassler
How to Optimize

32. @BrandonHassler
Take Advantage of Links
These are "followed"
links to my website
and social pages.

33. @BrandonHassler
Take Advantage of Links
Your page and
personal bio's
support
"followed" links.
Take advantage!

34. @BrandonHassler
Use Hashtags

35. @BrandonHassler
Tag Other People/Brands

36. @BrandonHassler
Use Custom Photos w/ Links
Upload a custom photo to your posts w/
links. Photos catch attention and increase
your Click Through Rate.

37. @BrandonHassler
Engage Your Fans
Don't be afraid to be
different. Be human! Treat
your fans like your friends,
not like customers who
have no brain.

38. @BrandonHassler
Posts containing questions increase
your comments by 92%

39. @BrandonHassler
Posts that have questions at the end
get 2xas many comments of those
where the questions were in the
middle of the post.

40. @BrandonHassler
● Comment = 3.3x More Comments
● Share = 7x More Shares
● Like = 3x More Likes
● Caption Photo = 5.5x More Comments
Tell Your Fans What To Do

41. @BrandonHassler
Use Communities

42. @BrandonHassler
A Search For "Sports" Communities

43. @BrandonHassler
Find Your Niche Communities
Imagine walking into a room
with 1,120 people who are all
interested in your industry.
Talk about an easy sell!

44. @BrandonHassler
Post Something With Value (Don't Spam)
This piece about
"The Walking Dead"
is a perfect piece to
promote in "The
Walking Dead"
communities.

45. @BrandonHassler
Add a G+ Share Button to Your Website

46. @BrandonHassler
Share Buttons Aren't Limited to Blog Posts

47. @BrandonHassler
Keep Your Page Fresh
Post as often as you can, and always be ahead
of your competition. Posting the same thing you
posted on Facebook is much better than not
posting on Google+ at all.

48. @BrandonHassler
Create a Content Schedule
Life is hectic. Take one day a week and plan out
what you will post the following week. Use free
online tools to "schedule" your posts ahead of time.

49. @BrandonHassler
Learn More
Follow Brandon