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Glenpool Chamber of Commerce - How To Be A Social Media Rockstar

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Here's the SlideShare from today's speech for the Glenpool Chamber of Commerce at the Glenpool Conference Center.
GREAT GROUP!!

Published in: Marketing, Technology, Business
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Glenpool Chamber of Commerce - How To Be A Social Media Rockstar

  1. 1. Be a Social Media Rock Star and get REAL ROI (yes, it IS possible!) www.SOCIALVENTION.com
  2. 2. Then
  3. 3. “Every biz owner CAN build their bottom line through social media strategy.” ~ Cindy Morrison
  4. 4. Today’s customer doesn’t buy what you SELL... They buy who you ARE!
  5. 5. Why Social Media? 36% TRUST advertising, but... 81% TRUST referrals/recommendations ~ Constant Contact
  6. 6. HOPE is *NOT* a strategy!
  7. 7. Biz Goals Fan Base = Distribution
  8. 8. Sales Funnel
  9. 9. 80 / 20 Rule
  10. 10. Content is KING
  11. 11. Content Calendar ~ Facebook Posts (1-2 a day) ~ Facebook Contests (1 a quarter) ~ Twitter Updates (3-5 a day) ~ Pinterest (4 a week) ~ YouTube Videos (2-3 a week) ~ Blog (2-3 a week)
  12. 12. What To Post ~ Consistent with brand ~ Relevant NON-SALES content ~ Thought provoking questions ~ Visual ~ Cross promotions ~ Customer loyalty/appreciation ~ Strategically promoted posts
  13. 13. Facebook ~ Family Reunion Twitter ~ Cocktail Party LinkedIn ~ Board Room Pinterest ~ Bulletin Board
  14. 14. Be where your customers are! ~ Most frequently checked website ~ 1 in 6 on Facebook ~ 852 million logins ~ 3.2 BILLION “likes” & comments
  15. 15. 90% DON’T Come Back Value! Value! Value!
  16. 16. Value #1 Information
  17. 17. Value #2 Monetary
  18. 18. Engagement
  19. 19. Hyperlink & Apps
  20. 20. It’s NOT LogoBook!
  21. 21. Socialvention Case Study
  22. 22. 18 Day Contest – 1k “Likes”
  23. 23. $30 Promoted Post
  24. 24. Socialvention Strategy Paid & Organic
  25. 25. Ads Chamber Case Study Hiring Event ~ $168 109 Attendees 93 Qualified
  26. 26. Twitter ~ Cocktail Party
  27. 27. ~ What are people saying about your brand ~ Check the competition ~ Find potential customers & collaborators ~ Connect with media
  28. 28. @UserName @TVNewsGal vs @CindyWMorrison
  29. 29. #Topic #SparkandHustle & #SOCIALVENTION
  30. 30. Search.Twitter.com #HR #PR #SocialMedia #Obama #Socialvention
  31. 31. Strategically Stalking w/ Excellence ~ Collaborators ~ Competitors ~ Customers ~ Mentors ~ Media
  32. 32. Create #Buzz!
  33. 33. Customer Service
  34. 34. Reach the Media
  35. 35. LinkedIn ~ Board Room
  36. 36. Company Profile
  37. 37. LinkedIn Add Contacts
  38. 38. LinkedIn Join Groups
  39. 39. Pinterest ~ Bulletin Board 80% Women
  40. 40. Pinterest Boards
  41. 41. Instagram 4 billion uploads since Instagram started! Source: The Realtime Report
  42. 42. Branding
  43. 43. Be An Expert
  44. 44. Create Emotion
  45. 45. Get Attention
  46. 46. Make A Connection
  47. 47. ~ 1 out of 2 on the Internet ~ 2nd Most Search Website after Google ~ 4 Billion Hours Watched EACH MONTH “If YouTube were a country... It would be the THIRD LARGEST after China & India”
  48. 48. ~ Solve a problem ~ FAQs ~ Employee milestones ~ Legacy ~ Charity causes ~ Channel customer desires
  49. 49. Be An Expert
  50. 50. When to respond? ~ Make amends ~ Review develops legs ~ Missing facts ~ Angry w/ you, not just life ~ Someone is offended for you
  51. 51. FREEBIES!! Cindy@SOCIALVENTION.com ~ Facebook Moderation Block List ~ Apps ~ 8 WEEK FREE E-COURSE
  52. 52. For more Social Media training and support, visit www.SOCIALVENTION.com. Facebook.com/CindyWMorrison Twitter - @CindyWMorrison YouTube.com/CindyWMorrison

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