1.
Be a Social Media Rock
Star
and get REAL ROI
(yes, it IS possible!)
www.SOCIALVENTION.com

2.
Then

3.
“Every biz owner CAN
build their bottom line
through social media
strategy.”
~ Cindy Morrison

4.
Today’s customer doesn’t buy
what you SELL...
They buy who you
ARE!

5.
Why Social Media?
36% TRUST advertising, but...
81% TRUST
referrals/recommendations
~ Constant Contact

6.
HOPE is *NOT*
a strategy!

7.
Biz Goals
Fan Base
=
Distribution

8.
Sales Funnel

9.
80 / 20 Rule

10.
Content is KING

11.
Content Calendar
~ Facebook Posts (1-2 a day)
~ Facebook Contests (1 a quarter)
~ Twitter Updates (3-5 a day)
~ Pinterest (4 a week)
~ YouTube Videos (2-3 a week)
~ Blog (2-3 a week)

12.
What To Post
~ Consistent with brand
~ Relevant NON-SALES content
~ Thought provoking questions
~ Visual
~ Cross promotions
~ Customer loyalty/appreciation
~ Strategically promoted posts

13.
Facebook ~ Family Reunion
Twitter ~ Cocktail Party
LinkedIn ~ Board Room
Pinterest ~ Bulletin Board

14.
Be where your customers are!
~ Most frequently checked website
~ 1 in 6 on Facebook
~ 852 million logins
~ 3.2 BILLION “likes” & comments

15.
90% DON’T Come Back
Value! Value! Value!

16.
Value #1
Information

17.
Value #2
Monetary

18.
Engagement

19.
Hyperlink & Apps

20.
It’s NOT LogoBook!

21.
Socialvention Case Study

22.
18 Day Contest – 1k “Likes”

23.
$30 Promoted Post

24.
Socialvention Strategy
Paid & Organic

25.
Ads
Chamber Case Study
Hiring Event ~ $168
109 Attendees
93 Qualified

26.
Twitter ~ Cocktail Party

27.
~ What are people saying about your brand
~ Check the competition
~ Find potential customers & collaborators
~ Connect with media

28.
@UserName
@TVNewsGal vs @CindyWMorrison

29.
#Topic
#SparkandHustle & #SOCIALVENTION

30.
Search.Twitter.com
#HR
#PR
#SocialMedia
#Obama
#Socialvention

31.
Strategically Stalking w/
Excellence
~ Collaborators
~ Competitors
~ Customers
~ Mentors
~ Media

32.
Create #Buzz!

33.
Customer Service

34.
Reach the Media

35.
LinkedIn ~ Board Room

36.
Company Profile

37.
LinkedIn
Add Contacts

38.
LinkedIn
Join Groups

39.
Pinterest ~ Bulletin Board
80%
Women

40.
Pinterest Boards

41.
Instagram
4 billion uploads since Instagram started!
Source: The Realtime Report

42.
Branding

43.
Be An Expert

44.
Create Emotion

45.
Get Attention

46.
Make A Connection

47.
~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
“If YouTube were a country... It would be the
THIRD LARGEST after China & India”

48.
~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Channel customer desires

49.
Be An Expert

50.
When to respond?
~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you

51.
FREEBIES!!
Cindy@SOCIALVENTION.com
~ Facebook Moderation Block List
~ Apps
~ 8 WEEK FREE E-COURSE

52.
For more Social Media training and
support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorrison
YouTube.com/CindyWMorrison