The slides I used in the first of 3 Social Media for Salespeople presentations I'm making for EMC's Data Protection Division. Special thanks to A Sales Guy Consulting, Brandyourself.com and Brandiam for having some great source material.
Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader StatusKuno Creative
Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader Status examines the power of content marketing on LinkedIn and how to build leads with social media and inbound marketing.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
This presentation is a brief summary of many B2B Social Media lead generation presentations I have given. The slide are copy light as that is my presentation style.
The important takeaways are:
*Inbound B2B marketing is lead generation
*Leverage your own blog as a way to optimize calls to action
*Take Facebook Fan Pages to the next level with custom offers and lead generation opportunities.
*Social media can help improve tradeshow ROI
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and TwitterAsif Anwar
This presentation includes:
- Lead Generation Principle
- Find Businesses (B2B Audiences) using Google Search
- Find Businesses (B2B Audiences) using Google Alerts
- Find Businesses (B2B Audiences) using LinkedIn Page
- Find Businesses (B2B Audiences) using Google Search
- Find Specific Professionals's Emails using Google Search, Facebook, and LinkedIn
- Email Hunting/MIning using LinkedIn and Google Search
- Communication Principles and Ethics
- Using Twitter for Lead Hunting
- Using Facebook for Lead Hunting
- B2B Leads with LinkedIn Ads
- B2B Leads with Facebook Ads
- B2B Leads with AdWords Audience Target and Remarketing
Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader StatusKuno Creative
Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader Status examines the power of content marketing on LinkedIn and how to build leads with social media and inbound marketing.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
This presentation is a brief summary of many B2B Social Media lead generation presentations I have given. The slide are copy light as that is my presentation style.
The important takeaways are:
*Inbound B2B marketing is lead generation
*Leverage your own blog as a way to optimize calls to action
*Take Facebook Fan Pages to the next level with custom offers and lead generation opportunities.
*Social media can help improve tradeshow ROI
B2B Lead Generation using Google, AdWords, Facebook, LinkedIn, and TwitterAsif Anwar
This presentation includes:
- Lead Generation Principle
- Find Businesses (B2B Audiences) using Google Search
- Find Businesses (B2B Audiences) using Google Alerts
- Find Businesses (B2B Audiences) using LinkedIn Page
- Find Businesses (B2B Audiences) using Google Search
- Find Specific Professionals's Emails using Google Search, Facebook, and LinkedIn
- Email Hunting/MIning using LinkedIn and Google Search
- Communication Principles and Ethics
- Using Twitter for Lead Hunting
- Using Facebook for Lead Hunting
- B2B Leads with LinkedIn Ads
- B2B Leads with Facebook Ads
- B2B Leads with AdWords Audience Target and Remarketing
5 Ways LinkedIn Can Drive Revenue Without SellingJoanne Black
If LinkedIn Isn’t Making Your Cash Register Ring, You’re Doing It Wrong!
Because sales is about relationships – not numbers, you need to have real conversations. With LinkedIn, you can spin your wheels and collect connections like baseball cards or actually make the connections you already have count.
You will learn:
1. The 5 ways to kill your reputation on LinkedIn
2. The big "reveal" why LinkedIn is NOT a numbers game
3. The remarkable latest research you can't ignore about "social buyers"
4. What it takes to get results as a social seller: Listen up
5. When to ditch technology and Pick Up the Damn Phone!
Zoom Webinar Series: 5 Steps for Building Your Personal BrandGabe Villamizar
Follow these slides along the personal branding video recording here: https://youtu.be/_j7ZqsUjsf0
Personal branding matters now more than ever before. The question isn't anymore "Should I build my personal brand online?". Instead, the question should be "Should I manage my personal brand online?". In these slides and video link (provided above) I take a deep dive in regards to the the what, why, and how to build your personal brand by taking advantage of social media networks.
4 Questions to Ask to Determine Which Social Channels Are Right for Your Busi...Jennifer Urbanski
Navigating the social media space can be a big problem if you don't know where to start. Shaw Communications recently held a breakfast learning session in Calgary for their small business partners and invited me to help offer some insight and tips to choosing the right channel.
In an attempt to simplify the somewhat complex world of digital and social media marketing, I narrowed down the focus to 4 key questions to ask when evaluating which channels are right for your business.
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...Social Jack
Forward Progress is invited to host a LinkedIn Career Workshop:
"You’re Either LinkedIn Or You’re Out!"
at
LUC_horiz_3c
where-we-are-chicago-wt-night
Isn't it the truth? "You’re Either LinkedIn Or You’re Out!" LinkedIn really is one of the best gateways to professional networking online!
If you know how to use it, you're one step ahead. Be sure not to miss Dean DeLisle as he helps students find out ways to best represent themselves on the LinkedIn platform and how to develop relationships online that lead to career placement!
See details below!
Thursday, January 29, 2015
"You’re Either LinkedIn Or You’re Out! - LinkedIn Workshop"
Loyola University Chicago Water Tower Campus
Lewis Towers
111 E. Pearson | Chicago, IL | 60611
Regents Hall | 16th Floor
4 p.m. – 6 p.m.
If LinkedIn Profiles Could Predict the President...BrandMirror
As we launch into the New Year, it seemed like a fun exercise to look at the Presidential Candidates LinkedIn profiles and leverage them to highlight best practices and opportunities.
Many people underleverage their profiles, and like some of the candidates, have not updated them in a long time.
If LinkedIn profiles determined nominations, and then elections, who would win? Remember, for many professionals LinkedIn can be a deal breaker when it comes to making a first impression. LinkedIn can be a life saver when it comes to staying visible and relevant to your network.
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
This presentation looks at the 6 key steps to advocacy and what everyone needs to do to achieve advocacy from their clients.
It also examines the benefits of getting it right and the costs of getting it wrong.
Using Twitter & LinkedIn for your CareerEmily Bertram
How can you succeed in using Twitter & LinkedIn for your career? What should you be saying, and to who? This presentation includes tips for using these platforms to network, grow as a professional, and eventually make business transactions. Presentation was originally prepared for the St. Cloud MN Chamber of Commerce NEXT Young Professionals networking group.
5 Ways LinkedIn Can Drive Revenue Without SellingJoanne Black
If LinkedIn Isn’t Making Your Cash Register Ring, You’re Doing It Wrong!
Because sales is about relationships – not numbers, you need to have real conversations. With LinkedIn, you can spin your wheels and collect connections like baseball cards or actually make the connections you already have count.
You will learn:
1. The 5 ways to kill your reputation on LinkedIn
2. The big "reveal" why LinkedIn is NOT a numbers game
3. The remarkable latest research you can't ignore about "social buyers"
4. What it takes to get results as a social seller: Listen up
5. When to ditch technology and Pick Up the Damn Phone!
Zoom Webinar Series: 5 Steps for Building Your Personal BrandGabe Villamizar
Follow these slides along the personal branding video recording here: https://youtu.be/_j7ZqsUjsf0
Personal branding matters now more than ever before. The question isn't anymore "Should I build my personal brand online?". Instead, the question should be "Should I manage my personal brand online?". In these slides and video link (provided above) I take a deep dive in regards to the the what, why, and how to build your personal brand by taking advantage of social media networks.
4 Questions to Ask to Determine Which Social Channels Are Right for Your Busi...Jennifer Urbanski
Navigating the social media space can be a big problem if you don't know where to start. Shaw Communications recently held a breakfast learning session in Calgary for their small business partners and invited me to help offer some insight and tips to choosing the right channel.
In an attempt to simplify the somewhat complex world of digital and social media marketing, I narrowed down the focus to 4 key questions to ask when evaluating which channels are right for your business.
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...Social Jack
Forward Progress is invited to host a LinkedIn Career Workshop:
"You’re Either LinkedIn Or You’re Out!"
at
LUC_horiz_3c
where-we-are-chicago-wt-night
Isn't it the truth? "You’re Either LinkedIn Or You’re Out!" LinkedIn really is one of the best gateways to professional networking online!
If you know how to use it, you're one step ahead. Be sure not to miss Dean DeLisle as he helps students find out ways to best represent themselves on the LinkedIn platform and how to develop relationships online that lead to career placement!
See details below!
Thursday, January 29, 2015
"You’re Either LinkedIn Or You’re Out! - LinkedIn Workshop"
Loyola University Chicago Water Tower Campus
Lewis Towers
111 E. Pearson | Chicago, IL | 60611
Regents Hall | 16th Floor
4 p.m. – 6 p.m.
If LinkedIn Profiles Could Predict the President...BrandMirror
As we launch into the New Year, it seemed like a fun exercise to look at the Presidential Candidates LinkedIn profiles and leverage them to highlight best practices and opportunities.
Many people underleverage their profiles, and like some of the candidates, have not updated them in a long time.
If LinkedIn profiles determined nominations, and then elections, who would win? Remember, for many professionals LinkedIn can be a deal breaker when it comes to making a first impression. LinkedIn can be a life saver when it comes to staying visible and relevant to your network.
Back to Basics: Social Media for Professional GrowthMonica Wright
Monica Wright, SEO & Social Media Manager at VONT | HMG Performance Web Marketing presents how basic social media marketing tactics can impact business. The presentation includes info on Twitter, Facebook, LinkedIn and more.
This presentation looks at the 6 key steps to advocacy and what everyone needs to do to achieve advocacy from their clients.
It also examines the benefits of getting it right and the costs of getting it wrong.
Using Twitter & LinkedIn for your CareerEmily Bertram
How can you succeed in using Twitter & LinkedIn for your career? What should you be saying, and to who? This presentation includes tips for using these platforms to network, grow as a professional, and eventually make business transactions. Presentation was originally prepared for the St. Cloud MN Chamber of Commerce NEXT Young Professionals networking group.
Social Selling for B2B Salespeople: TwitterAlice Myerhoff
Lots of information designed for salespeople to use twitter to build up their pipelines, enhance client relationships and find new people to network with. These slides are from a #socialselling presentation I did for EMC's DPAD sales team.
Graduate and undergraduate students must have a "digital presence" and place their skills, attributes, achievements on targeted social media in order to be found by headhunters and recruiters. Most important tips on helping that perfect job find you!
For sales professionals. Today, you are no longer solely a sales rep, but an identifiable trusted adviser and subject matter expert.
Yes, the fact remains that sales has always been, and will always be, “social.” The best sales professionals know that success is based on the knack for building key relationships. They're keen networkers and connectors.
But the social-mobile-digital shift is challenging the effectiveness of traditional sales tactics. Why? Because buyer behavior has changed. Today's buyers are characterized by connectivity and empowerment. They take to Google search and information gathered from social networks, first and foremost, before directly connecting with a sales rep. On average, 70% of the decision-making process is already complete by the time your prospect first hears from you.
This LinkedIn for Social Selling presentation:
• Makes the case for social selling and soft sell strategies in order to harness today's changing buyer process.
• Guides sales teams on how to build out a LinkedIn profile specifically for buyer-centric personal branding.
• Instructs sales on how to use LinkedIn for research and intel for prospecting, lead nurturing and competitive analysis.
• Provides key tips for using LinkedIn for real relationship building through the various forms of social engagements, from InMail, LinkedIn Group participation and influencer interactions, to social posts and content curation with likes, shares and comments.
Questions or comments? Ping me on Twitter at @XochiAdame
LinkedIn and Social Media for IFAs and Financial PlannersPhilip Calvert
The IFA and Financial Planner’s Guide to Social Media and LinkedIn.
For details of our next LinkedIn training for IFAs, Financial Planners, Wealth Managers and Financial Advisers, contact: events@ifalife.com
Marketing Outside the Box_Veterans Business Connection 11-4-15Lisa Landry
As a seasoned business owner, keeping your marketing lively is vital to your business growth. Today we’ll discuss the top five or six things you need to do – and can do right away - to grow your business, from networking beyond your comfort zone to lead generation with social media and content marketing.
Marketing Your NonProfit for Growth_11_13_15Lisa Landry
As leaders in the NonProfit Sector, keeping your marketing lively is vital to your organization’s survival. We’ll discuss the top five or six things you need to do – and can do right away - to grow your nonprofit, from networking beyond your comfort zone to lead generation with social media and content marketing.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
Do you find that growing your business has become increasingly tough?
Marketing and selling has become more and more expensive and seemingly, less effective. The average person is exposed to 5,000 marketing messages and 121 emails every single day.
It's hardly surprising if your messages miss the goal...
Businesses have become accustomed to casting their net as widely as possible to attract as many prospects as they can. If you do this, you're bound to get one or two good customers, right?
This results in wasted efforts, high advertising spend and little reward for your work.
So, flip your marketing on its head and take a personal approach to your sales and marketing process. Use strategies such as account-based marketing and tools like LinkedIn to deliver targeted messages directly to key prospects.
Know your customers and know them well. Join us for a game of discovery to growing your business into the top flight including:
modern sales techniques
targeted marketing
growing your network.
Growing your organization or business brand by personal brand management.Klaxos
Growing your nonprofit brand, company brand, business brand by personal brand, employee brand management.
Presented by: www.Klaxos.com
Contents
* Brand defined
* Personal Branding
* Why branding important to employers
* Why branding important to employees
* How to build a personal brand
* Tools of the Trade
* Branding Case study: LinkedIn
* Example: My Personal brand
LinkedIn and Social Media for B2B - Why now is the time.SkaledConsultuing
Learn about why Skaled sales & marketing consulting firm believes now is the time to get serious about your social media presence as a B2B company. Follow along as we dive into some tips, tricks, and trades for optimal social media success in 2018.
Progressive project professional: maximising opportunities that social media present
Wednesday 22 November 2017
presented by Lis Anderson and Sarah Woodhouse, Co-owner and Director, Ambitious PR Communications
APM Women in Project Management Specific Interest Group (WiPM SIG)
Social Media Strategy for Your B2B Business - Facebook, Twitter, Google+, Lin...Astek Consulting
A thorough presentation on using social media and designing an effective profile by Astek employee's John Armstrong and Rachel Yeomans. It contains advice for businesses to save time and money on Google+, LinkedIn, Twitter and Facebook.
7. Reason #2
78% of salespeople using social media as
part of their sales process outperformed
their sales peers.
Source: The Impact of Social Media on Sales Quota and Corporate Revenue Report,
A Sales Guy Consulting, May 2013
8. Reason #3
Of salespeople surveyed that are using
social, 40% closed 2-5 deals and 11%
closed 5+ deals using social
9. Reason #4
Social media users exceeded quota 23%
more often than non-social media users
10. Reason #5
“It takes 7 touches before a potential
customer is willing to transact.”
-- Tara-Nicholle Nelson
VP Marketing, MyFitnessPal &
pug afficionado
-- Marketing rule of thumb
11. What Do Sales Pros Use SM for?
1. Networking
2. Prospecting
3. Research (#2 for 2+ yrs SM experience)
4. Referral Building
5. Closing
12. #1 Platform for B2B
How many ways do I love thee?
• Find the right decision maker
• Find out someone’s title
• Find out the new POC
• Get more background on POC
• Broadcast my thoughts
• Follow smart people
• Build my network
• Find someone who knows someone
• See what POC is saying
• OMG – InMails!!!!
13. #2 Platform for B2B
Gotta crush on twitter too, because:
• Personal brand opportunities
• Great for “touches”!!
• Broadcast your ideas
• Learning some add’l info about
POC
• Sharing content
• Become a resource
• Show your personal side (w/in
reason)
15. Personal branding
…involves creating an asset by defining an
individual's …digital and online presence
and areas of knowledge in a way leading to
a uniquely distinguishable, and ideally
memorable, impression. -- Wikipedia
16. Define your personal brand
• What are my core values?
• What are my unique strengths?
• Who do I want to talk to?
• What do I want to be known for?
• What are my personal goals?
Source: Introduction to Personal Branding, by Zoe Sentirmai, BRANDIAM
17. Personal Branding: Bio
Exercise
Write down some adjectives that describe
you or what you want people to think of you.
27. Formula for a Twitter bio
What You Do What You’re Into Witty Bit
Sales at EMC Any blogs/media you
contribute to
Something surprising
about you
Exec at EMC DPAD div Other business-related
activities
Joke
Title + Company Hobbies
37. What to do next?
• Buy your domain name
• Create personal website
• Create profiles
• Join online directories
• Throw a party
• Write a press release
• Comment on news articles
Source: http://blog.brandyourself.com/brand-yourselfcom/emergency-tactics-for-fixing-a-
negative-search-result/
40. Personal Branding: Big picture
• Own your digital persona
• Be a resource – share good information
• Be interesting
41. Leverage what EMC is doing
• Follow @emcdataprotection
• Use the DPAD Advocate Hub to share
content
• Get “social” at EMC events like #DPUG
• Join LinkedIn groups
42. 80/20 Rule
• Promotional stuff 20%
• Other 80%:
– Useful content – news & info (ex:Storage
Switzerland), local news
– Personal content – people can relate to
sports, personal growth, music, hobbies,
personal interests
44. “If people like you, they’ll listen to you, but if
they trust you, they’ll do business with you.”
– Zig Ziglar, American author, salesman
and motivational speaker
45. Helpful Resources
• DPAD Social Selling Facebook Group
https://www.facebook.com/groups/EMCDPADSocialSelling/
• DPAD Social Media Hub https://inside.emc.com/docs/DOC-84395
• Check out the eBook!!!
• #DPArmy Advocate Hub Bit.ly/DPArmy
• DPAD Social Media Manager: Jennifer.Kirk@emc.com/@The_Jenius
Editor's Notes
Examples: trustworthy, smart, helpful, problem solver, fun,
Take a couple minutes to brainstorm 2-5 ideas for stuff to include in your twitter bio
REMEMBER TO SAY THAT WE’RE TURNING OFF BROADCAST SETTINGS!!