Businesses that have lots of partner relationships, or that sell to other businesses, spend much of their time figuring out who they should contact with search for new customers or opportunties. By using the LinkedIn website, you can find those key contacts easily by simply growing the size of your LinkedIn network, and learning a few search techniques.
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Lebanese entrepreneurship scene:is it all just one big scam?Mohammad Hijazi
Is entrepreneurship in Lebanon really what it is hyped up to be? Don't believe all the fluff, this is what start-ups, accelerators and crowd-funding really like in Lebanon!
A version of this presentation accompanied Mohammad Hijazi's speech at Lebanon's SME Congress in December 2014.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
Presentation sponsored by the Southern Marin Moms Club for those looking to create a compelling personal brand online and offline, learn best practices for networking, and develop a powerful and comprehensive LinkedIn profile.
Presentation for women returning to the workforce on how to develop and navigate your personal brand. Includes personal branding exercises to develop a compelling and memorable personal brand; comprehensive LinkedIn profile strategies; social media profile tips; tips for interviewing success.
Lebanese entrepreneurship scene:is it all just one big scam?Mohammad Hijazi
Is entrepreneurship in Lebanon really what it is hyped up to be? Don't believe all the fluff, this is what start-ups, accelerators and crowd-funding really like in Lebanon!
A version of this presentation accompanied Mohammad Hijazi's speech at Lebanon's SME Congress in December 2014.
Leveraging Social Media for Growing your Business and Building your Personal ...Midas Touch Consultants
Radha Giri, CEO of Midas Touch, was invited to speak at an event organized by GLOW - Global Organization for Women. She spoke about how businesses can leverage social media to drive some tangible business benefits and also use it for budding a strong personal brand
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Tips to brand yourself to find a job online during the Coronavirus crisis, conducted during "Immersive Career Post Pandemic" panel hosted by JCI Curepipe, JCI Eastern, JCI Amman and JCI DMJ on May 30, 2020.
Personal branding and social selling on LinkedInJason Cormier
2016 best practices and insights on personal branding and social selling using the world's top social network (LinkedIn) for business. Includes the latest research on the LinkedIn social network, top tips for improving your LinkedIn profile, recommendations on tools, resources, and insights from multiple third-party resources and LinkedIn experts.
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
There are three keys to achieve successful online personal branding: presentability, credibility and connectivity. Discover great tips about each key from this presentation that I conducted during the JCI Euro-Asian Online Business Conference hosted by JCI Russia on September 17, 2020.
This seminar took place on November 20, 2014 at Co-working +961 as part of Global Entrepreneurship week in Lebanon and aimed to help entrepreneurs optimize their online presence well for business.
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Tips to brand yourself to find a job online during the Coronavirus crisis, conducted during "Immersive Career Post Pandemic" panel hosted by JCI Curepipe, JCI Eastern, JCI Amman and JCI DMJ on May 30, 2020.
Personal branding and social selling on LinkedInJason Cormier
2016 best practices and insights on personal branding and social selling using the world's top social network (LinkedIn) for business. Includes the latest research on the LinkedIn social network, top tips for improving your LinkedIn profile, recommendations on tools, resources, and insights from multiple third-party resources and LinkedIn experts.
Social networking 101: Facebook, Twitter, LinkedIn and more! Diane Windingland
This presentation gives an overview of Social Networking and Social Media focusing on the Big 5: Facebook, Twitter, LinkedIn, YouTube, and Wordpress (not too much on YouTube or Wordpress). Screen shots are used for examples. The end of the presentation is a heartwarming non-business example of how a facebook post led to 10 year old girl getting a kidney donation from a stranger.
Social Media Presentation At North East Expo #neexpo v2Philip Search
Social Media Presentation at North East Expo 16th April 2014 - Outline of Social Media Including some hints tips & tools using local content from businesses in the North East .
Nuts and Bolts: 14 Tips for Improving Your B2B Social Media MarketingJulie Gallaher
Presentation to Society for the Marketing of Professional Services (Engineers, Architects & Real Estate Developers) at KVIE Public Television Station, Sacramento, CA, October 10, 2013. Julie Gallaher is Google's #1 Ranked Sacramento Social Media Consultant. Really. Verify it on Google. LinkedIn, Pinterest and Twitter for B2B Small Business. Get on the Map Local Search Marketing http://getonthemap.us
Did you know that LinkedIn has over 347 million members and their average salary is over $100,000? This social
media giant is one of our most powerful and lucrative business resources. According to LinkedIn's Newsroom, there
are 2 new professionals joining every second. Come learn how to attract this abundance of prospects and turn them
into a business opportunity
LinkedIn is a social network that was designed and built specifically for doing business. Learning how to leverage this important tool to grow your business is a must in the age of digital marketing.
Strike It Rich With LinkedIn - Intergage Seminar October 2019Intergage
Do you find that growing your business has become increasingly tough?
Marketing and selling has become more and more expensive and seemingly, less effective. The average person is exposed to 5,000 marketing messages and 121 emails every single day.
It's hardly surprising if your messages miss the goal...
Businesses have become accustomed to casting their net as widely as possible to attract as many prospects as they can. If you do this, you're bound to get one or two good customers, right?
This results in wasted efforts, high advertising spend and little reward for your work.
So, flip your marketing on its head and take a personal approach to your sales and marketing process. Use strategies such as account-based marketing and tools like LinkedIn to deliver targeted messages directly to key prospects.
Know your customers and know them well. Join us for a game of discovery to growing your business into the top flight including:
modern sales techniques
targeted marketing
growing your network.
Presentation for small business owners at the Business Centre in Newcastle Australia on 30 November 2016 to help them get across the basics of why and how to use LinkedIn.
Maximising your brand power online for HunterNetHeidi Pollard
CEO of UQ Power Heidi Alexandra presented the basics of how to boost your brand online using LinkedIn today at the HunterNet IT Forum at the Hunter Trade & Investment Centre
A Presentation that helps Professionals to understand how they can use LinkedIn to maximise their visibility within their networks.
Prepared by Stretch Marketing.
Using LinkedIn Effectively for Sales PeopleDale Denham
Presented at AZPPA September 2016, this session covers the basics of using social media powerhouse LinkedIn to effectively connect with clients and prospects.
Get Savvy With LinkedIn For American Heart Association 7-15-2015Lisa Landry
Savvy Workshop is pleased to present Get Savvy with LinkedIn for the American Heart Association. We know that LinkedIn has proven to be a valuable tool for many of our clients who want to make there networking and sales efforts more effective.
Given the resource constraints and the focus of most start-ups, a convincing case can be made for them to focus their brand-building efforts on the digital and social space. This presentation discusses the what and how of social media for start-ups and the importance of personal branding for the start-up founders.
This presentation was presented by Radha Giri and Sanjeev Nambudiri at the TiePune Mentoring Camp in association with Lufthansa and ET Now.
Email marketing is not dead! It's now a more refined tool for building and solidifying relationships with potential and existing customers you meet through other demand generation activities.
Please contact us for more information about our internet marketing services, or to find out about our upcoming workshops & events. maggie@katandmouse.com, 408-647-2327, or visit our site at www.KatandMouse.com.
Please contact us for more information about our internet marketing services, or to find out about our upcoming workshops & events. maggie@katandmouse.com, 408-647-2327, or visit our site at www.KatandMouse.com.
Developing your Core Marketing Messaging - A One-Page Framework, by Maggie BarrKat & Mouse Co.
This presentation gives you the steps for developing the key marketing messages you will use for your entire companies marketing materials, or for an entire campaign's marketing materials. Steps include: defining your target customer, understand their options, researching competition, developing your competitive positioning, and writing a messaging framework.
If you would like more information about Kat and Mouse Co. and our internet marketing services, please contact us at www.katandmouse.com, or call us at 408-647-2327.
Powerful LinkedIn Strategies for Small Businesses by Maggie Barr
1. Powerful LinkedIn Strategies
for Small Businesses
September 13, 2012
Maggie Barr
Kat & Mouse Co
www.KatandMouseCo.com
2. In This Presentation I Will
Help You. . .
• Learn a new way to “sell” to your
customers using social media that’s
more effective
• Understand the difference between
LinkedIn and other social media sites
• Build a strategy for who your LinkedIn
site will target, and what goals will
achieve
• Avoid wasting time on a generic
LinkedIn site that is un-interesting and
ineffective
3. Agenda
• Why use Social Media to market your
business?
• LinkedIn vs. Other Social Media Sites
• Starting with LinkedIn – What’s Your
Goal?
• How To Use LinkedIn to Find More
Customers – Them Find You!
4. Why use Social Media
to market your business?
• We are ALL selling something, ourselves, our
products, our services, our time, etc.
• The OLD Way of Selling….
• High pressure tactics, cold calling, fear of rejection
• The NEW Way of Selling…
• Establish authority and thought leadership
• Provide Value and resources
• Display Social proof
6. LinkedIn vs.
Other Social Media Sites
What’s the difference?
• Facebook – Used for individuals, and for promoting
products to consumers
• Twitter – Used to communicate with highly engaged
customers – not everyone
• YouTube – Great for posting video, but not for
finding contacts
• Linked In – Best for finding business contacts and
building valuable relationships!
7. LinkedIn is Best for
Business Because…
Good for Good for Good for Good for
Posting a Good for Finding Finding Posting
Good for Business Finding Business Channel Business
Individuals Profiles Consumers Customers Contacts Content
Facebook
P P P P
Twitter
P
You Tube
P P
Google+
P P
LinkedIn
P P P P P
8. LinkedIn is Best for
Business Because…
• ONLY FOR BUSINESS
• Unlike with Facebook , there is no confusion about what is
business content and personal content on your profile, and your
customers’ profiles
• THE BUSINESS MINDSET
• Logging on at work, solving business problems, looking for
business opportunities
• NO PRIVACY CONCERNS
• People you reach out to won’t be concerned about privacy
when you connect with them, like they might be on facebook
9. LinkedIn is Best for
Business Because…
• SHOWCASE YOUR COMPANY
• Unlike Twitter and YouTube, your LinkedIn profile can have a
written intro to your company and offerings, as well as a series
of links to your website and other social media sites
• DIRECT 1:1 SELLING OK
• Unlike FB, TW & YouTube, finding and contacting someone 1:1
to offer them something of value is easy, and more acceptable
• SPAM-FREE
• Unlike Facebook & Twitter, you don’t get a ton of spam in your
news feed if you follow a company page
10. Before Starting with LinkedIn
What’s Your Goal?
What is your LinkedIn campaign goal?
– Generate Leads?
– Get Hired By Existing Contacts?
– Promote Products or Services?
– Promote an Event?
– Get Hired?
11. Who do you want to reach with your
LinkedIn campaign effort?
• When you’re reaching out to people….
– Do you want to reach individual customers directly?
– Or do you want to target key influencers who will
encourage others to check you out?
– Do you want to find channel partners to co-promote
with?
Your approach, message,
and offer will be different
depending on this!
12. What is Your CORE MESSAGE?
• Your core message
– Should only be one to avoid confusion, even
though it’s tempting to try and fit in more
– What do you want these people to believe?
– Why are you better than your competitors?
For example:
“We’re the largest supplier of high-end dental
equipment in the US – please try us!”
13. What Action do you Want the People you
Contact to Take?
• What’s your Call-to-Action?
– Buy now!
– Try now - trial offer to get them interested
– Call us now for more info!
• What incentive are you offering to get them to take
action?
– Limited Time Offer – Whitepaper or Special price?
– Get access to industry-related content they need
– Watch a really cool video!
Try several different offers
to see what works best!
14. How Will You Measure Your Success?
• By how your LinkedIn page
looks, compares to your
competitors?
• By how many new connections
you get?
• By how many new customers
find you on LinkedIn?
15. How To Use LinkedIn to
Find More Customers . . .
16. Create a LinkedIn Presence That Stands
Out!
• Your Personal and Business Profiles needs to be targeted
to your audience – not generic
• 3 Most important parts of your profile
– Headline
– Action Links
– Summary Section
• Your Company Page
• Should have the right wording that will attract your target
customer -- who you REALLY want to see your site
• OK if it’s not interesting to people who aren’t your target!
17. Create a LinkedIn Presence That Stands Out
…… to the right people
It’s OK if it’s not interesting to people who aren’t your target!
Our Target Customer
18. Actively Grow Your Network
• Import ALL your contacts
• Worse case, someone say’s “no”
• Accept ALL Invitations to connect
• Don’t worry about being “black-listed”
• When you meet someone in person, connect with
them right away!
• Most Important . . .
• Actively look for people to invite
• Search by company, industry, and by connections to
people you know
19. Actively Grow Your Network
1. Post on your own profile page with status updates – have
employees & partners do this too
2. Join Conversations that Engage Your Audience
3. Strategically join groups that your customers are in, and
post there frequently
4. Be visible everywhere by being active weekly
5. Develop an on-going content strategy…. what can you post
that is interesting next week?
6. Answer questions in the Q&A Section of LinkedIn
20. Leveraging LinkedIn to the Fullest
“Promote your company on LinkedIn and
make it easy for potential customers and partners to find
you, learn about your offerings, and hear about other
customers who like your product or service too!”
21. What We’ve Learned Today
1. LinkedIn is one of several social media sites
• They all have their plus’ and minus’ depending on what
you’re doing and who you want to reach
• LinkedIn is the best for finding business connections and
opportunities
2. It is important to have specific goals in mind, and know
who you’re targeting, what you want them to think,
what you want them to do, and why they should do it
3. Create Your Killer Profile
• Include a thorough summary of who you are, who you
serve, and what you offer……. and how they can find you