Starting and managing your business Facebook page
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Technology is becoming more and more important for business. More than 17 million Australians have a Facebook profile so it is a great place for your business to be marketing and engaging with existing and potential customers. These presentation slides covers how to: set up and manage your business Facebook page use your business Facebook page to share great content and interact with your loyal customers attract new customers to grow your business through Facebook marketing options, and measure what is working and what isn’t
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Starting and managing your business Facebook page
- 1. digitalcapabilitycom.au Starting and managing your business Facebook page Polaris Centre 20 February 2018 Allison Miller Director & Lead eBusiness / eLearning Consultant
- 3. Session Overview • Why is now a good time to be using Facebook to grow your business? • Your Facebook strategy: Who? What? How? • How to create and manage your Facebook Page • Marketing on Facebook • Measuring your Facebook marketing • What will you investigate further?
- 4. Starting and managing your business Facebook page – Your Plan
- 5. Why is now a good time to be using Facebook to grow your business?
- 6. Data source: https://www.socialmedianews.com.au/social-media-statistics-australia-january-2018// Image: http://www.socialmedianews.com.au/social-media-statistics-australia-april-2016/ Australian Social Media Stats* • Facebook – 15,000,000 users • YouTube – 15,000,000 users • Instagram – 9,000,000 users • LinkedIn – 4,200,000 users • Snapchat – 4,000,000 users • Tumblr – 3,800,000 users • Twitter – 3,000,000 users • WeChat – 2,750,000 users • Pinterest – 290,000 users • Google Plus – 60,000 users * January2018
- 7. Source: Smarter Business Ideas – Spring 2013 – “Make a social call” Facebook – aka ‘the Pub’ • Connect with friends or seek feedback from customers • Think ‘cats’ and ‘babies’ • Regular short posts/week – useful and relevant content, news and events about your business • Answer questions on status updates and in Groups • Provide notifications about your business • Post: Early morning, during lunch, after work, before dinner and before bed • ‘Boost’ posts and pages • Competitions for “Likes”
- 8. Facebook Be front of mind Build loyal fans Educate marketplace Expert voice
- 9. Popular Facebook pages Source: Social Bakers – Oct 2016 - https://www.socialbakers.com/statistics/facebook/pages/total/australia/
- 10. It’s not the …. CC-BY Image by Sprott Money - https://www.flickr.com/photos/105572614@N04/10304333036
- 11. Your Facebook strategy: Who are you talking to on Facebook?
- 12. CC-BY Image: - Simon – Facebook Connection Social Network Media - http://pixabay.com/en/facebook-connection-social-network-76531/
- 13. Your Facebook strategy: What are you trying to achieve?
- 14. Building a Facebook Strategic S Specific M Measurable A Attainable R Relevant T Timely
- 15. Building a Facebook Strategic S Specific M Measurable A Attainable R Relevant T Timely • What do you want to achieve specifically? “Have more people visit our website through Facebook…” “Be seen as THE industry expert” “Be front of mind”
- 16. Building a Facebook Strategic S Specific M Measurable A Attainable R Relevant T Timely • When and how will you measure your goals? “Have more people visit our websites through Facebook by 10%” • Measured through Google Analytics etc
- 17. Building a Facebook Strategic S Specific M Measurable A Attainable R Relevant T Timely • Is your goal achievable? • What is the benchmark? • Do you have the necessary resources? • Do you have the necessary skills? • Do I know how Google Analytics work? • Do I know Facebook?
- 18. Building a Facebook Strategic S Specific M Measurable A Attainable R Relevant T Timely • Is this meaningful for your organisation? “Why do I want more visitors to my website?” “What will they do when they visit my website?”
- 19. Building a Facebook Strategic S Specific M Measurable A Attainable R Relevant T Timely • Is the goal time-bound? • Is there a due date? “Have more people visit our websites through Facebook by 10% by the end of April”
- 20. Your Facebook strategy: How are you going to say it?
- 21. Image: VELG Training - https://www.facebook.com/VelgTraining Cloud Computing aka “the Cloud” Visual Sincere/Caring Announcements Polls/Comps Discussions Give to get
- 22. What should I share? Your original content Other people's content Interactions Customers
- 23. What should I share? Your original content Other people's content Interactions Customers • Content you create – Blogs – News – Videos – Photos – Infographics – Links – Reports / Papers – Checklists
- 24. Image: https://www.facebook.com/emilyskyemodel/ What should I share? – Your Content Call to action Posted 23/10 By 25/10 – 9,200 “Likes”, 3,200 “shares” & 150 comments + replies
- 25. Image: https://www.facebook.com/adelaideunited What should I share? – Your Content
- 26. What should I share? Your original content Other people's content Interactions Customers • Content other people create related to your cause – Articles – Events – Government policy – Reports / Papers – Infographics
- 27. Image: https://www.facebook.com/streetfx What should I share? – Other People’s Content Call to action Posted 23/10 By 25/10 – 15,000 “Likes”, 6,800 “shares” & 1500 comments + replies
- 28. Image: https://www.facebook.com/designinglearning/ What should I share? – Other People’s Content
- 31. What should I share? Your original content Other people's content Interactions Customers • Facebook – Tagging others in your posts – Replying to comments/posts – ‘Likes’
- 32. Image: https://www.facebook.com/HughJackman/ What should I share? – Interact with Others Posted 23/10 By 25/10 – 244,000 “Likes”, 1,955 “shares” & 3385 comments + replies
- 33. Image: https://www.facebook.com/InspiredCandle/ What should I share? – Interact with Others
- 34. What should I share? Your original content Other people's content Interactions Customers • Ask questions • Involve your customers in your content • Facebook – Off-topic posts/memes
- 35. Image: https://www.facebook.com/acdc What should I share? – Customers Call to action Posted 22/10 By 25/10 – 76,000 “Likes”, 13,500 “shares” & 600 comments + replies
- 36. Image: https://www.facebook.com/VelgTraining/ What should I share? – Customers
- 37. Creating a Facebook Page
- 38. Image: Digital Capability - https://www.facebook.com/digitalcapability Image: Business Networking in Australia - https://www.facebook.com/groups/50481628494/ Page vs Group = Controlled vs Community
- 39. Become a Facebook User Create a Page etc
- 40. Create a Page What type of page?
- 41. Create a Page Add some details
- 42. Setting up your Page Add a logo Add a Cover (banner) Add other info Write a post Invite friends to ‘Like’
- 44. Manage your Page Admin Panel
- 45. Manage your Page Insights Panel
- 46. Getting people to ‘Like’ your page Competitions, Ads etc Add ‘Like’ to website etc Invite them
- 47. Managing posts
- 48. Managing posts
- 50. Selling directly from your Facebook Page Image: The Wishing Box - https://www.facebook.com/pages/The-Wishing-Box/165675503601951 Image: KZs Scents - https://www.facebook.com/KZMELTS
- 51. Boosting posts
- 52. Promote Page
- 53. Sponsor ads Image: Slam Strategy - Facebook Advertising ticks all the right boxes http://slamstrategy.com.au/facebook-advertising-ticks-all-the-right-boxes-2/
- 54. Competitions Image: VELG Training - https://www.facebook.com/VelgTraining Image: Pure Bliss Massage - https://www.facebook.com/pureblissmobilemassage
- 55. Marketplace Image: Facebook Marketplace - http://newsroom.fb.com/news/2016/10/introducing-marketplace-buy-and-sell-with-your-local-community/ “More than 450 million people visit buy and sell groups each month” *October 2016
- 58. Google Analytics
- 60. Revenue vs Influence CC-BY Image: Davie Armano – Pillars of Influence - https://www.flickr.com/photos/7855449@N02/5372510253/
- 61. What will you investigate further?
- 62. Future events like this one
- 64. digitalcapability.com.au Allison Miller 0400 732 270 allison@digitalcapability.com.au digitalcapability.com.au linkedin.com/in/theother66 Register for eUpdates: bit.ly/digitalcapability Connect on: Twitter - twitter.com/digitalcapabili Facebook - facebook.com/digitalcapability
Editor's Notes
- Introduce yourself / – Elearning ebusiness eportfolio consultancy, and supplier of connected and essential services Managing a community website since 2008, and my own business website from January 2012 so sharing from the perspective of a small business owner, and someone who works with a lot of small businesses, and not a website developer or SEO expert Also write blog posts on this topic for VV & ePF Australia, and develop small business short courses, including ‘Building and managing a website or blog’, for TAFE Now (TAFE NSW) Encourage questions / discussion
- Download the two word docs – can access slides later http://bit.ly/EBEC-090616
- So why is now a good time to be using Facebook?
- Source: Social Media Statistics Australia – – January 2018 https://www.socialmedianews.com.au/social-media-statistics-australia-january-2018/
- Source: Smarter Business Ideas – Spring 2013 – “Make a social call” http://smarter.telstrabusiness.com/make-a-social-call-media-marketing-relationship-building-how-to-case-studies-why-use-it-experts-tips-how-to-use.htm
- Keys to engagement - Love / Lust / Loyalty (all gain points) – more about engagement later Top 10 Australian FB Pages = 3 x musicians 2 x Act / Model 3 x Experts / Thought leaders / Self helps – fitness (2), Christian evangelist, 1 x Sporting Retail (Motor) 1 x Science Others include: Restaurants Bars / Music / Entertainment venues Creative concepts – Street Art Locations (holidays)
- How many people have a Facebook business page? Get people to give you their URL – have a look at them – get people to ‘like’ each others’ pages
- Write down on the Facebook Plan information about: Your ideal customer
- How many people have a Facebook business page? Get people to give you their URL – have a look at them – get people to ‘like’ each others’ pages
- Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides Your action plan needs to be specific, measurable, attainable, relevant and timely Use the SMART table handout to create your business’s social media goals
- Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- Content is King when it comes to Facebook so: What should I share? – Visual is king Be sincere/caring Announce a sale/special offer/event polls; competitions; spark a discussion, provide customer service, others? What shouldn’t I share? Just info about you / your business no flogging;
- Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- Acknowledgement – this slide has been adapted from Ben Teoh’s Digital Enterprise “Social Media for NFP” workshop slides
- Getting people to ‘like’ your page - add your FB page details to your website, promotional information, stationery, have a ‘Like’ us poster in your business,
- managing posts - ie pinning to the top or highlighting deleting and hiding posts and comments ( do not delete a bad post or comment unless its derogatory )
- Using Facebook page as your website
- What will you investigate further and why?
- What will you investigate further and why?