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eBoot Camp

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Corey Perlman, Social Media Speaker and Consultant
Corey Perlman, Social Media Speaker and Consultant

Social Media best practices

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Social Media eBoot Camp! A deep-dive into your digital marketing.
•Positive Tweets? @CoreyPerlman •Negative? MySpace.com •Text Slides to 66866 for my slides
•Member recruitment •Member engagement •Member retention •Non-dues Revenue 14 Best Practices to Increase:
#1: Focus on a few and do them really well.
•Facebook •Member engagement •Event marketing •Instagram: Millennial Marketing •LinkedIn: Member recruitment •Twitter: Onsite event Which Platforms Should We Manage?
#2: Don’t wind up on WebsitesThatSuck.com
•Clear member/non- member paths •Critical info above the fold •Mobile responsive •Clear value prop Chapter Websites:
•Clear path for both prospect and member? •Easy to understand your value? •Critical info above the fold? •Mobile responsive? Take Action!
•Monday Minute •Testimonial Tuesday •WTF Wednesday •Thank You Thursday • Physician Friday Best Practice #3: Create a Content Calendar
•One long-form post per week. •Bullets •Create social posts for the week. •E-Blast •Get Members to Write! BestPractice #4:
"I see video as a megatrend, and that's why I'm going to keep putting video first across our family of apps.” CEO Mark Zuckerberg #5: Prioritize Video
•Pre-recorded video •Live Video •Stories •Highlights FB/IG Content Option
•Member insights (recorded) •Member Testimonials (recorded) •Event moments (Stories/Live) Multimedia content ideas
•Boosted posts •Facebook ads •Lookalike audience •ReMarketing Best Practice #6
•Private Facebook Group •Can use LinkedIn •Pre-populate •Request engagement •Monitor •Sponsorship Opps #7: CreateValue between the Meetings
•Consistent tagging •Consistent hashtags •Encourage social posting #8:Turn your members into your salesforce
•Timing is everything •Be easy to refer •#Anchor @Chapter •Creative incentive Member Referrals
•#2 •Cold calls - warm leads #9 Intelligent Prospecting on LinkedIn
•Look like a graphic designer #10 canva.com
•License-free images #11 Don’t Get Sued. pixabay.com
•Syndicate to keep your sanity •schedule #12 buffer.com
•Hashtag suggestions •Anchor Tag (business name) •Event •Trending (#springbreak) #13 Hashtags! RiteTag.com
•Clips (iPhone) •zubtitle.com #14 Add Subtitles
Use your resources!
•Text Slides to 66866 •linkedin/in/coreyperlman • corey@ImpactSocialMedia.com • 248-388-9788 ThankYou!

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