This document outlines 4 main mobile marketing goals and strategies to achieve them. The goals are: 1) Increase Sales by creating a mobile optimized website. 2) Acquire new customers by being found on mobile search through search ads and directories. 3) Increase brand awareness of new products/services by using technologies like QR codes and rich mobile landing pages. 4) Meet customer expectations by offering discounts and promotions through mobile coupons. The document stresses defining goals, understanding customer mobile habits, and using a variety of mobile technologies and strategies in a thoughtful mobile marketing approach.

1. 4 Mobile Marketing Goals http://www.urmobile.com Increase Sales New Customer Acquisition Brand Awareness of a New Product or Service Meeting Customer Expectations

3. According to Google - The most popular mobile shopping activity is locating the nearest retailer. When consumers find local information, 88% take action within a day; of this number, 61% call a retailer and 59% visit a store. http://www.google.com/ads/mobile/advertisers/adformats/text-ads.html Image: Increase Sales 1.

9. If you own a retail store, consider using QR codes which direct users to rich media product specific landing pages. Brand Awareness of a New Product/Service 3. Action: Explore other mobile technologies like QR Codes, SMS, Mobile Coupons, Mobile Apps, etc

12. Companies need to start small – experiment, learn and optimize. Defining mobile goals, knowing your customers changing mobile habits, understanding the broad spectrum of mobile technologies available and creating a process/strategy to tie all these together can be a very challenging task. Contact us today and our mobile consultants will be happy to help you.

13. http://www.urmobile.com/ Contact Us Your mobile strategy