4 Ps Of Marketing Research (1)
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The document discusses various statistical techniques used in marketing research, including univariate, bivariate, and multivariate analysis. It provides examples of using t-tests, chi-square tests, and ANOVA to analyze differences in groups for attributes like brand usage, purchase behavior based on demographics, and customer ratings. Hypothesis tests are conducted on single samples, independent samples, and paired samples to examine differences between groups.
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